the clever cook company team
DESCRIPTION
The Clever Cook Company Team. Nathan Akaba Zahra Ghozzat Dupe Olurankinse Oseloka Opiah Jane Purkiss. MISSION STATEMENT : PROVIDING AN ALL IN ONE COOK-AT-HOME PRODUCT FOR THE HEALTH OF THE NATION LONG TERM MISSION : - PowerPoint PPT PresentationTRANSCRIPT
Nathan AkabaZahra Ghozzat
Dupe OlurankinseOseloka OpiahJane Purkiss
MISSION STATEMENT:PROVIDING AN ALL IN ONE COOK-AT-HOME PRODUCT FOR THE HEALTH OF THE NATION
LONG TERM MISSION: FOR OUR PRODUCT TO BE AVAILABLE AT AFFORDABLE PRICES TO ALL SEGMENTS OF SOCIETY
the product
Customer needs we are going to addresse.g.- UK increasingly obese- health problems connected to
junk/processed food- time- skills
DIRECT CUSTOMER NEEDS:
Increase their product offerings Gaining market share Increase competitive advantage Maximising use of their capabilities and resources Increasing Revenue Knowing that they are offering a unique product
Consumer Needs:
Clever Cook kit is fundamentally creating value for any busy parent in a full time employment, with a hectic lifestyle especially with children under the age of 12.
Different stages of the product life cycle will require different customer relations
Personal Assistance Relations Automated Service Relations
Relationship needs to be consistent amongst those in the Value Chain.
•Eco-packaging•IT for website •Market Research •Health and Safety compliance•Legal – I.P. and Licensing agreements
3 year LICENSING REVENUE: £140,800
New Recipes
WEB ADS
GOVERN-MENT
VOUCHERS
MERCHAN-DISING
LICENSINGINCOME
◦ Technology – packaging R&D◦ Legal - Patenting◦ Finances◦ Key Activities
Competition - ready cooked meals. However, we will be offering a healthier look with our freshly prepared ingredients.
Replication - by bigger giants bringing out their own box similar to our own.
Protection through IP and design That the licensee does not conform to
the license conditions Strict monitoring of the product during
and after manufacture process
Near term◦ The cost of R&D◦ Successfully having our patent granted.
Long term◦ Continual agreement and renewal of contract with
licensee.◦ If contract is declined, we will need to find
another partner so that supply and demand does not grind to a halt.
That this type of purchasing of chilled foods is product driven through the availability of new technology and will undoubtedly change the way Britain buys and cooks it’s food.