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    Company The Byke Hospitality Ltd.

    Industry Hotels

    CMP 156.6

    MCAP 627.93cr

    FV 10

    MDA ranking (1-5) 4Growth ut!ook ranking(1-5) 3.5

    Parti"u!ars F#11 F#1$ F#1% F#1&

    't a!s 332.40 490.60 1009.40 1557.10

    Growth * #VL!" 4$% 106% 54%

    +,IDA 41.20 52.21 1$1.20 2$7.40

    PA 21.50 24.00 77.60 15$.90

    +P 1.71 1.26 3.$7 7.93

    +./ har Cap 125.50 190.50 200.50 200.50

    0srs 435.30 470.00 524.10 647.$0

    ,ook Va!u 34.69 24.67 26.14 32.31

    ota! D2t 1.$0 173.40 19$.70 145.50

    Gross ,!o"k 164.70 511.10 $12.30 923.60

    Cash 10.30 20.00 10.50 19.$0

    Capita! +mp!oyd 437.10 643.40 722.$0 793.30

    CF 3.$0 27.70 156.$0 199.90

    +,IDA * 12% 11% 1$% 1$%

    PA * 6% 5% $% 10%

    0+ * 5% 5% 15% 25%

    0C+ * 5% 4% 11% 20%

    P3+ 91.41 124.30 40.46 19.76

    D2t 3 +.uity (4) 0.00 0.26 0.27 0.17

    't a!s3 Gross ,!o"k (4) 2.02 0.96 1.24 1.69

    'o/ o 0ooms 1$2 425 465 465

    2&$02 1&771 3&330 5&13$

    -37% 88% 54%

    Industry6

    The 'isa(o)(arri'al e)a*led electro)ic tra'el a+thorisatio) ,or 43 co+)tries ,+

    A2out th Company6

    The Byke Hospitality Ltd is a ,ast e-eri) )a-e i) the hospitality sector /it

    The o'er)-e)t has allocated 1758% "rors to th ourism Ministry or

    The domsti" tourist spnding is pro;"td to tou"h ?as

    +rre)tly the ro+p has a *o++et o,

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    1 The Byke ld )chor 8o+th oa La'ish resort /ith 24

    2The Byke Hidde) :aradsise ;orth oa Bo+ti+e resort /ith

    3 The Byke 8+)ed/ood =athera) 25 roo-s& 1 resta+ra

    6 The Byke :aa/a)a =a)da/a >a?astha) 8pread o'er 3000 s

    7 The Byke rasseld @aip+r 54 roo-s& 3 resta+ra$ The Byke ;eelka)th =a)ali Bo+ti+e hotel o, 40

    ;e/. 9 The Byke 8+ra? :laAa Tha)e 122 roo-s& 3 resta+r

    >oo- harteri) =odel

    Dhile there is )o capital cost i)'ol'ed& the prots ear)ed directly *oost the *

    @y akaways6

    De operateight hot! proprtis in Maharashtra7 0a;asthan7 Goa an

    De ,ollo/ auni.u asst-!ight 2usinss mod!7/hich allo/s +s to !r

    s o)Mar"h $9157 /e ha'e 51 rooms undr managmnt7 o whi"h 1

    s the resorts are take) o) lease& w uti!is th rsour"s or modrnisa

    De started o+rroom "hartring 2usinss in $919-11. !)der this -odel&

    8tro) )et/ork o, aro+)d $9< a"ti agnts prsnt a"ross &8 "itis

    E) $915& the o-pa)yso!d %8%7$59 room nights& co-pared to %&57999 i

    F+ri) the year& w addd a proprty in Eaipur "a!!d ,yk GrassB!d&

    TheEaipur hot!has *eco-e apopu!ar wdding dstination in th "ity/

    De also addd ,yk ura; P!aa7 han to our >? porto!io in May7 $

    Thehan hot! with 1$$ roomsis riht a"ross ura; atr Park7 a th

    De pla) to 4pand our >?7as /ell as0C porto!io in th n4t thr y

    De are pla))i) to add thr nw proprtis at han7 him!a and Pur

    They /ill *eoprationa! 2y th nd o $915-1:/ Dith this additio)& th 2

    E) the )et le o, o+r ro/th& the o-pa)y aims to in"ras its prsn"

    De are de'elopi) a) o)li)e portal& Htripda!/"om= to pro'ide a llip to roo

    De are pla))i) to ete)d o+r prese)ce across ight popu!ar tourist dsti

    The arag o""upan"y in >? 2usinsshas *ee) co-pete)tly in"rasi

    ltho+h it d"!ind to :8* in $915& pri-arily d+e to the !aun"h o th

    The A00 saw an in"ras o J

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    >s =)C

    F#15 1F#1: CAG0

    1$14.20 935.50 53%

    17% 39% Portrs 5 or"s

    373.70 199.60 74% B+yers :o/er (

    200.30 95.50 75% 8+ppliers :o/er (

    9.99 2.3$ Threat o, )e/ ")tra)t (

    200.50 401.00 Threat o, 8+*stit+te (

    599.60 695.00 E)d+stry >i'alry (

    29.91 17.33 (4%

    124.10 9$.00 )li)e =odel stat+s

    1031.90 Break+p o, operati) per,

    22.$0 9.90 Lot o, pla)s -ade *+t del

    723.70 793.00 harteri) *+si)ess ( )ee

    164.40 Dhy *+yi) la)d a)d *+il

    21% 21% ape pla) ( do they pla)

    11% 10% Dhat is the arra)e-e)t

    33% 14% Ho/ -+ch ti-e does its t

    2$% 12% Dhat is the operati) -ar

    15.6$ 65.76 Hotel /ise -ari) *reak+

    0.16 0.09

    1.76 #FEV0

    519 697 harteri) 0.4406417112

    5&363 4&11$ /)ed 0.55935$2$$$

    4% -23%

    ther i)'ited -ore to+rists.

    l++ry resorts *o+ti+e hotels +)der its *a))er.

    $915-1:& co-pared to 1&1$3 crores ,or the pre'io+s scal.

    he *ack o,India=s mrging midd! "!ass and rising dis"rtionary spnd/

    d (>?) and 0oom Chartring (0C)/

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    +est roo-s spread across 19 acres o, la)d. 2 resta+ra)ts& 2 la/)s*a)+ets& 3

    0 +est roo-s. 1 resta+ra)t

    t

    0 +est roo-s. 2 resta+ra)ts& 2 co),ere)ce halls

    t.

    =ts area /ith 1$ /ell e+ipped old traditio)al roo-s.

    ts& 3 la/)s*a)+ets& 3 co),ere)ce hallsoo-s& 1 resta+ra)t.

    )ts& 3 co),ere)ce halls. peratio)al ,ro- rst hal, o, 2016C

    tto-(li)e

    ima"ha! Pradsh o, /hichtwo ar ownda)d the rest si4 ar on a !ong-

    g high proBta2i!ity rom a !ow "apita! 2as

    $ ar ownd/

    tion and rnoation o a".uird proprtis7/hich i) t+r) helps i)crease oc

    2uy room nights o mid-2udgt hot!s in 2u!k a"ross !isur tourist a

    $91& across al-ost 59 "itis in India/

    hich has 5& rooms7 thr rstaurants7 thr !awns3 2an.uts and thr

    15/The property is likely to *e oprationa! in th Brst ha! o $91:/

    m watr park/

    ars/

    to our >? porto!io/

    u.ut o rooms wi!! 2 :8 rom 51/

    in < ho!iday dstinations

    charteri).

    nations7 in"!uding ?onaa!a7 Maha2a!shwar7 Chandigarh7Da!housi7Eod

    g rom :1* in $91$ to 89* in $91&/

    w ,yk GrassB!d at Eaipur/

    a!! A00 o K %78: in $9157a rise o, &* or th prious yar=s A00 o K

    in $9157reisteri) a growth o 19*/

    sasona! !a"k o dmand or natura! "a!amitis/

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    9595.3$$

    1440.50

    761$.$71

    r-a)ce o, each o, the se-e)t

    y i) eec+tio). Dhat a*t s+)hi)e oaG

    to +)dersta)d ho/ does this /orkG

    i) o/) property ( /he) lease *+si)es is /orki) /ell

    to raise -o)ey ,or epa)sio)

    or the lease -odel ( share o, re'e)+eprot to the o/)erG

    ke ,or a property to achie'e *reake'e)G

    i) o, Byke Heritae =athera) G Es this the hihestG

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    co),ere)ce halls.

    trm !as/

    +pa)cies a)d >>s.

