the bulletin - results...
TRANSCRIPT
Enterprise Mobility
Merkle acquires PeriscopixContent meets techCaptify secures funding
ISSUE 65
Leading advisor on M&A and fundraising to the global marketing, technologyand healthcare sectors
THE BULLETIN
ALSO IN THIS ISSUE
Units
(m
illio
ns)
02012
20142016E
2018E
500
Smartphones Tablets/hybrids
1,000
1,500
2,000
2,500
870.3
1,530.0
1,698.0
2,159.0
725.3
145.0 1,300.4
229.6
263.0
1,435.0
286.0
1,873.0
312
21
21
4
116
125
109
22
geographical split
North America
South America
PEbackeddeals
Crossborderdeals
UKWestern EuropeEastern Europe
Middle East
AfricaAPAC
deal type
57
217
volume of deals
730
US$11.7bn
deal value
$
monthly deal volume
9
top marcoms buyers
top marcoms sectors
266
198
266
Jan
78
Feb
102
Apr
72
May
69
Jun
57
Jul
106
Aug
74
Sep
86
Mar
86
Content
30
Social Media
31
Mobile
48Website Design & Build
34
Direct Marketing
37
Events & Experiential
38
Printing & Publishing
53
Advertising
42
Public Relations
57
Full Service Digital
78
WPP41
2015
13
10
7
6
54
3 3 3 3 3
Omnicom
Dentsu Aegis
MDCPartners
Havas
Hakuhodo
CHR Group
Bertelsmann
Communisis
CVC Capital
Edelman
Publicis
STW Group
IPG
2
FOREWORD
IN THIS ISSUE...
A warm welcome to this new issue of the Bulletin
3
8-9
13
4-5
10-11
14
12
6-7
15
www.resultsig.com
REST OF THE WORLD
CAPTIFY SECURES FUNDING
MERKLE ACQUIRES PERISCOPIX
CONTENT MEETS TECH
M&A: H1 2015IN FOCUS
DEALS & REPORTSCHARITY & THE TEAM
CYBERSECURITY& mHEALTH
Technology, changing consumer behaviour and disruptive business models are forcing unprecedented levels of transformation across the three sectors we work in – marketing, technology and healthcare.
I don’t think any other industries are
characterised by innovation, disruption
and creativity in quite the same way, and
we consider ourselves very lucky to work
in such a dynamic environment. In this
Bulletin we have focused in particular on
some of the common themes which impact
these sectors; mobility, data, content and
internationalisation, as well as taking a
deeper dive into M&A and fundraising trends.
The year so far has been an exciting one for
Results International, with many of the deals
we have worked on reflecting the changing
face of advertising and marketing.
We were delighted to advise Periscopix, a
leading UK-based performance marketing
agency, on their transaction with Merkle,
one of the largest independent players in the
US online advertising market and one with
a very strong position in the world of CRM
and data. On page three Craig Dempster of
Merkle outlines the rationale behind the deal
as well as the company’s acquisition and
expansion strategy.
We are also delighted to have advised the
team at Captify, the pan-European leader
in Search Retargeting on their £8 million
Series B fundraising. Search Retargeting
is one of the fastest growing segments in
the digital media industry, and has a unique
position sitting as it does at the meeting
point between search and display. Dominic
Joseph, Co-founder and CEO of Captify,
shares his thoughts on page twelve.
Globalisation remains a key theme in our
markets, particularly the ongoing emergence
of acquirers from Asia. We were very
pleased to work with Cheil Worldwide on
their continued international expansion, as
they invested in independent agency iris.
Looking ahead, we have a fantastic line
up of speakers confirmed for our annual conference, taking place on 8th October at
the London Film Museum. The spotlight
will be on the ongoing transformation of
advertising and marketing, and our speakers
include some of the most disruptive players
in the sector including Accenture, Facebook,
Merkle, Vice and You & Mr. Jones. You can
find out more details and how to buy tickets on our website and in this Bulletin.
We hope you enjoy our new look Bulletin.
ENTERPRISEMOBILITY
Julie LangleyE [email protected]
Julie LangleyPartner
3
MERKLE ACQUIRES PERISCOPIX
In May 2015, Merkle, the largest independent data driven performance marketing agency in the US, acquired UK-based digital conversion specialists Periscopix (advised by Results) in a deal which spearheaded their push into Europe.
This hotly followed an announcement by
CEO David Williams, that Merkle was
planning to spend $1 billion on acquisitions
in the next five years to ensure that, along with fast organic growth, they double in
revenue to $1 billion.
We caught up with their Digital Agency head
Craig Dempster to discuss what they look
for when acquiring businesses, why M&A is
so important to them and how companies
like Periscopix can go about attracting more
investment from the US.
So, why Europe?
Periscopix was the first acquisition for Merkle in Europe, following a few years
of successful growth in Asia. When asked
what was driving this European expansion,
Dempster admitted that they were starting
to get more and more pressure from US
multinational clients that are US-based but
doing business worldwide. “They require
similar services and capabilities in global
territories, especially in the UK, which we
could not deliver to the same standard
without a presence on the ground.”
Now that Merkle has made its first steps into Europe, will there be more acquisitions and, if so, what are they looking for?
In Dempster’s eyes, there are three key
criteria: capabilities, culture and scale.
“Merkle’s value proposition is about the
combination of next generation marketing
services. This is made up of information
analytics and technology for marketing
and performance marketing. It’s these two
worlds brought together that create the
CRM agency value proposition. When we’re
looking for companies to acquire they are
going to fit into one of these core areas and ultimately will provide services that
enable customer experiences whether that
be the creative, the media or the channel
experience creation capabilities. Once we
acquire or attract the customer through
our media capabilities, a lot of interaction
happens at the site level and the key
question for us is how do we optimise that
experience?” Here Dempster references
Merkle’s acquisition of Pointmarc in April
2015, a company that uses analytics and
data to effectively optimise the experience of
sites to create better conversion.
Second on the list for Dempster is the quality
and ambition of the management team and
the culture of the company. “This is such a
critical component to our decision making
criteria. There has to be real compatibility
in terms of the culture and mind-sets of the
management team. When we meet the
management for the first time, we’re either excited or we’re not. It’s polarising. It just
feels right or it doesn’t. It’s black and white,
we walk out saying yes or no just from
that first meeting. We’re a work hard play hard organisation that spends a lot of time
together so we want to spend our time with
like-minded/smart people we enjoy being
around”.
Finally, Merkle are looking for scale. “There
are things you experience as part of a 30
person company and things you experience
having grown to a 100 person company.
There’s a big difference between the
two. We are looking for those 100 person
companies with a revenue profile of $15-40 million and margins of at least 20%.”
What is your view on structure and life post-acquisition?
So with a number of acquisitions on the
horizon, we wanted to know what the typical
deal structure looks like for a Merkle deal.
“We want to pay fairly for a business and we
tend to do cash at closing plus an earn-out
but we are generally quite flexible. We love paying the earn-out, it means we got what
we wanted: a successful company. We are
looking for the management team to commit
and to stay around…we’re interested in
people who are looking at the next three to
five years and running with us.
When it comes to multiples, Merkle is a tech
enabled services company and a service
company should be making money from
day one. We’re not going to be buying
companies off multiples of revenue, but off
EBITDA.”
Merkle take life post-acquisition very
seriously. “We have a very deliberate
process from a brand integration standpoint.
The day we acquire the company it becomes
“Company name - a Merkle company”
and then ultimately that brand goes away
because we’re not a holding company. It’s
about one integrated company, one brand,
one team.”
So, what’s next for Merkle?
Now that they’ve conquered the
performance media space, we asked
Dempster what was next on his agenda.
“The next thing you will see us do in the UK
is information analytics and technology that
ultimately can be coupled with performance
media to offer a similar type of value
proposition that we have in the US. We will
start in London and then potentially move
into France and Germany. Following that
we will be looking at continued expansion in
China and then onto LATAM.”
How can European companies attract investment from the US?
“Most importantly, work with global brands.
Next, make sure you illustrate a value in
Europe, not just a specific territory within Europe. For buyers to have to go around
and build businesses territory by territory
is an expensive scheme and strategy, so if
they can get to Europe through a company
that can deliver across Europe or major
countries within Europe, that is attractive.
Finally, there are a lot of companies that
are stuck in that £3-7 million space which
suggests a lot of fragmentation in the
market and inability for people to achieve
scale. Companies that break out of that
group, such as Periscopix, will be more
attractive for US buyers as they require less
management for further growth.”
And is hungry for more
www.resultsig.com
Craig DempsterExecutive Vice President, Digital Agency Group Leader, Merkle
Julia Crawley-BoeveyE [email protected]
4
What’s the current relationship between content and tech?
Until recently, both tech and content have
been developed independently of one
another. But no more is this the case
– tech platforms are sophisticated and
now offer brands an ability to scale their
message, voice and advertising, globally
and frequently with the push of the button.
But widespread and frequent circulation
is redundant unless the content being
distributed is of the highest quality. No
brand wants to buy advertising space or
pay for editorial that isn’t of the highest
quality and on-message. So both content
and technology are now finding a way to co-exist, both growing together in sophistication
and efficacy and new-age content agencies in particular are focusing on rapidly
developing content to keep up with the scale
and frequency that tech now demands.
The rapid rise and continued growth of
native advertising is absolutely an example
of the two working together harmoniously
and effectively, generating relevant and
contextually ‘native’ content, ensuring
that ads delivered are audience relevant
and consequently generate excellent
engagement and return.
Still fairly nascent, the native market is still
finding its feet although brand clients of both agency and tech companies are adopting
native content and advertising strategies
with great success – ultimately native (and
whether it should be referred to as a specific channel remains up for debate, according
to our panel) tackles what brands really
want – delivering all content that is most
relevant to the audience. This is what the
entire advertising industry has always tried
to tackle, from humorous creative through to
data-driven or algorithmic targeting. What
is key however, is that brand demand now
is underpinning the co-existence of content
and tech and we’re all excited about the
future of this trend in the industry.
Who handles content and native budgets?
Content developers and tech platforms can
find themselves talking to a wide group of people about the budgets for their services
– from brand content teams and other brand
teams, content agencies, media agencies,
research teams and PR people. The
consensus around the table is that the lines
remain blurred.
“Whereas before there weren’t really
content marketing briefs out there, media
agencies now often have a big brand
coming in saying, we’ve got a content
The online content landscape is shifting as fast as the technology enabling it evolves. Results International invited eight industry experts from across the full spectrum of the content world to a round table discussion on the future of content in an increasingly programmatic world. This was chaired by Dominic Mills, former Campaign editor and Mediatel columnist and was held at The Gherkin.
CONTENT MEETS TECHSweet spot or illusory dream?
www.resultsig.com
The Experts
Francis Turner, Managing Director, Adyoulike
Nick Stewart, Global Head of Digital, Bacardi
Jamie Toward, Head of Content, MEC
Mark Hawkins, CEO, One Two Four
Richard Nunn, COO, Powerlinks
Sean King, CEO, Seven
Julia Crawley-Boevey and Mark Williams, Results International
5
marketing strategy, can you come and help
us to deliver it? Brands have woken up and
decided they’ve got to sort this out; it’s no
longer a downstream issue that they can just
hand to marketing managers.”
According to brands, the budget question is
largely about planning. Three or four years
ago it was ‘we need broadcast assets, we
need some outdoor assets, we need a bit of
digital and we need a press release’.
Now it involves asking who the audience is
for this particular brand and this particular
proposition; what does the ecosystem look
like and therefore ‘what do we need to fill it?’
When brands’ content is going to be playing
out, over time, in lots of different ways
using various content assets ranging from
the six-second Vine up to the thirty-minute
documentary, it puts different stresses on
what is spent and where.
Who creates the content?
One member of the panel explained that
“The lines between partner, client and
competitor have become very blurred –
requiring content agencies to have very
grown-up and transparent conversations
from the outset. In creative areas they have
to be very transparent with clients and the
partners they work with, because they might
be buying one part of the solution from one
but another part from somewhere else in the
value chain.”
Brands have also noticed the challenge
of big agencies moving and changing
more slowly than newer ‘next-gen’ content
agencies, which are now under threat
by these new agencies that are building
specialist content capability in-house,
gearing themselves up for rapid but still
high quality content development and
at the same time saving a lot of money
on production which, of course the large
agencies do slower and at significantly
greater scale and cost. “There is a sense
that these new agencies are actually moving
faster than some of their bigger agency
partners.”
Is the tech tail wagging the quality and creativity dog?
Technology is a means to an end and crucial
to help drive efficiency. In years gone by,
creativity was art and science played second
fiddle. It’s now a much more level playing
field where the science is informing the art.
There are usually three simple questions
that advertisers need to answer:
1 – is it the right thing for the audience?
2 – is it the right thing for the brand?
3 – is it contextually appropriate?
Advertisers want to be less interruptive with
their online presence and tech is allowing
them to be more immersive with content that
is appealing to people in general, enabling
more pull.
“You might only have room for 150 sales
people and they can only do what they do
seven or eight hours a day, but a 24/7 tech
platform is always on.”
