the bridging agency

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The Bridging agency CG ARTWORX THOUGHT LEADERS DISCUSS KNOWLEDGE TRANSFER SPECIALIZATION

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CG Artworx thought leaders discuss knowledge transfer. What are the main benefits and requirements of an agency specialzing in 'bridging' (moving data and knowledge from one supplier to the next)

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Page 1: The Bridging Agency

The Bridging agencyCG ARTWORX THOUGHT LEADERS DISCUSS KNOWLEDGE TRANSFER SPECIALIZATION

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CG ARTWORX IS A DIVISION OF COCOON GROUP

Working for a variety of clients from the worldʼs leading companies as well as leading regional and local players, Cocoon Group is an award-winning branding and design agency with offices in Moscow, Prague, Bucharest, and (through our sister company, Mountain Design) The Hague.

SEE FURTHER, DELIVER MORE.

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Packaging print related processes: stages of packaging creation that take

place between the completion of design and actual printing, typically

comprised of (but not limited to) Artwork, Reprography, and color

proofing. Also known as artwork and repro, pre-media, and pre-press.

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15% to 25%of time spent on:

Coordinating files Phone calls and emails Checking data Re-checking data Attending print supervision Uploading Checking project status Collecting project specifics Chasing suppliers for updates and status Travel time Checking financials

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Someone must hold all of the knowledge of brand requirements, print processes, and data formats

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Knowledge transfer specialistA technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves from one stage to the next.

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Knowledge transfer specialistA technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves from one stage to the next.

PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT

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5 essential characteristicsof a bridging agency (knowledge transfer specialist)

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The bridging agency should improve the cost effectiveness of the whole process, from planning to print

1

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Measuring ʻeffectivenessʼ

“There are numerous overlapping or unclear responsibilities in the

chain that cause inefficiency and drain cash.

The bridging agency should clear that up right away.”

Andre De Koning

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Should be keeper of all knowledge2

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At the minimum, keeper of all knowledge of print related processes

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This insulates clients not only from suppliers, but even their own employees

“We have seen cases where a brand manager will fall ill and

no one in the company knows whether data is at the design

agency or the print-house.”

Monika Jevocinova

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Expert in all print techniques, technologies and substrates

3

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Pay based on efficiencies and speed of movement between stages

4

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Totaltransparency5

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Agency must provide more transparency, otherwise they will be seen as just another cook in an already crowded kitchen

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“The largest budget in the packaging area is pre-press, and yet this is essentially a black hole

for most clients. ̓

Andre De Koning

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How CG Artworx already ʻdeliversʼ on the bridging agency promise…

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Maximizing efficiency through the centralization of core processes is the basis of our Smartworx document management and workflow management tools.

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Innovation and optimization opportunities for technologies and processes are exploited through CG Artworxʼs technical and regional experience.

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KPI reporting and benchmarking help CG Artworx manage and optimize the crucial and expensive steps between design and print.

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For more information, please contact

[email protected]

CG ArtworxU Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic Phone: +420.222.998.590 | Cell: +420.724.723.193

Additional knowledge and resources on optimizing Packaging Print Related Processes can be found at

WWW.CG-ARTWORX.COM

MOSCOW PRAGUE BUCHAREST THE HAGUE

A division of Cocoon Group www.cg-eu.com