the chris cooke team comprehensive sales & marketing service

#1 re/max team in the Baltimore metro area

w w w . c h r i s c o o k e t e a m . c o m

c o m p r e h e n s i v e

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R e a l e s t a t e

M a R k e t i n g

Our TrademarkReal Estate Ads Sell Homes for

More Money with Less Days on

Market

t h e c h r i s c o o k e t e a m


“We make the important calls necessary to

sell your home, instead of

waiting for the phone to ring.”

— chris cooke

©2012 Chris Cooke Team. RE/MAX is a registered trademark of RE/MAX, LLC. All rights reserved.

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# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a 3

Chris Cooke awards

RE/MAX LIFETIME ACHIEVEMENT AWARD AWARDED TO AGENTS WITH OVER 7 YEARS OF

SERVICE AND OVER $7,000,000 IN COMMISSIONS EARNED

RE/MAX HALL OF FAME awarded to agents with over $100 Million in Career sales

over $1 Million in CoMMissions earned

RE/MAX DIAMOND CLub awarded to agents reCording over

$1 ,000,000 in annual CoMMissions

RE/MAX CHAIRMAN’s CLub awarded to agents reCording

$500,000 - $1 ,000,000 in annual CoMMissions

RE/MAX pLATINuM CLub awarded to agents reCording $250,000 - $500,000

in annual CoMMissions

2010, 2011 #1 ranked re/MaX teaM in BaltiMore MarYland

2010, 2011 3rd ranked re/MaX teaM in MarYland

2011 #1 teaM aMong all Brokers in BaltiMore CitY

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FIVE REAsONs HOMEs DON’T sELL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

OuR TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

CHRIs COOkE sysTEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

REsuLTs AND CAsE sTuDIEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

HIgH DyNAMIC RANgE pHOTOgRApHy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

pHOTOgRApHy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

sTAgINg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

OuR TRADEMARk REAL EsTATE ADs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

VIRTuAL TOuRs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

OuR NEIgHbORHOOD WEbsITEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

ONLINE pROpERTy MARkETINg CAMpAIgN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

EMAIL MARkETINg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

sALEs pROCEss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

METICuLOus AND DETAILED FOLLOW-up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

OpEN HOusEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

pRINT ADVERTIsINg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

sOCIAL NETWORkINg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

sINgLE pROpERTy WEbsITEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

MuLTIpLE LIsTINg sERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

CRAIgsLIsT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

THEIR pLAN Vs OuR pLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

COMMuNICATION pROCEss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

TRANsACTION MANAgEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

ELECTRONIC MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

72-HOuR RApID REspONsE MARkETINg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

TEsTIMONIALs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

THE CHRIs COOkE TEAM DIFFERENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

OuR guARANTEE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50

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five reasons hoMes don’t sellTHE FIVE MOST COMMON FACTORS THAT PREVENT YOUR HOME FROM SELLING

HOME MARKETABIL ITY Like any product, your home’s appearance will have a pronounced impact on whether it sells or not. Buyers quickly bypass homes that are dirty, cluttered, and in need of repair. Many sellers wait until after a home inspection to make repairs and wait until receiving negative feedback to conduct a thorough cleaning and declutter. The average home statistically receives the most showings in the first 30 days of the listing term. Making these adjustments after most of your prospects have already seen your home results in lost opportunity and a lower sales price. Taking the time to conduct a thorough cleaning, declutter, stage and make repairs to your property will yield a higher sales price with fewer days on market.

POOR QUALITY L IST ING P ICTURESEmpirical research shows that today’s homebuyer shops on the Internet, and spends the bulk of their time perusing listing pictures. Poor quality listing pictures will result in limited showings and conversely, high quality listing pictures will dramatically increase showings. Because the pictures that agents upload into the Multiple Listing Service get syndicated to thousands of websites, the effect of the listing pictures is compounded, and the quality of your pictures will dramatically affect the interest in your property and the ultimate sales price.

L IMITED MARKETINGDid your previous agent market your property for the first week of the listing term and then forget about it?

The average agent enters the property into the Multiple Listing Service, installs a yard sign and then waits for the home to sell. The check that your agent writes for the advertising of your property is usually drawn from their personal checking account. When times get tough, it is not the agent’s mortgage payment or car payment that get cut, it is the money that he or she uses to advertise client properties. Most real estate agents devote very little time or money toward marketing client properties. Agents typically promise exposure on many websites.

What they don’t tell you, is that you will get a basic, free ad on most of these websites.

Free ads will typically offer limited or no pictures, no virtual tours, no lead capture points, and placement at the end of search results for your geographical area. Poor advertising of your property will lead to low offers and/or no offers.

NO FOLLOW-UPThe average real estate agent has zero sales experience. Typically agents lack the time, motivation, or skills necessary to proactively sell your home. Agents tend to wait for the phone to ring instead of making the calls necessary to get your home sold.

In today’s market, buyers have an abundance of listings to choose from. Buyers will look for reasons to eliminate your property from their list of potential homes. Overcoming these objections is the key to getting your home sold for the best price in the shortest amount of time. Having a skilled advocate that can pick up the phone to clearly and concisely work to overcome buyer objections is critical to getting a home sold.

PRIC INGEvery home seller wants to believe that their house is worth the maximum amount. Be wary of real estate agents that promise a high price, but provide little or no sales data to support their suggested sales price. This is a commonly used strategy to obtain listings. The overpriced listing then languishes on the market for months until it is reduced to a market price. The buyer then makes a lower offer because the listing has accumulated excessive days on market. Overpricing a home will cause: limited showings, poor advertising response, no offers, more days on market, and cause competing properties to sell. Pricing your home competitively will attract more prospective buyers, encourage competition, and ultimately lead to a higher sales price. w

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LIFETIMEACHIEVEMENT

AWARD

# 1 r a n k e D r e / m a x t e a m i n B a l t i m o r e , m D ( 2 0 0 9 , 2 0 1 0 , 2 0 1 1 )

Chris Cooke began his career with Pitney Bowes as an Account Manager, where he pounded the pavement, learning the fundamentals of sales. Chris exceeded all targets for sales revenue and leasing, and was recognized as a top performer ranked nationally in the top 5% of all sales

personnel. Chris left Pitney Bowes to start a successful web software company specializing in database-driven sales and marketing solutions for the real estate industry. As a marketing and technology consultant to executives of some of the nation’s largest real estate brokerages, Chris was at the forefront of the industry‘s migration to the web.

