SOCIALMEDIA.ORG/SUMMIT2013ORLANDO

The Brands-Only Summitkeynote presentation

TYRA BANKS & KURT VANDERAH

DECEMBER 9–11, 2013

Brands-Only Summit

Keynote Speaker:

@TyraBanks

1

The Social Empire

17th

worldwide

25th

worldwide

57th

worldwide 2

25 million

followers

globally

The Social Empire

3

FLAWSOME HUMOR

4

POP CULTURE

I’m an entrepreneur, bitch! 5

ANTM: SOCIAL VOTING

6

FIERCE-I-FY

Provide words of encouragement & advice

with a focus on self-confidence, body image

and expanding the definition of beauty 7

BUSINESS MODEL

Show Tyra not only as a model, producer but also

a business woman & CEO, allowing her followers

to gain interest in entrepreneurship and the

confidence to become the CEOs of their own lives 8

HUMOR

Use of comical pictures and captions to

breakdown the stereotypes of “real” beauty,

allowing fans to feel connected to the brand’s

flawsome messaging 9

ANTM: 21 CYCLES

Increase audience engagement through social voting

prior to airing of show and exclusive digital content and

opportunity to interact with cast and judges during airing 10

Brands-Only Summit

Keynote Speaker:

@TyraBanks

14

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DECEMBER 9–11, 2013

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