the challenge of touchscreen clutter - v2 - 9.26.2012
DESCRIPTION
This white paper/slide deck examines the issue of the proliferation of icons on touchscreen smartphones - touchscreen clutter - and offers two solutions. This is an update on our 2010 white paper.TRANSCRIPT
1
The Challenge of
Touchscreen Clu0er
v2.0 (updated for the newest genera:on of smartphones, from our original white paper da:ng from 2010)
© Yuvee, Inc. All rights reserved. September 28, 2012
2 4” Diagonal 3.5” to 4.8” Diagonal
Powerful Devices, Small Screens
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More and More Goes on These Screens
• Icons (everything gets an icon: apps, websites, camera, system tools, folders, etc) § Many users have more than 100 app icons
§ Apple iPhone 5: Up to 24 icons per screen
• QWERTY keyboard for text entry
• Browsing § Browser command bars
§ Website content (web pages, videos, photos, text, etc)
• Camera controls when taking photos and video
• App content (game graphics, augmented reality, docs, email, …) § Social media content (Facebook, Foursquare, etc)
§ App Controls
§ App ads
• Telephone keypad and controls for telephone mode
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Oh, the Clu0er!
Icons and more Icons!
This problem has become such a burden on the iPhone user experience that the iOS4 gave users the ability to create folders in which to organize their icons, and the iPhone 5 increased the screen dimensions and added a new row of icons.
On-‐screen QWERTY
Takes up a huge % of the screen, hiding valuable content and informa^on, and is s^ll hard to use, inhibi^ng ac^vi^es like enter URLS and search queries
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Demands on Screen Space Threaten the Beauty and Ease of Use of Touchscreen Mobile Devices
• Too many icons, and too much in-‐app overlaying informa^on creates a bad user experience § Causes user confusion and inhibits users from greater use of features, apps and Web
§ Clu`er creates real and perceived complexity, inhibi^ng users on mul^ple levels
§ Value and impact of “eyeball” content is reduced
• Forces app developers to dumb down their app offerings § When app commands and app graphics/media vie for the same space, the app
commands must be simplified/reduced
§ App developers cannot put immersive and sophis^cated apps on the market successfully when complex commands in an app cannot be presented and accessed in an organized and compartmentalized way (such as ribbon bars and pull-‐down menus on PCs/laptops) that is easily understood by users
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That’s the Problem, What’s the Solu:on?
• If small screens are as physically big as users will tolerate for mobile phones, what can be done to make them virtually bigger?
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Two Solu:ons
1) Create a new icon management system that does a BETTER job of organizing, managing and giving users access to icons
2) Design a new device that moves all app, feature and system COMMANDs (including text entry) OFF the screen
• Create an en^rely new dimension to the mobile user experience of apps, features and the Web
• Maximizes the user experience of the high-‐value “eyeball” content on apps and media
• Vastly increases the ability of app developers and end-‐users around sophis^cated, next genera^on mobile apps
• In other words, do to the current suite of smartphones what Steve Jobs did to the phones of the pre-‐iPhone era
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Solu:on #1
Create a new user interface for touchscreen smartphones that does a BETTER job of managing icons
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Solu:on #1
• For how to do this, see our white paper
“Smartphone Icons – A System for Improving Organiza:on and Access”
• Read it at www.pinterest.com/webhub
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Solu:on #2
• Design a new device that moves the non-‐eyeball, cri^cal (UI) informa^on off the screen to create an en^rely new dimension to the mobile user experience
• Do this by
“Making Mobile Screens Big via the NeoKeys mixed-‐media keypad”
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Disaggregate High-‐value “Eyeball” Content/Media from App Commands
• Eyeball cri^cal informa^on (media and content)
§ App media and graphics
§ Photos and videos
§ Camera view(s)
§ Web pages, etc
• App Commands (“Use” and “finger” cri^cal -‐ but not “eyeball” cri^cal -‐ informa^on) § COMMANDs for apps, features (eg, camera), system
§ Text entry keyboards (QWERTY etc)
§ Even … icons
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Where do the COMMANDS go?
§ Onto the NeoKeys mixed-‐media keypad • One keypad
• Infinite modes • Keys that change mode to provide the
user the commands the user needs according to the developer of the app the user is in
• One pa`ern of use
• Hybrid displays/keys • Keys that visually prompt the user with
everything the user needs for whatever the user has chosen to do at that ^me)
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How does you create an en:rely new UX dimension to apps?
