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TABLE OF 

CONTENTSINTRODUCTION

3 Overview | Concept

12 Earthship Florida

18

19

Project Secret

Long Term Strategy

20 Overview

4 Project 3.0

15 Zenlofts

24 Past | Future

PROJECTS

PEOPLE

EVENTS

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The Campus TV produces originaleducational content in a positive reality

show/documentary ormat.

The collaborative business projects

and their evolution orchestrated by theprincipals o The Campus TV orm the

basis o this content.

The primary value o the Campus TV lies

in the social entrepreneurial networkthe site recruits and the business deals

that can be executed by engaging thisnetwork. Global crowd sourcing—utilizingWeb 2.0 internet inrastructure to draw

input rom anywhere in the world—isone o the astest growing trends

among successul companies in today’scommunications age. The Campus TV

aims to become a leading Web 2.0

In particular, Project 3.0 tells the storyo 3 individuals o diverse talent and

backgrounds that take on a $250,000renovation o a bare brick historic buildingwith no fnancial resources whatsoever.

The show covers how all buildingmaterials to make the venue unctional

have been secured through sponsorshipsin exchange or publicity associated with

the project. The core team o 3 peoplehas grown to well over 20 members ina 4 month period and ranges the gamut

rom tradesmen to architects to artistsand designers. In addition, sponsorships

have been secured rom startups to

1. ENTERTAINMENT: The team is heavily involved in the arts and entertainment

industries and coordinates successul events enjoyed by the Campus TVtarget audience. FUN.

2. EDUCATION: While being entertaining, each episode contains useulinormation on current hot button topics o sustainable living andfnancial opportunity.

3. PROFIT MOTIVE THROUGH PARTICIPATION: Above all, the showsdemonstrate a new business paradigm in action. This paradigm is based

upon an open and air exchange o goods and services that is completelytransparent. The documentation o the exponential growth o the network

and the evolving successes o new team members is the ultimaterecruitment commercial.

The Campus TV uses this educationalplatorm mashed with entertainment

and “real world” projects to recruitan exponentially expanding global

entrepreneurial network.

platorm by providing communications

inrastructure or a global interdisciplinarybusiness network.

The catalyst o the Campus web launchis it’s original programming - Positive,

motivational reality shows documentingthe evolution o the existing team’sprojects. These 2½—3 minute weekly

episodes have three major commondenominators:

major multinational corporations. Now thevenue becomes a testbed or alternative

technologies rom around the world.

The real story is how these newrelationships start out through an openexchange o goods and services butquickly mutate into fnancial opportunities

and other projects.

Our slogan “Dreams come Through”

signifes that anyone with a positive goalin lie and the willingness to work or it

can plug into this exponentially expandingnetwork and make it happen.

OVERVIEW

CONCEPT

THE CAMPUS TV

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PROJECTS

Project 3.0

A 103 year old historic building is being converted to a zero energy use structure

utilizing alternative methods rom around the world. The building serves as a

micro business incubator or creative talent o all kinds and hosts a wide array

o cultural events even while still under construction.

The real story is the creation o opportunity or all that participate. This entire

process has been documented rom the very beginning and everything that hasbeen accomplished thus ar has been done so on a zero dollar budget. The

content proves a new business paradigm in action based on an open, air and

transparent exchange o goods and services.

Current Status: Property has been renovated rom a bare brick shell

to a unctional venue. A 3 day Grand Opening showcase event eaturing

a national level musical act, art and perormance exhibit and green

trade show is in the planning stages.

Location: The Roosevelt – 1812 North 15th Street Tampa, FL 33605

The Roosevelt is located in the heart o Ybor City Florida, Tampa Bay’s historic

entertainment district. The property was originally utilized as a watering station

or President Teddy Roosevelt’s Rough Riders. Ybor City’s 7th Avenue was

recently awarded one o 10 best streets in America by the American. Planning

Association: 7th Avenue Award

CZAR

CENTRO YBOR

8TH AVENUE

STREETCAR

CHARLIE’S

RESTAURANT

LAUGHING CAT

RESTAURANT

RED LETTER

TATOO

THE ROOSEVELT

THE NEST TAPAS

RESTAURANT

7TH AVENUE

THE RITZ

15TH STREET

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THE ROOSEVELT

FEBRUARY18TH 2009BATHROOMCONSTRUCTION

FEBRUARY5TH 2009

BATHROOM

FIRST FLOORMURAL BY CARLOSPONS PAZ

FEBRUARY19TH 2009BATHROOMS

FEBRUARY9TH 2009

RECYCLED FLYASH CONCRETE

FLOOR

THE DOCUMENTARY:

