M E D I A K I T 2015/16

THE CANADIAN EVENT AND MEETING PLANNER’S PREMIER GUIDE TO IDEAS, RESOURCES, AND INSPIRATION

EXTEND THE VISIBILITY OF YOUR BRAND TO CANADA’S BILLION DOLLAR EVENT AND MEETING INDUSTRY

Canadian Special Events Media Group is a niche publishing and communications agency focused on supporting the special event and meeting industry in Canada; Online, in Print and Face 2 Face.

CSE Media Group is designed to connect planners with information, resources, services and ideas while connecting advertisers to their target market through cost effective marketing channels that are innovative, effective and focused. Featuring our exclusive multi-channel 365 day marketing solutions and an original content strategy, CSE MEDIA will inform, guide, connect, entertain and inspire while positioning itself at the centre of Canada’s event and meeting industry.

From gorgeous high gloss print magazines to inspiring live B2B events and strategic digital solutions, we create the environment to spark ideas, build excitement and make business happen.

USABOUT

OUR AUDIENCE

REAL PURCHASING POWER

OUR AUDIENCE, YOUR MARKET

Corporate Event & Meeting Planners

Our readers have an influence over combined event budgets in excess of

$200,000,000

unique visitors to our digital sites each month

opt-in subscribers nationwide

Government & Municipal Planners

Education, Medical, Association and Religious Conference Planners

Non Profit Social Planners

Wedding and Social Event Planners

Marketing and Activation Executives

Senior Administrators

are key purchasers or decision makers

for their company

90% 46% have single event budgets in excess of $50,000

of our subscribers have purchased a product or service from one of our advertisers or exhibitors

62%38,000

USABOUT

CSE magazine explores the the creative solutions side of the event and meeting industry. Thought provoking blogs by industry leaders engage and inform while bold colourful ads and advertorials provide a powerful platform for advertisers to tell their unique story! CSE is the go to source for planners to stay connected, further professional development, discover innovative solutions and get inspired by one of a kind event suppliers.

Our luxury brand, ESC offers a collection of Canada’s finest event venues, put together in a stunning high gloss oversized print magazine and supported by Canada’s only online national event venue guide. With vibrant and eye catching photo layouts, venue editorial features and informative content, EventSpace focuses on celebrating unique places to hold events and meetings.

A window into the world of live and online event and meeting technologies, ETC guides planners though the myriad of today’s emerging solutions. The magazine and website are packed with real world applications showing planners how the latest innovations can be used to produce amazing events and create seamless and effective tools for their businesses, programs and projects.

The Canadian Events Industry Awards is an annual awards program celebrating outstanding achievements in Canadian special events, meetings and conference planning. Heading into it’s 19th year, the CEIA is the highest mark of accomplishment in the Canadian event and meeting industry.

CSE LIVE is an annual trade show and conference where industry planners from across Canada gather to learn, network and discover the most innovative and creative products and services available for their events. The show features over 150 of Canada’s leading event suppliers, showcasing everything from decor and rentals to multimedia and trending technologies to catering, craft wines, unique venues and so much more. The show takes place at the Metro Toronto Convention Centre and attracts over 1,500 qualified buyers.

OUR BRANDSUS

ABOUT

CSE Media Group boasts two hard copy print titles, which are published together 4x times annually and read by over 25,000 nationwide. Both magazines offer unique advertising opportunities that strategically provide your brand with optimal exposure.

SOLUTIONSOUR PRINTMAGAZINES

Designed with engaging content relevant for corporate, association, nonprofit or social event and meeting planners

Designed to help guide planners through the labyrinth of today’s rapidly growing tech segment of the event industry

Packed with bold colorful inspiration on every high gloss page

Thought provoking editorial covering everything from the latest trends and industry news to design ideas, technology finds, incentive travel and destination management, entertaining ideas, professional development and much more

Printed 4x a year and pushed to our entire online subscription database of 25,000 readers as a digital edition

Supported 365 days a year by a responsive website, weekly e-news and a live conference & trade show

Featuring exclusive blogs by renowned industry leaders

Supported 365 days a year by a responsive website, weekly e-news and a live conference & trade show

Simple market ads, sponsored content and ongoing campaigns

Exciting columns, editorial features, interviews, case studies and product reviews in a fun and easy to read slick package

Printed 4x a year and pushed to our entire online subscription database of 25,000 readers as a digital edition

The only publication in

Canada dedicated to the creative solutions side of the Canadian event and meeting

industry.

Canada’s

only event tech magazine designed to connect planners

with emerging digital, production and event

management technologies.

Direct Leads: lead requests can interact directly with you, and you can monitor your traffic and activities

EventSpace Canada is a stunning new publication showcasing an excusive collection of Canada’s finest event venues. Online, in print and supported by a 365 day marketing solution, ESC combines the luxurious presentation of a high fashion magazine with the marketing legs and flexibility of a digital solution.

A high gloss oversized luxury magazine

Minimum full page advertising or corporate profile options ensure a premium presentation

500 words editorials running opposite to full page ads

Mails to 8,000 of the top corporate, social, and luxury event planners across Canada

Excellent exposure powered by weekly email promotions and social media blitzes over our three marketing channels

Pushed to our entire online subscription database of 25,000 readers as a digital editon

Mails to 1,500 of the top destination wedding planners outside Canada

Your online presence on the ESC website takes the form of your own micro-site, hosted on EventSpaceCanada.com

A microsite is like a mini website where you can build a much more in depth profile of your company with your videos, your photos, your story. You can make changes to the site anytime to reflect your evolving marketing goals

IN PRINT

YOUR MICROSITE

CANADA’S #1VENUE DIRECTORY

Published annually in

early Spring, to take advantage of 12 months of

marketing.

SOLUTIONSPRINT

• Fit Body-Fit Business

• How to… do anything…

• Brand experience – Case Study

• Kudos

• Shades of… color photo layout

• By design

• What’s Cooking?

• Franking Speaking

• What Inspires You?

• Where in the World?

• Industry Chatter

• On the Red Carpet

• Hot Products & Cool Stuff

• WebSense

• Profile of…

REGULAR COLUMNSEDITORIAL FEATURES

2015/16 PRINT MAGAZINEEDITORIAL CALENDAR

PRINT EDITION HIGHLIGHTS

DECEMBER 2015Features: 1. The Top Women in Canadian Events 2. Awards, Recognition & Incentives Destination Focus: Meet in Burlington

FEBRUARY 2016Features: 1. The Giant Rental Issue 2. Spring Floral Spectacular – Photo Layout

Destination Focus: The Wild West Coast

MAY 2016Features: 1. Outdoor Events – The Most Stunning Event Spaces in Canada2. Seating Solutions – Inside, Outside and On the Water Destination Focus: New Brunswick

SEPTEMBER 2016Features: 1. The Holiday Event Issue 2. Food & Wine Special Edition Destination Focus: Quebec Winter Festival

Event Style – On Site & On the Red Carpet

SpaCtacular

The Life-Work Balance

You can rent that?

Top 100 event rental companies in Canada

Renting VS Building Inventory

Golf tournaments made easy

Outdoor Dining – The Posh Corporate Picnic

Adventure Teambuilding

Corporate Events With a Twist

Inside the Chefs Kitchen – The Annual

Venue Recipe Collection

Why Not Stay Home – Hosting Your Holiday

Event in the Office

Event & Entertainment Pairing

IMPORTANT DATES

DECEMBER 2015Ad Closed Date: November 15, 2015Ad Material Due: November 25, 2015

FEBRUARY 2016Ad Closed Date: January 15, 2016Ad Material Due: January 28, 2016

MAY 2016Ad Closed Date: April 15, 2016Ad Material Due: April 28, 2016

SEPTEMBER 2016Ad Closed Date: August 15, 2016Ad Material Due: August 28, 2016

SOLUTIONSPRINT

• Trending Tech

• Digital Décor

• APPstravaganza

• Mind Blowing Innovations

• Savvy Venue Spotlight

• On Site (Live Production Technologies)

