the brazilian youth today - helsinki, finland

THE BRAZILIAN YOUTH TODAY.

segunda-feira, 28 de novembro de 2011

OGRUPO

DUDU FRAGA, PARTNER AND CEO.

+ + +


THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.


THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.

THE BRAZILIAN MINDESET NOW READS: “WE ARE THE COUNTRY OF THE PRESENT”.


BRAZIL IS PASSING THROUGH SOME REVOLUTIONS


01CREATIVE REVOLUTION


NATURALLY OPEN TO THE NEW


WE ARE A YOUNG COUNTRY

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 2 6 8 10MILLION HABITANTS

1980

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD


2000

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD


2020


WE ARE USED TO MINGLING


INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX



UMBANDA (A TIPICALLY BRAZILIAN

RELIGION)

= CATHOLICISM

+AFRICAN RELIGIONS



SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE

BRAZILIAN FUNK

=



TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT

RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND

PRODCTIONS FORMS.

=


02 MIDDLE CLASS REVOLUTION


FOR THE FIRST TIME THERE IS A REAL MIDDLE CLASS IN BRAZIL

2009

51%

38%

MIDDLE CLASS

LOWER CLASS

2006

44%

46%

MIDDLE CLASS

LOWER CLASS

2014

58% MIDDLE CLASS(FORECAST)


YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:• NOT COMFORTABLE BEING MIDDLE CLASS• NOT CONCERNED WITH POLITICS AND STUDIES


A CONSUMER-DRIVEN MIDDLE CLASS


“SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE WORTH A LOT MORE THEN THEY REALLY ARE, THEY ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO DE JANEIRO THAN NEW YORK.” ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST


03 TECHNOLOGICAL REVOLUTION


BRAZILIANS ARE DISCOVERING TECHNOLOGY IN A FAST WAY


“LAN HOUSE” IN SLUMS


SOCIAL COUNTRY

81% OF PEOPLE (WORLDWIDE) VISIT SOME SOCIAL NETWORK.IN BRAZIL THAT NUMBER GOES TO 90%.

IN EUROPE, PEOPLE JOIN ON AVERAGE 1,9 SOCIAL NETWORKS. IN USA IT’S 2,1, IN BRAZIL 3,1.


THE BRAZILIANS ARE MIGRATING TO SMARTPHONES


THE GOVERNMENT IS HELPING:• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.


WHAT ABOUT THE BRAZILIAN YOUTH?


GLOBALLY ENGAGED YOUTH


REALLY OPTIMISTIC YOUTH


INTERNET IS KING OF THE YOUTH

PHOTO BY @ TCOMPAGNONI


http://twitter.com/#!/tcompagnoni

http://twitter.com/#!/tcompagnoni

A GENERATION THAT IS MAKING THINGS HAPPEN, THEY ARE NOT WAITING FOR INSTITUIONS OR BRANDS.


QUEREMOS


BRAZILIAN YOUTH IS TECHNOLOGICAL AND ENGAGED, AND THAT’S HOW THE BRANDS SHOULD BE IN BRAZIL.


BOVAP


REPÚBLICA POPULAR DO CORINTHIANS


THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR


http://osonhobrasileiro.com.br/

http://osonhobrasileiro.com.br/

Thank you,


the brazilian youth today - helsinki, finland

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