However, smarter tech may not always
be the Holy Grail some claim it is: there
is consensus that some brands may feel
forced to compromise on the quality of their
content in order to deliver the scale and the
efficiency.
How do you measure the success of content and native advertising?
The measurement of content efficacy is
a long way behind the measurement of
more traditional above-the-line TV and
traditional media campaigns when it comes
to demonstrating ROI and brand awareness
which makes it harder to prove the case for
content to CMOs.
Agencies are looking to link standard
metrics with viewed duration and the like,
plus multi-variant testing when brand logos
are introduced inside a video, what size
the logo is etc. and seeing variances in
brand health at the end of it. They believe
that we’re going to end up, within a year,
with something that looks like a fairly solid
measurement standard.
Historically this has been an audience-driven
issue. “Interruption-based advertising is
easier to measure because it happens pretty
quickly and you go in and you come out the
other side. Content marketing exercises are
often longer, so there’s a cultural issue that
most measurement is based on the shorter
term rather than the longer term.”
Driving credible output should make a
better case for clients to secure larger
content budgets. We’re now at the stage of
testing online tools with brands that should
measure the effectiveness of content around
brand association and the attributes that
drive behaviour, so agencies can say this
is actually delivering what we want it to
deliver.”
Ultimately, it was agreed that if providers
want to get more money into content –
they’ve got to be able to prove that it’s
working and bring in more analysts and
researchers.
What’s the logical transition for native and content advertising?
The panel discuss possible consolidation in
the content space and suggests that AOL or
Google will continue to buy tech to build on
existing platforms faster.
Others are more tentative about M&A in
the space, warning that consolidation has
a potentially negative effect on innovation.
However, innovation is precisely why large
vendors consolidate in the first place.
Interestingly however, as brands require the
scale of content marketing on a global basis,
it might not be just consolidation of the big
boys - smaller groups might well partner or
acquire because they need to achieve scale
to make them attractive to their brand clients
and then ultimately, in the future when they
are established globally, attractive to the
large vendors with the deep pockets to pay a
top price for global capability.
So what does the future hold?
Some of the panel still see a lot of money
going into display and continuing arguments
over measurement, while others suggested
there might be agency consolidation while
personalisation arrives en masse.
What seems certain is that there will be a
continued evolution of native programmatic,
as brands like Google and Facebook enter
the fray to shake up the industry and assert
their dominance on the sector.
www.resultsig.com
Mark WilliamsE [email protected]
6
M&A: H1 2015 IN FOCUS
In the marketing and communications sector,
Dentsu Aegis Group was the most prolific buyer in H1 2015, with 4% of all deals. Although not in the top 10 buyers, business
services groups Deloitte and Accenture were
back among the top buyers for the first time in a while with two deals each. However,
in the first half of the year we also saw acquisitions from less well-known buyers
such as Paperhat Group, a UK-based
Marcoms company specialising in creative,
consulting and procurement, and MCI, a
Swiss events company that acquired three
other events companies.
It is the first time that WPP has fallen from the top spot in a number of years for
Marcoms deals. However, it looks as though
WPP’s efforts in H1 2015 have been to focus
on the AdTech space as WPP accounted for
4% of all AdTech and MarTech deals in H1
including the acquisitions of ActionX and
comScore.
Private Equity interest in the Marcoms sector
still remains strong, accounting for 7% of
all deals done. However, this is a lower
percentage than in previous years as the
valuations and deal structures emerging
from the strategic buyers are proving too
competitive for many PE investors. PE
activity in the AdTech and MarTech sector
remains very low, with many companies still
focused on top-line growth and sacrificing profitability for scale. Only 5% of the AdTech M&A deals in H1 2015 (7% in H1 2014)
were backed by traditional PE, although
fundraising levels remain high.
The number of cross-border deals in H1
2015 was slightly down on 2014, from 29% of the market to 27%, and more than half
of all global sports marketing deals were
international. In fact, two-thirds of the M&A
involving sports marketing businesses was
cross-border in the first half of the year.
Comparing the first half of 2015 to the same period last year, M&A activity involving North
American targets rose from 44% to 47% of the market, while the UK’s share dropped
from 15% in H1 2014 to 11% in H1 2015.
The most active sector in H1 was full-service
digital (10% of the total) followed closely by
PR and branding, which has seen a big jump
in interest since H1 2014, where it didn’t feature in the top 10 sectors.
geographical split
PEbackeddeals
Crossborderdeals
deal type
31
126
volume of deals
464
US$6.4bn
deal value$
monthly deal volume6 top marcoms buyers
top marcoms sectors
WPP
19
15
10
7
3
3
3
3
33 3
Omnicom
Keda Group
Letong Chemical
Sandbox Group
DentsuRuder Finn
Publicis
The Reach Group
Havas
MCI
Jan Feb Mar Apr May Jun
218 246
64
7480 82
78
86
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
220
10 4
5
84
78
5112
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split
PEbackeddeals
Crossborderdeals
deal type
31
126
volume of deals
464
US$6.4bn
deal value$
monthly deal volume6 top marcoms buyers
top marcoms sectors
WPP
19
15
10
7
3
3
3
3
33 3
Omnicom
Keda Group
Letong Chemical
Sandbox Group
DentsuRuder Finn
Publicis
The Reach Group
Havas
MCI
Jan Feb Mar Apr May Jun
218 246
64
7480 82
78
86
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
220
10 4
5
84
78
5112
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split
PEbackeddeals
Crossborderdeals
deal type
31
126
volume of deals
464
US$6.4bn
deal value$
monthly deal volume6 top marcoms buyers
top marcoms sectors
WPP
19
15
10
7
3
3
3
3
33 3
Omnicom
Keda Group
Letong Chemical
Sandbox Group
DentsuRuder Finn
Publicis
The Reach Group
Havas
MCI
Jan Feb Mar Apr May Jun
218 246
64
7480 82
78
86
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
220
10 4
5
84
78
5112
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
The global M&A market for Marcoms, AdTech and MarTech has remained stable from H1 2014 to H1 2015 but, overall, we saw 4% fewer deals being completed this half than last. In 2015, Q2 has seen 10% more activity than Q1 and of all the global deals done in H1, 73% were by companies that made just the one acquisition reflecting a raft of new entrants into the global acquisitions market – an exciting development. geographical split
PEbackeddeals
Crossborderdeals
deal type
31
126
volume of deals
464
US$6.4bn
deal value$
monthly deal volume6 top marcoms buyers
top marcoms sectors
WPP
19
15
10
7
3
3
3
3
33 3
Omnicom
Keda Group
Letong Chemical
Sandbox Group
DentsuRuder Finn
Publicis
The Reach Group
Havas
MCI
Jan Feb Mar Apr May Jun
218 246
64
7480 82
78
86
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
220
10 4
5
84
78
5112
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPACgeographical split
PEbackeddeals
Crossborderdeals
deal type
31
126
volume of deals
464
US$6.4bn
deal value$
monthly deal volume6 top marcoms buyers
top marcoms sectors
WPP
19
15
10
7
3
3
3
3
33 3
Omnicom
Keda Group
Letong Chemical
Sandbox Group
DentsuRuder Finn
Publicis
The Reach Group
Havas
MCI
Jan Feb Mar Apr May Jun
218 246
64
7480 82
78
86
Creative 20
Advertising 23
Events & Experiential 26
Direct Marketing 26
Integrated 26
Website Design & Build 27
Mobile 29
Branding 30
Public Relations 30
Full Service Digital 47
220
10 4
5
84
78
5112
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
TOP MARCOMS BUYERS
MARCOMS GEOGRAPHICAL SPLIT OF TARGETS MARCOMS MONTHLY DEAL VOLUME
MARCOMS DEAL TYPE
TOP MARCOMS SECTORS
www.resultsig.com
New buyers are emerging
7
Advertising platforms continue to be the most
active sector within Adtech and comprised
a third of all global M&A deals in H1 2015
as they did in H1 2014. M&A transactions involving social media businesses were also
remarkably consistent as a percentage of
total deal value accounting for 17% in both
H1 2014 and H1 2015.
In addition, marketing automation
businesses saw activity double from the
first half of 2014 to the first half of this year, from 8% to 15% of all global AdTech deals.
However, mobile has seen a decline from
26% to 17% in the same period.
Key acquisitions In H1 of note in the space
include Chango and The Rubicon Project,
WPP and Comscore, Verizon and AOL,
Infosys and Skava, Neilsen and Exelate and
Dun & Bradstreet and NetProspex.
Geographically, North America remained the
most active location for AdTech transactions
with 54% of all deals in H1 2015 (64% in H1 2014). Also in H1 2015 as compared to the same period last year: UK fell from 7%
to 5%; APAC increased from 8% to 15%;
Western Europe increased from 14% to 16%; and South America increased from 2%
to 4%.
The disclosed value of $1.4 billion comes from 98 deals (32 for advertising platforms, 20 in marketing automation, 16 for mobile,
14 for social media, nine for eCommerce
and seven in video) with the top AdTech and
MarTech sector buyers being WPP with four
and two by Hi-Media. All deals worth over
$100 million were for ad platforms.
What are our predictions for the rest of the 2015?
In areas such as digital and mobile, M&A is
seen as a cost-effective and straightforward
way to get the expertise agencies need. With
the rise of consumer power, the need for
data is at its highest and agencies that can
create relevant content on multiple platforms
will be top targets as buyers continue to
value hard-to-find revenue growth and capability they don’t currently have.
As the market becomes more and more
fragmented, acquisitions of ad platforms
will continue to dominate due to a desire for
better digital advertising technology among
both the big networks and smaller players.
Emerging players in eCommerce and social
media platforms will continue to invest in the
sector to help monetise their growth, and
the big players such as Google, Facebook
and Twitter will continue to make moves into
mobile and video to consolidate the market.
On top of all this, the IPO market is buoyant
once again, meaning there will be some well
funded new potential buyers coming into the
market in the months to come.
It will also be intriguing to see if the trend
of deal activity moving away from North
America continues over the coming months,
or if this first half was just a flash in the pan. The region is still far and away the
major force in AdTech M&A, but there are
emerging centres of AdTech and MarTech
in APAC and Western Europe that we
believe will see many more deals over the
coming years – particularly as the large
dominant US players seek international
growth and look overseas for innovation and
differentiation.
geographical split of targets
PEbackeddeals
Crossborderdeals
deal type
10
62
volume of deals
199
US$9.2bn
disclosed deal value$
monthly deal volume6 top adtech and martech buyers
top adtech and martech sectors
4
4
8
32
2
2
22
2
2
2
22
2
Nielsen
ProSiebenSat. 1
Vista Equity PartnersYello Mobile
AppNexusBlueFocus
AppLift
Hi-Media
Leo Group
Flipkart
Gravity4
WPP
Sprinklr
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
Jan Feb Mar Apr May Jun
98 101
29
35 3432
41
28
108
8 3
5
32
29
104
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split of targets
PEbackeddeals
Crossborderdeals
deal type
10
62
volume of deals
199
US$9.2bn
disclosed deal value$
monthly deal volume6 top adtech and martech buyers
top adtech and martech sectors
4
4
8
32
2
2
22
2
2
2
22
2
Nielsen
ProSiebenSat. 1
Vista Equity PartnersYello Mobile
AppNexusBlueFocus
AppLift
Hi-Media
Leo Group
Flipkart
Gravity4
WPP
Sprinklr
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
Jan Feb Mar Apr May Jun
98 101
29
35 3432
41
28
108
8 3
5
32
29
104
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split of targets
PEbackeddeals
Crossborderdeals
deal type
10
62
volume of deals
199
US$9.2bn
disclosed deal value$
monthly deal volume6 top adtech and martech buyers
top adtech and martech sectors
4
4
8
32
2
2
22
2
2
2
22
2
Nielsen
ProSiebenSat. 1
Vista Equity PartnersYello Mobile
AppNexusBlueFocus
AppLift
Hi-Media
Leo Group
Flipkart
Gravity4
WPP
Sprinklr
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
Jan Feb Mar Apr May Jun
98 101
29
35 3432
41
28
108
8 3
5
32
29
104
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split of targets
PEbackeddeals
Crossborderdeals
deal type
10
62
volume of deals
199
US$9.2bn
disclosed deal value$
monthly deal volume6 top adtech and martech buyers
top adtech and martech sectors
4
4
8
32
2
2
22
2
2
2
22
2
Nielsen
ProSiebenSat. 1
Vista Equity PartnersYello Mobile
AppNexusBlueFocus
AppLift
Hi-Media
Leo Group
Flipkart
Gravity4
WPP
Sprinklr
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
Jan Feb Mar Apr May Jun
98 101
29
35 3432
41
28
108
8 3
5
32
29
104
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
geographical split of targets
PEbackeddeals
Crossborderdeals
deal type
10
62
volume of deals
199
US$9.2bn
disclosed deal value$
monthly deal volume6 top adtech and martech buyers
top adtech and martech sectors
4
4
8
32
2
2
22
2
2
2
22
2
Nielsen
ProSiebenSat. 1
Vista Equity PartnersYello Mobile
AppNexusBlueFocus
AppLift
Hi-Media
Leo Group
Flipkart
Gravity4
WPP
Sprinklr
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
Jan Feb Mar Apr May Jun
98 101
29
35 3432
41
28
108
8 3
5
32
29
104
North America
South America
UK Western EuropeEastern Europe
Middle East
AfricaAPAC
Mobile 34
Marketing Automation 30
eCommerce 22
Video 12
Advertising Platform 67
Social 34
TOP AdTech/MarTech SECTORS
AdTech/MarTech GEOGRAPHICAL SPLIT OF TARGETS
AdTech/ MarTech MONTHLY DEAL VOLUME
TOP AdTech/ MarTech BUYERS
AdTech/MarTech DEAL TYPE
www.resultsig.com
James KesnerE [email protected]
REST OF THE WORLD8
North America
1. Verizon acquired digital trailblazer AOL
for $4.4 billion, which was a huge step forward for the advertising industry as it
allows Verizon to provide solutions to
target consumers on mobile devices.