The conversion process o the Roosevelt rom a bare

brick building with no inrastructure to a showcase o 

sustainable architecture will be released in 3-5 minute

weekly episodes starting early May 2009. Each episode

contains educational inormation painted against a

dynamic background o arts and entertainment.

The frst 5-6 programs will summarize highlights rom

the beginning to the present, ater which the show will

continue in real time. The show documents the unolding

o a Web 2.0 crowd sourcing business model applied to

real estate development. Project 3.0 is the frst reality

show documenting the evolution o this rapidly emerging

new business paradigm rom a grassroots level on up.

 Web 2.0 in Business study

FEBRUARY20TH 2009 

PECHA-KUCHA NIGHT

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APRIL4TH 2009

ANOTHER DAYAT THE OFFICE

FEBRUARY27TH 2009ROOSEVELT SERVESAS BACKSTAGE FORHEART ART & FASHION SHOW 

AT NEIGHBORING VENUE

CZAR AS THE RECYCLED FLY

ASH CONCRETE FLOOR IS

BEING FINISHED.

APRIL8TH 2009PHOTO SHOOT

APRIL11TH 2009

UPSTAIRSSAFETY RAILINGCONSTRUCTION

APRIL11TH 2009

UPSTAIRSSAFETY RAILINGCONSTRUCTION

APRIL9TH 2009CREATIVE LOAFINPHOTO SHOOT

MARCH18TH 2009

 WATER BASEDCONCRETE STAIN

FEBRUARY19TH 2009NIGHT BEFOREPECHA KUCHA

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PRESS

COVERAGE

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Creative Loafng “Green 100” edition article eatures Project 3.0 contractor 

Bryan Roberts at the very top. Project 3.0 is listed at the top o the “enlightened businesses” section and was reerred to as “the most exciting 

sustainable architecture project in Tampa”: 

“Rudy Arnauts, Steve Francois, Joe Redner and Bryan Roberts o Project 3.0 /

The Roosevelt. The most exciting sustainable architecture project in Tampa 

required a team o creative thinkers to make it happen: developer Arnauts,

promoter/artist Francois, building owner Redner and contractor Roberts (more

on him below). Together with student and artist collaborators, they’re turning

a 100-plus-yearold building, the ormer home o the Tampa Bay Brewing

Company on 15th Street in Ybor, into a showcase o 21st-century construction

ideas, including a low-voltage lit, a vertical garden, greywater recycling and an

air conditioning system that relies on circulation o cool well water through aconcrete slab. The slab will double as a piece o sculpture, refecting another

ambition o the project: making The Roosevelt a place in which artists and other

creative types can lease space and incubate new ideas. The building is already

hosting events, including a second Pecha Kucha night (see below) and the

multimedia art event State o the Art on April 25.”

- Creative Loafng Green 100 Issue 

Project 3.0 in Creative Loang.

Project 3.0 on WMNF 88.5 FM

Project 3.0 in Tampa Bay Times

Creative Loang Green 100

The Roosevelt Green Renovation Features (samples) :

· Much o the proposed electrical power or the building will be generated

with a solar array mounted on the rootop area o the building. Renovationwill proceed utilizing the least amount o power possible.

· LED lighting in conjunction with skylights will be used or the majority o 

lighting needs in the structure.

· Natural cooling methods that require little supplemental air conditioning.

Geothermal heat exchange will be utilized or any needed cooling and heating

to the building.

· The rootop area would also unction as a rainwater collection system tied to

underground cistern storage below the rst foor. This water will be ltered

and used to provide water throughout the building.

· Sections o the rootop area will be utilized or green space incorporating

raised-bed plantings that will serve multiple purposes including grey water

ltration, insulation, and ood production.

· The lower level o the rootop will be a oam-based insulation covered by

a refective waterproong membrane designed to refect solar energy upward

and provide a clean surace or rainwater collection.

