the business of me at eij by mark s. luckie
DESCRIPTION
Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism. For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/ For more information about training for business journalists, please visit businessjournalism.org.TRANSCRIPT
![Page 1: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/1.jpg)
presented by Mark S. Luckie @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
![Page 2: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/2.jpg)
WHO IS MARK LUCKIE?!
![Page 3: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/3.jpg)
TRAITS OF AN ENTREPRENEUR!
Visionary!Communicator!
Confident!Plans ahead!Passionate!
![Page 4: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/4.jpg)
KIRATIANA FREELON!
![Page 5: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/5.jpg)
DAVID COHN!
![Page 6: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/6.jpg)
CHARLI PENN-WATKINS!
![Page 7: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/7.jpg)
WHAT IS YOUR IDEA?!
![Page 8: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/8.jpg)
IS THIS A BUSINESS?!
• Is the idea profitable?!• Is the business sustainable?!• Does your idea require a team?!• What are the risks?!!
![Page 9: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/9.jpg)
KNOW THYSELF!
• Who is your customer?!
!• Who are your
competitors?!!• What makes you
unique?!!
![Page 10: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/10.jpg)
BRANDING YOURSELF!
Product demo!Company Profile!
Website!
Social Media!!
![Page 11: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/11.jpg)
www.apple.com/iphone"
BRANDING YOURSELF: Product demo!
![Page 12: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/12.jpg)
www.skift.com
BRANDING YOURSELF: Website!
![Page 13: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/13.jpg)
BRANDING YOURSELF: Social Media!
www.manwifeanddog.com"
![Page 14: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/14.jpg)
BRANDING YOURSELF: Logo!
![Page 15: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/15.jpg)
BRANDING YOURSELF: COLORS!
www.manwifeanddog.com"
![Page 16: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/16.jpg)
WHAT TECH WILL YOU NEED?!
• Developer!• Designer!• Publisher!
• Engineer!!
![Page 17: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/17.jpg)
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
![Page 18: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/18.jpg)
LET’S HEAR YOUR PITCH!
• Practice your 60-second pitch!
• Get feedback!
![Page 19: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/19.jpg)
THE BUSINESS OF “ME” !
BREAK TIME!
![Page 20: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/20.jpg)
MASTERING THE PITCH!
• Practice your “elevator pitch”!• Know your customers!• Understand the market!• Determine your revenue!• Know the person you’re meeting!
![Page 21: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/21.jpg)
THE PERFECT PITCH!
• Concise and interesting!• Have a personal anecdote!• Be enthusiastic!• Communicate your goals!• Know exactly what you need!
• Leave with action plan!!
![Page 22: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/22.jpg)
LET’S PITCH!!
![Page 23: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/23.jpg)
SMILE & A HANDSHAKE!
“Talk to you again soon.”"
![Page 24: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/24.jpg)
ANALYTICS & SPREADSHEETS!
• Essential to running a business!
• Track revenue!
• Back up pitch with data!
• Show growth and potential!
![Page 25: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/25.jpg)
ANALYTICS!
analytics.google.com"
![Page 26: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/26.jpg)
ANALYTICS: What to look for!
• Page views!• Unique visitors!• Referrals!• Time on site!• Bounce rate! Photo by flickr user Brad Turville
![Page 27: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/27.jpg)
ANALYTICS: Other metrics!
• Social media followers!
• @Mentions!
• Retweet/shares!
• Press mentions!
![Page 28: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/28.jpg)
www.alexa.com"
ANALYTICS: Tools!
![Page 29: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/29.jpg)
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
![Page 30: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/30.jpg)
THE BUSINESS OF “ME” !
BREAK TIME!
![Page 31: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/31.jpg)
FINANCING YOUR BUSINESS!
Advertising!Sell a product!
Crowdsourced funding!
Grants!
![Page 32: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/32.jpg)
ADVERTISING: BuySellAds!
www.buysellads.com
![Page 33: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/33.jpg)
SELL A PRODUCT: Zazzle!
www.zazzle.com
![Page 34: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/34.jpg)
CROWDSOURCING: Kickstarter!
www.kickstarter.com
![Page 35: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/35.jpg)
GRANTS!
![Page 36: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/36.jpg)
FINANCING YOUR BUSINESS!
Advertising!Sell a product!
Crowdsourced funding!
Grants!
![Page 37: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/37.jpg)
CONNECT ONLINE!
• Email!• Twitter!• Hashtag chats!
• Video chats!
![Page 38: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/38.jpg)
CONNECT OFFLINE!
• Meetups!• Tweetups!• Conferences!• Happy hours!• Social gatherings!
![Page 39: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/39.jpg)
BUILD AN ONLINE COMMUNITY!
• Start with people you know!• Create community interactions!
• Contribute to other sites!• Maintain visibility!
• Keep them coming back!
• Be consistent!
![Page 40: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/40.jpg)
KEEP GOOD RECORDS!
• Receipts!• Tax records!• Wages!
• Licenses!!
![Page 41: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/41.jpg)
KEEP YOUR BALANCE!
• Current Job vs. New job!• Be inspired!
![Page 42: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/42.jpg)
5 THINGS TO DO NOW!
• Write out your idea!• Identify your audience and how you
will reach them!• Identify potential networking contacts!• Determine potential financial resources!
• Create a rollout plan!
![Page 43: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/43.jpg)
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
![Page 44: The Business of Me at EIJ by Mark S. Luckie](https://reader034.vdocuments.us/reader034/viewer/2022052601/55987df61a28ab0c7e8b4658/html5/thumbnails/44.jpg)
presented by Mark S. Luckie @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !