the calgary foundation community knowledge centre storytelling workshop 2014
TRANSCRIPT
The Calgary FoundationCommunity Knowledge Centre
Storytelling Workshop
2014
What’s YOUR story
Where is it being told
Who hears it ?
Agenda
1. Why stories
2. What makes a good story
3. Break – 10 min
4. What stories to tell
5. Team work
6. Questions and answers
Workshop objectives
Using the CKC site as our platform:
1. Inform of the importance and value of using storytelling2. Provide guidance on how to craft compelling stories
Why Stories?
Choices
Time/attention
Stories inspire action through
emotion
People want emotion
Stories are an invitation to a relationship
Make me care
From To
Stories inspire action
What
How Why
How
Start with the “Why”
Story structure
The power of words
•Write the way you speak•Get rid of jargon•Not a sales pitch•Trust your audience
How to tell your story
•Real•Simple•Concrete•Concise•Emotional
How to tell your story
Nike slogan – business jargon
While an occasional disinclination to exercise isexhibited by all age cohorts, the likelihood ofpositive health outcomes makes even mildlystrenuous physical activity all the moreimperative.
Source: Andy Goodman
Water
We’re a non-profit charity that improves the provision of water and sanitation services in unserved and poorly served communities by ensuring that partnerships are effective and appropriately ambitious.
We're a group of passionate and determined creative problem-solvers who want to make a difference. Our mission is to bring clean and safe drinking water to every person in the world.
Suicide prevention
A branch of the Canadian Mental Health Association, CSP is an education centre with the largest English language library dedicated to the collection and dissemination of suicide prevention, intervention and postvention resources.
Imagine a 747 crashing and killing all those on board. Now imagine that happening every month for an entire year. What would our response be?
Everyone struggles from time to time, and this was my time
I look down at the ground as I make my way to school, kicking rocks down the endless pathway in a daze. It’s been happening again. I’m sad, confused, worried, and scared.
Each step I take towards my new school only intensifies theses feelings. I want to turn around and run away, I want to sit down and shut out the world, but mostly I want to know – What is happening?
I haven’t made any friends at my new school yet, so I sit in the classroom by myself. I know my mom is worried and I hate to see her sad, but how can I help her when it feels like I can’t help myself?
My sadness and anxiety play on repeat in my head until I just can’t take it any more. I make my way, slowly, to the guidance counsellor, aware of every little noise along the way. Three knocks on the door and the process has begun.The guidance counsellor suggests a new place to me, one that would ultimately change my life.
Matthew – Age 12
Counselling
Quick Break
Which Stories?
1.Why we exist (mission)
2.How you started (history)
3.Success Stories (guiding principles)
4.Stories about our people (values)
5.What the future could like (vision)
Team work
•Find your stories•Find the “small moments”•Make storytelling a habit•Practice•Rewrite
Storytelling in practice
Thank you
Luiza Campos
@marcastrategy
marcastrategy.com/blog
What do Kerby Centre, Made by Momma and Art a la Carte
have that YOU don’t have?A PROFILE ON CKC!!
1) Fill out the EOI- thecalgaryfoundation.org
2) Sign the agreement3) Develop your profile4) Submit your profile5) TCF approved, go live!
Q & A
THANK YOU FOR ATTENDING