After seven years invested in growing his company and developing the product line, Chris sold his company and took a one year sabbatical to plan his next career move. Driven by his passion for real estate and more than ten years of experience buying and selling investment properties, Chris started his career with RE/MAX. A Fells Point resident for ten years, Chris, had personally participated in the development and renovation of over 30 properties. Chris’ unique background and skill set encompasses over 17 years of experience in sales, marketing, real estate development, real estate investing, and technology. His resume is virtually a perfect storm for the real estate industry. Chris uses his passion for real estate and technology to

enable and super charge his team.

Utilizing aggressive Fortune 50 company sales techniques, his extensive knowledge of the real estate market, and technology based marketing strategies, Chris personally has sold over $150,000,000 in real estate. He has been awarded RE/MAX’s prestigious Diamonds Club Award and is in the RE/MAX Hall of Fame.

When not in the office, Chris enjoys fly fishing, boating, sea kayaking, traveling, and photography. Chris has been featured as a local real estate expert in numerous print publications such as the Washington Times and Baltimore Sun, and on several episodes of HGTV’s nationally syndicated television show — My House is Worth What?

We make the important calls necessary to sell your home, instead of waiting for the phone to ring.

C h r i st e a m l e a D e r

RE/MAX Hall Of FameOver $100 million in career sales

Over $1 million in commissions earned

RE/MAX Chairman’s ClubAwarded to agents recording

$500,000 – $1,000,000 in annual commissions

RE/MAX Diamond ClubAwarded to Agents recording

over $1,000,000 in annual commissions

RE/MAX Lifetime Achievement AwardAwarded to agents with

over 7 years of Service and over $7,000,000

in commissions earned

RE/MAX Platinum ClubAwarded to agents recording

$250,000 – $500,000 in annual commissions

# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a

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PROFESSIONAL QUALITY PICTURESThe quality of your listing pictures will dramatically affect the interest in your property and the ultimate sales price. The Chris Cooke Team’s full-time professional photographer shoots well over 100 pictures for every listing. The best shots are color-corrected, adjusted for contrast and sharpness. Then captions are added to create “magazine style” listing photos that stand out and draw attention to your property’s most important features.

HOME MARKETABILITY ASSESSMENTBefore placing your home on the market, The Chris Cooke Team will conduct a thorough and detailed Home Marketability Assessment to identify simple and cost effective changes, repairs, and improvements that should be completed prior to listing. The marketability assessment will include recommendations for repairs, decluttering, staging, and photo shoot preparation.

PREMIUM PROPERTY ADSThe Chris Cooke Team spends over $100,000 per year to insure that our clients receive premium exposure on all of the most popular home buying websites and print publications. We believe in spending more so that our clients can sell their properties for more. Our high sales volume enables us to spend the money necessary for all of our listings to receive maximum exposure.

CONTINUOUS MARKETINGThe Chris Cooke Team provides continuous marketing from the day that you list until the day your home goes under contract. We have two full-time marketing professionals, working tirelessly to make sure your property receives premium exposure. Property ads are changed and tweaked throughout the listing term to maximize exposure. We continuously run property ads for each listing until it sells.

METICULOUS AND DETAILED FOLLOW-UPThe average real estate agent lacks the time, motivation, and skills necessary to sell your home. The Chris Cooke Team has a systematic and detailed process for following up with agents and prospective buyers. We proactively call agents and buyers who have seen your property so that we can answer questions, overcome buyer objections, and highlight important property features that may help stimulate a sale.

S Y S T E MC H R I S C O O K E


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We pride ourselves in making sure our client properties receive the very best marketing.

My 20 years of experience in the mortgage industry enable me to communicate effectively with lenders and title companies so that our properties settle on time.

l i zm a r k e t i n g m a n a g e r

Liz Brunner joined The Chris Cooke Team in 2010. Prior to working for our team, Liz spent three years as the Office Manager at another RE/MAX location where she was responsible for managing an office of ten agents. As Office Manager, Liz was responsible for payroll, accounting, and marketing for the office. Prior to working as an Office Manager, Liz worked as an Administrative Assistant to another Baltimore area real estate team. She has seven years of experience working in the real estate industry.

As a long-time resident of Baltimore, Liz has extensive knowledge of the City’s many neighborhoods. Liz serves as a Marketing Manager for The Chris Cooke Team. As Marketing Manager, she is responsible for implementing property marketing strategies including: enhancing pictures of client properties, setting up print and web marketing ads, designing client brochures, and setting up client digital and print marketing efforts. When she is not in the office, Liz enjoys spending time at the beach, running, and playing with her two dogs.

b r e n d as e t t l e m e n t m a n a g e r

Brenda inzana joined the team in May 2011. Before working for The Chris Cooke Team, she worked in the mortgage business for over 20 years. Brenda served as the Processing Manager for the #1 FHA Lender in Maryland for over ten years. In addition to her mortgage experience, Brenda is a licensed real estate agent.

Brenda serves as Settlement Manager for The Chris Cooke Team. As Settlement Manager, she is responsible for coordinating and managing all client settlements. Brenda handles all listing and contract paperwork, scheduling inspections, appraisals, settlements, and communicating with clients about their transaction status. Brenda is also a notary public. Brenda’s extensive experience in the mortgage industry enables her to communicate effectively with loan officers and loan processors, helping to insure that client transactions settle on time with no surprises.

Brenda resides with her husband and two children in Rosedale where she has lived for the past 20 years. When not working in real estate, Brenda enjoys vacationing in West Palm Beach, Florida.

# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a

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I am a nut for accurate color. I am passionate about using the best technology available to create high quality real estate images.

r i C kp h o t o g r a p h e r

riCk FensCh grew up in a small town just outside of Pittsburgh, Pennsylvania. Prior to joining The Chris Cooke Team, Rick split his time between working for Ritz Camera where he ran a chemical print lab, and running his own wedding photography business. With over 12 years of working behind the camera, Rick has extensive experience with all aspects of photography, including lighting, color correction, film development, and digital image enhancement. Rick also has six years of experience working with Adobe Photoshop, which he teaches to students in his spare time. Rick resides in Rosedale with his wife. His hobbies include playing guitar, photography, softball, golf, and watching movies.

d e n at e a m a D v e r t i s i n g m a n a g e r

dena VoLuse graduated from Towson University in 2004, obtaining her bachelor’s degree in business administration with a concentration in marketing. In 2009, Dena earned a second bachelor’s degree in art education, all while working for The Chris Cooke Team. Prior to joining The Chris Cooke Team, Dena worked in the mortgage industry and then as an assistant to another Baltimore real estate agent. As Team Advertising Manager, she is responsible for implementing advertising strategies. She applies her background in art to assist in designing

and implementing all direct mail campaigns and print ads.

