Ericsson Internal | 2015-02-25 | Page 1

The Car in theCONNECTED SOCIETY

Orvar Hurtig

Vice President Industry and SocietyEricsson

Ericsson Internal | 2015-02-25 | Page 2

TOWARDS THE NETWORKED SOCIETY

1875 20001975

10

30

50 15 years

50 billion connected devices

25 years

5 billion connected people

100 years

1 billion connected places

20

40

Con

ne

ctio

ns (

bill

ion

)

2020

Ericsson Internal | 2015-02-25 | Page 3

Networked Society

CONSUMER DRIVEN

“CONNECT YOUR

USERS”

SOCIETY DRIVEN

“CONNECT TO OTHER ECO-

SYSTEMS”

BUSINESS DRIVEN

“CONNECT YOUR ECO-

SYSTEM”

Ericsson Internal | 2015-02-25 | Page 4

CONSUMER PERSPECTIVE

›50 % of all drivers surveyed worldwide would

switch brands to a comparable brand to get Connected Car services.

›72 % of drivers would delay a car purchase by

one year to buy a car with connected Car services from their preferred brand.

›65 % of drivers surveyed after learning about

Connected Car services consider them an important feature in their next car.

AT&T Drive Studio & Ericsson ConsumerLab study in July/August 2014:

United States, Germany, Brazil, Japan and China.http://about.att.com/story/Aatt_drive_studio_and_ericsson_release_global_study_on_connected_car_buyers.html

Ericsson Internal | 2015-02-25 | Page 5

Automotive OEM

Network

Operator

Vehicle

Media Agencies

Insurance

Companies

Content Provider

Service Provider

App Developer

Fleet Company

Dealer

Repair Shop

Support Center

Energy / Utilities

Companies

Driver & Owner CONNECTED

ECOSYSTEM

BUSINESS PERSPECTIVE

MWC 2015 | Ericsson Internal | 2014-09-30 | Page 6

Society Perspective

Connected

Traffic Cloud

Connected

Vehicle Cloud

Traffic

Authority

Reaching out to vehicles and road users

TRAFFIC

MANAGEMENT

Sharing aggregated anonymous data

Connected Traffic

ManagementConnected Traffic

Safety

MWC 2015 | Ericsson Internal | 2014-09-30 | Page 7

Ericsson framework for Intelligent Transport

Fees &

charges

Traffic

efficiency

Transport

safetyInfotainment

Goods

mgmt

Vehicle

interaction

Service Enablement

Device Management

Connectivity Management

ICT infrastructure (private/public)

People Goods

Customer Experience Management

Ericsson Internal | 2015-02-25 | Page 8

TELECOM OPERATORS

TV & MEDIA

UTILITIES

PUBLIC SAFETY

TRANS-PORT

35,000

25,000

$5B 65,000

2.5 billion

1 billion

180#1

118,000

Subscribers

managed by us

Subscribers

supported by us

Services Employees

LTE (4G) Market share in the worlds largest 100 cities

Employees

Countries with customersR&D

Employees

Patents

In R&D

$33B Net Sales 2014