the business case for telling personal stories

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Loneliness and Love Stories: The Business Case for Telling Personal Stories

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Loneliness and love stories: why business leaders want a new story.

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Page 1: The Business Case for Telling Personal Stories

Loneliness and Love Stories:

The Business Case for Telling Personal Stories

Page 2: The Business Case for Telling Personal Stories

Great leaders tell personal stories

Session Deliverables Discover why business leaders are

looking for a new story.

Learn the three types of stories and how to create a business story using a story model.

Work through a story scenario using the story model.

“2012 is the year of the story… 3M is one that is using storytelling best…”

Fast Company

Page 3: The Business Case for Telling Personal Stories

The Little Boxwith Four Fat Chocolates

Storytelling comes natural to all of us – we all have our gifts and style.

Stories activate the mind in ways that make listeners fell like they are having a visual, tactile and kinetic experience

What makes one stand on its two feet, sway its hips, and move the conversation forward in the manner that the storyteller desires?

Page 4: The Business Case for Telling Personal Stories

Why business leaders are looking for a new story Moving to a conceptual age.

Creativity increases ROI.

Increase in loneliness.

Desire for stewardship, intimacy, and meaning to make the world a better place.

Page 5: The Business Case for Telling Personal Stories

Three Companies –Stories Increase ROI

Pfizer – using personal stories to increase sales.

American Girl – personal stories behind the dolls.

Tiffany & Co. – “What makes True Love” organic personal story campaign.

Page 6: The Business Case for Telling Personal Stories

Romeo and Juliet story model

We all have our own storytelling gifts and style.

Improve your business conversations by:

Thinking in compelling stories. Creating a compelling story. Telling a compelling story.

“What people really want from their business conversations is a juicy love story.”

Peter Drucker

Page 7: The Business Case for Telling Personal Stories

Think in love stories: First find the story truth

Analysis: The heart of every great story is vulnerability. Why Romeo and Juliet resonates as the greatest love story of all time.

Story Truth: What is the meaning or truth of the story? This is what creates the emotional connection and ignites a greater purpose.

Page 8: The Business Case for Telling Personal Stories

Next:Choose story type

Page 9: The Business Case for Telling Personal Stories

Start with a story glimmer

“Jobs and Wozniak toiling in garage”

A snap shot or a glimpse

Incomplete story, just the start of a good story

Most people have and use story glimmer’s everyday

Page 10: The Business Case for Telling Personal Stories

Create your business love story

Story Vine: Tension and movement of events

builds as you move up the Vine. Imagine Romeo climbing the vine

to get to Juliet alone on the balcony.

Will he make it? What will happen once he gets

there? Will he be discovered?

Page 11: The Business Case for Telling Personal Stories

Create your business love story

Story Setup: Current realities/who, what, where

of the story. Fascinating setting and details!

Hero/Villain: Hero is you, your services or

products. Villain is the person or thing you fight against.

Page 12: The Business Case for Telling Personal Stories

Create your business love story

Struggle: Conflict of your story.

Story Finale: Ending ignites to action around a

new reality.

Page 13: The Business Case for Telling Personal Stories

Walk ThroughCreation Story Scenario

Story Glimmer Creation Scenario:

I worked my way through college.

Story Truth: Creation Scenario:

Who I am is hard work and persistence and if you hire me that’s what you’ll get.

Page 14: The Business Case for Telling Personal Stories

Walk ThroughCreation Story Scenario Story Setup

Started a catering business selling muffins out of basket to business offices.

Found a small internet sales company selling muffins.

Wanted to work for them to gain the business experience while getting her degree.

Hero/Villain Hero Her – the rising star. Villain -- the world opening up to allow

her to work in a business job before the degree.

Page 15: The Business Case for Telling Personal Stories

Walk ThroughCreation Story Scenario

Struggle The struggle here is getting the better

job and working while going to school fulltime.

Will she make it through and get the degree and the job? How will she convince them to hire her before she has her degree?

Story Finale She got the the job and the degree! Hard work and perseverance has

played out in her life since that time. The action is hire her!

Page 16: The Business Case for Telling Personal Stories

Tell your story in three easy love acts

Invite: Propose Story. Think of this act as an offering and a gift to the listener.

Unite: Bond Together. This act is what you say and do so the listener bonds to you and the story truth.

Ignite: Marry in Action. This act is how the listener is compelled by the story to act in a new and different way.

Page 17: The Business Case for Telling Personal Stories

Some words for Inviting, Uniting, and Igniting

Invite – Offer “Let me tell you a story.” “Last

week…” “That reminds me…” “Did I ever tell you about…”

Unite – Bond A repeated phrase that unites you to

the listener. “Romeo! Romeo! Where for art thou?”

Ignite – Act Use words that include what we can

see, taste, touch, hear, and smell. These types of words compel listener to action.

Page 18: The Business Case for Telling Personal Stories

Story checklist for improving conversations Pick the type of

story to tell. Start with a

Story Glimmer. Think in Love

Stories and find the Story Truth.

Create using the Romeo and Juliet Story Vine.

Tell the Love Story in 3 Love Acts.

Page 19: The Business Case for Telling Personal Stories

The heart of everygreat story is vulnerability

Use Romeo and Juliet story model to:

Think in stories.

Create your own stories.

Tell your stories.

Page 20: The Business Case for Telling Personal Stories

Contact Us

Your Story Guide Need help bringing your story to

surface?

[email protected] michellelebow.net

Tell Your Story Online Need help telling your story online?

[email protected] 9Clouds.com