• Use the NeoKeys Mixed Media keypad
§ One keypad
§ Infinite modes
§ A single pa`ern of use
§ Learned instantly
• See more images and learn more as indicated in the next slides
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The Future for Big Mobile Screens: Mul:media Keypads
• As users demand more sophis^cated apps and quick-‐to-‐no learning curves for using those apps, separa^ng user interface informa^on from high-‐value “eyeball” media/graphics is the only viable, complete solu^on
• Our mixed media keypad technology is the solu^on to delivering the best next genera^on mobile user experience § very easily and very intui^vely for users and app developers
§ across all features, apps and services
§ along with en^rely new business and revenue models
§ and en^rely new forms of user experience
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Learn more about Solu:on #2
• Visit www.neokeys.com
§ for a mul^-‐media presenta^on with text translated in 8 languages
• Read at www.pinterest.com/webhub
“What is the NeoKeys Mixed Media Keypad?”
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What about voice commands, etc?
• Voice commands, hap^cs, advanced graphical UI will all be a piece of the puzzle
• But essen^ally they are all analogous to predic^ve text entry solware
§ They can be added to any system
§ They provide some help to some people
§ But in the end they are trying to solve the underlying problem by adding new crutches rather than addressing the core issue
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Voice commands -‐ More
• Voice commands are a great example of a technology that will become integrated into most mobile devices but that has limited u^lity
• Why does it have limited u^lity? Mostly human and social constraints!
§ Many mobile contexts do not permit users to give voice commands to their phones (conference rooms, subways, airplanes, restaurants, bars, schools, elevators, etc)
§ Many users prefer not to talk on their phones even when they can (eg, people tex^ng to keep a conversa^on private, such as kids in the backseat of a car, people in subways and trains, office cubicles, etc)
§ Users will feel and look foolish dicta^ng commands into their phones by voice command (or hand gestures, etc) when other people are nearby
§ As mobile apps proliferate, and users switch are constantly switching among many of them, it will be very difficult for users to remember all but a very limited subset of commands for a small number of apps (think how hard it is to remember the commands for voicemail alone)
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User-‐facing, Patent-‐Protected Differen:ators
• Read at www.pinterest.com/webhub
“The Importance of User-‐facing, Patent-‐Protected Differen:ators to Mobile Device Manufacturers”
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Is there a choice?
• No. • As icons proliferate and as users demand
more sophis^cated apps, the current systems are failing the user § smartphones are all about the user experience
§ Smartphones with new, be`er app/icon user experiences will replace the current genera^on of smartphones
• A Catalog of Mobile Device Innova^ons • What is WebHub? (A library of websites) • Will Apps Replace the Web? (or Why WebHub?) • What is WebHub?
• Search re-‐invented for mobile, or what is a Connec^on Engine? • Smartphone Icons – A System for Improving Organiza^on and Access • What is the PiQ music app? • The Importance of Patent-‐Protected Differen^ators to Mobile Device Manufacturers • Topics in innova^on in mobile technology by Yuvee • NeoKeys – How it works and why it is cri^cal to touchscreen devices • What is the NeoKeys Mixed Media Keypad?
• The Challenge of Touchscreen Clu`er (or Making Mobile Screens Big) • The Non-‐Subscriber Revenue Impera^ve – ROI on Telecoms CapEx • Richness+Simplicity: The Holy Grail of Mobile UI • Yuvee -‐ Mobile User Experience Conference – UX Designers’ Den Slides • Mone^zing the Keypad Real Estate on Mobile Devices • The Changing Face of User Input on Mobile Devices
• Compound versus Elemental Devices – New Mobile Device Market Strategies • The Incredible Shrinking Search Results Page • Dynamic Keypads: Terminology
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More White Papers by Yuvee
www.pinterest.com/webhub
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Where to read the white papers
• Yuvee
– owns a global patent portolio in mobile and cross device UI – runs www.webhub.mobi (a Library of Websites) – innovates in mobile and converged device design and user experiences -‐
making the next genera^on mobile and converged lifestyle effortless and immersive for the Web and apps
• Contact
– Tim Higginson at m 847.962.1623
22 © Yuvee, Inc. All rights reserved. Patents issued and pending – see lists at www.yuvee.com. Yuvee and NeoKeys are trademarks of Yuvee, Inc. WebHub and PiQ are registereds trademark of Yuvee, Inc. Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.
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