The CEO Regatta: Taking the HelmMumbai Harbour

1

The contents• The CEO regatta

– The format– Why sponsor: benefits – Sponsorship options and costs – The invitees

• Aquasail Regattas in the past

• About Aquasail

• Contact us

2

3

Set sail and create a connect!

Aquasail is proud to bring to you India’s premium corporate regatta where 20/40 CEOs and business owners will spend a day on the waves.

CEO Regatta - Objectives• Great Networking: exclusive,

powerful and engaging• High reward: exciting never before

memorable experience• Unique: niche, first time in India• Superb imagery: association with

world greats, with adventure, passion, excitement and excellence

• Clutter breaking branding – on and off water

• Brand integration: Tailor the event to meet brand objectives

4

Sabyasachi Hajara, Chairman, Shipping Corporation of India;

“Enjoyed not just the relaxed atmosphere but also the excellent camaraderie.”

Invitee companies : sample list • Amex• Abbott• Aditya Birla • Ambit• AkzoNobel• BCG• Bayer • Cap Gemini• Centrum • CEAT• Colgate• DELL• Essar • Edelweiss • First Data• HDFC • Glaxo

• Citibank• HYATT• IBM• ICICI Prudential• IL&FS• Idea Cellular• Glenmark• HSBC• Gartner • J&J• JCB• Jet Airways• KPMG• L&T• Monsanto• Mahyco

AQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTS

• Nokia• Lenovo• Percept • Pepsi• Pfizer• RBS • Religare• Taj • Tata Sons • Tata cap • Thomson Reuters• TV 18 Group• RPG Enterprises • SAP• Vodafone and many

more…

5

Format geared for networking• Two events of 20/40 CEOs each

– Exclusive and high powered

• Conference presentation– Brand and sponsor awareness

• Regatta Lunch – Great opportunity to mingle and talk

• Sailing and racing and cruising– Networking in small teams

• Prize giving and networking cocktails– High energy, informal atmosphere

• Casual and yet high powered the perfect setting

6Engage, excite, involve: network with a difference

Unique and Relevant Branding• Branding

• Venue branding : Exclusive/ tasteful • Prizes, souvenirs, score boards etc• On water branding: boats, bouys, flags etc

• Pre event and post event branding– Website : build anticipation, announce

results, photos etc– Collaterals / invites etc

• Media and press releases

• Memorabilia : Something they will cherish

7

Meet brand objectives: Tailor made solutions

• Footfalls

• Fix Meetings/ demos

• Information sharing

8

Based on the sponsor objectives we build in the brand experience

Media Connect• Tie up with media where possible

depending on sponsor need and if we see a benefit in having select media partners

• Previous tie ups have been with – CNBC TV 18– Forbes India– Bombay times– Mid day

• Aquasail has a strong media connect and relationships and prefers to work with all media

• Media that will be called– Print: Times Group; Hindustan Times,

Mint, Midday, Corporate Dossier and others

– Electronic: TV 18, NDTV, ET Now, Bloomberg, and other niche channels

– Radio : not relevant– Magazines : all business magazines

will be invited – Lifestyle media will be invited

9

Proposed Structure ACTIVITY COMMENT

Meet at RBYC/ identified venue

Guests arrive at Royal Bombay Yacht Club or identified venue

Welcome & Registration

Lunch Engage and network

Introduction Introduction and Briefing

Sailing, racing and cruising Guests sail / cruise

High powered REGATTA

Prize distribution over tea, snacks and cocktails

Prize distribution

Sharing and Networking

Aquasail will work out in detail requirements for additional boats like photography and media persons boats etc. Note: A more detailed and defined schedule will be worked out once the format has been decided

Sailing Venue Mumbai Harbour

BoatsAquasail’s fleet of sailing and cruising yachts known for their quality and their ability to engage

Activitieslunch/ brunch with brand teasers. Sailing and Cruising. On shore brand experience and showcasing. Networking throughout. Cocktails.

Instructors Very competent and skilled. Include sailing, cruising and racing instructors.

Duration 11 am to 7 pm (to be defined specifically later)

Capacity ideally 40. Stretched to 70 with additional boats.

Brandingat the hospitality venue, on the boats (hull, sail etc), souvenirs and memorabilia

Pricing for the REGATTAS

• Customize your choice according to your need and value perceived

• Choose between regattas as per profile

• Customize your regatta and we can help develop platform of your choice and format

• Choose level of cost as per value – Range between 3 lacs to 25 lacs

11

• If you choose to participate in more than 1 regatta you will get additional benefits / value.

• Bring in partner ships and value

• Explore enhancing value of event through product and experience partnerships

HR HEADS REGATTA Presenting Associate Media / association partner

Comments

Number of sponsors 1 only 2 To Be Decided

Presented by (XXX) Yes No Co hosts

Keynote speech Yes No No Sponsor speaker

Introduction Speech Yes Yes No

Award presentation Winning awards Other awards No

On water Branding Yes Yes No

Venue Branding Prominent Yes Yes Prominence to presenting sponsor

Invitees Yes Yes Yes Should be in line with profile

Sponsorship benefits

“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors

12

Sponsor Benefits

Opportunity to Network with 40 HR headsCreate product awareness/ sales related

Association with imagery of Sailing: Exclusive, Unique, Aspiration

Build in corporate / brand message

13

Sailing with Aquasail

14

Horizons explored

Regatta Profile Participants Objective Client response

SYNCHRONOCITY CHROs of large organizations

60 Networking with influencers in HR community

Great networkingSuperb experince

Forbes India CEOs and business owners

230 Networking with customers and new customers

High networkingVery rewarding

Thomson Reuters CXOs and key stake holders

25 Building relationships Built relationshipsWant to do on going events

Citibank Business owners/ HNIs 25 Reward and building relationships Very rewarding for the clientsRMs very happy