Dena resides in Federal Hill, where she has lived for the past five years. When not in the office,

Dena enjoys running, biking, cooking, walking her dog Chloe, and traveling.

We spend more money on property advertising so that our clients can net more money.


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I pride myself in taking the extra time to make sure my clients are informed and educated so that they can make the right purchase.

k a r e nB u y e r s a g e n t

karen Cooke began her career in real estate after relocating to Baltimore from Woodbridge, Connecticut, where she managed the office of the area’s most prominent car dealership. Driven by her love of the Baltimore area and passion for working with people, Karen obtained her real estate license and joined RE/MAX in 2005. Karen’s knowledge of the Baltimore area, attention to detail, and work ethic have earned her a reputation as one of the area’s best buyers agents. Karen has assisted countless first-time homebuyers during her career.

As the mother of a daughter who recently graduated from the Doctor of Pharmacy Program at the University of Maryland School of Pharmacy, Karen understands the unique needs of first-time homebuyers and medical students interested in purchasing or renting. Karen resides in Fells Point with her husband James. When not showing homes, Karen enjoys biking, travelling, cooking, and entertaining.

k e v i nB u y e r s a g e n t

keVin WiLLner joined The Chris Cooke Team in 2012. Prior to joining The Chris Cooke Team, Kevin was part owner of a prominent RE/MAX office in Baltimore. As owner/agent, Kevin was responsible for managing the office, agent recruiting, and mentoring new agents. Kevin has been a full-time top-producing agent for over nine years. Having sold almost $50,000,000 in real estate and closed several hundred transactions, Kevin has established his reputation as one of the leading agents in the Baltimore area.

Kevin’s philosophy is “My clients first.“ This means keeping himself accessible, being a good listener as well as a good communicator, and responding quickly to client needs.

He also strives to stay current with the latest technologies enabling him to provide a higher level of service to his clients. Kevin’s in-depth community and market knowledge, years of experience, shrewd negotiation skills, and hard work ethic have enabled him to consistently be a top producer for almost a decade.

Kevin was born and raised in Baltimore and has extensive knowledge of area neighborhoods. Kevin is also licensed in Delaware where he works part-time servicing the vacation home needs of The Chris Cooke Team clients. When he is not at work, Kevin enjoys working out, sampling local restaurants, and getting involved in neighborhood activities.

My philosophy has always been ‘My Clients First.’


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My motto is ‘Whatever it takes.’

I leverage my sales background to effectively and efficiently negotiate favorable contract terms for my buyers.

n i C o l eB u y e r s a g e n t

niCoLe CaLLender came to us from another Baltimore real estate team. As a long-time resident of Baltimore City, she has extensive knowledge of Baltimore’s many neighborhoods. With over five years of real estate experience, Nicole is consistently a multi-million-dollar producer. In 2009 she recorded over $6,000,000 in sales.

Nicole specializes in the Canton, Patterson Park, Fells Point, Federal Hill, Roland Park, and Hampden areas of Baltimore City. Nicole’s local expertise and extensive real estate experience enable her to help her clients make smart home purchases. Her enthusiasm and attention to detail insure that no detail is overlooked. If you are looking to buy or sell in the Baltimore

Metro area, Nicole has the experience, dedication and knowledge necessary to provide a smooth transaction.

When not working in real estate, Nicole enjoys travelling, spinning, and exploring Baltimore’s newest hot spots. Nicole is also actively involved with local charities including The Best Buddies Organization.

a n d r e wB u y e r s a g e n t

andreW Lehr enjoyed a successful career with TBB Global Logistics as an account executive for a top supply chain management company before joining RE/MAX in 2007. Utilizing his bachelor’s degree in business management and marketing, Andrew spent his time selling supply chain management services and software that could require six months or more to fully implement. While working at TBB Global Logistics, Andrew was fortunate to be trained for several years by the world’s most recognized sales and negotiation system, Sandler Training. As a Sandler graduate, Andrew utilizes a no-nonsense approach that enables him to quickly and efficiently negotiate favorable terms for his clients.

As a Baltimore resident, Andrew has tremendous knowledge of area neighborhoods, homes, and attractions. Although the majority of Andrew’s business is in Baltimore’s popular waterfront

neighborhoods, Andrew also assists clients throughout the Greater Baltimore Metro area. As an Accredited Buyer’s Representative (ABR) and Certified Distressed Property Expert (CDPE), rest assured that Andrew has the knowledge and experience to insure a smooth transaction.

During his time off, Andrew enjoys fishing, crabbing, boating, mountain biking and the outdoors.


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My extensive experience and training insure that my buyers have the very best home buying experience.

J a r r o da s s o c i a t e B r o k e r

Jarrod Christou began his real estate career in 2003 as a full-time RE/MAX Realtor® and since then, has achieved Executive Club and 100% Club status numerous times. Jarrod is an

associate broker, a graduate of the Real Estate Institute, as well as a Certified Distressed Property Expert (CDPE).

Born and raised in Baltimore, he has gained extensive knowledge of the market, as well as the individual communities within. He focuses on building and maintaining

relationships with his clients through providing superior service and local market insight. The strong relationships Jarrod forms with his clients enable him to fully understand their objectives and provide effective strategies to help them obtain their real estate goals. Jarrod’s depth of experience, as well as his commitment to offer top-level service, allow him to provide the most comprehensive real estate services in the Baltimore Metropolitan area.

T a n y aB u y e r s a g e n t

tanya LeWis has an extensive background in marketing, recruitment, and retention. She found her calling as a Realtor® in 2005. Since then, she consistently has been a multi-million-dollar producer. Tanya truly enjoys the process of helping people find their dream home. Her exceptional communication skills and outstanding negotiating skills insure that clients receive the highest quality real estate services. Tanya’s past clients describe her as professional, diligent, attentive, knowledgeable, and determined. Tanya and her husband reside in Harford County. When not working in real estate, Tanya enjoys her role as the mother of four children, including twin boys.

h e a T h e rB u y e r s a g e n t

heather sand recently joined The Chris Cooke Team after several years as a multi-million-dollar producer for two local real estate brokerages. Prior to becoming an agent, her background was in mortgage and finance. Heather graduated with an undergraduate degree in finance, then spent several years as a loan officer and an accountant. Heather’s diverse background in real estate, loan origination, and finance helps her clients understand all aspects of the home financing and purchase process.

