the breastfeeding team
DESCRIPTION
The Breastfeeding Team. 2009-2013 It Really Works. Margaret Baluta East Coast Community Healthcare. 6-8WK Breastfeeding Rates 2009. ABSOLUTELY TERRIBLE 28-35%. WHY ?. 70 YEARS OF MARKETING COWS MILK INVESTMENT FOR BF CARE NHS RELIANCE ON; - GOODWILL / VOLUNTEERS - PowerPoint PPT PresentationTRANSCRIPT
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The Breastfeeding Team2009-2013
It Really Works
Margaret BalutaEast Coast Community
Healthcare
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6-8WK Breastfeeding Rates 2009
ABSOLUTELY TERRIBLE 28-35%
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WHY ?
• 70 YEARS OF MARKETING COWS MILK• INVESTMENT FOR BF CARE
• NHS RELIANCE ON; - 1. GOODWILL / VOLUNTEERS 2. NO PERFORMANCE TARGET
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WHAT CHANGED?
• UNICEF BABY FRIENDLY MANDATORY• EXCELLENT PUBLIC HEALTH RESEARCH• PUBLIC HEALTH INVESTMENT BECOMES NHS
FUNDING PRIORITY• LEADERS & COMMISSIONERS FROM KEY
PROFESSIONAL GROUPS TARGET DRIVEN TO IMPROVE STANDARDS.
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Team Lead
2 Staff Nurses
2 Admin
2009 Team
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Investment in a Sustainable BF Team
•Professional Home Visiting Service
•Recruit local partner leaders
•CC increase involvement•Set up social media•Meet National Targets
•UNICEF Awards 100% outcomes•Client Led• Consistent service delivery•Quality of training and staff•Develop Father Inclusive Peer Support Programme
•UNICEF Stages•Train new Team•Train all clinical staff•Develop excellent partnerships
•Design Client Resources
•Free Breast pump Hire Service
•Expand Baby Café to 5 day service
•Population & Demographics•Area Geography •Gap in Market. Poor Service.•Competitors•Partners
ResearchPlan
DeliverEvaluateQuality
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Plan Educated Workforce
Market Sustainable
Service
LeadExcellent
Teams
UNICEF FULL ACCREDITATION
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Leadership is the freedom to effect change
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1.
NATIONAL CAREER DEVELOPMENT IN BREASTFEEDING
EMPLOYED IN BFT
• ADMIN BAND 2
• STAFF NURSE• VOLUNTEER PEER SUPPORTER • STAFF NURSE• ADMIN• ADMIN
CAREER DEVELOPMENT
• PEER SUPPORT -> 2ND YEAR STUDENT NURSE.
• HEALTH VISITOR• STAFF NURSE HEALTH VISITOR• HEALTH VISITOR STUDENT• BREASTFEEDING PRACTITIONER• PEER SUPPORTBREASTFEEDING
PRACTITIONER
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Improved Service Standards?
2009 Statement of intent to improve
• Develop a Breastfeeding support Service
• Market the service via Midwifery, Health Visiting, Children’s Centres
• Wait for the referral calls from new mothers and professionals
• 2 Baby Cafes
2013 UNICEF Evidence for full accreditation
• A sustainable dedicated breastfeeding service (BFT)• Proactive face to face home visiting care offered and delivered to all
mothers in the area• 24hr telephone support line• Developed the wrist bands with 24hrs care number. • Father Inclusive Peer Support (FIPS) Coordinator• 30 active peer supporters on wards, Baby Café, home visiting. • Free Breast Pump Hire for a minimum of 42 days.• 2 dedicated consultants who assess and divide TT.• 9 Baby Cafés across Great Yarmouth and Waveney and all based in
Children’s Centres.• Targeted Home Visiting Peer Support Programme for Great Yarmouth
were the lowest rates of 6-8wk BF rates are across the organisation. To improve support to the most vulnerable families
• Partners in the 5* service developed in partnership with Beccles Children’s Centre.
• INVESTMENT IN SOCIAL MEDIA USE OF IPADS• The Breastfeeding Team APP (for launch 8th October 2013)
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Baby Café BecclesFATHERS MAKE A DIFFERENCE
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CQUINNFriends & Family
Clients have their say
Fantastic CareThank you!!
24 hour help line&
Home visiting?Brilliant.
The Team needs to be much larger bring to
Norwichplease.!
Me! 2 years
BreastfeedingMy
BabyAmazing!
WE LOVEThe Baby
Cafe
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Waveney Breastfeeding Status August 2013
6 to 8 weeks status IP18 IP19 IP20 NR32 NR33 NR34 NR35 Grand Total(6421.) Bottle fed at 6 weeks 1 1 2(6422.) Breast fed at 6 weeks 3 8 5 7 3 26(6423.) Breast and supplement fed at 6 weeks 1 6 3 1 1 12(Ua1JX) Giving expressed breast milk 1 1 5 7(YA737) Formula milk fed 1 4 31 15 4 3 58Total children 2 8 1 47 28 12 7 105% Breastfeeding (Totally or partially) 50.0% 50.0% 0.0% 31.9% 46.4% 66.7% 57.1% 42.9%
First recorded status IP18 IP19 IP20 NR32 NR33 NR34 NR35 SuffolkBreastfed 1 6 1 20 12 8 4 52Artificial 1 2 27 16 4 3 53Total children 2 8 1 47 28 12 7 105% Breastfeeding (Totally or partially) 50.0% 75.0% 100.0% 42.6% 42.9% 66.7% 57.1% 49.5%
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I’ve Been
Breastfed
Thank Youxxx
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