the canadian smartphone market in 2014

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Author: catalyst-canada

Post on 17-Aug-2014




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The Canadian smartphone market is evolving at a remarkable rate. In this infographic from Catalyst and GroupM Next, we take a look at how smartphones are being used in the Canadian market, what the ownership group looks like, and how users are behaving as they mature. The study includes data on: - Mobile device ownership in Canada - Length of Device Ownership - Cross-device Ownership Habits - Mobile Operating System share in Canada - Mobile Search in Canada - Application Usage in Canada - Top Smartphone Applications in Canada - Biggest Inconveniences of using an Application - Top Smartphone Activities in Canada & the US - Biggest Pain points for Mobile users in Canada In addition is the publishing of a whitepaper on how brands can better capitalize on the For a complete look at the evolving smartphone user in Canada read our whitepaper Acting on The Evolution of the Canadian Smartphone User.


GMN_Catalyst_InfoGraphic_022514 GMN edits