A Baltimore native, Heather now resides in Patterson Park with her husband, three children, and two dogs. She spends her time promoting urban life with her urban spaces blog, as a member of the Downtown Baltimore Family Alliance and volunteering with the Waterfront Partnership.

My background in real estate and finance helps me insure that my clients not only make a smart home purchase, but can afford to live in that home for years to come.

My attention to detail insures that every aspect of my client’s purchase is executed flawlessly.


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My two decades of real estate experience help me insure that my client avoid common pitfalls and make smart decisions.

I pride myself in providing excellent customer service, clear communication, and keen negotiating skills.

l i n d aB u y e r s a g e n t

Linda shoemaker is a seasoned veteran with over two decades of experience as a Baltimore real estate agent. Her wealth of experience, along with her in-depth knowledge of the marketplace and strong negotiating skills, contribute to Linda’s successful tenure in the real estate industry. She is dedicated to bringing the highest professional standards to each transaction. Linda has worked in both the residential and commercial markets and

has handled everything from first-time homebuyers and relocation clientele to short sales and foreclosures.

Linda was born and raised in Philadelphia. After receiving her degree in business administration from the University of Delaware, she relocated to Baltimore City where she has resided for over 30 years. The love for all things real estate runs in her family as both of her daughters work in the industry.

Linda is an advocate for animal rights and has worked tirelessly with local animal rescue groups. She has helped to secure homes for many abandoned and abused dogs and cats throughout the years. She adores spending time with her own dog Maddie and rescue kitty Tango.

M i C h a e lB u y e r s

a g e n t

miChaeL Wood has been an Accredited Buyers Representative in the Greater Baltimore area for six years. He uses his insider knowledge of the area to find his clients special properties in the neighborhoods of their choice. He is passionate about real estate and helping potential buyers find the right home. Mike prides himself on integrity, communication, accessibility and keen negotiating skills.

With a remarkable attention to detail and a drive for results, Michael is able to provide superior service in all aspects of residential real estate for sellers and buyers. His sales experience, coupled with extensive real estate knowledge insure client real estate needs will be handled professionally, efficiently and personally.

When not with his clients, Michael enjoys spending time with his family, playing volleyball, skiing and indulging in all of the activities and restaurants Baltimore has to offer.


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I am passionate about making sure that my clients are completely happy with their home purchase.

I believe in working tirelessly to make sure my clients receive excellent customer service and the highest quality real estate services.

M a r T aa g e n t

marta Lopushanska was born and raised in Lviv, Ukraine. She moved to Baltimore in 1999 to attend Baltimore Seminary College. Fluent in English, Ukrainian and Russian, she attended the Maryland Institute of Linguistics in Baltimore to embark on a career teaching English.

Marta began her real estate career in 2005 with Long & Foster. In her first year, she recorded over $4,500,000 in transactions. Marta later joined Garceau Realty in Baltimore, establishing herself as one of the top producers in

the brokerage. Marta’s ability to listen to the needs of her clients, willingness to work seven days a week, and extensive knowledge of the Baltimore Metro area has enabled her to consistently rank as one of the top real estate agents in the Baltimore area.

Working with homebuyers, developers and investors is Marta’s passion. In today’s hectic and ever changing real estate market, her trustworthiness, knowledge and professionalism are what separate her from the competition. She believes that it is her mission is to help give her clients the edge necessary to enable them to make a smart, hassle-free home purchase.

k e r r ia g e n t

kerri tkaCh came to us from another Baltimore real estate team. She prides herself on providing superior customer service, and remembering that purchasing a home may be the largest purchase and investment in her clients’ lifetime. Born and raised in Maryland, and residing in Federal Hill for the last 10 years, Kerri began her real estate career in 2001. She has been working at RE/MAX Sails full-time for over 5 years. Kerri has sold real estate in over 50 neighborhoods throughout Baltimore City and Baltimore County. She has been interviewed by the Baltimore Sun on numerous occasions and is a member of the Greater Baltimore Board of Realtors.

Kerri enjoys working with relocation buyers, first-time homebuyers, investors, renters, and buyers looking for a second home or just upgrading to a larger home. Kerri is also a seasoned real estate investor and owner of several income-producing rental properties. When not in the office or showing homes, Kerri enjoys travelling and spending time with her two dogs.


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My background in financial services and real estate development helps me insure that my clients make smart home purchases.

d a v eB u y e r s a g e n t

daVe naumann has been a real estate agent for over 15 years. In addition to representing buyers and sellers in real estate transactions, Dave has been developing properties in Baltimore City for almost 20 years. He has successfully developed over 50 properties throughout Baltimore’s waterfront neighborhoods. His extensive experience as a real estate agent and developer has provided him with a thorough understanding of all aspects of the real estate transaction from acquisition to financing, and closing.

His building experience enables him to quickly identify potential home repair issues for his buyer clients. Dave’s development experience helps him to efficiently and effectively evaluate lucrative real estate deals for his investor clients.

Dave resides in a loft within a commercial building that he developed in Fells Point. In addition to working for The Chris Cooke Team, Dave owns the Bay Cafe, a prominent Baltimore restaurant. When he is not in the office, Dave enjoys working out, going to the beach, and travelling.

b e nB u y e r s a g e n t

Ben donoVan grew up in Boston, Massachusetts. After graduating from the University of Richmond with a bachelor’s degree in Political Science, he moved to Baltimore to pursue a career in the financial services industry. Ben started his career working for two well known financial firms in Baltimore. Through his experience in the financial services industry, he was able to gain a deep understanding of real estate and finance. Driven by an intense interest in real estate, Ben decided to make a career change. He leveraged his financial services experience to jumpstart a career in the real estate business, dividing his time between developing properties and working with buyers.

Since 2010 Ben has been working primarily with homebuyers and investors in the Baltimore Metro area. Ben’s neighborhood knowledge, financial services experience, and development experience enable him to insure his buyers are making smart, sound investments. His passion for real estate combined with his strong work ethic and enthusiasm have made Ben a rising star in the Baltimore real estate community.

I enjoy all aspects of real estate including investing, design, development, staging, commercial, and residential.

# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e aw w w . c h r i s c o o k e t e a m . c o m

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FOR SALE FOR OVER 11 MONTHS WITH ANOTHER BROKER

the results speak for theMselves.

relisteD and solD BY our teaM in 7 daYs for 97% of l ist.

ACTUAL MAIN LISTING PHOTO USED BY PREVIOUS BROKER


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we don’t l ist hoMes, we sell theMOur goal is to provide exceptional real estate sales and marketing services enabling our clients to maximize the sale price of their home. With other agents, these homes sat for 60, 90, even over 200 days on the market. Our trademark enhanced listing photographs sell homes for more money with fewer days on market.