• The Innovators

• Gadgets & Gear

• Managing Your Business

• Social Solutions

• Experiential Marketing

REGULAR COLUMNS

IMPORTANT DATES

EDITORIAL FEATURESPRINT EDITION HIGHLIGHTS

DECEMBER 2015 (PREMIERE ISSUE)Features: 1. Wearable Technology & NFC2. The Convergence of Live & Digital Marketing

FEBRUARY 2016Features: 1. Digital Décor – AV Companies Re-Defining Design2. Cutting Edge Conference Technology

MAY 2016Features: 1. Technology Revolutionizing the Wedding Industry 2. Gameification Glory Reigns On3. The Convergence of Live & Digital Marketing

SEPTEMBER 2016Features: 1. Wearable Technology & NFC2. Crowdsourcing For Events3. Wifi & Events – The Debate continues 4. Virtual Meetings – Now or Never?

Tech Trend Report

Event Management Software Re-Defined

Social Significance: What Will & Won’t

Matter in 2 Years

Tech Ideas You Never Imagined

Focus on Special FX

Seating Solutions

Invites Gone Digital

Post Event Story Telling

SOLUTIONSPRINT

DECEMBER 2015Ad Closed Date: November 15, 2015Ad Material Due: November 25, 2015

FEBRUARY 2016Ad Closed Date: January 15, 2016Ad Material Due: January 28, 2016

MAY 2016Ad Closed Date: April 15, 2016Ad Material Due: April 28, 2016

SEPTEMBER 2016Ad Closed Date: August 15, 2016Ad Material Due: August 28, 2016

2015/16 PRINT MAGAZINEEDITORIAL CALENDAR

PROPRIETARY BRAND MARKETING Ongoing Google, LinkedIn, and Facebook ad-word campaigns promoting all of our brands and products + weekly e-blast brand promotion.

YOUR ADS SPREAD ACROSS THREE BRANDS

THE BEAUTY OF MULTI CHANNEL MARKETING

Our strategy connects buyers through multiple channels and a variety of platforms to create what we like to call “exposure frequency”, maximizing your ad visibility. This formula drives constant traffic to our sites and your ads, making CSE Media the most effective and cost efficient marketing solution for Canada’s special events industry.

No matter which driver or brand triggers an action, which website or digital magazine they land on, buyers will find you as your advertising is visible across all of our products. One ad, three websites, unlimited opportunities. SOCIAL MEDIA

Based on the most powerful type of marketing content called “Inbound Marketing” by prompting conversations, this strategy allows advertisers to “earn your way” into a sales leads.

OUR UNIQUE STRATEGYSOLUTIONSDIGITALSOLUTIONSDIGITAL

WEEKLY MINI MAGS Full of ideas, trending news and creative solutions, our 3 digital mini mags are delivered to 25,000 event professionals weekly.

MULTI-PLATFORM ADVERTISING Your ads appear on all three of CSE Media Group websites. The buyer will always find your advertisement, no matter what platform they visit.

MULTI-CHANNEL WEB ADVERTISING

MULTIPLE LISTINGS, ONE AD BUY – THREE SITES

Your ad appears on all three sites so no matter which driver or brand brought that buyer to our site, they are seeing your message. It’s all part of our promise in offering our clients the most effective advertising solutions on the market today.

This 300 x 300 ad space stands out and appears on all interior pages.

Our value option, This 145 x 145 ad also appears on the home and interior pages.

TIP:PLANNERS ONLY BUY AT THE TIME THEY HAVE A DIRECT NEED FOR YOUR PRODUCT. CONSISTENT MESSAGING IS THE BEST WAY TO STAY ENSURED WHEN THAT TIME COMES THAT YOU ARE TOP OF MIND.

BIG BOX AD

SMALL BOX AD

Your ad appears on ALL THREE sites

WITH ONE AD BUY

Blend the purpose of an ad with the credibility of editorial content. Get the message just the way you want.

SPONSORED CONTENT

Prime positioned at the top of our site, it’s the first thing that catches the readers eye.

