the book industry by the numbers
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What’s Happening in the US Book Market?. The Book Industry By the Numbers. Hello. . My name is: Nadine Vassallo Project Manager, Research & Information BISG. Hello. . And BISG is: The US book industry trade association for research, education, and best practices. How big is the - PowerPoint PPT PresentationTRANSCRIPT
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THE BOOK INDUSTRYBY THE NUMBERSWhat’s Happening in the
US Book Market?
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Hello.
My name is:
Nadine VassalloProject Manager, Research & Information
BISG
![Page 3: The Book Industry By the Numbers](https://reader036.vdocuments.us/reader036/viewer/2022062401/56816774550346895ddc69e1/html5/thumbnails/3.jpg)
Hello.
And BISG is:
The US book industry trade association for research,
education, and best practices.
![Page 4: The Book Industry By the Numbers](https://reader036.vdocuments.us/reader036/viewer/2022062401/56816774550346895ddc69e1/html5/thumbnails/4.jpg)
![Page 5: The Book Industry By the Numbers](https://reader036.vdocuments.us/reader036/viewer/2022062401/56816774550346895ddc69e1/html5/thumbnails/5.jpg)
60,000publishers
How big is the US market?$27 billionin revenue
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Market stability
26.5 27.1 27.9 27.4 27.1
Net Sales (in US $B)
2008 2009 2010 2011 2012
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Trade dominated industry
15.0
4.3
4.3
3.6
Trade K-12 Higher Education Professional / Scholarly
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2008 2009 2010 2011 2012$0
$2,000,000,000
$4,000,000,000
$6,000,000,000
$8,000,000,000
$10,000,000,000
$12,000,000,000
$14,000,000,000
$16,000,000,000
Physical Formats Digital Formats
Digital growth in trade
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Print’s not dead
72%
19%
9%
Physical Digital Bundled/other
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$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
0%50%100%150%200%250%300%350%400%
2008 2009 2010 2011 2012
355%
199%143%
44%
E-growth slowing
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A New Opportunity:Digital Book Subscriptions
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The subscription economy
Subscription has taken hold in the movie, TV, music industries, and more…
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DOMINANT SUBSCRIPTION MODELSThe subscription economy
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Is this the end of ownership?
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DOMINANT SUBSCRIPTION MODELS
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What do publishers think?
Subscription is inevitable 84% predict positive impact
over next 5 years
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What do publishers think?
Biggest benefit: chance to reach new customers
Biggest concern: cannibalization of physical sales
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Market segments
Scholarly presses most likely to work with aggregators, libraries
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Market segments
Future of textbook publishing in Integrated Learning Systems
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Market segments
Professional publishers have established consumer relationships; continue to sell direct
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Market segments
Trade publishers beginning to join subscription services
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Open issues
Access vs. ownership Breadth vs. depth
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DOMINANT SUBSCRIPTION MODELSCompanies to watch
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Understanding US Ebook Buyers
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Sept. 2010
Jan. 2011
May 2011
Aug. 2011
Dec. 2011
Feb. 2012
May 2012
Aug. 2012
Feb. 2013
Aug. 2013
0%
20%
40%
60%
80%
More than a year ago
Within the last year
Maturing consumers
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Sept. 2
010
Jan. 2
011
May 2011
Aug. 2011
Dec. 2011
Feb. 2
012
May 2012
Aug. 2012
Feb. 2
013
Aug. 2013
0%
10%
20%
30%
40%
50%
I mostly purchase e-books, and purchase fewer print books than I used to
I purchase e-books and print books inter-changeably, or I prefer some genres as e-books and others as print
I now exclusively purchase e-books
I no longer buy e-books, only print books
Mixing formats
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Meet the“Power Buyer”
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Female45-54 years oldClerical worker or homemakerKindle user
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Ebooks.com
iBooks/iTunes
Other
Library
B&N
Amazon
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Power Buyers
Other re-spondents
Acquisition
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NOOK e-reader
NOOK Color
Android tablet
iPhone
Kindle Fire
iPad
Kindle e-reader
0% 10% 20% 30% 40% 50%
Power Buyers
Other re-spondents
Devices
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iPhone
Android tablet
NOOK e-reader
NOOK Color
iPad
Kindle Fire
Kindle e-reader
0% 5% 10%15%20%25%30%35%40%
Power Buyers
Other re-spondents
Devices
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Environmental factors
Searchability
Speed of access
Ease of acquisition
Portability
Readability (adjustable font size)
Affordability
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Very important
All about affordability
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Sept. 2010
Jan. 2011
May 2011
Aug. 2011
Dec. 2011
Feb. 2012
May 2012
Aug. 2012
Feb. 2013
Aug. 2013
$0
$5
$10
$15
$20
$25
$30
So expensive I wouldn't purchase it (Was: "Too expensive")Expensive, but I'd still purchase it (was: "Expensive, but within reason")Reasonably/fairly priced (was: "Great value")Unusually cheap (was: "So inexpensive, you'd doubt the quality")
All about affordability
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18%
18%
12%12%
8%
9%
6%
5%5% 5%
Mystery/ThrillerGeneral FictionBiography/AutobiographyScience Fiction/FantasyCookbooksRomance/EroticaYATravelLiteraryHow-To
Genre
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CookbooksComics/Graphic Novels
TravelHow-To Guides/Manuals
History/Politics/Social SciencesBusiness/Finance
Literary FictionScience Fiction/Fantasy
Biography/AutobiographyYoung Adult Fiction
Religous FictionGeneral Fiction
Mystery/Thriller FictionRomance/Erotic Fiction
0% 10% 20% 30% 40% 50% 60% 70%
Prefer e-book Prefer Print
Genre
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”We’ve learned how to move immersive reading from paper
to screen in a way that satisfies the consumer.”
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Social media integration
Higher quality tables
Streaming audio/video
Embedded audio/video
Ability to copy text
Importing from other sources
Higher quality images
Ability to resell
Easier library management
Ability to lend
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
What enhancements do readers want?
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Would you be willing to pay more for an ebook if it was published by a traditional publisher (rather than self-published)?
Reader preferences
62%22%
16%
No Don't know Yes
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Source: 2014 Digital Book World/Writer’s Digest Survey
The author perspective
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Source: 2014 Digital Book World/Writer’s Digest Survey
The author perspective
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”The beauty of self-publishing is the
ownership and control of one’s work.”
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In conclusion:The opportunities
are endless!
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What’s next for BISG? 2013 sales report Digital content usage in public libraries K-12 educational materials
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Thank you!
Nadine VassalloProject Manager, Research & Information
Book Industry Study [email protected]
@BISG
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#bokdagen2014