    )d r!igious dstinations during o-pak sasons/ In th pak sasons w s!

    "onrn" rooms/

    pur7 daipur7 Dar;!ing and Gangtok 2y $91:-18/

    %7:18/

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    thos room nights/

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    Annua! 0port $99 "arlier ;a-e 8+a'e Hotels Li-ited

    Fec @a) is the peak seaso) ,or all the hotels o, the co-pa)y

    Dorst year d+e to slo/do/) a)d terrorist ttack

    !811*) is pla))ed to *e spe)d o'er the )et 2 years a)d there is a total shortae o,

    Annua! 0port $919

    Hotel E)d+stry is epected to re/ at $.$% o'er the )et 'e yearsTra'el a)d To+ris- acco+)ts ,or 6.4% o, total e-ploy-e)t i) E)dia a)d it is esti-ated t

    7.5-) shares /ere iss+ed as co)'erti*le /arra)ts ,or epa)sio) pla) a)d co-pa)y is l

    The /arra)ts /ere iss+ed ,or >s44share ,or 1$ -o)th period. Total -o)ey raised /as

    8ep 2009 ( ac+ired 3$700 s -eters at Fist. 8i)dh+d+ra& =aha ,or the p+rpose o, de

    =arket siAe o, -edical to+ris- is !82.4*) a)d it is ro/i) at 27% a))+ally. Total 1.1

    Annua! 0port $911

    ;e/ -a)ae-e)t /as i)d+cted d+ri) the year. =r. 8har-a chair-a)C /as replaced

    =s Hotels >ela :ri'ate Ltd i) co)cert /ith =r. )il :atodia& =r Ia-al :oddar a)d =rs

    Tra'el a)d To+ris- acco+)ts ,or $.4% o, total e-ploy-e)t i) E)dia

    Fecided to epa)d a)d ope) )e/ hotel +)der the *ra)d )a-e The Byke

    =r. 8har-a ( =ade the =F o, the co-pa)y

    The E)dia) Tra'el a)d To+ris- E)d+stry esti-ated at >s. 1&970 *illio) i) K.. 2010 co)tri

    >s. 6&211 *illio) *y 2020& ro/i) at a > o, 12% per a))+-. The Tra'el a)d To+ris

    e)eratio) a)d acco+)ts ,or a*o+t $.4% o, the total e-ploy-e)t. The hotel i)d+stry i)

    /hich /ill create 60&000 roo-s a)d 2&000 )e/ ?o*s. The statistic say that the hotel i)d

    i) E)dia o'er the )et 'e years creati) o'er $0&000 ?o*s

    The co-pa)y 'e)t+red i)to Hotel a)d To+ris- i)d+stry i) the year 2002.

    !)der the )e/ leadership ,oc+s is to ha'e prese)ce i) all the se-e)t o, Tra'el a)d To

    8+)shi)e Beach >esort oa ( Baa Beach

    8+)esort oa ( Baa Beach

    The Byke ( :ride o, =athera)

    Hotel :aa/a)a ( =a)da/a >a?astha) ( @h+)?h)+s

    >oad head ( :roperties ide)tied i) oa& =aharastra& +?arat a)d >a?astha) ( aspirati

    Koc+s -ore o) oa

    =aha ( =aha*lesh/ar& La'asa& li*a+ a)d Lo)a'ala

    +?arat ( Vadodara a)d Fa-a)

    >a?astha) ( @aip+r a)d @odhp+r

    )li)e Tra'el :ortal ( )li)e ser'ices thro+h a separate /e*site

    :re,ere)tial allot-e)t o, share 6.5-) o) co)'ersio) o, /arra)tsC /hich res+lts i) a) i)

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    F+ri) the year co-pa)y took the co)tract ,or -a)ai) ( The Byke ( Hotel >etreat =a

    The )a-e cha)ed to Byke Hospitality Li-ited

    The co-pa)y started roo- charti) *+si)ess i) K11. Dherei) it *+ys i) *+lk the co-

    a)d sells the- d+ri) the peak(seaso). Last 2 years its has sold 90% o, the roo- )iht