Verizon now hopes to advance from a
limited telecom provider to a mobile-first ad driven company, in the same way that AOL
transformed from an early internet access
provider to an online advertising and content
leader with the ability to provide solutions to
a number of audiences.
2. More brands are now trying to put
programmatic advertising to work through
self-service platforms, thus, entirely by-
passing agencies. Marketers have also
found success in targeting consumers with
multichannel strategy using personalisation
and engaging content.
3. The upturn in the US economy has led to
greater consolidation as more companies
have cash to make acquisitions. The US
stock market is at near record levels,
which also provides equity currency for
large companies to execute an acquisition
strategy. The increase in consumer
spending has translated into more ad dollars
spent as providers take advantage of the
additional revenue opportunities in the
goods and services market.
4. The following US emerging buyers should
be on the radar screens:
Merkle – Acquired: Periscopix, Pointmarc,
500friends, RKG, New Control
Rubicon Project – Acquired: Chango,
Shiny Ads, iSocket
Gravity4 – Acquired: adX Search AB,
Triggit, Zurmo, Argyle Social
AppNexus – Acquired: Yieldex, Mediaglu,
Xaxis’ Open AdStream, Alenty
IgnitionOne – Acquired: Human Demand,
Knotice
5. a) Mobile and Video - Mobile ad spend is
expected to double desktop spending,
reaching $50 billion in the next two
years. Users are spending more time
on mobile games
and commerce.
Furthermore,
video is growing
exponentially
and a driver of that
is the explosion of
mobile video consumption,
which has successfully
engaged users and achieved
higher advertising rates.
b) Big Data Analytics - Customer
acquisition has always been the
top priority for marketers.
Companies are allocating more
budget to use specialised
software to analyse consumer
behaviour that would allow them to
create more personalised content
and higher customer conversion.
c) Self-Service Platforms - Conventional
advertising methods will become a
thing of the past. Instead, smart
self-service platforms will provide all
the essential tools for brands to create
and run their advertising campaigns
on. Next-level features and benefits will also allow brands to measure
precisely the ROI impact of targeted
content marketing.
Latin America
1. There have been no landmark
M&A transactions so far this year in
the region, with only a few deals
mostly in digital and PR.
2. In general, Latin
America follows the trends
of the industry in the Northern
Hemisphere. The region has
an enormous market still to be
explored in terms of new technology,
platforms and new media tools, etc.
A lot still remains to be adopted
and implemented to achieve
the same levels as the USA
and Europe. We have observed
interesting movements in
the area of PR, with the
global networks making
acquisitions of some
local players, a trend
which seems set
to continue in the
months ahead.
3. Uncertainties
remain high in both
the economic and
political world which is
reflected in the business climate. A recovery is expected
next year, but at a slow pace.
4. The established Brazilian ABC
Group continues to be active as
well as Globant, an Argentina-
based digital services company listed in the
US.
5. a) Tremendous growth in programmatic
media and mobile.
b) Mergers of competitors, especially in
events, activation and digital.
c) An increase of business initiatives in
digital through innovative business
models developed by new, young
entrepreneurs, especially in urban
mobility, entertainment and social
media.
www.resultsig.com
Regional insight from our global team
What has been the most impactful and interesting deal in 2015?
What are the key new industry trends?
How has the current macroeconomic climate affected the industry?
1 4
2 5
3
Who are the emerging buyers?
What are your top three predictions for 2016?
9
North Asia
1. In China we are witnessing significant M&A activity. Four of the top 15 internet
companies globally are based in China
(Alibaba; Tencent; Baidu; JD.com). In
Japan the successful integration of Aegis
into Dentsu is driving more focused M&A
and SoftBank is positioning investment in
overseas internet-related business as its
new growth driver, moving away from its
prior focus on domestic telecommunications.
In South Korea, a relatively new kid on the
block, Yello Digital Marketing raised funds
and bought two more domestic firms, but
declared its strategic intent
when it announced plans
to acquire at least 20
marketing companies in
Asia in the coming year.
2. The Marcoms
landscape continues to be
transformed by technology
with mobility and eCommerce
increasingly driving a transaction focus to
win a share of the consumer’s wallet. New
behaviours are attracting new players, new
business models and an ever increasing
willingness to bring new technology to
market more quickly.
3. With such industry flux and newly empowered/informed consumers the rate of
innovation seems independent of macro-
economic trends. That said, the Shenzhen
Composite continues to perform well, despite
recent volatility, and is up over 100% in the
last year.
4. China – Alibaba, Tencent, Blue Focus.
Japan – Dentsu, SoftBank, Hakuhodo,
CyberAgent, Rakuten.
South Korea – Yello, Cheil, Innocean,
Daehong Comms (Lotte Group).
5. a) Innovation around mobility will have
more focus on smart phone
configuration and Ad formats optimised for mobile will include more video.
b) Earned media will become more
important to brand owners.
c) The line between B2B and B2C
content will continue to blur as
storytelling and customer experience
becomes more important than ever.
South Asia
1. There was no unusual big-bang deal in
marcoms in South Asia, though interest in
digital agencies, especially social media
agencies, and now data
analytics firms is high and will
continue to drive
M&A activity.
2. The big activity
has been in the
eCommerce space,
where there has
been intense M&A,
VC funding and
consolidation plays.
Indigenous eCommerce companies like
Flipkart took over Myntra and Jabong
and received almost $1 billion in funding;
Snapdeal received $600 million from
Softbank; Amazon too has stepped up
activity. This boom is fuelled not so much
by fixed line internet penetration as it is by mobility and mobile app development. In
its report on India’s telecom sector, Morgan
Stanley said that driven by falling handset
prices, rise in smartphone penetration and
faster bandwidth, data subscribers in India
are likely to grow an average 25% every
year to reach 519 million by 2018 with internet users rising to 330 million in 2016.
3. India now has a majority-party government
after 30 years, and Prime Minister Narendra
Modi has achieved a landslide mandate
on a platform of accelerated economic
growth. GDP is projected to grow by 7.5%
in the current year and India is poised to
overtake China as the fastest growing
economy in the world by 2017. The South
Asian stockmarket indices have jumped by
over 30% in the past year and the marcoms
industry is expected to grow by 10% in
2015-16 to reach almost $8 billion.
4. The Western global networks continue to
dominate, but heightened activity has now
started to come from Dentsu Aegis. Cheil is
also stepping up its presence.
5. a) Mobile content and apps will grow
exponentially.
b) Branded Content will be key.
c) Emerging opportunities for
partnerships/acquisitions as the trend
towards analytics and digital
accelerates.
South East Asia
1. Yello Digital Marketing acquired GushCloud, a Singapore-based influencer marketing network. This is the first acquisition by the Korean group of the stated 20 in the past 12 months.
2. As in most other markets, the Marcoms sector continues to be transformed by technology, mainly in the area of mobile and eCommerce although unlike more mature and bigger markets, multinational companies rather than independents are driving this.
3. The current macroeconomic climate has affected the industry with significantly lower growth being experienced in the key
markets of Singapore, Indonesia and Thailand primarily due to reduced demand for exports primarily to China and Europe.
4. There are very few firms with the critical mass and ambition to emerge as buyers from the region. Saying that, on the Marcoms side, there has been an acquisition push by the Australian Group STW within the region and SingTel has been actively acquiring US mobile technology firms.
5. a) Focus on increasing data management and analytics capabilities. b) Branded content will continue to grow in importance. c) Acquisition activity and interest will move from the mature market of Singapore to developing countries namely Indonesia, Thailand and Indo- China.
www.resultsig.com
10
ENTERPRISE MOBILITY
As emerging mobile native players such
as Uber, Airbnb, Spotify and others use
software to disrupt traditional industries, a
huge and as yet relatively untapped market is
emerging, assisting established businesses
in transforming their entire operations by
putting software, mobility and agility at the
core of their business, not at the periphery as
it has been to date. This increase in mobility
awareness combined with the surge of Bring
Your Own Device (“BYOD”) has led to the
rapid rise of the enterprise mobility market,
which has moved beyond stand alone mobile
solutions to an enterprise-wide approach
to mobility as evidenced by partnerships
between Apple and IBM and Samsung and
Blackberry.
However, the technology is at an adolescent
stage, and has significant room to improve. Innovation around the enterprise mobility
space in mobile app management, mobile
data management, IAM and mobile security
continues. As enterprises’ use of mobility
becomes increasingly complex, their
requirements to protect data and support
users will become increasingly complex as
well.
The rise of the enterprise smartphone and tablet at the expense of the PC
Mobile devices are changing from content
consumption to enterprise application tools
and are becoming the primary platform for
business processes. Smartphones and
tablets in the enterprise are becoming
the norm and are increasingly displacing
stationary workstations. We are seeing
strong adoption of tablets in the enterprise
as a means to improve the point-of-sale
experience and drive efficiencies e.g. medical professionals in hospitals. Mobile
devices are now increasingly being used
for enterprise application delivery providing
instant access to a range of tasks from
timekeeping, travel and expenses to
customer-related sales and marketing
information.
The installed base of business smartphones
Uni
ts (
mill
ions
)
02012 2014 2016E 2018E
500
Smartphones Tablets/hybrids
1,000
1,500
2,000
2,500
870.3
1,530.01,698.0
2,159.0
725.3
145.0 1,300.4
229.6263.0
1,435.0
286.0
1,873.0
Uni
ts (
mill
ions
)
02012 2014 2016E 2018E
100
50
150
Smartphones Tablets/hybrids
200
250
300
400
350
251.5271.4
325.0357.0
242.0
235.7 253.6 253.0
71.4
35.7
104.0
9.5
Uni
ts (
mill
ions
)
270
280
290
300
310
320
330
340
350
360
2012 2013 2014 2015E 2018E
350.6
313.8316.5
306.3
317.8
SMARTPHONES AND TABLETS/HYBRIDS MARKET GROWTH
Source:Gartner
Source:Gartner
Source:Gartner
INSTALLED BASE OF BUSINESS SMARTPHONES AND TABLETS/HYBRIDS
GLOBAL SHIPMENTS OF PCS
www.resultsig.com
and tablets/hybrids has increased in recent
years and has far outgrown the global
shipments for PCs. Gartner estimates
that the total installed base for business
smartphones and tablets/hybrids will
increase from 251.5 million units in 2012
to 357.0 million units in 2018 with the more
significant growth coming from tablets/hybrids (increasing from 10 million to 104 million during the same period).
Whilst there has only been a slight
increase in the installed base of business
“Got mobile?” If not, you can bet your competitors are eating your lunch!
The enterprise today is changing rapidly. The intersection of cloud, mobility, social networking and the Internet, what Gartner calls the “Nexus of Forces”, is making most medium and large enterprises rethink their enterprise mobile strategies.
11
www.resultsig.com
smartphones, there has been a clear
platform shift away from the more secure
BlackBerry to the more device friendly
iPhone and Android. The iPhone has
changed so much about enterprise
mobility – creating the discussions today
around mobile apps, security, BYOD,
consumerisation – and the methods to
employ these changes.
The key trends of policy (BYOD/
consumerisation, regulations, security),
mobile apps and focus on security started
back in 2007 when iPhones began seriously
entering the enterprise market.
The ongoing security challenge
There is increased focus on the software
and platform innovation required to manage
the growing number of devices (iOS,
Android, BYOD) and the effects it is having
on enterprises.
CTOs and IT departments are concerned
about the security challenges as enterprise
data leaves the perimeter. In many cases,
smartphones and tablets are neither
governed nor monitored, meaning that they
can introduce network threats and negatively
impact an organisation’s compliance status.
Today’s organisations need a solution that
provides them with tools to proactively
monitor, control and protect the enterprise
from end to end – across devices, apps,
data and network – where IT departments
are the gatekeepers of corporate data and
applications, and are less concerned about
the specific devices in users’ hands.
Instead IT departments will focus on users
and their roles, determining the level of
access they have to enterprise data based
on their level of trust and responsibility. As
solutions solidify their secure access and
logging, we expect even broader and more
pervasive adoption from enterprises.
Google’s new Android for Work solution may
well be a game-changer for driving broader
adoption of Android in the enterprise. CTOs
have typically been concerned with the more
open approach in Android around versions
and applications versus iOS, which tends to
be a more tightly controlled ecosystem.
Android for Work, which derives from
Samsung’s KNOX platform, may help drive
incremental demand as Google works
to create an enterprise-class platform.
MobileIron, Airwatch and others have
indicated support for this platform.
The emergence of the app but the UX still lags
As enterprises advance in their mobility
deployments, mobile apps will become an
integral part of critical business processes
rather than an optional feature for business
applications. However, in terms of usability
and design, enterprise mobile apps are yet
to catch up with mainstream consumer apps
with business and technical requirements
having always taken precedence with user
testing and validating always something that
was done at the end of the project.
With IT spend in mobile app development
set to increase, organisations will require
end-to-end monitoring, analytics tools to
measure and understand user behaviour,
as well as performance metrics for all
the elements that can impact the mobile
experience across the user lifecycle,
including app crashes, processing on the
device, network performance and backend
business application performance. This is
already evident in the case of customer-
facing apps in verticals such as mobile
commerce, retail and travel; while these are
the early adopters, best practices in mobile
analytics and user engagement are already
spreading across the enterprise. SAP has
recently declared that the mission of its
UX is to ‘Deliver attractive applications that
make people successful at work’ with the
goal of providing employees with the right
tools and data, when and where they need
them, regardless of their location or the
device they choose to use.
This growing trend is
supported by M&A. Since
2012 there have been c.450 M&A transactions in the
enterprise mobility space, of
which c.65% have related
to supporting and developing applications.
Notable transactions have included Oracle’s
$550 million acquisition of TOA (US-based
in-field workforce management solution), SAP’s $7 billion acquisition of Concur
(US-based workforce travel and expense
management solution), Yahoo’s $270 million
acquisition of Flurry (US-based mobile app
analytics and advertising startup), Infosys’
$120 million acquisition of Kallidus (US-
based mobile eCommerce website and
app developer) and Twitter’s $38 million
acquisition of Crashlytics (US-based
software that identifies and prevents app crashes). This flurry of activity already looks set to continue in 2015 and beyond.
The growing impact of wearable tech
In contrast to UX, wearable tech is
catching on more quickly in the enterprise
than with consumers, largely because of
the compelling business use cases with
large software vendors such as SAP and
Salesforce having already brought solutions
to the market that utilise wearables, with
companies such as Epson, Google, LG,
Samsung, Sony and other device makers
also supporting the charge.
But why do wearables have the potential to
be so disruptive? For starters, they can
(i) boost employee efficiency by providing real-time data access while freeing the
hands to hold tools or equipment;
(ii) can enable a powerful new level of
video collaboration, e.g. by connecting field workers with more experienced colleagues,
who can then see exactly what the field worker is seeing; and
(iii) can make it faster and easier for
enterprises to make business decisions,
compressing the time between intention and
action to literally seconds.
Given the value proposition for enterprises,
it is not surprising that industry analysts and
other companies are predicting wearables
will be big business. Gartner forecasts
that smartglasses will make employees
more efficient, adding more than $1 billion per year to company profits by 2017 and APX Labs, maker of smartglass software,
estimates there are
approximately 40 million deskless workers in the US
alone who could benefit from wearables, spanning
all industries. And with the
ongoing enhancements to wearable tech
hardware (battery life, display technology,
processing power, durability, connectivity
capabilities) this impact will only increase.
Richard LatnerE [email protected]
CAPTIFY SECURES FUNDING
We are delighted to have advised Captify on their £8 million Series B investment led by Smedvig Capital, with follow on commitment from existing investor Panoramic Growth Equity.
Captify is the latest international success
story emerging from the London AdTech
ecosystem, the company is already the pan-
European leader in the highly disruptive area
of Search Retargeting, and now has the
funding to become the leading player in the
market globally.
Dominic Joseph and Adam Ludwin founded
the business in 2011, and have built the
company into one of the fastest growing
advertising technology businesses in
Europe. The company received £1.2 million
of Series A investment from Panoramic
Growth Equity in 2013. Within two years, it
increased its gross revenue by almost 300%
and its employee base from 11 to 65. It has
opened offices in Hamburg and Kiev, with a third to open in Paris this summer, and is
expected to achieve revenues of over
£15 million this year.
Search Retargeting is one of the fastest
growing segments in the digital media
industry, sitting at the meeting point between
search and display, combining the accuracy
of search with the scalability of display,
and performs at all levels of the purchasing
funnel including customer prospecting and
conversion.
Captify has developed the largest
independent search data network in Europe,
covering 550 million unique users globally
and billions of searches. Captify works with
over 88 media agencies in the UK and over
100 in Europe; and runs campaigns on
behalf of the world’s largest brands including
Microsoft, British Airways, Barclays, Warner
Brothers, SKY, BMW, Hilton and American
Express; all of whom use its proprietary
technology to engage with consumers at the
key point of intent.
Captify has already established itself as
a pioneer in search intelligence and this
investment will facilitate further product
innovation. Captify plans to add new
channels to its product suite, launching the
world’s first mobile search product (with the global market for mobile advertising and
analytics currently valued at $18 billion,
rising to $42 billion in 2017 according to Gartner); as well as video products this year
(capitalising on a market that is currently
valued at $4 billion, and experiencing 43% year on year growth).
This fundraising demonstrates that
investor appetite remains very strong for
advertising technology businesses that
have proprietary technology, first party data, ambitious management teams and a
clearly differentiated service proposition for
advertisers. The market for digital advertising
is constantly evolving and that brings with it
huge opportunity for innovative companies
like Captify. We expect to see continued high
levels of investor interest for disruptive and
high-growth companies in the sector.
12
£8 million Series B round led by SmedvigDominic JosephCo-founder & CEO, Captify
www.resultsig.com
Julie LangleyE [email protected]
1. Why is now the right time to raise your Series B round?
Make no mistake, raising growth capital is
not an easy process at any stage, it is a
large distraction away from the running of
the business. However it can be the key
ingredient to putting your business on the
global stage and a superior position within
your market. Series B funding enables you
to make the right decisions, hire the key
team members that will be the core to your
growth structure, scale the business without
the potentially crippling pressures of cash
flow issues, and take on your competition.
2. What were you looking for in an investor?
We were looking for an investor that could
add more than just funding but also bring
value to the table, through their contacts
and experience in building and expanding
overseas high growth companies with the
right financial and infrastructure systems in place.
This hugely varies from investor to investor,
so it is important to ask plenty of questions
and remember that they are a partner for
you and your company as well.
3. Why did you choose Smedvig as your partner for the next phase of growth?
Smedvig’s hands on approach to building
businesses are exactly what we were
looking for and so far we are enjoying a
detailed and close relationship and they are
already having a huge impact and genuinely
helping us to move forward as a group.
4. What advice would you give to other entrepreneurs looking to raise their second round of institutional funding?
At Series B stage, you have proven your
model works. Now it is all about scaling.
Growth and scale happens when you focus
your attentions on the areas that you know
you need to improve.
Q&A with Captify’s CEOFace up to these, get on the front foot
as these areas of weakness can be
strengthened through Series B investment
and will become areas of strength.
5. What will be the next big shifts in advertising technology?
Advertising is becoming more and
more automated. Technology and data
management is enabling companies to trade
more efficiently with transparency, control and accuracy so our industry will continue to
shift towards programmatic.
This is leading to a further industry
shift with ongoing consolidation, M&A
and partnerships between CRM, CMS,
advertising and data players and growing
convergence between the worlds of
marketing technology and advertising
technology.
CAPTIFY SECURES FUNDING
13
More and more, the public sector, while
seeking to optimise access and quality,
is looking towards the private sector for
innovation and efficiency. mHealth enables
both sectors in this regard, helping to
improve access and quality while at the
same time providing dramatic innovation
and generating significant cost reduction
opportunities.
Industrialisation of the healthcare
sector, already in motion, and driven
by technologies including electronic
medical records, remote monitoring and
communication platforms, is in many
ways the prerequisite for the flourishing of
mHealth. Patient-centric, ‘care anywhere’,
using big data and analytics, is becoming
a reality.
Healthcare is moving towards a precision
and outcomes based model. As a result
of the greater understanding of the human
genome, together with other technologies,
the industry has transformed to one that is
predictive, personalised, participatory and
preventive and mHealth is a major factor in
providing personal toolkits that help manage
predicted vulnerabilities, chronic illness and
episodic acute conditions.
Enabled by technology, connectivity and
data, mass customisation continues and
mHealth solutions are flourishing.
mHEALTH
A crucial battle – and one the bad guys are winning (for now)
The mHealth marketplace has lived up to its hype, with the number of apps doubling in two and-a-half years to 100,000 with market revenue projected to grow to $26 billion by 2017.
This emergence has addressed one of
the most pressing global challenges:
making healthcare more accessible, faster,
better and cheaper and is enabling and
accelerating three major global trends
already in play.
Regulatory reform driven by demographic
changes, such as ageing and chronic
illness, is redressing the balance between
public and private sector participation in
healthcare.
www.resultsig.com
The RSA Conference, the IT security industry’s largest annual get-together, was bigger than ever this year. The 33,000 attendees crammed into San Francisco’s Moscone Center demonstrated the level of importance once again being placed on the solutions developed by cybersecurity vendors large and small.
Key takeaways:
1: The number and complexity of attacks
is increasing: Symantec CEO, Michael
Brown unveiled a report showing that 83%
of all organisations with more than 2,500
employees will be the subject of a targeted
attack in 2015.
2: “security has failed…”: Not our words,
but those of RSA President Amit Yoran who
called for a fundamental change of approach
in his keynote address. Despite billions of
Dollars spent on product development and
the collective resolve of the industry, it is
received wisdom that fully protecting the
perimeter is no longer possible.
3: …but the fight-back is on: As well as
multiple vendors showing off their latest
solutions for detection and remediation, many
others were pushing new approaches to
proactive defence of both the endpoint and
the network.
4: There will be no silver bullet: Attacks
are more sophisticated, more targeted and
the attack surface is ever larger. As a result,
there will be no ‘one-size-kills-all’ solution
even from the largest or the most innovative
vendors. Instead, a layered defence of point
solutions bolstered by a holistic view of the
complete IT infrastructure and user-friendly,
threat intelligence data will continue to be the
most effective ways of securing the enterprise
against breaches.
5: People are the weakest link: Be it at
the user level or at the Security Operations
level where the imbalance between threat-
related information and the number of
qualified professionals continues to grow, the technological solutions to cyberattacks
need to be viewed as part of a people-centric
approach to keeping the enterprise secure.
6: British takeaway is popular: Well done
to the UKTI for generating one of the longest
queues at the show with its very tasty fish and chips!
CYBERSECURITY
Why is it attracting so much attention?
Chris LewisE [email protected]
Richard LatnerE [email protected]
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CHARITYResults International supporting Age UK
This year at Results, we chose to support Age UK. We strongly believe that nobody should be lonely in later life, and understand how important it is to support the older generation. Age UK do some great work to help support the elderly and ensure that they ‘love later life.’
So far this year we’ve had several office sweepstakes on sporting events, as well as a
very successful team of runners completing
the Crystal Palace 10K run for Age UK. Our
top runner, Dan Lee, completed the run in a
seriously speedy 43 minutes!
We are also planning to organise a
Christmas dinner for some of the elderly
residents of Westminster later in the year
and send a team to ‘adopt a charity shop’
for the day to help out there. Our main
fundraising event this year centred around
the Age UK ‘Big Chinwag’, an initiative which
encourages people to get together for a good
old natter and raise money for the charity
whilst doing so. Our event took place on the
3rd July, and involved a picnic in the park,
with entertainment, games and a bake sale.
It was a great day and we raised £500 for
Age UK.
Age UK have several fundraising
opportunities running throughout the
year, including marathons, Ride 100 and
triathlons, as well as less active events such
as carol concerts and ‘the big knit’. For more
info please visit their website to find out more and get involved.
After all, the over 60s is the fastest growing
group in society and it’s important we protect
them, along with the long term interests of
future generations.
OUR QUARTERLY REPORTS
Imad KablawiRegional Partner, MENA
Sunil GuptaManaging Partner, South Asia
Chris BeaumontManaging Partner, North Asia
Eduardo SteinerManaging Partner, Latin America
Pierre-Georges RoyPartner, USA
Andrew KeffordManaging Partner, APAC & MENA
Maurice WatkinsPartner, USA
Andy CollinsSpecial Adviser
Kevin BottomleyManaging Director
Richard EyreNon-Executive Director
Keith HuntManaging Partner
Julie LangleyPartner
Chris LewisManaging Director
Anthony HarringtonDirector
Julia Crawley-BoeveyDirector
Mark WilliamsDirector
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Chloe FraserE [email protected]
Authorised and regulated by the Financial Conduct Authority
Chris JonesNon-Executive Chairman
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