LEADERBOARD AD

SOLUTIONSDIGITALSOLUTIONSDIGITAL

CUSTOM WEEKLY MINI MAGDIGITALLY INFORMATIVE, ENTERTAINING, BIG BOLD IMAGERY, FULL OF INSPIRATION AND BLOGS ABOUT TODAY’S TRENDING TOPICS

SOLUTIONSDIGITALSOLUTIONSDIGITAL

Turn up your brand exposure to maximum levels by advertising in our weekly mini mags. Place a traditional ad or buy editorial space for the opportunity to contribute your message to 25,000 readers nationwide.

2 E-NEWSLETTERS A WEEK, 2X THE EXPOSURE

Strategically placed ads throughout all our weekly e-newsletters.

Express your unique brand message through interesting editorial content. We provide flexibility and support in content customization to ensure you reach your market in a unique way.

EMBEDDED ADS

SPONSORED CONTENT

CUSTOM DEDICATED E-BLASTSSENT DIRECTLY TO 25,000+ INDUSTRY PROFESSIONALS AND CORPORATE DECISION MAKERS

SOLUTIONSDIGITALSOLUTIONSDIGITAL

Canadian Special Events Media Group has the largest compliant email subscriber base for the special events industry in Canada. Comprised of more than 25,000 industry professionals and corporate decision makers, our e-mail database is cleaned bi-annually so it is always effective and qualified.

PLACE YOUR MESSAGE IN FRONT OF OUR AUDIENCE

Your eblasts are created by you, customized to deliver your message in your words to our audience.

CUSTOM CONTENT

CSE LIVE is an annual tradeshow and conference in Toronto where industry planners from across Canada gather to learn, share, network and experience the newest and most innovative ideas they can incorporate into their events. The show features over 200 of Canada’s leading event suppliers, showcasing everything from decor and rentals to multimedia and trending technologies to catering, craft wines, unique venues and so much more.

Gain access to the single largest one day sales and marketing event for the Canadian special event industry on Wednesday March 30th, 2016.

FACE TO FACE MARKETINGCSE LIVE CSE LIVE! IS LIKE MAKING 1,500 SALES CALLS IN ONE AMAZING DAY!

SOLUTIONS

EXPERIENTIAL MARKETING

EXHIBIT AT CSE LIVE TO...

Promote or launch new products and services

Collect high-quality, pre-qualified leads

Build and reinforce brand awareness

Cultivate existing and prospective client relationships

Reach multiple markets in one day

Study your competition and find new strategic

business alliances

Stay up to date on industry trends

Corporate Event/ In House Meeting Planner

Association/NFP/ Fund Raiser

Other

Administration/ Secretary/ HR

Marketing/ PR/Communications

Independent Event Planner/ DMC/Meeting Planner

34%

12%

6%

12%

9%

27%

ATTENDANCE DEMOGRAPHICS

Put your brand and your CEO on stage in front of 400 of Canada’s event and meeting industry leaders and the absolute most successful planners in the country at the 19th annual Canadian Event Industry Awards on Thursday March 31, 2016.

There are plenty of sponsorship opportunities from sponsoring a portion of the event to any of the 39 award categories of your choice. Contact us to find out how you can become a partner in this prestigious event.

Best Audio Visual Design for an Event

Best Entertainment Production

Most Creative Catering Presentation

Best Event Decor

Best Brand /Product Launch Event

Best Experiential Marketing Event

Most Outstanding Event Up to $200,000

Most Outstanding Event Over $200,000

Entertainer of the Year

Event Producer of the Year

Wedding Professional of the Year

Caterer of the Year

THE 19TH ANNUALCANADIAN EVENT INDUSTRY AWARDSTHE INDUSTRY’S MOST PRESTIGIOUS EVENT OF THE YEAR

SOLUTIONS

EXPERIENTIAL MARKETING

A FEW OF OUR AWARD CATEGORIES

SPONSORSHIP OPPORTUNITIES

1 PRODUCT

2 PRODUCTS

3 PRODUCTS

4 PRODUCTS

5 PRODUCTS

0% SAVINGS

5% SAVINGS

10% SAVINGS

15% SAVINGS

20% SAVINGS

MULTIPLEAND

PRODUCT PURCHASECAMPAIGN DISCOUNTS

INTEGRATED MARKETING SOLUTIONS = DEEP DISCOUNTS

Put the full power of CSE Media Group and get even bigger dis-counts. Our sales and marketing staff will work with you to design your own custom campaign (6 or 12 month options only) to fit your budget.

