Ellen Q. Bush & Karen B. Natishan

The Bush Natishan Group atMorgan Stanley

111 North Washington Ave.Suite 201, Scranton, PA 18503

570-819-8010 / MAIN

570-822-2303 / FAX

http://fa.morganstanley.com/thebushnatishangroupEllen.Q.Bush@morganstanley.comKaren.B.Natishan@morganstanley.comAlanna.Helal@morganstanley.com

The Bush Natishan Group atMorgan Stanley

With over 60 years of combined experience at Morgan Stanley*, TheBush Natishan Group provides highly personalized, goal basedcomprehensive wealth management strategies to help our clients growand maintain wealth. We strive to provide exceptional client experiencefor our clients and their families. Our goal is to help you address allaspects of your financial plan with our solution-based advice using ourextensive professional experience as well as state of the art financialplanning technology and resources… so you can focus on what is mostimportant to you.

Scranton Office -

111 N. Washington Ave, Suite 201 Scranton, PA 18503

Wilkes Barre Office -

1065 Highway 315, Suite 401 Wilkes-Barre, PA 18702

3THE BUSH NATISHAN GROUP

Left to Right: Karen B. Natishan, Ellen Q. Bush, Alanna Helal

Meet the Professionals

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5THE BUSH NATISHAN GROUP

Ellen Q BushSenior Investment Management ConsultantSenior Vice PresidentFinancial Advisor

Ellen Q. Bush has been withMorgan Stanley since 1980. Ellen’srole is to work with you to help youdevelop a plan that lays out a clearpath to your goals — a plan that shedevelops in collaboration with you,and one that you can follow withconfidence in the face of the market’sups and downs.

Ellen graduated Magna CumLaude, Phi Beta Kappa from BucknellUniversity and received her M.A.from Lehigh University. Ellen hasendowed two scholarships atBucknell, one in memory of herfather, John C. Bush, class of '42.These scholarships are directed tostudents from NortheastPennsylvania (NEPA) and seek diver-sity in the students who are chosenas recipients.

As an active community leader,

Ellen serves in multiple capacitiesearning recognition as a recipient ofthe President's Volunteer ServiceAward.

Ellen has been a member of theBoard of Trustees at BucknellUniversity since 1995, serving onmultiple committees including theExecutive Committee of the Board.After 20 years of service she waselected Emeritus trustee in April2015, the youngest trustee ever elect-ed Emeritus Trustee.

Since 2013 Ellen has been theChair of the Heritage Valley Partners(HVP), the 501c of the LackawannaHeritage Valley Authority (LHVA).One area of focus for HVP/LHVA isthe development and use of trails andgreenways. Trails enhance the valueof industrial and commercial sites fora variety of reasons, includingattracting major companies, reducinghealth care costs and increasing pro-ductivity.

She also serves on the board forGeisinger CMC Advisory Council

and the St. Joseph’s FoundationBoard of Scranton.

She is a past trustee of the board ofMercy Health Partners, serving incapacity Chair of the Board for sever-al years. She also is a past trustee ofThe Hospital and Health SystemAssociation of Pennsylvania.

Ellen is a member of GlenmauraNational Golf Club and is a lifelongavid runner, having completed fourmarathons. She also enjoys spendingtime at her beach home in RehobothBeach, Delaware.

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Karen B NatishanSenior Investment Management ConsultantVice PresidentFinancial Advisor

Karen B. Natishan has been withMorgan Stanley since 1990. As alicensed investment professional,Karen helps implement wealth man-agement and preservation strategiesfor corporate, non-profit and individ-ual clients. She structures and over-sees customized investment andinsurance plans for individuals and isresponsible for our corporate andnon-profit retirement plan business.

Karen graduated Magna CumLaude from Wilkes University whereshe earned her B.A. degree. Karen isa graduate of Morgan Stanley'sConsulting Group University and hasattended the Dorsey Wright andAssociates Broker Institute.

She currently serves on theFoundation Board at Luzerne CountyCommunity College. She is Treasurerof the foundation and a member of

the college’s Executive/Finance com-mittee. Karen is also a board memberof the Wyoming Valley Art League.

Karen has served the communityas a board member of WyomingValley Habitat for Humanity and waspast president of Fraternal Societiesof Northeastern Pennsylvania.

Karen is a member of Irem TempleGolf club and lives in the BackMountain region of Pennsylvania.

Alanna HelalClient Service Associate

As a dedicated client service pro-fessional with over 10 years of expe-rience, Alanna serves The BushNatishan Group and their clients inall day to day functions. She acts as aliaison between the clients and thefinancial advisors within the teamand is responsible for providingoperational and service support.

