the bottom line about pr
TRANSCRIPT
THEBOTTOMLINE about pr
PRDOESN'T
COME PRE-PACKAGED
YOUCAN'T
ORDER ITLIKEYOU'D
ORDER APIZZA
AND ITDOESN'T RUN
WITHOUT
FUEL
THEFUEL
CAN BE...
MARKETING
WORD
of
MOUTH
SOCIAL
MEDIA
OR
INFLUENCERS
TIMING
IS
EVERYTHING
IF WAR BREAKS OUT, WHOCARES ABOUT YOURLATEST GIZMO?
WAIT TO RELEASE IT
WHATPR IS
NOT
PRIS NOTADVERTISING
PR ISNOTBEING IN
CAHOOTS
WITH
JOURNALISTS
PR ISNOT
JUST...
AND PRIS
NOT
JUST TACTICS
?SO HOW DO
I GET
SOME OF
THAT PR
FOR MY
BUSINESS?
DEMONSTRATEYOUR EXPERTISE
INSTEAD OF
SHOUTING IT FROMTHE RAFTERS
GIVETHE MEDIA
WHATTHEY NEED
TO BE
INFORMED
and
ACCURATE
Written
recaps of
interviews
Q&A or fact
sheets
Visuals to
tell your
story
DEVELOPA
PR STRATEGYAND USE IT
articles
webinars
speaking
social media
video
whitepapers
ebooks
SlideShares
podcasts
newsletters
blogs
infographics
TELL YOUR
STORY
THROUGH
MULTIPLE
CHANNELS
GET YOUR
HAPPY CLIENTS
TO TELL YOUR
STORY
INCLUDECUSTOMER
TESTIMONIALS,EVEN IF
THEY'REANONYMOUS; IT
STILL BEATSYOUR BLUSTER
CREATE
CONTENT
THAT
PEOPLE
WANT TO
CONSUME
Show that you care
and understand
their challenges
Have dialog, not
monologue
USEDATA TO
GETSMARTER
which subjects get the
most linkbacks, views,
comments, and shares?
which calls to action
garner the most traffic
and leads?
which topics get people
engaged?
which sites are driving
the most traffic and
leads?
SO NEXTTIME YOUTHINKYOUCAN
ORDER PRLIKE APIZZA...
REMEMBER:
PR DOESN'TCOME OUT OFAN OVEN,BUT OUT OFSTRATEGY,CREATIVITY,AND SMARTS!
GET SOME OF THAT STRATEGY, CREATIVITY,AND SMARTS FOR YOURSELF:
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