An ongoing campaign offers:

The most effective way to use CSE Media to achieve maximum exposure is to take advantage of our multiple vehicles over an extended term and taking making use of the power drivers behind our three unique brands. This integrated approach ensures your message has traction and ensures that no matter how the reader finds us they find your ad.

Raise your brand profile with every impression. Some studies will say it takes 20 views for a message to sink in.

Reassurance you’re there when your client is looking for your service

Ability to spread your costs over the length of the campaign

Consistent branding message and visibility

Great savings and discounts!

ADDITIONAL BENEFITS INCLUDE...

6 & 12 MONTH CAMPAIGNS = BEST VALUE

Save money by packaging different vehicles for deep discounts over individual costs. With each product you purchase, receive discounts off of what’s already the best priced marketing solution on the market.

A

B

MORE

GREATERREACH

SAVINGS!

2015-2016 RATE CARD RATESSPECSAND

• CSE and ETC are both released 4x a year

• EventSpace Canada is released 1x a year in Spring

• Each edition is distributed to over 25,000 nationally

• Available in print and online at issuu.com

• All ads are in full colour

Delivered by email to +25,000 readers weekly Your custom message to our subscribers

• All except Featured Videos appear as rotating ads on all pages. Non-rotating ads subject to availability

• Content approval required for weekly featured videos

PRINT SOLUTIONS

DIGITAL SOLUTIONSWEBSITE AD RATES (One Purchase - Three Platforms)

WEEKLY NEWSLETTER DIRECT MAIL MARKETING

NOTE:

NOTE:

AD TYPE AD TYPE

AD TYPE AD TYPE

AD TYPE

PER ISSUE PER ISSUE

PER ISSUE PER ISSUE

1 MONTH 3 MONTHS

Inside Front and Back Cover

Sponsored Editorial

Full Page (ad or advertorial)

2/3 Page

1/2 Page (vertical/ horizontal)

1/4 Page

Double Page Spread

Full Page

Banner Ad (horizontal)

Box Ad

Sponsored Content

E-blast

Leaderboard Banner

Large Box Ad

Small Box Ad

Featured Editorial

Weekly Featured Video in Slider

$2,350

$1,875

$1,875

$1,400

$950

$500

$4,000

$2,350

$350

$250

$???

$800

$500 per month

$500 per month

$350 per month

$500 one time rate

$500 one time rate

$1,000 in total

$1,000 in total

$700 in total

n/a

n/a

&

2015-2016 RATE CARD RATESSPECSAND

• CSE and ETC are both released 4x a year

• EventSpace Canada is released 1x a year in Spring

• Each edition is distributed to over 25,000 nationally

• Available in print and online at issuu.com

• All ads are in full colour

Delivered by email to +25,000 readers weekly Your custom message to our subscribers

• All except Featured Videos appear as rotating ads on all pages. Non-rotating ads subject to availability

• Content approval required for weekly featured videos

PRINT SOLUTIONS

DIGITAL SOLUTIONS

WEBSITE AD RATES (One Purchase - Three Platforms)

WEEKLY NEWSLETTER DIRECT MAIL MARKETING

NOTE:

NOTE:

AD TYPE AD TYPE

AD TYPE AD TYPE

AD TYPE

PER ISSUE PER ISSUE

PER ISSUE PER ISSUE

1 MONTH 3 MONTHS

Inside Front and Back Cover

Sponsored Editorial

Full Page (ad or advertorial)

2/3 Page

1/2 Page (vertical/ horizontal)

1/4 Page

Double Page Spread

Full Page

Banner Ad (horizontal)

Box Ad

Sponsored Editorial

E-blast

Leaderboard Banner

Large Box Ad

Small Box Ad

Featured Editorial

Weekly Featured Video in Slider

$2,350

$1,875

$1,875

$1,400

$950

$500

$4,000

$2,350

$350

$250

$$$

$800

$500 per month

$500 per month

$350 per month

$500 one time rate

$500 one time rate

$1,000 in total

$1,000 in total

$700 in total

n/a

n/a

&

• Illustrator CS5 (or lower) or eps files in CMYK with all fonts converted to outlines and embedded images at 300 dpi. Line art saved at 600 dpi.

