the business of blogging by larry adamson co-founder: my recipe magic and dad of the sixsisters
TRANSCRIPT
The Business of Blogging
By
Larry AdamsonCo-Founder: My Recipe Magic
And ‘Dad’ of the SixSisters
Get Set Up Making Money More Ways to Make
Money Keep More of Your
Money Taxes (Ugh!)
Create a Company
Unique Name LLC IRS.gov – EIN
(free) State – Name
filing Local – Business
License Namecheck.com Get Your URL
($12/yr)
Take Care of Your Money Accounting System Bank Account – Separate Paypal Account Debit Card vs. Credit Card Set a Budget, Live it
Protect Your Work Watermark Your Images Privacy Policy Secure Passwords
Admin - change it No words, names or dates Email is the most critical!!!
MyImage.com
Work to Live or Live to Work? Set a Schedule – Daily, Weekly, etc. Delegate - as much as you can!
Accounting Social Media posting Web Design Ad Management
Content is Your Valuable Asset Collaborate, Group Blog, Network
Make Some Money!! Pageviews are the Key Focus on Your Niche What Makes You Different?
Why Would Someone Come to Your Site
Kara’s Party Ideas Who is Your Audience? Write to them
Use a Media Kit
Display Ads ATF and BTF How Many is Too Many? Standard Sizes (728x90,
300x250, 160x600) Affiliate Programs
Paid per Item Sold Brands That Match Your Niche
What Should I Expect? Display Ads
From $.30 to $1.00 to $4.00 per 1,000 ad views
10,000 pageview, 4 ads = $40 @ $1.00 CPM Direct Sales rather than Media Companies
Affiliate Programs 3% to 25% per sale CTR (Click Thru Rate) is critical eCommerce Average 10% of Clicks
More Ways to Make Money Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM)
Host others’ Create your own
Text Links (Vibrant)
More Ways to Make Money (cont.)
Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own)
Track it, Track it, Track it 30% Taxes (Soc. Sec.,
Fed, State) Can I Deduct it? Hire Your Kids!
Keep More Money
Type of DeductionMonthly Expense
Monthly Tax Savings
E-Store, Web Support, Conferences 50 15
Cell Phone ($160 25% used for business) 40 12
Hire Your Kids (up to $5,700 per year) 800 240Automobile miles ($0.56 per mile, 500 miles) 280 84
Create Company Benefits (like Gym membership, Subscriptions, Dental, etc) 100 30Travel (include $2,000 of family vacation) 167 50Meals and Entertainment ($25, twice a week) 100 30
Health Insurance for all LLC members 600 200
Total Monthly Tax Deductible* $2,102 $661
Keep More Money
Sunrise, Death and Taxes Income (Fed and State – 15%+7%)
Use Schedule C for one person company
Document and Track Social Security (15%)
LLC vs. S Corp
Sales Tax
Get Set Up Make Money More Ways to Make
Money Keep More of Your
Money Taxes (Ugh!)