The Changing Face of Application Delivery

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TODAY’S PROBLEM: LOAD TIMES

L.A. Times = typical news siteADC Load BalancerContent Delivery NetworkDoing everything rightUSA load time is 12.4 seconds

12.4 seconds is still too long.

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THE PROBLEM IS WIDESPREAD

L.A. Times is about average: 12.4 seconds

FOUR TRENDS THAT DEFINE THE MARKET.

It’s not about speeding up. It’s about never slowing down.

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1. THIRD PARTY CONTENTFRIENDS DRAGGING YOU DOWN

Facebook “Like” button, social media integrations

Ads from DoubleClick/Google

Syndicated Feed

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2. DYNAMIC SITES“REAL-TIME CONTENT EVERYWHERE”

Real-time web:Dynamic contentPersonalized contentLocal contentNo cachingLittle pieces of information, updating constantlyThis is what we expect now

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3. CONTENT EXPLOSIONRICHER WEBSITES = HEAVIER PAGES

Websites becoming richerSheer # of pagesMore 3rd party functionalityMore dynamicMore dataMore, more, more

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4. NEW DEVICES, NEW CHALLENGESHIGH-LATENCY NETWORKS AND SLOW DATA

AT&T saw a 7,000% increase in data traffic New devicesNew networksNew ways to experience contentThe stakes are highAnd slow mobile speeds highlight the problem

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THESE TRENDS ARE MAINSTREAMCUSTOMER EXPECTATIONS SET THE AGENDA

Fortune 500 companies demand richer sites, delivered fastMoving behind the firewall, inside the enterprise These trends reaching a tipping pointDemand is real, selling opportunity is immediate

Today’s application delivery solutions can’t meet tomorrow’s problems.

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THE OPPORTUNITY

ADC’s and CDN’s are not meeting customer’s requirementsWCO:

Accelerates third party contentAccelerates dynamic sitesReduces content explosionExtends hi-performance to devices

Customers need WCO “in the box” to meet today’s delivery challenges

THANK YOU!