• Photoshop CS5 (or lower) files (CMYK and 300dpi) with all fonts supplied or rasterized. If fonts are supplied you must also supply a pdf proof.

• tiff or jpg files in CMYK and at 300dpi. Do not compress! For tiff’s - save as a single layer to reduce file size.

• Pdf files in CMYK are acceptable with all fonts embedded and images included at 300dpi (ie: no downsampling). Line art saved at 600 dpi.’

We DO NOT accept low-resolution web graphics.

• These specifications ONLY apply to the quarterly CanadianSpecialEvents and EventTech Canada Magazines • All ads are in inches (width x height) and should be submitted in full colour at 300 dpi

• EventSpace Canada Magazine dimensions are available upon request

ACCEPTABLE FILE FORMATSSAFETY AND BLEEDAll live matter must be 0.5 inch from trim on all sides. Ensure a 0.25 bleed is applied on all sides.

LABEL REQUIREMENTSIssue date, advertiser name, contact name, and telephone number.

GENERAL MATERIAL DEADLINEMaterials are due at ad close date indicated in editorial calendar. For extensions, please contact CSE Media Group as early as possible.

SPECIFICATIONS FORCSE AND ETC MAGAZINE

PRINT TO ONLINE ISSUESPrint and online issues have the same specifications. Ads submitted for a print issue can be used in an online issue as well.

RATESSPECSAND

QUARTERLY MAGAZINE ADS

SPACE

NOTE:

BLEED NON-BLEEDTRIM

Full page

2/3 page (vertical)

1/2 page (vertical)

1/2 page (horizontal)

1/4 page

Marketplace

8.75 x 11.25

n/a

4.50 x 11.25

8.75 x 5.75

n/a

n/a

8.25 x 10.75

n/a

4.00 x 10.75

8.25 x 5.25

n/a

n/a

7.25 x 9.75

4.75 x 9.75

3.50 x 9.75

7.25 x 4.75

3.50 x 4.75

3.50 x 2.25

WEEKLY NEWSLETTER ADS AND DIRECT MAILERS

WEBSITE ADS

SPECIFICATIONS FOR ONLINEACCEPTABLE FILE FORMATSJpg, gif, swf and even Eyereturn (Voken) ads are useable. Remember to include a link for redirection of your ad when it is clicked.

ACCEPTABLE FILE FORMATSJpg or gif files only. No swf.

DIRECT MAILER GUIDELINES

RATESSPECSAND

AD TYPE

AD TYPE

DIMENSIONS

DIMENSIONS

Leaderboard Banner

Large Box Ad

Small Box Ad

Featured Editorial

Weekly Featured Video in Slider

Banner Ad (horizontal)

Box Ad

Sponsored Content

Direct Mail Custom Eblast

540 px (W) x 90 px (H)

300 px (W) x 300 px (H)

140 px (W) x 145 px (H)

TBD

620 px (W) x 330 px (H)

540 px (W) x 90 px (H)

300 px (W) x 300 px (H)

TBD

600 px wide

• These specifications ONLY apply to the quarterly CanadianSpecialEvents and EventTech Canada Magazines • All ads are in inches (width x height) and should be submitted in full colour at 300 dpi

• EventSpace Canada Magazine dimensions are available upon request

• Include a subject line

• Include a link for redirection of your ad when it is clicked

• When providing html content, all images MUST be sourced on the advertiser’s or a third party server

• If text is embedded in an image you may wish to include the text so that we can add it to the ‘text only’ version of the email for those who receive on devices that block images

US TODAYCONTACT

EMAIL: info@canadianspecialevents.com

WEBSITE: www.canadianspecialevents.com

TWITTER: www.twitter.com/cdnspecialevent

FACEBOOK: www.facebook.com/canadianspecialevents

HQ: 877-212-EXPO (3976)

204-415-EXPO (3976)

READY, SET,

BUY!