the business prototyping approach - transentis.com · 2016-09-22 · business model organization...

© www.business-prototyping.com 2012 The Business Prototyping Approach Why change is inevitable Business Model Organization Technology An Enterprise External Drivers High Market Expectations Intense Competition New Value Chains Disruptive Technologies Demographic Changes Scarcity of resources Government Regulations Repositioning Business Model Innovation Mergers & Acquisitions Expansion to new markets Internal Drivers Humans Emotions Processes Structures Internal and external drivers force enterprises to implement frequent and wide-spread changes to their business models, their organization and the technology supporting their business. How prototyping supports business transformation transentis is specialized in business transformation. We help companies to explore their current situation and to design and implement visionary business models and processes. Explore Realize Prototype Design Business prototyping is the approach we use to help our customers deal with the complexity of such transformation projects. The approach lets you see the big picture without loosing sight of the details, enables you to identify and estimate risks and opportunities at an early stage and increases transparency throughout the transformation process. The benefits of business prototyping Ownership Shared understanding Insight Predictability Ownership. The business prototyping approach ensures that all those affected by changes to the enterprise are involved in exploring new possibilities, in designing concrete changes, and in realizing these designs in practice. Next to providing you with a risk-free environment to experiment with new business designs and policies, business prototyping provides the following key benefits: Shared understanding. Business prototypes help you make the difficult questions and tentative answers, the worthwhile goals and creative ideas that you have in mind explicit so that you can discuss and develop them. Insight. Business prototypes let you see the big picture without loosing sight of the details, you see both the things and the connections between them. Predictability. Business prototypes provide a blueprint for change that can be as detailed as needed, leading to clear goals. concrete milestones and transparent progress. Unleash the power of business prototyping Explore business situation Refine strategic questions Calibrate and test the prototype Formulate initial strategic questions Sketch business in conceptual prototype Elaborate the prototype Evaluate scenarios Answer strategic questions Make recommendations Understand the business Prototype the business Evaluate future scenarios Identify & gather reference data When building a business prototype we follow an iterative approach that first captures our understanding of the business in a conceptual prototype, which is then refined and calibrated against available data. Once we are satisfied that the prototype represents our business well enough we use the prototype to experiment with new designs and policies, to explore future scenarios and answer our strategic questions. Explore the situation and build a business prototype Realize the design using prototypes as guidance Real world World of business prototypes Don‘t experiment here it is expensive, dangerous, sometimes even unethical... Experiment with new designs and policies here Situation Improved Situation Alternative Designs Business Prototype

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The Business Prototyping Approach

Why change is inevitable

Business Model

Organization

Technology

An Enterprise

External Drivers

High Market ExpectationsIntense CompetitionNew Value ChainsDisruptive TechnologiesDemographic ChangesScarcity of resourcesGovernment Regulations

RepositioningBusiness Model InnovationMergers & AcquisitionsExpansion to new markets

Internal Drivers

Huma

Emotion

Processes

Structures

Internal and external drivers force enterprisesto implement frequent and wide-spreadchanges to their business models, theirorganization and the technologysupporting their business.

How prototyping supports business transformationtransentis is specialized in business transformation.We help companies to explore their current situationand to design and implement visionarybusiness models and processes.

Explore

Realize

Prototype

Design

Business prototyping is the approach we useto help our customers deal with the complexityof such transformation projects.

The approach lets you see the big picture withoutloosing sight of the details, enables you to identifyand estimate risks and opportunities at an earlystage and increases transparency throughout the transformation process.

The benefits of business prototyping

Ownership

SharedunderstandingInsight

Predictability

Ownership. The business prototyping approach ensures that allthose affected by changes to the enterprise are involved inexploring new possibilities, in designing concrete changes,and in realizing these designs in practice.

Next to providing you with a risk-free environment to experimentwith new business designs and policies, business prototypingprovides the following key benefits:

Shared understanding. Business prototypes help youmake the difficult questions and tentative answers,the worthwhile goals and creative ideas that you havein mind explicit so that you can discuss and develop them.

Insight. Business prototypes let you see the big picturewithout loosing sight of the details, you see both the thingsand the connections between them.

Predictability. Business prototypes provide a blueprint forchange that can be as detailed as needed, leading to cleargoals. concrete milestones and transparent progress.

Unleash the power of businessprototyping

Explorebusiness situation

Refine strategicquestions

Calibrate andtest the prototype

Formulate initial strategicquestions

Sketch business inconceptual prototype

Elaborate theprototype

Evaluatescenarios

Answerstrategic questions

Make recommendations

Understandthe business

Prototypethe business

Evaluatefuture scenarios

Identify & gatherreference data

When building a business prototype we follow an iterative approach that firstcaptures our understanding of the business in a conceptual prototype,which is then refined and calibrated against available data.

Once we are satisfied that the prototype represents our business well enoughwe use the prototype to experiment with new designs and policies, to explorefuture scenarios and answer our strategic questions.

Explore the situation andbuild a businessprototype

Realize the design usingprototypes asguidance

Real world

World of business prototypes

Don‘t experiment here it is expensive, dangerous,sometimes even unethical...

Experiment with newdesigns and policies here

Situation Improved Situation

Alternative DesignsBusiness Prototype

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