the broccoli project uct
DESCRIPTION
A presentation I gave at UCTTRANSCRIPT
MarcAnthony Zimmermann [MaZ]Head of Broccoli,The Broccoli Project
BUS4050W BUSINESS STRATEGY 2009
28 September 2009
On being a social entrepreneur…
A 10 year overnight success
Partner / Align with an KnownBrand / person (It’s easier)
‘Wing’ it where realistic
Success & Strategy sometimes diverge
The gestalt approach on life
http://en.wikipedia.org/wiki/Gestalt_psychology
Gestaltism is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies...
Key Ideas
Rewards that Matter
Public / Private Partnerships
Crowd-sourced Funding
Deferred Distribution
Rewarding Social Activity
Off-the Shelf Hardware
Measurability through Software
Outcomes
Vouchers can be redeemed at a nationwide retailer
Voucher redemption can be tracked
Funders get a granular view on fund deployment