The Broadway Cafe

Karthik Gunasekaran – u3040423Taranjot Singh – u3049689Haoshu Dong – u3043187Liu Yang – u3043236

AgendaIntroduction to the CaféProblems SolutionsConclusion

Introducing The Café

Concerns of stakeholders

Owner worried about satisfaction of customers and popularity of cafe

Customers not satisfied with serviceCompetitors are concerned about cheap price

and good qualitySuppliers worried about supplying on timeStaff thinks about salary and less que

Alter's Frame Work

CUSTOMERSCustomers

PRODUCTS & SERVICES

-Coffee -Other café products -Ccustomers service

BUSINESS PROCESS-Consumer order -Coffee preparation-Process payment

PARTICIPANTS-Staffs-Public-Suppliers-Owner

INFORMATION-Information about the coffee shop-Menu book-Customer requirement

TECHNOLOGY-Cash Registers-Coffee machines-Internet

Competitive Advantage

Porter's Five Forces ModelUsing Porter’s generic strategies

Broad Cost Leadership Providing lowest prices

Broad Differentiation Making our coffee ‘The Best” in all aspects and

Excellent ServiceFocussed Strategy

Setting sales target and achieving ‘n’ customers per day

Current Layout

Re-engineered Layout

q A - Order Food and Beverages

q B - Pick up Food and Beverages

q C - Pay for Food and Beverages

q D - Cream, Sugar, Lids

EXIT

Café Layout

A

B

C

D

$$$$$$$$$$$$$

Person

Person

Person

Person

Person

E-Business

Problems

Incorrect OrdersToo many orders can slow down the websiteOrders can lead to decrease in sales of

sandwiches, salads, soups, etc. as more people just order coffee

E-Business

Solution

The ordering system should be more precise and to the detail creating less confusion

Don’t allow other users to start ordering unless the previous order is placed

In store staff should upsell and give special discounts with coffee/sandwiches, salads, soups, etc.

System Development

Problems:

Lack of “Time and attendance software” .

System DevelopmentSolutions:Using an employee to build a custom system.

OR

Purchasing a COTS time and attendance application and outsourcing custom development.

SCM – Supply Chain ManagementTask: Define a way that you can revamp or

reinvent your café using supply chain technologies.

Contact more supplier partners

Do more propaganda to attract more customer

Leave customers strong impression to have more potential customers in the future

Stationery factory

Printer house

Container factory

Passer-bys

Owner

Manager

waiter

customers

Profitcooperation

Profitcooperation

ProfitCooperation reputation

Profitreputation

SalaryHow to

manage well

salary

PriceQualityservice

Broadway Cafecooperate

cooperate

Attract

cooperate

demand manageserve

SCM – Supply Chain Management

Groupware Reflection

Wikispaces is a tool which provides free wikis for everyone.

Users can interact with other users and upload their documents and files which can be viewed and changed by all the members.

Activity Diagram

Advantages & DisadvantagesAdvantages

User can upload any document any time.User can make changes to any existing page.New pages are created easily just in one click.

DisadvantagesEverything should be on main page, bad

navigation (Recent Changes).Upload doesn’t work if the file is already open.While inserting an image sometimes you get as

a link and sometimes as a display.

Any Questions? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?