DELL CTOS/ CIOS 60 plus Relationship building Broke some previous barriers that they were trying to and cemented a large deal

Thomas Cook Consulate

Consular people: key stake holders

75 plus Building relationships The impact during the season was tangible – got great relationships and direct impact on the work (visas etc)

Thomas Cook Indulgence

Customers / media/ other stake holders

40 Launching the Indulgence holidays Created media awareness and image association with unique holidays

Trillion IT Solutions

CTOs, CIOs and IT heads

50 Entry of a company into India – relevant target audience awareness

Great leads generated

Aquasail Regattas : Delighted Clients

15

Illustration : Forbes India Aquasail Regatta • International racing format

• Designed for lasting impact and build up

• 230 CEOs and business owners

• Citibank, Autohanger, Cox and Kings, Jet Airways, Provogue and Nautica

• Royal Bombay Yacht Club and Aquasail Training Centre, Mandwa

What was most unique and made the entire event amazing was the racing format. CEOs, business leaders and their spouses who had never sailed before sailed and raced competitively getting completely immersed in the activity and the overall spirit. The excitement at each of the events was electric. All that everyone said was ‘can we come back for more?

16

I am an avid golfer but this beats it all – Farhat Jamal – GM – Grand Hyatt

“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - Aanandjit Sunderaj - Carpe Dien Advisors – Managing Director

Consumer Talk

17

Illustration : SYNCHRONOCITY HR Heads Regatta

• Deliverables :– More than promised attendees at the

event 64 v/s 40

• Attendees response– Enjoyed the experience and the

networking • Sponsor response

– All sponsors feedback indicated that they were successful in networking, in connecting for business

– Event : professional and well organized– Profile as desired and as per deliverables– Lasting impressions– OPENED DOORS

18

The Expereince of sailing in the sea was cool. The aspect of team work was profound – Mr Sunil Wariar – SR VP HR – Future Generali

Attendee Speak – SYNCHRONOCITY

19

Name and profile Comments

Mihir AjgaonkarHead Human Resources – L& T

Very nicely organized and perfect introduction to sailing

Asit Mohapatra – Director – HR – Raymonds

A little more time on the water would have been more fun.

Kavita Kurup head L & D – JPM Chase

Very rewarding experience.

Aparna Sharma – Director HR – Deutsche Bank

Very relevant in building high performance teams.

Ms Deepa Poncha - Head Human Resources Centrum Capital

The most relevat part of to get teams together and make them winning teams.

Sponsor Speak – SYNCHRONOCITY

20

Name and profile Comments

Vikramjit Sahaye COO – Benefits Plus

Absolute collaboration and high level of networking.

Vivek Singh VP - Retail Banking & Wealth ManagementHSBC

It was a great event due to its informal nature we could meet the key decision makers/ influencers without any preconceived notions .

Arif Parker - Sr VP Sales Naukri

The networking and engagement was awesome. .

Jossy Thomas HSBC

Over all experience was out of the world - Amazing experience

Pioneering Sailing In India

• Aquasail Yachting Academy

• SAILIENCE

• Sailing Holidays

• Yacht advisory

• Marina infrastructure

21

Creating world class boating experiencesOver 10000 people Aquasailed!

Inspiring Excellence

• Successful Corporate Lawyer

• Achieving Excellence– India’s First Gold on International Waters: 1989: Asian

Championships China– 1993 & 1995: Enterprise World Championships

Zimbabwe and South Africa– 1997: UK Championships Silver– Best result ever for any

Asian

• Coach Par Excellence – Inspiring Youth– Junior Squad coached by Shakeel won India its First

Gold Medal at The Junior Cadet World Championships– Honorary officer at the Sea Cadet Corps

• Spearheading the leisure boating industry – Founded the Indian Marine Federation

22

Shakeel Kudrolli: M.D. Aquasail

Diverse fleet of world class boats• Cruising boats

– Great brands – 25 feet to 40 feet– Keel boats and catamarans

• Sports and training boats– Worlds best brands

• Powerboats

• Beach dinghies and catamarans

• Kayaks and windsurfers

23

Safety and processes : world benchmarks• Best practices based on 3 decades of

sailing experience

• Equipment– Certified buoyancy aids and

lifejackets– Rescue boats with trained

personnel– First aid: trained personnel at

venue

• Skippers– Expert team: international and

national level sailors – Passionate and competent

• Safety is a priority at all time

24

Some of our Clients

Terms and Conditions• All purchase orders should be addressed to “Aquasail Distribution Company Pvt

Ltd ”• Terms of payment: 100% advance along with PO (at least 15 days prior to the

engagement) and balance within 10 days of final invoicing. All payments prior to event

• Service tax and other related taxes are chargeable on actual • Both parties, the sponsor/partner and Aquasail will appoint a person who will act

as a single point contact for all deliverables, invoicing, etc. pertaining to this conference

• Any services, special requests other than the scope of this proposal will be charged extra as the case might be

• This proposal is confidential and for consumption by the client only – please do not forward this to any external party or associate without prior written consent

• All errors and omissions exempted

26

Contact Details

27

Aquasail

Zia HajeebhoyDirector, Aquasailzia@aquasailindia.com91 98677 48509

Ritesh Gandhiritesh@aquasailindia.com+91 9004493211