The Brand ProjectExquisite design, sumptuous fabrics and craftman-ship don’t make fashion. Marketing does.

Mark Tungate- Fashion brands: Branding from Armani to Zara.

“ Fashion is based on creating a need where, in reality, there is none. Fashion is a factory that manufactures desire”.

Bruno Remaury- Fashion scholar.

Areas we will cover

Research / Market levels. The 4 P’s. Types of retailer. Analysing Marketing / Promotional Material.

Brand Identity.

Customer Profiles.

Target Market.

The Brand Project

USP Celebrity Endorsements Designer Collaborations Social Awareness Social Media Protecting your brand Patent / Licensing

Final outcome

Written and illustrated report using Word Press, this will be up-loaded to Kloodle as part of your Professional portfolio.

From the analysis you will carry out you will create your own brand, covering all aspects of the project you have learnt- Position in market, Target Market, Brand Identity

Design and Production of your own brand with relevant Marketing material such as Swing Tickets, Carrier Bag, Look Book.

Design and make a girls printed dress.

Market Research

You will be carrying out extensive research of existing brands from a wide range of Market Levels.

What are the 4 P’s ?

Product, Place, Price, Promotion. Collect any Marketing Material from the shops

visited. Photograph the window from outside the shop.

Glossary

Each week you will learn new vocabulary.

As a new word is introduced, produce a Glossary that will be submitted in your report.

FilmsPlanet e-stream:

The Look -Scenting the money …………..

The Glittering prize …

British Style Genius - 1-5 …………………….