· A thermal stack ventilation system will be installed through the roo to aid in

the natural cooling o the building.

· Excavation and drilling will be perormed or all subterranean systems

including plumbing, water storage, geothermal loop wells, cooling tubes,

and vent systems. The nal foor o the rst level o the building will be

stained concrete

PRESS COVERAGE:

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Created by Eren Rebugio Jr.

& Isaiah Perkins

A HAVEN FORARTISTIC EXPRESSION

& COLLABORATION.

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Technical collaboration on second foor handicap & rootop access:

Engineers without Borders 

Technical collaboration on solar thermal technology: 

Solar Technical Advisor

Tampa Bay’s best independent artists. Bathroom mural measuring

18 by 8 eet by Carlos Pons Paz: 

Carlos on TBO

PROUD PROJECT 3.0 SPONSORS:

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An Earthship is a 100% o grid home made rom 100% recycled materials. Our

Project 3.0 contractor Bryan Roberts successully amended the State o Florida

Building Code in order to be able to obtain a building permit or this project—

a true groundbreaking precedent. The amendment essentially allows alternative

engineering methods to be incorporated into the construction code.

This precedent will exponentially accelerate the Roosevelt retrot technologies

being adopted into code and consequently becoming available to the general 

public with turnkey nancing.

• Earthship on TBO - Tampa Tribune 21 July 2008 ront page

• 1 April 2009 feature on Bay News 9: Article & Video

EARTHSHIP FLORIDA

EARTHSHIP PROJECT

Current Status: The project is under construction and currently at the oundation

stage. USF gives students college credit or participating in educational on-site

workshops conducted by Bryan and several other authorities in sustainable

construction. The Earthship project has over 1,000 registered volunteers as o this writing.

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Manatee County Earthship - Floorplan

April 17th, 2009 – Manatee County Earthship oundation.

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FEBRUARY4TH 2009EARTHCLEARING

MARCH16TH 2009KITCHEN& SOLAR

SHOWERS

MARCH26TH 2009PERMACULTUREDESIGN COURSE

FEBRUARY8TH 2009CONSTRUCTIONOF SOLARSHOWERS

APRIL1ST 2009BAY NEWS 9

MARCH16TH 2009

USFINTERNS

APRIL2ND 2009

CONSTRUCTED WETLANDS

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ho·lis·tic

Emphasizing the importance o the whole and the interdependence o its parts.

Zenlots is a new paradigm in aordable housing that combines preabricated

production methods with o grid technology. Development site planning ensuresthe lowest operational expenses associated with each home through economies

o scale while maximizing the sense o community.

4 Container Module Zenlot Model Home Design or Sarasota Project By Jason Welty 

ZENLOFTS – HOLISTIC DEVELOPMENT & DESIGN

Current Status: Model home or a 26 unit development in Sarasota or a private

client is under design. The model home is the rst phase o the development.

The second phase consists o the 25 remaining units to be developed under

a cluster home site plan amendment. We have identied a local production

acility experienced in converting shipping containers to residential engineering

standards, eliminating a costly and time consuming crucial step towards

mass production.

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APRIL9TH 2009SARASOTAPROJECTDESIGNMEETING

APRIL18TH 2009VISIT TOCONVERSIONFACILITY

APRIL18TH 2009ZENLOFT

DEVELOPMENTTEAM

MEETING

APRIL9TH 2009SARASOTAPROJECTDESIGNMEETING

APRIL18TH 2009VISIT TOCONVERSIONFACILITY

4.8 ACRE SITEGOOGLE EARTH

IMAGE AND

SITE PLAN.

APRIL18TH 2009VISIT TO

CONVERSIONFACILITY

APRIL2ND 2009

CONSTRUCTED WETLANDS

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4.8 Acre Site - Site Plan

Welty Design Interior Perspective 

4 Module Design By Jason Welty 5 Module Design By Ken Cowart  

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Project Secret will be an ongoing teaser campaign running in between the 3

shows in progress. The audience will never be inormed as to when these

updates are released. The updates will consist o ast paced spy shot music

videos revealing details o the project, but never the entire design. The ull

concept will not be made public until the very last minute and even then a

shroud o secrecy will continue ater its introduction.