100%listed

and sOld fOr

Of list in5 days 95%

listed and sOld fOr

Of list in13 days

98%listed

and sOld fOr

Of list in28 days

100%listed

and sOld fOr

Of list in18 days

100%listed

and sOld fOr

Of list in11 days


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95%relisted

and sOld fOr

Of list in12 days

100%relisted

and sOld fOr

Of list in27 days

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ACTUAL CHRIS COOKE ENHANCED LISTING PHOTOS USED


Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 2.5 YEARS WITH FIVE OF THE

TOP AGENTS IN BALTIMORE CITY

Actual Main Listing Photo Used By Previous Broker

FOR SALE FOR 3 MONTHS WITH ANOTHER AGENT

This property languished on the market for two and a half years with five different agents. Because of the length of time the home sat on the market, the listing had become stale and was attracting little activity.

We took over 150 pictures of this property. Photos were selected to showcase the property’s space, large rooms, and upgraded features. A detailed marketing campaign was implemented. Buyers agents in the area were called to identify potential prospects. We were able to negotiate a full-price offer in less than 30 days.

This property was listed for three months with another broker. It received only a handful of showings.

We conducted a detailed Home Marketability Assessment and identified areas of the home that could be improved. We helped the homeowner conduct light staging. The photo shoot was staged to accentuate the property’s best features. A comprehensive marketing campaign was implemented. A strong offer was received and signed in less than two weeks.


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100%

relistedand sOld fOr

Of list in16 days

100%relistedand sOld

Of list in1 day

This property was listed with very poor photos of the property exterior. The previous broker used only six grainy pictures. Only two photos of the interior were available in the Multiple Listing Service (MLS).

We took over 100 high resolution pictures of this property. Photos were selected to showcase the property’s open floorplan and exceptional detail. An interior shot was used as the main listing photo. A detailed marketing campaign was implemented. Multiple offers were received the first day that it was listed. We negotiated the best possible terms for our client.

This large three story luxury rowhouse was on the market for three months with no showings. The owner was making multiple mortgage payments and needed to sell quickly. A detailed Home Marketability Assessment was conducted. The property was staged to show off the room sizes. Over 200 high resolution pictures were taken by our team photographer. Text captions were added to highlight the property’s many features. An interior picture was selected as the main picture to show off the property’s finishes and open floorplan. Multiple offers were received and a full-price offer was negotiated.


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100%relisted

and sOld fOr

Of list in22 days

100%relisted

and sOld fOr

Of list in27 days


This property was listed for a year with two different agents. The previous agents had spent very little money or effort marketing the property.

Our team conducted a Home Marketability Assessment and implemented some light staging. We took over 100 high resolution photos of this property. Because of the space and exceptional detail, an interior picture was selected as the main MLS picture. The property received over 28 showings in the first 27 days on market. We negotiated a full-price offer for the seller.

This estate sale was listed seven months with another broker. The owners consistently received negative feedback about the property.

Our team conducted a detailed Home Marketability Assessment. The kitchen and location of the laundry room were identified as issues. An alternative floorplan was created and a new kitchen estimate was requested from a kitchen contractor. These documents were emailed to interested agents and buyers. A full-price offer was received in less than 30 days.


Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 1 YEAR

WITH 2 DIFFERENT AGENTS

Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR ALMOST 7 MONTHS

WITH ANOTHER BROKER


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This property was listed for seven months with another real estate agent. The homeowner who contacted us was frustrated and needed to sell immediately. Our team photographer shot over 100 high resolution pictures of this property. Captions were added to highlight the property’s important features. We worked the phone daily for almost three weeks until a prospective buyer was found. A full-price contract was negotiated for the homeowners.

This condominium was listed for three months with another broker. The agent had no photos in the MLS listing. There was virtually no advertising for this property.

A Home Marketability Assessment was conducted. The condo was decluttered and staged to enhance the property photos and improve buyer interest. We shot over 80 high resolution pictures of this property. Photos of the water view were highlighted in the listing and lifestyle shots were added to enhance marketing efforts. Multiple offers were received and a bidding war ensued. The homeowner was able to maximize his sales price.




WITH ANOTHER BROKER

Previous Broker Did Not Place a Listing Photo


105%


Of list in5 days

100%relisted

and sOld fOr

Of list in22 days


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100%relisted

and sOld fOr

Of list in10 days

95%relisted

and sOld fOr

Of list in27 days



Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 14 MONTHS WITH ANOTHER BROKER

Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 6 MONTHS

WITH 2 BROKERS

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This parkfront home was listed for 14 months with another agent. The property had been poorly marketed with amateur pictures. The home also needed some work. We took over 120 high resolution photos of this property. Close-up photos were taken to show off the property’s original detail and highlight the home’s potential. We worked the phones tirelessly for 27 days until a prospect was identified. A strong offer was received and signed by the seller.

This property was listed for six months with another real estate agent. The seller was taking a new job and desperately needed to relocate to another state. Paying two mortgage payments was not an option for this client. Light staging was implemented for this homeowner. Over 100 high resolution photos of this property were shot. “Magazine style” listing pictures were created to highlight property features and the “Live Near Your Work” incentives program. Our comprehensive home marketing plan was implemented. A full-price offer was signed after 10 days on the market.


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Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR OVER A YEAR

WITH ANOTHER BROKER

Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR ALMOST 3 YEARS WITH THREE

BROKERS AND AN AUCTIONEER

100%


Of list in76 days

100%relisted

and sOld fOr

Of list in74 days

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This property was listed for over a year with another broker. The listing pictures were dark and grainy. A Home Marketability Assessment was conducted and light staging was implemented. Our photographer lit the property and took over 150 high resolution pictures. The property received over 58 showings in the first 74 days on market. We negotiated a full-price offer for the seller.

This unique property languished on the market for almost three years. The owner had listed the home with multiple brokers and had also attempted to auction it. Our team conducted a detailed Home Marketability Assessment. Because of the property’s unique layout and features, the audience for this property was limited. Profiles were developed for potential buyers. The property marketing campaign was optimized to appeal to our “targeted buyer.” An artist purchased the property with a full-price contract, received in less than 30 days.


