THE BSC CCG ENGAGEMENT JOURNEY

JENNI NORTHCOTE, PARTNERSHIPS MANAGER

@JENNINORTHCOTE | @BSC_CCG

JENNI.NORTHCOTE@NHS.NET

Best care, Best place, Best time

OUR JOURNEY

• Membership organisation – 47 member practices

• Clinical leadership

• Public engagement – patient, service user, citizens

• Collaborative culture: building strong partnerships

• Intelligent plans: quality, integration, and compassion

• Working to reduce health inequalities

WHO ARE BIRMINGHAM SOUTH CENTRAL CCG

ABOUT BSC CCGThere are 47 GP practices in BSC

We lead commission the contracts of:

Birmingham Children’s Hospital Birmingham Women’s Hospital Birmingham Healthcare Community Trust

Our budget this year is £276m

Our priorities are:

Mental Health Children and Families Improving Primary Care Long Term Conditions

In public health terms, the BSC geography is a microcosm ofBirmingham.

A DIVERSE CITY WITH SIGNIFICANT HEALTH INEQUALITIES

CREATING A NARRATIVE FOR CHANGE

We attended the ‘Creating a compelling narrative’ workshop. It aimed to support us to form a story or narrative about our aims.

The theory of ‘narrative paradigm’ states that all meaningful communication is a form of storytelling. People experience and comprehend life as a series of ongoing narratives, each with their own conflicts, characters, beginnings, middles, and ends.

This theory is important because it can be applied to the aspirations and aims of organisations. If we want to significantly improve the health and wellbeing of people in Birmingham, we must engage THROUGH A SHARED NARRATIVE & CONNECT TO THEIR STORY

We talked about our narrative in a post-Francis report NHS. This report has many implications, but perhaps chief among them is the need to listen.

THE BSC CCG ENGAGEMENT STRATEGY

PARTICIPATELISTENENGAGE

DELIVERGROWEMBED

The PLEDGE represents our principles of engagement

It was developed with patient representatives and members of BSC

It underpins our work plan and frames our approach to engagement

DEVELOPING THE ‘PLEDGE’

The PLEDGE outlines the principles of our engagement and was developed following the narrative workshop.

GETTING THE BOARD ON-BOARDAs a new organisation, the Governing Body of BSC sets aside time for development and learning. We ran a session on engagement sharing our ambitions, progress so far and what meaningful engagement looks like.

We bought the voice of the patient in to the board room through social media . It was challenging but helped the Governing Body to understand that people want to engage and care passionately about the NHS.

THE NHS LISTENS

We held an event called ‘NHS listens’ as a preliminary engagement activity to connect with our population, find how what individuals and communities were feeling about the NHS reforms locally and to introduce the PLEDGE.

Citizens told us they wanted CCGs to be connected to their communities. everyone’s voice to be heard including those traditionally marginalised by the NHS’. NHS listens gave us the mandate to create the ‘Big Social Conversation’.

POLITICAL CAMPAIGNS THEORY

Principle Rationale

Get to the grassroots The message from our NHS listening event was ‘go where people are’

Have a clear message Our message is listening, hence ‘The Big Conversation’

Use activism Our capacity must match our aspiration, volunteers are essential

Understand your audience Use data and intelligence to inform your engagement

Be creative Find engaging ways to generate conversations.

THE ‘BIG SOCIAL CONVERSATION’The Big Social Conversation is our engagement approach:

Every social interaction is an opportunity to create a connection, every connection is an opportunity for a

conversation; every conversation holds insight;

The aspiration:

250,000 conversations No more hard to reach communities Go to where people are Use partners who have credibility in the communityMatrix of techniques to create engagement opportunities for everyone Maintain momentum and impact through relationship

We’re a pilot site for the wider Call to Action work of NHS England.

LAUNCHING THE ‘BIG SOCIAL CONVERSATION’

CONNECTING WITH OUR COMMUNITIES

We’re recruiting Patient Ambassadors and developing a Stakeholder Council

• Offering a patient voice and perspective to feed into CCG decision making

• Supporting CCG’s engagement work helping the CCG to connect with PPGs neighbourhood and local community groups to maximise patient involvement and patient voice.

• Acting as a conduit for feeding information into the CCG and out to the local population.

• Actively promote the Big Social Conversation to individuals, organisations, community groups, faith groups etc.

•Actively encourage individual members of the public, organisations, community groups, faith groups etc to connect with us (CRM).

• Promoting involvement in local consultations (Partnership)

• Contributing to BSC digital media presence, e.g. through twitter, face book blogs

• Shaping BSC publications

CONNECTIONS & CONVERSATIONS feed the commissioning process and decision making

CONNVERSATIONS, CONNECTIONS & THE COMMISSIONING CYCLE

Jenni Northcote – Lead Partnership Manager NHS Birmingham South Central CCG0121 255 0862 / 0754677071| jenni.northcote@nhs.net Amos Mallard – Partnership FacilitatorNHS Birmingham South Central CCG0121 255 0840 | a.mallard@nhs.net

Lamara Aldred – Communications & Engagement Specialist (Embedded CSU)Commissioning Support Unit 0121 612 3803 / 0785 020 9579lamara.aldred@nhs.net

Hamira Sultan – Registrar in Public HealthHamira.sultan@nhs.net

THE PARTNERSHIP TEAM