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Firestorm® | The Boston Marathon Bombings

THE BOSTON

MARATHON

BOMBINGS

4/17/2013 Firestorm® Expert Analysis

Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

http://www.firestorm.com/

Firestorm® | The Boston Marathon Bombings

This document is a compilation of analysis and

preparedness strategies by Firestorm Principals and

members of the Firestorm Expert Council™ in

response to the tragic bombings at the 2013 Boston

Marathon. During the preparation of this document,

a massive explosion occurred on 4/17/2013 in

West, Texas at the West Fertilizer Plant. "Homes

have been destroyed," Waco Police Sgt. William

Patrick Swanton said. "There are homes flattened.

Part of that community is gone."

Firestorm feels more strongly than ever that personal

and business preparedness is crucial. We also wish to

express our sincere condolences to those who have

experienced such great loss in these tragedies.

Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

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Firestorm® | The Boston Marathon Bombings

Contents

INTRODUCTION .......................................................................................................... 3

CONTRIBUTORS ......................................................................................................... 4

THE BOSTON MARATHON BOMBINGS ........................................................................ 8

Facts to Date ..................................................................................................................... 8

IMPACTS TO TRAVEL AND BUSINESS.......................................................................... 12

The London Marathon.................................................................................................. 13

JIM SATTERFIELD ON PERSONAL PREACTION™ PLANNING ......................................... 14

On Travel and Increased Security................................................................................. 14

Meeting Places ............................................................................................................. 14

HARRY RHULEN ON COPYCAT AWARENESS ............................................................... 15

4 Types of Copycat Criminals ....................................................................................... 15

What can we do? .......................................................................................................... 17

DON DONAHUE ON MEDICAL EMERGENCY RESPONSE ............................................... 17

Exemplary Response .................................................................................................... 17

“Freeze Frame” Memory .............................................................................................. 18

ANN SANCARTIER ON FAMILY ASSISTANCE SUPPORT PLANS ...................................... 18

Account for and Assist your employees ....................................................................... 19

Overall .......................................................................................................................... 20

ROCKY DELMONACO ON BOMB AND SECURITY AWARENESS ..................................... 21

If You See Something, Say Something™" ..................................................................... 21

IEDs ............................................................................................................................... 22

Cell Phones and Communication ................................................................................. 23

JIM SATTERFIELD ON BUSINESS AS UNUSUAL ............................................................ 24

Determine Your Critical Services & Functions .............................................................. 24

Preparedness and Resiliency are Brand Attributes ...................................................... 25

STAN POLIT AND KAREN MASULLO ON THE IMPACT OF SOCIAL & MERGED MEDIA .... 25

Crowdsourcing Crisis – a Caution ................................................................................. 26

On Crisis Commercialization ........................................................................................ 27

IN CONCLUSION ........................................................................................................ 30

Every Crisis is a Human Crisis ....................................................................................... 30

Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

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Firestorm® | The Boston Marathon Bombings

The Boston Marathon Bombings A PP R O A C H E S T O P E R S O N A L S A F E T Y I N A C R I S I S E V E N T

INTRODUCTION Firestorm presents this paper as a response to the tragic effects of the Boston Marathon Bombings on

4/15/2013. Every crisis is a human crisis.

We designed this paper, along with members of our Expert Council™, to help businesses, individuals

and families create a crisis event response plan that is unique to their needs, and takes into

consideration the distinctive circumstance of large event and crowd crises.

If any part of this paper starts you thinking or prompts you to take some action, together we will have

accomplished a great deal.

Harry Rhulen, CEO, Firestorm

Jim Satterfield, President and COO, Firestorm

Suzy Loughlin, CAO, Firestorm

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Firestorm® | The Boston Marathon Bombings

CONTRIBUTORS Harry Rhulen on Copycat Awareness

Harry Rhulen, CEO - Harry Rhulen is the Chairman/CEO of Firestorm.

Mr. Rhulen, who spent the first eighteen years of his career in the

insurance industry, has been Chairman and CEO of a public insurance

holding company with United States and European operations.

Harry brings extensive experience in risk management, crisis

management, due diligence and business management to lead

Firestorm’s strategic planning initiatives.

Harry also has extensive due diligence experience, having participated

in over thirty M&A transactions. He has lead several public offerings raising in excess of $350 million.

As an insurance industry representative, serving on the board of the American Insurance Association,

he testified before Congress to expand the opportunities for financial service companies.

Harry has worked as a consultant in many industries, using his risk management, crisis management,

and business management skills, public company, legal, bankruptcy, and due diligence experience to

help his clients....Read his full bio on our website

Jim Satterfield on Family and Employee Preparedness

Jim Satterfield, COO, President - James (Jim) W. Satterfield is the

President/COO of Firestorm. Satterfield has experience as President,

CEO, and COO of various public and private companies in business

continuity, communications, crisis management, environmental,

insurance, reinsurance, risk management, and technology. Jim has

extensive expertise in the identification of vulnerabilities and risks

along with solution design.

Jim is a nationally recognized expert in the field of preparedness and crisis

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Firestorm® | The Boston Marathon Bombings

management, and has led in the development of national standards for pollution prevention, risk

management, and environmental due diligence. He has spoken to hundreds of groups on risk

management, crisis management, governance, and disaster planning...Read Jim’s full bio on our

website

Don Donahue on Medical Response in a Crisis Event

Dr. Donald Donahue JR., DHEd, MBA, FACHE, Lieutenant Colonel (Ret),

is as an Advisory Member to the American Academy of Disaster

Medicine www.aadm.us.

The American Academy of Disaster Medicine (AADM) is a unique

volunteer organization dedicated to promoting and educating

physicians and healthcare professionals concerning the critical

importance of disaster medicine preparedness.

AADM Advisory Members provide valuable recommendations, direction and guidance to the

leadership of the academy. AADM Advisory Members are distinguished leaders with interest,

knowledge and experience in disaster medicine and preparedness. Duties and responsibilities will

include working with the academy to identify areas of importance to the citizens of the United States

in effectively preparing physicians for future disasters. Don also coauthored the article “The All Nee