MEDIA KIT 2013 The Business Times

The Business Times

CONT

ENTS

o About The Business Times o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix

The Business Times ABOUT...

Readership (MI 2012) Circulation (All people aged 15+) (Avg 2012)

89,000 33,399

The Business Times is firmly established as Singapore’s leading business daily. Published by Singapore Press Holdings, The Business Times reports on corporate and financial news and provides analyses that have an impact on decision-making each business day. In its compact Saturday edition, it also features personal finance, the relaxed side of corporate personalities, lifestyle trends, motoring, health and the arts. Published since 1976, it effectively reaches PMEBs and the financially savvy and is a key source of business intelligence in Singapore.

Overview of The Business Times

Editorial Contents

Weekly editorial Features

Monday Top Stories Company News Singapore Markets Views from The Top Young Investors’ Forum Biz IT Dining Out

Tuesday Top Stories Company News Singapore Markets SME Inc + Productivity Property Editorial and Opinion

Friday Top Stories Company News Singapore Markets Executive Lifestyle Cinema Music/Arts Editorial and Opinion Property Classifieds

Wednesday Top Stories Company News Singapore Markets Executive Money Editorial and Opinion Transport Hub

Thursday Top Stories Company News Singapore Markets Property Editorial and Opinion

The Business Times WEEKEND

Corporate News Focus, Week in review The CEO Column Hock Lock Siew Column Raffles Conversation Analysis and Opinion, Letters Wealth Section Living Section Sports

Compact format for the trendy, up-and-about reader

Circulation: More than 34,000 each issue Published every first Wednesday of Jan, Mar, May, Jul, Sep and Nov, The SME Magazine goes out with every copy of The Business Times and is delivered to businesses across all segments. Produced by The Business Times We know SMEs best. As part of our editorial scope, The Business Times has been covering small and medium enterprises for more than 35 years. Our journalists constantly engage SME news makers and are in touch with issues that impact this thriving sector. Because every issue of The SME Magazine is planned, written and produced in the BT newsroom, you can expect un-paralleled quality and relevance that translate into in-depth stories that connect with the target audience.

The SME Magazine

READERS PROFILE FACTS & FIGURES...

Base : All people aged 15+ (National: 4.035 m, BT: 89,000 ) Source: Nielsen Media Index 2012

16.620.5 20.7

34.1

12.4

28.125.8

32.6

20-29 30-39 40-49 50+

National BT

More than half are economically active readers

MEDIAN AGE IS 42 Figures are in %

28.2

14.9

75.3

12.4

PMEBs White Collar (Any)

National BT

8 in 10 of BT readers are authoritative decision-makers

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

At least 72% of its readers are University-graduates

24.3 20.9

71.9

14.6

University/Post-Graduate JC/Polytechnic

National BT

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

It reaches out to successful leaders with significant spending power

Personal Income: Pop Aged 15+ BT readers

>$7,000 & above 5% 29%

$5001 to $$7,000 5% 17%

$3,001 to $5,000 13% 15%

$1,000 to $3,000 27% 12%

Dwelling Types: Pop Aged 15+ BT readers

Condominium/Private Apartment/Landed 19% 71%

HDB 81% 29%

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Investment Choices (amongst BT readers)

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Credit Cards Ownership – (amongst BT readers)

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Travel Pattern (amongst BT readers)

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Shopping Behaviour (amongst BT readers)

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Home Ownership of Gadgets (amongst BT readers)

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Financial Services used (amongst BT readers)

19.6

18.2

18.6

42.7

29.3

24.1

49.1

22.4

35.3

43.9

32.6

41.6

41.6

46.1

49.4

50.6

56.2

60.7

64.0

73.0

INSTANT MESSAGING

BUY PDTS/SERVICES

READ E-NEWSPAPERS

WATCH MOVIE/TV/VIDEO

ACCESS NEWS/CURRENT AFFAIRS

GATHER COMPANY/RSCH INFO

PARTICIPATE IN SOCIAL NETWORKING PORTAL

FINANCIAL SVC

GATHER PDT/SERVICE INFO

GENERAL SURFING

BT Readers NationalINTE

RNET

USAG

E OF R

EADE

RS

BT readers are active internet users

Figures are in %

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

More time is spend on information gathering than personal pursuits

Pop 15+ BUSINESS TIMES STRAITS TIMES FINAN PLAN FOR RETIREMENT 84.8 84.3 88.7 PROFITABLE WAYS TO INVEST 43.7 77.5 55.7 PAY MORE FOR QLTY GOODS 59.8 76.4 73.6 ADS MAIN WAY TO LEARN NEW PDTS 64.9 68.5 70.6 SEEN AS SUCCESFUL & ACHIEVED IN LIFE 39.1 60.7 51.7 MONEY MEASURE SUCCESS 50.6 51.7 51.7 WEAR ATTRACTIVE CLOTHING 50.6 47.2 51.6 LOOK OUT FOR PROMO ADS 49.5 43.8 50.9 LOVE TO BUY NEW GADGETS/APPLIANCES 26.8 39.3 31.4 PAY MORE FOR LUXURY BRAND 23.0 36.0 29.5 BELIEVE RECOMMENDED PDT 35.0 36.0 39.0 DESIGNER LABEL IMPROVES IMAGE 31.2 31.5 34.5 I LIKE TAKING RISKS 23.2 30.3 25.9 HAVE MORE TRUST IN ADV PDTS 29.1 30.3 30.1 MAKE IMPULSE PURCHASES 22.7 24.7 23.0 KEEP UP WIF LATEST FASHIONS 23.7 24.7 23.4 CREDIT CARD-SPEND MORE 17.1 19.1 17.8 SPEND ON BEAUTY 14.3 18.0 17.9 AMONG THE FIRST TO TRY NEW BRAND 11.9 16.9 14.7

Base : All people aged 15+ (National: 4.035 m, BT: 89,000) Source: Nielsen Media Index 2012

Figures are in %

Psychographic Profile of the BT readers

ADVERTISERS BENEFITS TO

Banking, Finance & Insurance

Ad showcase

Banking, Finance & Insurance Sector

Advertisers : Coutts, BNP Paribas and UBS Ad Objective : Branding ads that are targeted at private wealth clients

HSBC Sponsored Series

Ad Campaign by Credit Suisse

Fashion Sector

Ad showcase

Chanel

A 4-pp wrap using 150gsm art paper to showcase Chanel fine jewellery collection in BT Weekend

Rolex

A 4-pp wrap using 80gsm wood free paper in conjunction with The Business Times Watch Supplement

Bvlgari

A double-page spread (and full-colour ad) for branding of Bvlgari Watch

Watch Supplement

An Annual Business times Watch Supplement show- casing the range of watches targeting at the well-heeled.

Property

Ad Showcase

Knight Frank Sponsored Series

Knight Frank’s 26-part sponsored Series in BT Weekend

Property Supplement

An Annual Supplement on Who’s Who in the Property Market, It includes a section for the Overseas edition which covers properties in Malaysia, Indonesia, Thailand,

China, Australia and UK.

OPTIONS CREATIVE

Envelope Ad Front Cover-Neck-Tie False Cover

Creative Options

Stick-On

Belly Band

T-Shape Ads

Creative Options

Special colour/hybrite

Across Gutter

Creative buy

Creative Options

Creative options to deliver maximum impact for your brands

Creative Options

RATES ADVERTISING

Advertising Rates

(Mon-Fri) FC 2 Spot 1 Spot B&W

FP (54cm x 8col) $9,464 $8,664 $7,064 $6,264

HP (27cm x 8 col) $6,332 $5,532 $3,932 $3,132

QP (27cm x 4col) $4,766 $3,966 $2,366 $1,566

JP (37cm x 6col) $6,419 $5,619 $4,019 $3,219

(Saturday) FC 2 Spot 1 Spot B&W

FP (54cm x 8col) $6,071 $5,271 $3,671 $2,871

HP (27cm x 8 col) $4,679 $3,879 $2,279 $1,479

QP (27cm x 4col) $3,940 $3,140 $1,540 $740

JP (37cm x 6col) $4,766 $3,966 $2,366 $1,566

APPENDIX

DEMOGRAPHIC PROFILE PROFILE TYPES % (‘000) % (‘000)

Age 15-19 323 8.0 1 1.1 Age 20-29 670 16.6 11 12.4 Age 30-39 831 20.6 25 28.1 Age 40-49 836 20.7 23 25.8 Age 50+ 1375 34.1 29 32.6 Median Age 42 42

National population BT Readers

AGE

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE

PROFILE TYPES % (‘000) % (‘000)

Male 2033 50.4 62 69.7 Female 2002 49.6 27 30.3

National population BT Readers

GENDER

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE

PROFILE TYPES % (‘000) % (‘000)

PMEBs 1137 28.2 67 75.3 White-Collar (Any) 603 14.9 11 12.4 Blue-Collar (Any) 752 18.6 - - NS/FTHW/Student 1154 28.6 7 7.9 Unemployed/Retired 377 9.3 4 4.5

National population BT Readers

OCCUPATION

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE

PROFILE TYPES % (‘000) % (‘000)

Primary/Some Sec/GCE O L 2131 52.8 12 13.5 GCE A Level/Polytechnic 841 20.8 13 14.6 University/Post-graduate 982 24.3 64 71.9

National population BT Readers

EDUCATION

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE

PROFILE TYPES % (‘000) % (‘000)

HDB (Any) 3257 80.7 25 28.1 Condominium/Private Apt 430 10.7 32 35.9 Bungalow/Semi-Detached 348 8.6 31 34.8

National population BT Readers

DWELLING TYPES

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE PROFILE TYPES % (‘000) % (‘000)

Not earning/up to $1,000 1773 43.9 13 14.6 $1,000 to $3,000 1108 27.5 11 12.4 $3,000 to $5,000 540 13.4 13 14.6 $5,000 to $7,000 216 5.4 15 16.9 $7,000 to $10,000 100 2.5 7 7.9 Above $10,000 86 2.1 18 20.2 Not stated 284 7.0 13 14.6

Median $2,440 $5,643

National population BT Readers

PERSONAL INCOME

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

DEMOGRAPHIC PROFILE PROFILE TYPES % (‘000) % (‘000)

< $1,000 184 5.6 - - $1,001 - $3,000 893 22.1 1 1.1 $3,001 - $5,000 961 23.8 5 5.6 $5,001 - $7,000 584 14.5 12 13.5 $7,001 - $10,000 685 17.0 16 18.0 Above $10,000 728 18.0 54 60.7

Median $4,820 $10,551

National population BT Readers

HOUSEHOLD INCOME

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