the changing face of philanthropy - camp finance 2012
DESCRIPTION
Three important trends are changing the face of philanthropy. 1) Your donors are looking for you online. 2) Your donors are fundraisers. 3) You donors want personal giving experiences.TRANSCRIPT
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The Changing Face of Philanthropy
Jocelyn HarmonMarketing for Nonprofits
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Where are we now?
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1,280,739U.S. Nonprofits
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Welcome to fundraising 2012 style!
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What’s a nonprofit to do?
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3 Trends to Watch
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1. Donors are looking for you online!
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$20,000,000,000+Online Giving in 2010
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And it’s growing!
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Major donors give online
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But it’s still only a slice of the pie
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BE STRATEGIC
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Step 1: Your website is your home base
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Step 2: Build a great email list
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Which List Would You Sign Up For?
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1. Collect email addresses on your website
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2. Leverage offline communications
E-mail ask on a direct mail reply or insertSeparate mailing – postcard or PURL mailings
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and events!
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3. Engage in online advocacy
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Engage in online advocacy
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4. Get found in Search
Organic Results
Paid Ads
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5. Do a list swap or chaperoned email
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6. Leverage social networks
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Mobile
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6,200,000,000The number of cell phone
subscriptions in 2012
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Mastering Mobile – 3 Options
• Text to Give• Smart phone apps• Mobile Websites
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Questions for you?
• What are your online fundraising goals? • How can you use technology to raise more
money, acquire new donors and retain the ones you have?
• What is your staff capacity for managing new media?
• Do you have the basics in place, i.e. is your website and email list up to snuff?
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2. Your Donors are Fundraisers!
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Razoo
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Rally
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Causes
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Wealthy School Revolution
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Questions for you
• Who are your donor fundraisers?• How are you enabling your best fundraisers to
raise funds for you?• How are you staying connected to these
evangelists for your cause who are connected to each other but aren’t connected to you?
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3. Donor’s want to Personalize Their Giving Experiences.
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Donor’s Choose
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Care2
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Global Giving
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Oxfam Unwrapped
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Questions for you
• How are you personalizing the giving experience for your donors by giving them options for how they express their generosity?
• How are you drawing your donors closer to you by making them feel like the special, valuable and unique individuals they are?
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