Alanna is a graduate of the LakeSuperior College. In 2014 she relo-cated from Minnesota with her hus-band and two children to NortheastPennsylvania. Prior to MorganStanley she worked for a technologycompany focused on solutions-basedmarketing and technology tools forthe financial services industry.

Innovative Solutions to the Full Range of Wealth Management Needs

InvestingI have so many goals and priorities. How can one investment strategybalance them all?

Charitable GivingThe charities I support are like extendedfamily. How do I maximize the good I can accomplish?

Leaving a Legacy to the Next GenerationMaking sure my estate goes to the people and organizations I careabout is a priority. How do I transform my assets into a legacy?

Planning for the Long TermDecisions about both assets and liabilities need to be made in the framework of important life goals. Whatsteps are also the mosttax efficient? How can astrategic approach to cashmanagement and lendingsimplify my financial life and maximize the value of what I own?

Liquidity SolutionsI can predict someexpenses, but othersI know I can’t. How can I plan to have the cash I need?

Planning forRetirementWhen I retire, it willaffect just abouteverything that matters: my lifestyle, my company andmy family. Is therea way to plan for retirement that takesit all into account?

Business StrategiesHow do I manage my personal wealth with so much tied up in my company?

Managing RiskThe up and down natureof the markets is just one kind of risk—but so is not protecting my assets and my family. How do I protect what

Saving for CollegeWill I be able to pay for a good educationfor my children—andmy grandchildren?

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of our Financial Advisors volunteer theirtime and leadership skills to thousandsof local organizations. They are at the forefront of the firm’s commitment to give back generously to the communi-ties where our clients live and work.

SPECIAL RESOURCES FOR FAMILIESWITH EXCEPTIONAL REQUIREMENTS.Successful families with substantialassets typically have complex needs andrequire highly integrated capabilities.Morgan Stanley’s Wealth PlanningCenters and Family Wealth Advisory Services focus on the intricacies ofmultigenerationalwealthtransfer,familyownership structures, philanthropymanagement, complex tax reporting,succession planning and family gover-nance. Our clients work with profes-sionals who have extensive experienceaddressing both the financial issuesand personal dynamics of America’swealthiest families.

YOUR PERSONAL FINANCIAL ADVISOR.Among the most important skills ofFinancial Advisors is the ability to listen:to thoroughly understand your financialneeds and then align the resources tohelp meet them. Your Financial Advisorcan help you evaluate immediate con-cerns and plan for long-term goals, be asounding board for your investment ideas,assist you in developing and executing astrategy that is precisely your own andpotentially help deliver the results thatmeet your needs. Your Financial Advisorhelps to select the firm’s best thinkingand to align our many capabilities tomeet your wealth planning goals. Frominvestments to credit to cash manage-ment to trusts, your Financial Advisorhas access to the areas of the firm thatcanhelpmeetuniqueneedsonbothsidesof your balance sheet. Our Reservedprogram provides Morgan Stanley’smost valued Wealth Management clients

and their families with exclusive accessto luxury offers, premier benefits andhigh-quality service1.

THE VALUE OF A LEARNING CULTURE. Morgan Stanley makes a sizable invest-ment in the training and professional development of each Financial Advi-sor, with many earning professionalcertifications and designations. Ourcontinuing education programs aredesigned to equip Financial Advisors with new skills and perspectives. We want every client to reap the benefits of the culture of excellence of our firm.Our Financial Advisors represent an ex-tensive knowledge base built on diverseskills, experience and professional inter-ests. Our Financial Advisors share bestpractices including: asset allocation ap-proaches, highly focused strategies andspecific investment ideas to addressunusual or particularly sophisticated client needs. Away from the office, many

Please read important disclosures on the back cover of this brochure

PERFORMANCETHAT STRIVES to

MEET YOUR MEASUREWHO CAN DEVISE STRATEGIES THAT ARE DESIGNED TO MEET

THE GOALS THAT ARE MOST IMPORTANT TO YOU?

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Our Consultative Process

Charting a prudent course to financial independence requires a well-conceived, personalized plan with defined long-term goals. Our wealthadvisory consultative process can help you design a cohesive plan forthe future that includes:

1 Discovery

Before our first meeting, we suggestthat you take a fresh inventory of yourwealth, including where each asset islocated and what it is worth. At thatmeeting, we will begin by exploringmany questions to try to capture whatmatters most to you and fully under-stand what you want to accomplishwith your wealth. We will talk aboutyou, the kind of lifestyle you enjoy,what worries you and what you arepassionate about. Our conversationwill also explore your values, key rela-tionships, total assets, preferred man-ner of communication, as well asidentify the other professional advi-sors with whom you work. That way,our team can help you determine howall the facets of your financial situa-tion could dovetail effectively.

2 Analysis and recommendation

Based on our discussion, the team willanalyze your personal and financial

information, including liabilities, andassess risks and identify potentialthreats to your financial health. Wewill present you with a personalizedplan that can help address yourincome and cash flow needs, borrow-ing requirements, asset protection,retirement planning, wealth transfer,philanthropy and other areas beyondinvestment management. By takingthe additional time to carefullyreview these topics, we hope to makeyou comfortable with proposedinvestment strategies and serviceproviders before implementing yourwealth plan.

3 Implementation

After you have approved your wealthplan, we will work closely with you toimplement it, bringing an objectiveapproach, and paying special atten-tion to how the various parts of yourplan can affect, enhance and integratewith each other. Wherever appropri-ate, we will suggest seeking addition-al, in-depth advice on particularly

complex issues we have identified,including family dynamics, estateplanning, lending, tax planningstrategies and more. Whateverapproach we decide on, the team willhelp you keep your investments ontrack.

4 Reviewing objectives

We believe that ongoing communica-tion is a vital component of our ongo-ing relationship, and we are commit-ted to keeping abreast of your chang-ing financial needs. Your financialdocuments provide the foundationfor regular meetings, and the teamwill review your portfolio at yourrequest and whenever you feel thatyour circumstances have changed. Wewill then seek to make certain thatyour assets are positioned accordingto your evolving needs. If necessary,we will suggest adjustments to yourstrategy to address changes in yourcircumstances or your objectives.

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Identify your goals,values, dreams, specialconcerns/challenges

Discovery process1

l Determine risktolerance

l Analyze currentinvestment portfolio

l Develop assetallocation strategy

l Portfolio construction

Develop investmentstrategy2

It starts with listening. We askquestions — regarding your needsand dreams, your tolerance forrisk, your time horizon — andthen listen. It’s an ongoing processthrough which we strive to knowall we can about you, your family,your business (if applicable) andyour short- and long-term goals.This period of “discovery” helps usmake informed recommendationsand design a flexible wealthmanagement plan that isuniquely yours.

We Work toUnderstand theFull Scope of Your Financial Picture

The Client Experience

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In-person meetingto presentrecommendedinvestmentstrategy

Investmentstrategy meeting3

l Open newaccounts

l Transfer existingassets

l Conduct tradesto executeagreed-uponinvestmentstrategy

Execution ofinvestmentstrategy

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In-person meeting todiscuss:l First statementsl Organization of

paperworkl Set up online account

access (and review onlineresources)

l Develop schedule forfuture review meetings

l Schedule wealthmanagement planmeeting

Follow-up meeting5

l Financial planningl Retirement planningl Access to banking and

lending servicesl Education planningl Business succession

planningl Charitable givingl Family dynamicsl Estate planning

managementl Plan meeting

Develop comprehensivewealth management plan6

In-person meeting topresent comprehensivewealth managementstrategies

Wealth managementplan meeting7

Ongoing execution ofwealth managementstrategies

Execute wealthmanagement plan8

Develop schedule forreview meetings

Ongoing monitoringof investment strategyand wealthmanagement plan

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Adjust investmentportfolio and/or wealthmanagement plan inlight of any changes

Re-evaluateinvestment strategybased on changes togoals, objectivesand/or expectations

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We are a team of experienced professionals built on the foundation ofseeking to do what is best for our clients. This client centeredapproach ensures that our experience and skills are focused on pro-viding personalized, comprehensive wealth management strategies foreach client utilizing the vast resources of Morgan Stanley. We workfor our clients as we would for our own families, with a level of serv-ice meant to allow clients the security to pursue their various inter-ests.

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© 2016 Morgan Stanley Smith Barney LLC. Member SIPC. 16863501 06/2016

This material does not provide individually tailored investmentadvice. It has been prepared without regard to the individual finan-cial circumstances and objectives of persons who receive it. Thestrategies and or investments discussed in this material may not besuitable for all investors. Morgan Stanley Smith Barney LLC recom-

mends that investors independently evaluate particular investmentsand strategies, and encourages investors to seek the advice of aFinancial Advisor.The appropriateness of a particular investment orstrategy will depend on an investors individual circumstances andobjectives.

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