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and sOld fOr

Of list in38 days

98%relisted

and sOld fOr

Of list in33 days




WITH ANOTHER BROKER


WITH ANOTHER BROKER

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This property was listed for seven months with another agent. The homeowner was making multiple mortgage payments and had become frustrated with his agent’s poor marketing and lack of communication. Our team photographer took over 100 high resolution photos of this property. A comprehensive marketing plan was implemented to maximize property exposure. Because of the home’s unique layout, many buyers had negative comments about the property. We spent many hours on the phone helping agents and their buyers overcome objections regarding the property. The seller signed a strong offer that was received in a little over a month.

This home was listed for six months with another real estate agent. The previous broker was using very poor quality listing pictures to market the property. The home also needed staging. Our team assisted the homeowner with staging and making important improvements. Over 100 high resolution photos of this property were shot. “Magazine style” listing photos were created to highlight property features. The property received over 34 showings in the first 38 days on market. The seller accepted a strong offer in a little over a month.


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Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 9 MONTHS

WITH TWO DIFFERENT BROKERS

Actual Main Listing Photo Used By Previous BrokerFOR SALE FOR 1 YEAR, 2 MONTHS WITH TWO DIFFERENT BROKERS

100%relisted

and sOld fOr

Of list in7 days

97%relisted

and sOld fOr

Of list in14 days

This investor-owned property had been listed for nine months with two different real estate agents. The seller was rapidly accumulating carrying costs and needed to sell immediately. We took over 100 high resolution photos of the property. Our comprehensive home marketing plan was implemented. Our team scoured our homebuyer database and showing reports from similar properties to identify potential buyers. We worked the phone daily for seven days. Two offers were received. The seller received a full-price contract.

This home was listed for over a year with four different brokers including one of the top-ranked real estate teams in the nation. The seller was tired, frustrated and needed to move immediately. We conducted a detailed Home Marketability Assessment and identified areas of the home that could be improved. Our team helped the homeowner declutter, identify areas for improvement, and conduct light staging. The photoshoot was staged to accentuate the property’s best features. Our photographer took over 120 high resolution photos of the property. A comprehensive home marketing plan was implemented. We worked the phone tirelessly for two weeks. The seller received a strong offer in less than two weeks.

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high dYnaMiC range photographYHOW WE BRING OUT THE VERY BEST IN EVERY PROPERTY PHOTO WE TAKE

What is High Dynamic Range Photography?

HDR is used by our team photographer to bring out all of the detail available in our property photos. Once the shot is correctly lit and framed, multiple bracketed exposures are taken (up to seven different exposures).

In a normal exposure, compensating for light coming in from windows may darken the rest of the room. When exposing to reveal detail in a large room or a

room with dark finishes, it may burn out the highlights from a lamp, window or exterior view.

Our photographer assembles multiple carefully photographed exposures into a master exposure, which far surpasses the dynamic range available in a traditional photograph, digital or otherwise.

The Chris Cooke Team is dedicated to producing the best, most representative images of your property.

Capturing highlight detail Capturing mid-tone detail

Highlights, mid-tones, and shadows are combined to create an image with a full range of dynamic detail

Capturing shadow detail


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photographYOUR TEAM WILL SHOWCASE YOUR PROPERTY WITH BEAUTIFUL AND FLATTERING PHOTOS

The Chris Cooke Team employs a salaried full-time professional photographer with over 15 years of experience. Chris Cooke reviews and approves all listing photos. Chris honed his photography skills and knowledge under the tutelage of his grandfather who owned and operated a commercial photography studio for more than 50 years.

• Professional Editing: only the best shots are selected, then carefully edited for color, clarity, composition, and sharpness.

• Professional Lens: our 12–24mm wide angle zoom lens allows our photographers to shoot in the tightest spaces, resulting in expansive, undistorted views of your property.

• Professional Camera: 12.9 megapixel Nikon D90 DSLR camera body, heavy-weight tripod, and Nikon flashes.


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stagingOUR PROFESSIONAL STAGING EXPERTS CAN

REVEAL YOUR PROPERTY’S BEST SIDE

We work with several skilled and affordable staging vendors offering full home and light staging.


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our tradeMark real estate adsWE DON’T USE SNAPSHOTS, WE CREATE ADVERTISEMENTSWe use Adobe Photoshop to design and compose listing pictures which draw attention to your property’s most important features.

Every property we shoot gets the deluxe treatment—well over 100 photos, on every shoot. From those photos, we select the very best.

Then we use Adobe Photoshop to color correct, sharpen, and compose our trademark property ads, each one unique. Each one is focused on doing one thing: selling your home for the maximum sales price with fewer days on market. Utilizing our “magazine style” property ads, we are able to significantly increase the number of showings.

Professional Property

Photography

Emphasis On Your Property’s

Greatest Features

PropertySpecific Details


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virtual toursGUIDING BUYERS THROUGH THE BEST OF WHAT YOUR PROPERTY HAS TO OFFER

Multiple software applications and vendors are utilized to create virtual home tours. The type of tour is uniquely produced to showcase the property.

Tour types Include:

• Animated Slide Show

• 360° Virtual Room Photos

• Video Walkthrough

TOURS ARE AVAILABLE ON THE MULTIPLE LISTING SERVICE AND THESE POPULAR SITES


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our neighBorhood weBsitesWE OWN THE LARGEST NETWORK OF BALTIMORE NEIGHBORHOOD WEBSITES

Searchbaltimore real estate

your property

interesteDlocal Buyers


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online propertY Marketing CaMpaignPROVIDING PREMIUM EXPOSURE ON THE MOST POPULAR HOME BUYING WEBSITES

Don’t be fooled by agents that offer only free ads on these websites. The Chris Cooke Team pays for premium positioning on all of the most popular home buying websites. We spend more so that our clients can sell their homes for more. We spend over $100,000 per year for premium placement of our listings on the top ranked homebuyers websites.

zILLOW.COMFeatured placement on Zillow.com, the #1 ranked real estate web site (according to activity). • Averages 11 million unique

visitors per month • Over 25 million page visits per

month • Averages over 3,000 properties

per month

REALTOR.COMFeaturing your home on Realtor.com, one of the most popular real estate websites. • Over 5 million visitors per month

HOMES.COMAs one of the nation’s top online real estate destinations, Homes.com has close to 4 million homes for sale and rent. Each month over 10 million consumers visit Homes.com to search for real estate by location or property type. • Over 6 million visitors per month • Focused ads target buyers looking for

property in your location

TRULIA .COMOne of the leading paid real estate advertising sites. • Our team averages 24,000

page views per month • Trulia.com averages 5 million

buyers per month • Clients receive weekly activity

reports

we spend more than $100,000 a year in advertising so that Your propertY is seen

BY the people who want to BuY now.


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eMail MarketingWE CONNECT INTERESTED BUYERS TO YOUR PROPERTY WITH FOCUSED EMAILS

Links toVirtual Tours

We broadcast your listing to a proprietary

database of over 10,000 local agents

Our Trademark Real Estate Ads showcase your property’s best

features

New listings are broadcast

to our CRM database of active

homebuyers


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sales proCessWE DON’T LIST HOMES, WE SELL THEM

TEAM SHOWINGSListing information and

marketing collateral for all listings are made available to all team buyers agents. Team buyers

agents will attempt to show team listings, before showing listings from other brokers.

SHOWINGSShowing activity is

dramatically increased through a systematic and detailed process of cross

selling, internal marketing, and follow-up.

SALES CALLSCalls are made to follow

up on all showings. We ask questions

and provide property information. Information provided helps agents and buyers overcome objections. Sales calls often lead to second showings and offers.

PDF BROCHURESDigital brochures are stored

on our server and emailed to buyers and agents.

FEEDBACKCalls are made to gather

feedback on all showings. Valuable info is gathered

about buyers’ perceptions. Reports are sent to the

seller for evaluation. Feedback is used to:

• Adjust Marketing• Adjust Pricing• Adjust Sales Efforts• Recommend Changes

to the Property

marketing teamlisting agent

Buyers agentBuyer

your property

CROSS SELL INGOur large listing inventory

provides us with an excellent opportunity to cross sell. When

speaking with agents about a property that is unsuitable

for their buyer, we are able to suggest other team listings.

CRM S ITEPotential buyers are identified in

our cloud database of over 6,000

homebuyers and contacts.

SOLD


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MetiCulous and detailed follow-upA SKILLED ADVOCATE WORKING TIRELESSLY TO SELL YOUR HOME

The average real estate agent has zero sales experience. Typically agents lack the time, motivation, and skills necessary to proactively “sell your home”. Agents tend to wait for the phone to ring instead of making the calls necessary to sell your home.

The Chris Cooke Team has a systematic and detailed process for following up with agents and prospective buyers. We proactively call agents and buyers who have seen your property so that we can answer questions, overcome buyer objections, and highlight important property features that may help stimulate a sale.

Is your buyer aware of the amount of money that the seller has spent to upgrade this property in recent years?

Help me understand what it would take for your client to make an offer on this property…

Are there any modifications that we can make to the property so that it would suit your buyer’s needs?

Is there a price at which your client would purchase this property?

What can we do to encourage your buyer to make an offer on this property now?

Is your buyer aware of the property’s many upgrades and features?

Can I meet you at the home to discuss your buyer’s interest in this property?

What can we do to make this property #1 on your buyer’s list?


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MARKETING TEAM

ONLINE PROPERTY ADS

BUYERS AGENTS BUYERS

OPEN HOUSESBROKERS OPENS

BROADCAST EMAILS

open housesOPENING THE DOOR OF YOUR HOME TO LOCAL AGENTS AND INTERESTED BUYERS

The Chris Cooke Team leverages our vast network of marketing placements to bring the largest audience of buyers and buyers agents to your property at exclusive Brokers Opens and Open House events. Our team creates engaging online property ads, broadcast emails and invitations, and sends these to a carefully selected but wide group of interested buyers and buyers agents.


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print advertis ingFOCUSED PLACEMENTS REACH AUDIENCES INTERESTED IN YOUR PROPERTY

Sample print publications that we use to market our listings.


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soCial networkingOUR TEAM LEVERAGES THE POWER OF SOCIAL NETWORKING TO SELL YOUR PROPERTY

Listings are broadcast to our large network of contacts.

New listings, open houses, brokers opens, and price reductions are broadcast to our enormous network of agents, buyers, and local residents.

We tweet new listing announcements, open house and brokers open notifications, and price reductions to our vast network of followers.

Subscribe and watch episodes of the HGTV television series My House Is Worth What? with guest Chris Cooke of The Chris Cooke Team. New listings videos are displayed on our YouTube Channel.

New listings are shared with our LinkedIn and Plaxo connections to maximize the exposure of your property.

SubscribeSubscribe

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Provides buyers access to: • Detailed property info• Photos/Slideshow• Option to set up a showing• Virtual Tours• Map and location info• School info• Census data• Loan calculator

Every site includes:• Property specific web

address• Custom website with details

about your property• Downloadable property flyer• Custom property rider with

web address

single propertY weBsitesA CUSTOM WEBSITE BUILT TO SPECIFICALLY SHOWCASE YOUR HOME


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Multiple l ist ing serviCeOUR MLS LISTINGS BRING THE LARGEST NUMBER OF BUYERS TO YOUR PROPERTY

Driving activity to your property by showcasing pictures, detailed descriptions and Virtual Tours

• Trademark enhanced property pictures

• Up to 30 photos per property

• Two unique Virtual Tours


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CraigslistWE MARKET YOUR HOME ON THE WORLD’S LARGEST ONLINE CLASSIFIED SITE

Client properties are advertised on the Craigslist weBsite a minimum of twiCe per week.

Detailed Property

Specs

Multiple Lead Capture Points

Instant Appointment Request Button Virtual

Tours

Larger Pictures

Custom HTML Template


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MOsT AgENTs WILL L IsT A HOME AND WAIT FOR IT TO sELL…

IT TAkEs FAR MORE THAN A REAL EsTATE s IgN AND THE

MuLTIpLE L IsT INg sERVICE TO sELL TO TODAy’s HOMEbuyER…

tYpiCal agent Marketing plan


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w h at o u r t e a m w i l l d o f o r yo u…

• B r oa d cast e m a i l• r e a l e stat e w e B s i t e s

• m o B i l e s i t e s• B r o c h u r e s• p r i n t a ds

• B r o k e r w e B s i t e s• s o c i a l n e t wo r k i n g

• m e t i c u lo u s f o l low- u p• p h o n e ca l l s• o p e n h o u s e s

the Chris Cooke teaM Marketing plan


comm

unication

CoMMuniCation proCessKEEPING OUR CLIENTS INFORMED

MARKETING ACTIv IT IES

Property Multiple Listed

Property Ads Placed

Broadcast Email Scheduled

Open House Scheduled

Craigslist Ad Placed

SALES ACTIv IT IES

Showing Scheduled

Feedback Received

Home Sales Reports

Sales Prospect Reports

Offer Received

SETTLEMENT ACTIv IT IES

Contract Ratified

Inspections Scheduled

Appraisal Scheduled

Contingencies Met

Settlement Scheduled

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reports

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Ratification and Review of Contract

