the canadian agenda - humanities.mcmaster.casevigny/decker_4n03_presen… · the canadian agenda...
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THE CANADIAN AGENDAMedia, Public, and Policy Agendas
Jessica Croke
@J_C_Croke
Brian Decker
@decker_brian
Thesis
Measuring Canadian media, public and policy agendas are difficult because there is a lot of literature to go through, and that data cannot often relate to agenda setting directly.
Media Agenda
Is there a pan-Canadian media agenda?
What kind of media?
How do we measure it?
Media Agenda
Is there a Pan-Canadian media agenda?
What issues appear most?
Role of concentrated ownership
Individual paper differences
What about content?
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 38.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=48
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:39 PM
Pg 38
Headlines
Common/most salient: tax, environment, inflation, debt/deficit and unemployment in Toronto Star between Jan 1 1990 and Dec 31 1995
4059 search results for “taxes”
410 search results for “environment”
455 search results for “inflation”
865 “debt” and 940 “deficit” 3 with “debt/deficit”
124 “unemployment”
Headlines
In comparison: taxes, environment, inflation, debt/deficit, and unemployment (In the US) in the same time period of the NY Times
715 “taxes”
287 “environment”
397 “inflation”
749 “debt” 526 “deficit”
99 “unemployment”
Public Agenda
“Most important problem” (MIP) question
What is this and why is this important?
Issue Salience
National
Provincial
Similarities and differences
The Issues
Debt/deficit
Environment
Inflation
National Unity
Unemployment
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 49.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=59
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:45 PM
Pg 49
Studies
Longitudinal
Cross-section
Findings
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 51.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=61
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:48 PM
Pg 51
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 52.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=62
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:49 PM
Pg 52
Policy Agenda
What is the policy agenda of the government?
Can we quantify it?
Policy Agenda
Five Measures
Government spending
Committee activities
Legislative initiatives
Speech content
Question Period discussion
Policy Agenda
Question Period: the only way?
Why?
Problems with other policy measures
Attention-based
Relationship with other agendas
Pg 65
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 65.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=75
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:57 PM
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 70.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=80
Copyright © 2002. UBC Press. All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 1 08/11/10 2:01 PM
Pg 70
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 58.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=68
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:52 PM
Pg 58
US Comparisons
Media Agenda
Comparison of US papers
Known media agenda
Similar issues
Soroka, Stuart N.. Agenda-Setting Dynamics in Canada.
Vancouver, BC, CAN: UBC Press, 2002. p 38.
http://site.ebrary.com/lib/oculmcmaster/Doc?id=10087598&ppg=48
Copyright © 2002. UBC Press. All rights reserved.
Agenda-Setting Dynamics in Canada http://site.ebrary.com.libaccess.lib.mcmaster.ca/lib/oculmcmaste...
1 of 2 08/11/10 1:39 PM
Pg 38
US Comparisons
Public Agenda
MIP similarities
Differences in data availability
US Comparisons
Policy Agenda
Mostly US examples
US system of government vs Canadian system of government
Where does the data come from?
Conclusion
Measuring Canadian media, public and policy agendas are difficult because there is a lot of literature to go through, and that data cannot often relate to agenda setting directly.
The main idea is that there are loosely measurable ways to determine an agenda in the media, public and policy of the government, in Canada
Discussion
Subject salience instead of content: Is this a valid measure of agendas?
American vs. Canadian policy agenda?
Do you think there is a detectable agenda in Canada?