    Annua! 0port $91$

    The co-pa)y d+ri) the year has e)tered i)to se'eral co)tracts /hich i)cl+des

    The Byke ( ld )chor& oa& The Byke ( >ed/ood& =athera) ( added d+ri) the year

    The Byke ( ;eelka)th& =a)ali a)d The Byke& 8hi-la /ill co--e)ce their operatio) i)

    The co-pa)y is looki) ,or ,ra)chise-a)ae-e)t co)tracts i) 'ario+s other parts o, t

    +rre)tly& the co-pa)y o/)s a)d operates hotel i) se'e) locatio)s

    The Byke(Heritae a)d The Byke( >ed/ood& =athera)& The Byke( ld )chor& Hotel 8+>e-ai)i) 1-) share /ere also co)'erted i)to e+ity shares

    The Byke(Heritae

    The Byke( >ed/ood& =athera) ( 25 roo-

    The Byke( ld )chor&

    Hotel 8+)a?astha) ( 60 roo-s

    La'asa ( =aha ( 75 roo-s

    Annua! 0port $91%

    chie'ed a t+r) o'er o, >s100cr d+ri) the year

    ;iche i) the :+re Ve se-e)t

    The c+rre)t capacity o, the co-pa)y /ith respect to roo-s sta)d at 465 roo-s. 'er t

    T/o )e/ properties as a part o, lease co)tract. The co-pa)yNs steps to start its )e/ op

    OThe Byke Q Hidde) :aradise oa O&/ith 40 +est roo-s i) rst year o, operatio)& ha'

    The Byke(Heritae ( =athera)

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    The Byke( >ed/ood& =athera) ( 25 roo-

    The Byke( ld )chor& oa ( 240 roo-s

    The Byke Q Hidde) :aradise& oa

    The Byke ( 8+)a?astha)

    Korayi) i)to the roo- charter *+si)ess /hich has a hiher -ari) prole a)d is looki)

    >e)o'atio) (

    The Byke ( ld )chor& oa ( :ool side Bar a)d a discothe+e

    ;+-*er o, roo-s i)creased ,ro- 152 to 240

    =E" ( =eeti)& E)ce)ti'e& o), a)d "hi*itio) is also the ,oc+s are o, The Byke

    The co-pa)y /hich does charter *ooki)s is also looki) at taki) co-issio) ,ro- the

    Annua!0port $91&

    %/85 a"rs !and nar proposd 'ai Mum2ai airport or ,usinss "!ass ot!/

    19 a"rs !and at Aronda on th 2anks o indhudurg rir in Maharashtra or

    $ a"rs !and nar Ashtamudi !ak at @o!!am7 @ra!a or prmium 2a"h iw

    The o-pa)y has a p!an to in"ras its prsn" gradua!!y to 18 !o"ations o

    ccordi)ly& it has already a".uird !and at thr !o"ations6

    +rre)tly& Byke operates hotels at pop+lar holiday desti)atio)s /ith arag o""upa

    This *+si)ess has grown 2y &/< tims in ;ust thr yarsa)d the co-pa)y report

    The o-pa)y has o)e o, thewidst sa!s and markting ntwork7reachi) o+t to

    De ha'e a uni.u third party markting ti-up thro+h /hich /e are prsnt at

    The -a)ae-e)t o, the co-pa)y is acti'ely disc+ssi) /ith 'ario+s state to+ris- dep

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    1&50&000 roo-s i) 2010 o, /hich 100&000 /ill *e i) *+et cateories

    o ro/ to 10% *y 2014

    ooki) at )e/ or eisti) properties i) =aha(oa reio)

    s33cr

    'elopi) -edical to+ris- i) E)dia

    ) to+rist 'isited i) E)dia ,or -edical p+rpose a ro/th o, 17%

    ith =r. :atodia )e/ o)eC

    i)ita :atodia took o'er the co-pa)y ,ollo/ed *y a) ope) oJer to 8+a'e Hotel Li-ited

    +ted 6% to the o'erall F: a)d is epected to reach

    E)d+stry is the larest co)tri*+tor to e-ploy-e)t

    E)dia is looki) at i)'esti) !8F 10.3 *illio) *y 2015&

    +stry is looki) o'er !8F 10 *illio) /orth o, i)'est-e)t

    +ris-. The co-pa)y c+rre)tly has ,o+r hotel i) 3 locatio) ( oa& =athera) a)d =a)da/