Coordinate and Schedule Inspections

Coordinate and Schedule Appraisal

Coordinate Repairs and Estimates

Gather Payoff Information

Coordinate Access to Property

Verify Completion of Repairs

Schedule Walkthrough

Schedule Settlement

Review HUD —Settlement Sheet

Attend Settlement

settlement managerlisting agent

Buyers agentBuyer

s e t t l e m e n t tas ks

home seller

transaCtion ManageMentSEAMLESSLY MANAGING THE HOME SETTLEMENT PROCESS

home inspectors settlement attorneysettlement processor

appraiser lien holDer

loan officer

loan processor

contractors


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Expansive Print and Online Advertising Campaigns Drive Buyers To Our Site

Thousands of Monthly

Homebuyer Hits and Page Views

Dedicated Page For Each Client Listing

eleCtroniC MediaA BROAD REACH IS ESSENTIAL IN TODAY’S REAL ESTATE MARKET


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72-hour rapid response MarketingWE PLEDGE THAT WITHIN 72 HOURS OF LISTING WITH US, WE WILL COMPLETE THE FOLLOWING:

Professional Quality Pictures We will take over 100 high quality digital pictures and upload them into the Multiple Listing Service and major real estate websites.

Chriscooketeam.com A custom web page will be created for your property.

Graphic Design Pictures will be digitally enhanced with text captions and images to create online ads.

Broadcast Email An email containing high resolution photos and property details will be emailed to our database of over 10,000 area agents.

Multiple Listing Service We will upload up to 30 pictures and a detailed description of the property into the MLS.

Online Ads The property will be listed as a showcase property on Realtor.com, Homes.com, Trulia.com, and Zillow.com.

Craigslist A custom HTML style enhanced online ad will be created for your property and posted on Craigslist.

Sign A sign and/or rider will be placed at the property.

Virtual Tour A custom high resolution, multi-media Virtual Tour will be created.

Lockbox A lockbox will be placed at the property for agents to begin showing immediately.

Call Center Complete showing instructions will be on file with a call center enabling agents to show the property.

Print Ad A print/online ad will be placed in the Baltimore Sun.


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testiMonialsHEAR WHAT OUR CLIENTS HAVE TO SAY

Got both sets of pics, all I can say is… awesome! They came out great and I love the text insertions. — Darryl

And also… just wanted to say thanks for everything during this entire process. This is my first time selling a home and you guys have been fantastic. — Val

The house is shaping up great. Thank you for being so helpful through the entire process. You really made it a great experience for me. I will definitely be passing your name on to anyone who asks for recommendations for Realtors® in Baltimore. — Rebecca

Fabulous! Pretty neat! You folks are really doing an excellent job at marketing. — Nestor

You have exceeded my expectations as a Realtor®. RE/MAX will be notified of what an asset you are to the company. — Mark

I know a lot of Realtors®, and you are definitely a stand out above them. — Neil

Thanks for selling my house in such a short time! — Mary JaneThanks for your help — your

team was extremely easy to work with and professional. — Laura


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Full-time ReAl eStAte AGeNtS

A dedicated team of highly successful full-time accredited

real estate agents with diverse backgrounds that include

extensive experience in marketing, property development,

technology, real estate, photography, and most

importantly Fortune 200 level sales experience.

DeDiCAteD Full-time SuPPORt StAFF

When you hire us to assist with the purchase or sale of

your home, you are hiring a company:

• A Marketing Manager who will execute a detailed

multi-media marketing plan to insure that your property

sells for the highest price possible in the shortest period

of time.

• A Team Settlement Manager and notary public

managing every detail of the transaction to insure that

you settle on time with no hassles.

• A dedicated Advertising/Client Care Manager to

insure that your property is advertised effectively and

that property feedback is gathered after showings.

PROFeSSiONAl ReAl eStAte PiCtuReS

High-resolution professional quality, digitally enhanced

real estate pictures.

resultsConsistent results in even the toughest of real estate markets.

• Over $150,000,000.00 in Sales

• Over 200 Homes Sold in 2010

• The #1 RE/MAX Team in the Greater Baltimore Metro Area

• Consistently Ranked as one of the Top RE/MAX Teams

in the Mid-Atlantic Region

• RE/MAX Chairman’s Club 2009, 2010

• RE/MAX Diamond Club 2011

• Consistently Ranked in the Top 20 RE/MAX Teams Nationally

• RE/MAX Hall of Fame

the Chris Cooke teaM differenCeLooking to buy or sell a home in the Baltimore area? Don’t settle! This is how we stand apart from the competition:

OuR tRADemARK ReAl eStAte ADS

Property pictures that have been creatively enhanced

into "magazine style" real estate ads to accentuate your

property's most important features.

COmPReHeNSiVe ReAl eStAte

mARKetiNG PlAN

The area's most comprehensive and far reaching real

estate marketing plan. Over $100,000.00 in annual

contracts with the most popular real estate websites to

insure all client properties receive premium placement

and exposure.

A PROVeN ReAl eStAte SAleS mODel

A detailed, proven sales model. We call and email agents

and buyers instead of waiting for the phone to ring.

eXtRAORDiNARY CuStOmeR SeRViCe

A team of real estate agents and full-time support staff

committed to superior customer service. Two dedicated

client support phone lines.


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our guaranteeTHE CHRIS COOKE TEAM USES A PROVEN SYSTEM THAT PRODUCES EXTRAORDINARY RESULTS

no risk l ist ing agreeMentWe are so confident that you will be happy with our services, that our listing agreements allow all customers to be released with just 72 hours’ written notice.

If for any reason you are unsatisfied with the marketing produced for your property, we will create a new property marketing campaign for your home at no additional cost.

No additional cost.

# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a# 1 r e / m ax t e a m i n t h e B a lt i m o r e m e t r o a r e a 51


office 410.8 14 .2408 • c h r is @c h r is cooketeam .com

o u r c o m m i t m e n t

It is our mission to provide the area’s best real estate sales and marketing services.

We understand that your home is your most valuable and important asset. Our

goal is to provide exceptional real estate sales and marketing services enabling

our clients to maximize the sale price of that asset. We are committed to complete

customer satisfaction and superior customer service. If for any reason you are

unsatisfied with the marketing produced for your property, we will recreate a new

property marketing campaign for your home at no additional cost.

over $150 million sold# 1 r e / m a x t e a m i n t h e B a lt i m o r e m e t r o a r e a

the chris cooke team comprehensive sales & marketing service

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