Culture movement

Culture: Texting over talking.

Texting has become one of the most popular and efficient ways to communicate

It´s quick, short and to the point.

Facebook reminds us of our friends´ birthdays.

Birthday wishes have become less emotional.

Instead of sharing the joy of birthday wishes, it has become just a thing “to-do.”

It has even made people emotionally obsessive about receiving birthday wishes on their Facebook wall.

We wish everyone on Facebook a happy birthday whether it´s our best friend or

someone we met last night.

The solution

Later

All messages are stored

on the cloud so you can

watch them anytime

Live

As soon as you begin

recording you can be

seen by your friends

Send instant video messages

with just a tap. No uploading

or downloading!

Faster than

messaging

video texting

No need to make sure friends

are available or wait until they

answer to start talking.

Easier than

video calling

Would you rather text about

going to the beach or show

yourself at the beach?

Cooler

than texting

As seen on

FeaturesAbout:Giving people a more

convenient way to keep in touch through video texting.

A more expressive way to communicate through

video texting with families and friends.

Takes us back to traditional

communication using our voices and

showing our faces.

Trends

+

Combining these two modern trends, we create a movement on the rise.

The Brief

The crux of the challenge?

The Brief

Has texting made happy birthday wishes less emotional?

The inciters who fan the flame?

The Brief

Digital hipsters

Birthday wishes comes from the heart, not in total wall post.

Parties, festivals, Facebook, schools, among friends and families

The cultural tension?

The cultural arena?

Spark

Talk value

The Brief

Say it, show it.

Would you rather text about going to a party or show

yourself in the heart of it?

See the real smiles instead of :)

Glide is a new way to stay in touch, combining the expressiveness of live video chat with quick and

convenient messaging.

Hearing I love you is much better than reading it.

It´s way cooler than plain texting.