    ) is to o pa) E)dia. Looki) at ac+isitio) o, eisti) properties

    crease i) capital ,ro- >s12.55cr to >s19.05cr

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    thera)

    lete i)'e)tory o, roo- /hich are across reliio+s M leis+re to+rist desti)atio)s d+ri) t

    s p+rchased at a ross -ari) o, 14%

    012(13

    he co+)try ( The Byke ( ro)da oa& Ihopoli ( =aharastra& I+dal ( =aharastra& @odhp+r

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    at 8hi-la Hi-achal :radeshC& ;a'i =+-*ai M =aha*lashe/a

    at la+)chi) a +)i+e c+sto-iAed /e* portal to dri'e )e/ *+si)ess

    third party hotel operators ,or roo- *ooki)s

    a prmium spa r;unation "ntr "um rsort/

    sort

    th n4t two yars/

    "y !! o around :*

    d a rnu o K

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    >oo- harti) ser'cies

    a.

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    he oJ(peak seaso)

    ( >a?astha)& La'asa ( =aha i) c- years

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    ! Agnts

    ts "apa"ity 2y additiona! :7999 rooms/

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    Ca!! Dtai!s ($1st Eanuary7 $91:)

    0nu shar is 59659

    Total re'e)+e >s1$0 cr

    han proprty startd oprations rom $F#$91:

    im!a and Puri wi!! 2 oprationa! rom 1F#$918

    < nw proprtis undr s"annr/ +a"h proprty ino!s a Cap4 o

    /)ed M Leased =odel

    'o rnu sharing with th !ssor/

    The Byke ld )chor& 8o+th oa 240 +est roo-sC

    Arag room rnt 0s/%599-&999

    Byke spe)t >s.12(15cr ,or re,+r*ishi) o) ac+istio)

    %/85 a"rs !and nar proposd 'ai Mum2ai airport or ,usinss "!

    19 a"rs !and at Aronda on th 2anks o indhudurg rir in Mahar

    $ a"rs !and nar Ashtamudi !ak at @o!!am7 @ra!a or prmium 2

    ll de'elop-e)t pla)s ,or the a*o'e -e)tio)ed properties ha'e *ee) scrap

    >oo- harteri) =odel

    A00 o "hartring 2usinss is 0s$999 - $599/

    Tie +p /ith -ai)ly s-allsi)le o/)er hotels /ho do)ot ha'e a) o)li)e plat,

    8trateic -o'e i)order to s+r'ey the -arkets i) those to+rist desti)atio)s.

    The *+si)ess ca) *e *roadly classied i)totwo sgmnts wnd > ?a

    Lease a-o+)t N 1$* o potntia! rnu

    Edeally -ai)tai)ed *et/ee)e'ised *y 15% e'ery 3 years.

    Byke hasa".uird !and at thr !o"ations6

    -o+)tinstd 0s8 - 19 "rors

    >e'e)+e is split i) the ratio o, 161 2twn ot! and F>, sri"s

    The ot! ,usinsshas a) +,IDA margin o appro4 $5*

    F>, has a highr marginco-pared to Hotle roo-s.

    He)ce& han and Eaipur hot!s "ontri2ut to highr margins co-par

    ,uy room nights o mid-2udgt hot!s in 2u!kacross leis+re to+rist a)

    E) thepak sasons7 s!! thos room nights/

    ll pay-e)ts are -ade to the hotelsin adan"/

    harteri) do)e ia tra! agnts on!y/ $59 su"h a"ti" agnts

    >e+lar tie +p /ith appro 59 hot!s/

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    19* is th Agnts "ommission

    5* Inntory ?oss

    This is a hih > -odel

    8tock Holdi)s

    @+piter Holdi)s KEEC *o+ht 20 lakh shares

    RE holds 4(5% stake

    !)ited E)dia ss+ra)ce holds 5% stake

    >oo-s are ac+ired at%9* dis"ountd pri". This is the GP margin or

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    appro4 0s/& - 5 "rors/

    ss ot!/

    shtra or a prmium spa r;unation "ntr "um rsort/

    "h iw rsort

    ed ,or the ti-e *ei).

    or- ,or *ooki).

    d (>?) and 0oom Chartring (0C)/

    riod

    d to others.

    reliio+s desti)atio)s during o-pak sasons(%-& months in Adan")/

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    ,yk/