the changing paradigm: sciencedirect usage of non-subscribed journal articles chris kluiters...
TRANSCRIPT
The changing paradigm: ScienceDirect usage of non-
subscribed journal articles
Chris KluitersManaging DirectorElsevier ScienceAsia [email protected]
CONCERT 2000
The New Elsevier
No more dramatic price swings Price increase caps in billing currencies
Reasonably priced electronic charges to encourage full use and available of information Access to non-subscribed information As the largest and most visible STM publisher we feel an
obligation to ensure good value for your money Archiving commitments
Future entitlements Maintenance Acceptable 3rd parties
The New ElsevierMaking your journals more valuable
Library Needs Choosing the “right” product and service level
Local or remote service Electronic delivery - with or without print Disclosure tools (A & I Databases) Additional content, additional years of data Predictable budgetary exposure and flexibility to choose
Paying the “right” price to reflect value delivered. Consider factors such as: Type and size of institution (coupled with existing
spending) Amount of usage as compared to peers (benchmark) Price/performance
New Needs New Solutions
Usage
For some customers the result can be dramatic (total cost of less than $3 per article). Marginal costs can go under $1 per article.
Per use costs can be expected to decrease even further
Personalization features Result is win-win for
customer, user, publisher, author
More Information
More Easily
Available
Lower Per
Article Cost
Higher Use
r
Satisfacti
on
New Needs New Solutions
ES ApproachTo achieve price/performance leadership we
envision:
Broader product lines and/or subset products for specific segments. More options and choices. Biomedical, Engineering, Physics, and more! Addition/Linking of other material Secondary databases, reference works - all with
references to full text of journal articles Links between internal and external documents Link between library management system and journal
titles within SD and/or SDOS Better Service Levels
Enhancements to user functionality Usage reporting
New Needs New Solutions
OhioLink Experience State wide central site for access,
archiving, integration and one-stop information mall
Group wide commitment to publisher at more stable, sustainable economic path
Expanded title accesses to all institutes at below what would be spent by as individuals
New Needs New Solutions
Annual EJC Downloads by Publisher
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
JUL OCT JAN99
APR JUL OCT JAN00
APR
Elsevier Science
Academic Press
All other publishers
Source:OhioLink
OhioLINK-WIDE DISTRIBUTION OF TITLE%-ARTICLE% ACROSS 5 PUBLISHERS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CUM % OF TITLES DOWNLOADED
CU
M %
OF
AR
TIC
LE
S D
OW
NL
OA
DE
D
Elsevier Science
Academic Press
Kluwer
Springer-Verlag
Wiley
Source: OhioLink
Apr 99 - Mar 00 EJC Titles
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%YS
U UD
CSU U
T UA
BG
OU
KSU M
U
WSU
CW
RU UC
OSU
% of Titles Downloaded NOT held in print
% of total EJC journal titles held in print
Source: OhioLink
PEAK Experience Pricing Electronic Access to Knowledge Experiment
Key Learning1. Value of Providing Access to entire database (also OhioLINK,
University of Toronto)2. Flexible pricing (an ability to make choices)
Happiest participants had the generalized option Almost half of all use comes from journals that were previously not
subscribed to in paper A way to meet needs of under-served user segments
Negatives of generalized option High cost solution (selling, educating, managing entitlements) Cherry picking Same benefits can be achieved in other ways
New Needs New Solutions
SDOS Members in Taiwan
1
9
32
53
0
10
20
30
40
50
60
1997 1998 1999 2000
New Needs New Solutions
Expected Curve
1997 1998 1999 2000 2001
E-journal
Contents& Usage
Source: Professor Chang R.C.’s presentation at Nov, 1999 Taiwan User Meeting
ScienceDirect OnSite Full-text usage in Taiwan(June 1999 till July 2000)
65929 59844
39254
92483
125315
197666
163821
99845
163971
132998
219019
190056
180264
59635
0
50000
100000
150000
200000
250000
New Needs New Solutions
Subscribed vs. Non-subscribed Journals Usage-based on January to July 2000 statistics
36%
64%
Subscribed TitlesNon-Subscribed TitlesThe New Elsevier
Making your journals more valuable
SDOS/SD Full-text usage in the Asia Pacific region (January till June 2000)> 5 Million articles downloaded
China8%
Taiwan28%
Australia6%Hong Kong
6%Thailand
2%Singapore
3%
Korea17%
Japan29%
India0%
New Zealand1%
The New ElsevierMaking your journals more valuable
Implications for the Future The role of ubiquity
Continued value revolution for our customers A little more buys a huge amount
Investment approach rather than cost approach
Greater satisfaction levels resulting from delivering the right product at the right price
Win-Win scenarios
Remaining questions - What are users doing with the information that they access? Who exactly are these users? What value is placed on what functionality and content?
New Needs New Solutions