The concept has very strong potential to draw a 7 fgure sponsorship contractrom a global player such as Red Bull, Nike or Coca-Cola.

All inrastructure necessary to execute the concept is already in place.

PROJECT SECRET

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It is our intent to duplicate the Project 3.0 renovation business model in

multiple locations around the world and tie them together through online 24/7

web interaction. Each such project will be tied to a local standard or proft

development such as the Sarasota project that will be executed by the same

team o participants, manuacturers and suppliers. This will ensure in kind

product contributions or any company owned project.

LONG TERM STRATEGY

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Rudy Arnauts has over 20 years experience in real

estate development and entrepreneurship, successully

completing his frst multi million dollar project by age 29.

Rudy is the concept catalyst behind the Campus TV,

Project 3.0 and Zenlots. Rudy holds a Master’s degreein Economics.

Bryan Roberts is a licensed general contractor with over

20 years o experience in alternative “green” technology.

Bryan successully amended the Florida state building

code with his Manatee County earthship project. Bryan

will be travelling to Arica in May 2009 to implement water

inrastructure or a remote village.

Steve Francois is an events promoter with over 10 years

o experience in the entertainment and recording

industries. Steve has coordinated marketing campaigns

or multinationals such as Purdue, RJ Reynolds and

global entertainment acts such as Aerosmith & Dave

Matthews Band.

Nick Algee is the Florida organizer o the Southern Alliance

or Clean Energy; a nonpartisan non proft–the Southeast’s

leading renewable energy organization. Nick also was

a pioneer in the Climate Action and 1 Sky projects. Climate

Action builds and acilitates an inclusive student- and youth-

led movement in the Southeast.

www.cleanenergy.org | www.climateaction.net 

www.1sky.org

Danny Riches has over 15 years o experience as a heavy

equipment operator and is a licensed aquatic environment

mitigator. Danny is currently the feld supervisor on the

Earthship project with Bryan.

THE PEOPLE

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Ken Cowart is a licensed and LEED accredited architect

practicing or over 11 years. He has been involved in a

diverse array o architectural projects rom biocontainment

buildings with the CDC, roller coasters with Disney and

award winning designs or several higher education

institutions. Ken holds a Master’s degree in Architecturerom Georgia Tech.

Ken Kroger is a licensed architect and owner o ADI

Arkedezin in Tampa. Ken’s current project is a 860 acre

oceanront eco-resort on the Easternmost peninsula o 

Pernambuco, Brazil.

Jason Welty is a designer with over 8 years o experience

in large municipal projects working with Alonso Architects.

Jason holds a Master’s degree in Architecture rom USF.

THE PEOPLE

Laocoön Group - Graphic Design/Web Development Team

Laocoön Group is a collective o designers locally active

in the Tampa Bay area with over 7 years o experience.

Practicing these undamentals: responsibility, innovation,

and unctionality; they ocus on diverse solutions by

engineering design. The dynamic team combines it’s

multiple strengths in design and web programming

and development.

The team has designed Phase One o a 3 phasedevelopment o the Campus TV destination site. Phase

One is a unctional static content website that acts as

a portal to the existing social network presence o the

Campus TV on Myspace, Youtube, Facebook, Twitter

and Flickr.

Examples o Work:

www.calaveracomics.com

The Campus TV beta site

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Eren Rebugio Jr. -Urban

Fashion Design &

Contemporary Branding

THE PEOPLE

Carlos Pons Paz - Fine Artist

Isaiah Perkins - Corporate

Branding, Graphic &

Fashion Design

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THE PEOPLE

FILM PRODUCTION & EDITING TEAM

The team producing the Campus TV content consists o a collaborative o multiple

independent flm producers, editors and photographers:

- Aphelion Films/Shelby McIntyre:

Aphelion Films is an independent movie production company that most recently produced

a critically acclaimed documentary “Strip Club King - the story o Joe Redner.” Joe Redner isthe owner o the Roosevelt building.

Redner Movie Trailer

- Finger Monkey Productions/John Sims :

John has 12 years o technical experience as a production assistant, sound-and video

editor and colorist on animated ootage. Johns most recent project was or Nike Hong Kong.

Nike Hong Kong Commercial

  - DJ Elliotness:

DJ Elliotness is a great example o the type o multiaceted artist attracted to Project 3.0.

