An abridgedBROOKLYN BROTHERSversion of CaT(that’s the Creativity and Technology confernce)

TAKE TIME TO PLAN.

GET OFF THE COMPUTER.

WORK IT OUT FOR YOURSELF.

LOOK AT WHAT GONDRY DID BEFORE SHOOTING STAR GUITAR.

Hello Acne.They’re Swedish.Acne makes jeans.And ads.And produces films.And digital stuff. Companies need to be more like Acne.

Hello North Kingdom.They start their concepting by developing short STORYLINES of 3-5 sentences.

This leads to things like this....

This is a new comanpany called LAYAR. They were just named one of the top 20 most exciting companies by just about every magazine.

Well, the lady, Claire, who owns it said something like that. They’re making some very cool stuff with augmented reality.

They’re excited by being able to do stuff like this through a phone one day. ,,

CREATIVE TECHNOLIGSTS ARE THE NEW CREATIVE ROCKSTARS. The agencies that are doing digital well have

them sitting next to their creatives and planners.

Pachube is a web service available at http://www.pachube.com that enables you to store, share & discover realtime sensor, energy and environment data from objects, devices & buildings around the world. Pachube is a convenient, secure & scalable platform that helps you connect to & build the ‘internet of things’

UK TOKYO

So... a lamp in the UK can turn on at the same time as lamp in Tokyo.

PEOPLE MISTAKE THE SPECIFICS OF A TECHNOLOGY FOR THE VISION BEHIND IT.

GAMES WILL BECOME A DOMINANT FORM OF MEDIA.(said by the owner of gaming company AREA/CODE)

GAMES CAN INVOLVE PEOPLE IN WAYS THAT TV ADS AND TRADITIONAL MEDIA COULD NEVER.Clients ask “How do we get people there?”

MAKE IT GOOD.Monopoly City Streets had zero media spend to “get people there” but because it was good, over 1 million people played it.

SOMETIMES THE BEST WORK COMES FROM THE MOST BORING CLIENTSLIKE>>>

UNLIKE US OLD FOGIES. KIDS LIVE EASILY BETWEEN THE ONLINE WORLD AND REAL WORLD.

This game taught kids to look both ways before crossing the street.

ALL IN ALL, WE

SHOULD EMBRACE

OUR INNER GEEKS

BECAUSE THINGS

ARE LOOKING TECHY.