the cocacola company final

8/3/2019 The CocaCola Company Final

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Members

Muhammad HaseebMuzaffar Hussain

Qadeer Hussain

Anas AliAbuzar Ghaffari


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Muhammad Haseeb

1602


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Introduction

The Coca-Cola Company is one the most popularbeverage brands in the world.

Coverage:

Operates in 46 states in United states 10 provinces in Canada

6 major countries of Europe

It facilitates:Population of 298 million people and round about 80% of the worlds

population.

Headquarter: United States of America

Host countries: Two Hundred


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History

Invented by: John S. Pemberton in 1886 in Columbus,

Georgia as coca-wine.

Initially sold as patient medicine.

First sale: Jacobs pharmacy in Atlanta, Georgia in 1886 First Advertisement: 29th May 1886.

Asa Griggs Candler bought the company in 1887.

First bottling: In 1891 at Vicksburg, Mississippi at

Biedenharn candy Company. Proprietor: Joseph A. Biedenharn.


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History (Cont)

In 1985 Coca-Cola changed the formula of the drink to

respond to its competitor, Pepsi.

People preferred Pepsi over Coke, new Coke changedthe Preference.

Market share for new Coke dwindled to only 3% by 1986

In 1992 the name was changed to Coke II.

By 1998 it was sold in only a few places in theMidwestern U.S.


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Coca Cola In Pakistan

Began operations in 1953

Benjamin H. Oehlert Jr. served as Ambassador in

Pakistan from 1967 to 1969

Coca cola Promoted its marketing again in January2000.

CCBPL registered office: In Karachi

Corporate Head Office: In Lahore.


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Slogan of Coka Cola


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Mission Statement

To benefit and refresh everyone it touches

and to create values for our share owner

on a long term basis by building a

business that enhances the coco-cola

company trade marks


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Vision

Being a great place to work where peopleare inspired to be the best they can be. Being aresponsible global citizen that makes adifference. Bringing to the world a portfolio of

beverage brands that anticipate and satisfypeoples' desires and needs.


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Muzaffar Hussain

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Organizational Chart of HR Department Coka

Cola

MGR

Staff

VP

CEO

VP

MGRHR MGR

StaffStaff StaffStaff


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Distribution

The key element of marketing is distribution.

The success of entire business depends on

the distribution. Coca cola makes sale through distribution

channel (producer retailer customer) but in

order to get market share it can go for producer wholesaler retailer consumer.


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Brands

Coca Cola

Diet Coke

Sprite

Sprite Zero

Sprite 3G

Fanta

Fanta Apple

Kinley

Splash

250ml, 500ml, 1ltr

1.5ltrs, 2.25ltrs


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QuestionnaireQ1:

Are you satisfied with the working condition provided by the coca cola?

1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree

Answer: Agree

Q2:

Do you feel free to tell your work problem to your superior?


Answer: AgreeQ3:

Do you feel free comments and suggestions?


Answer: Disagree

Q4:

Is the attitude of superior and colleagues with you is good?


Answer: Strongly Agree

Q5:

Do you feel your organization does a good job of linking rewards to job performance?


Answer: Disagree


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Qadeer Hussain

1368


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Job Analysis and Designing

Job analysis is the procedure for determiningthe duties and skill requirements of a job and

the kind of person who should be hire for it.Job description

Job specification

Coca cola company HR department check its

own job description and job analysis in which

they get the information about :employees work activities

human behavior

performance standard

job context

human requirements


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Planning

The process of deciding what positions thefirm will have to fill, and how to fill them.

Coca cola HR department involves in

company strategic planning and they alsomake sufficient planning for hiring new

employees in the future.

After planning we send this report to the

head office for approval.If we get approval from the head office then

we start recruitment process.


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Recruitment Process

There are two types

Internal recruitment

External recruitment

Advertisement in news papers

Company Website


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Selection process

The selection process will vary depending

on the position youre applying for, as one

process cant fit all the different roles we

have here at CCE. However, in most cases

a combination of any of the

following tools will be used:

InterviewGroup exercises

Presentations

Psychometric tests

Role la s/Situational exercises


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Training process of employees

After recruiting the fresh employee we trainthem for three months and also pay them

salaries after three months they become

part of a firm.Also training to existing employee due to

new technology


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Anas Ali

1385


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Performance Appraisal

S

teps in appraising performance

Define the job

Appraise the performance

Provide feedback

Compensation and benefits


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Objective of compensation

Basic salary

Bonus Medical facility

Pick and drop

Gratuity fund

Social security


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Employee Relationship

Employees are the most important assets of everycompany so it is very important to give them

importance.

The satisfaction of the employees makes the company

successful.

The reason is that if the employees of the company are

satisfied then they will work hard for the development of

the company but if they are not satisfied with the

companys policies and they are not given their rights

then they will leave the company which can turn into abig loss.

So employees relationship is very important for every

company.


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Human Resource Management

within Coca ColaHuman Resource Management is an essential part for any

organization.

It is people, not technology who create the company.

In multinational companies like coca cola have their own

separate department of HRMcoca cola HR department is also conducting all the

practices of HRM .

1. Job analysis and design of work

2. Recruitment and selection3. Training and development

4. Performance appraisals

5. Compensation

6. Employee relationships

7. Staff welfare and medical policies


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Abuzar Ghaffari

1373


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SWOT Analysis


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SWOT Analysis

(Internal Environment)

Strength: Popularity

well known

branding obvious and easily recognized A lot of finance

customer loyalty

International Trade


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Weakness

Word of mouth

lack of popularity of many Coca Colas brands

Most unknown and rarely seen

result of low profile or non-existent advertising

health issues


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SWOT Analysis

(External environment)

Threats: changing health-consciousness attitude

-legal issues

-Health ministers

-competition (Pepsi.

Opportunities:

many successful brands to pursue

-advertise its less popular products

-buy out competition.

-More Brand recognition


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BCG Matrix


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Conclusion

Coca Cola is the worlds largest beverage company.

They believe that they refresh the world better than anyother beverage company.

Coca cola is a non-alcoholic profitable beveragecompany, which creates value for the company, theirbottling partners, share owner and customers.

In Pakistan customers have a sophisticated imageabout the soft drink and therefore appealing to theeducated and middle/ upper middle classes.

the cocacola company final

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