His most recent project is the promo video or State o the Art v.2 , hosted at the Roosevelt

25th April 2009. The orginal State o the Art (2008) produced by Project 3.0 partner Steve

Francois with Tek-Nique Entertainment was voted best art party o the year by the Tampa

Bay Times:

State of The Art V.2 Promo

March 6th, 2009 Gasparilla Int’l Film Festival - Bryan, Rudy, Joe, Shelby & Steve 

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EVENTS

Events produced by Project 3.0 partner Steve Francois with Tek-Nique Entertainment

combine entertainment with promotional/nancial opportunity or the young artists and

oten carry an educational component as well.

The events refect the Campus TV philosophy o combining education, entertainment

and nancial opportunity. Each event carries a theme that oten conveys an educational

message. All events serve to promote the young artists involved. We don’t charge any ees

or artist submissions nor do we charge a commission on artwork or ashion ware sold.Rather than taking a short-sighted approach, our goal is to start businesses with the artists

– specically print and T-shirt production.

2

SAMPLE OF PAST EVENTS

Free Media

Free Media was a multimedia showcase combining concert perormances with an art

exhibit and independent lm estival. The promotional platorm consisted o raising

awareness on ree speech issues such as net neutrality, public access radio & television

and voting rights. Free Media was an ocial Rock the Vote sanctioned event.

Free Media Interview on Media Talk

Free Media promo video on the Campus TV

Free Media Event pix

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EVENTS

Free Media in Creative Loafng 

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EVENTS

Heavy Metal BBQ

A heavy metal concert eaturing 2 bands & 3 DJ’s attended by 200+ people. The event

was entirely powered by a diesel generator converted to run on vegetable oil. The “green”

and healthy living message is traditionally associated with a culture that is diametrically

opposed to heavy metal. This contrast equals exposure. It is also the oundation or a show

currently under production.

O’Youth and Beauty Sins o the Father  

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EVENTS

Live radio appearance on WMNF 88.5 FM 

Metal powered by veggie oil! 

Most recent event: State of the Art v.2

The original State o the Art was voted “best art party 2008” by the Tampa Bay Times.

A multimedia showcase combining art, ashion and music this event serves as a platorm

o exposure or Tampa Bay’s young talent. Press coverage beore the show and reviews

thereater have been extremely positive:

State o the Art v.2 Press announcement

State o the Art v.2 review

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EVENTS

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EVENTS

UPCOMING CONFIRMED EVENTS

Pecha Kucha Night 2: 15 May 2009

Pecha Kucha is a global network o architects, urban planners and design proessionals

with a presence in over 186 cities worldwide. Each presenter is allowed 20 slides which

automatically move every 20 seconds, keeping each presentation dynamic & interesting.

AIA architect & Project 3.0 team member Ken Cowart is the host o the Pecha Kucha

Tampa Bay chapter.

www.pecha-kucha.org

The event will also double as the ofcial partnership introduction o Project 3.0 with the

Southern Alliance or Clean Energy (SACE) and 1Sky Florida. Project 3.0 will work these

national non profts to disseminate educational eorts and encourage inormed citizens

to take action by communicating with elected ofcials.

At Tampa’s second Pecha Kucha, we will engage this articulate and proessional audience

to submit video-postcards. Video-postcards are a simple way to submit public comment

with a personalized touch, participants simply speak to their elected ofcial on camera and

the fnal product is edited into a collage o public opinions and delivered to the ofce o the

representative.

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EVENTS

Quest for Hope: 16 May 2009

The Roosevelt will serve as an ofcial venue or this und raiser or the Children’s Cancer

Center; a non proft organization dedicated to providing children who have cancer or chronic

blood disorders with emotional, fnancial and educational support. The und raiser is

organized buy the Krewe o Nautilus. Project 3.0 & the Campus TV are proud to sponsorthis event along with ellow sponsors such as News Channel 8, the Florida Aquarium & the

Ybor City Museum.

VNV Nation after party: 24 July 2009

VNV Nation is an electronic music act based out o London that has enjoyed a decade

o international success and is considered one o the leaders in its genre. The band is

scheduled to perorm at the Ritz Theater diagonally across rom the Roosevelt.

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