1

theBIZAshcroft International Business School Magazine|issue 4

KBU celebrates 20 years of excellence | page 2

www.anglia.ac.uk/aibs

Deans UpdateThere are an excellent set of stories and updates in this, the 4thedition of our quarterly faculty magazine, which is designed to keepour staff and students up to date with what is going on in the AshcroftInternational Business School. Thank you to all of you who havecontributed to this issue. You will see from the articles here thatthere are a lot of things happening in our Faculty and we need tocommunicate this so please keep the flow of good news stories goingto Christine and her team.

Some aspects of the latest National Student Survey results weredisappointing for us as a Faculty and I would like to assure you, ourstudents, that we are listening and responding to your concerns as amatter of great urgency. As evidence of how important we view theneed to improve and enhance the student experience we made thisthe focus of a recent Faculty-wide Strategic Planning Day. An outcomeof the day will be the production of a detailed action plan and this willbe available shortly for all to view online. It is extremely important tous that we continue to work hard to improve and enhance the studentexperience and we are doing just that. In the meantime if you haveany areas of concern I would encourage you to speak to your lecturer,Personal Tutor, or module leader for advice on addressing anyacademic or personal issues that may affect your studies. Additionally,your Student Experience Co-ordinators are always interested to hearyour views on how we can better support you during your studieswith us.

I am delighted to report that, after recently undergoing CustomerService Excellence (CSE) assessment by an external assessor, we, asa University, have achieved CSE accreditation (see article on Page 1).There will now be a two year continuing audit which is intendedto ensure we are maintaining and improving standards across ouruniversity. The achievement of this standard demonstrates ourcommitment in AIBS to ensuring delivery of effective customer service.

Lord Browne’s recent review of higher education funding andstudent finance (www.independent.gov.uk/browne-report) will, ifthe recommendations are implemented, have implications for bothuniversities and students alike. The proposals would represent a shiftin the way universities are funded, with the individual now bearingmost of the financial burden of degree courses and the possibleexclusion of under-represented groups. UK universities will thereforeface challenges to ensure that the proposed changes in funding do notimpact negatively on current and future students, and on the front-lineservices that they deliver. The major concern is that any cuts willdamage the ability of universities to help drive economic growth,whilst discouraging students from higher education as a result of fearsof massive amounts of debt to pay back. These external pressuresmake it more important that we follow through on our UniversityCorporate Plan. Our growth aspirations – whilst stretching – dopotentially provide us with the opportunity to address the externalpressures we face. Finding alternative funding sources to replacereduced Government funding will need to be a priority for us in orderto minimise the risk to our University and to ensure our survival.Tapping into non-government sources of income is now moreimportant than ever and, whilst we are doing well, we need tocontinue with the development of distance learning, overseas links,corporate programmes and additional partnerships in the UK andoverseas.

I would like to thank colleagues for their continuing hard work. Thereis a lot to be positive about and it is more important than ever that wepublicise the good work that is going on through mediums such asthis magazine.

Professor Keith W DickinsonInterim Pro Vice Chancellor & Dean

Editorial

Welcome to ‘The Biz’ the Ashcroft International Business School’s staff andstudent magazine aimed at keeping you abreast of developments andopportunities in our Faculty. We hope you enjoy reading it.

The magazine is produced four times a year and distributed via issuu.com.Alternatively you can access copies of this and previous issues on ourwebsite: www.anglia.ac.uk/aibs

Contact us:

Thank you to those of you who have submitted articles for this issue, pleasekeep the good news stories coming. If you would like to offer us your newsor ideas to us please contact christine.durrant@anglia.ac.uk. We lookforward to hearing from you. Topics of interest could include those related to:

o Good news storieso Personal and academic achievementso Eventso Researcho International visitso Diary dates, etc.…… or anything else you think may be of interest to your fellow studentsand/or colleagues.

We would also welcome your feedback on the magazine, particularly onways of improving it.

ContentsNEWS1 Customer Service Excellence – Anglia Ruskin achieves the standard1 Cambridge Wordfest – priority booking for Anglia Ruskin staff2 KBU International College – celebrating 20 years of excellence3 New Visiting Professor for AIBS4 AIBS Honorary graduates5 Just talking – business experts required ‘on air’6 AIBS Faculty Offices7 Young Enterprise – helping to inspire the UK’s next generation of

enterprising young people

ALUMNI NEWS8 AIBS Alumni Network launched9 Alumni Success in Business Award

STUDENT NEWS5 Reminder for International Students10 World No 2 Snooker Champion offers winning tips to Anglia Ruskin

students11 Lord Jeffrey Archer to support students on ‘Learning by Doing’ module11 Drop in Careers Advice11 Anglia Trust Awards – 201011 Student Workshops12 AIBS student short-listed for business prize13 Welcome parties13 Why become a student rep?

EVENTS14 Global Entrepreneurship Week

RESEARCH14 Top up degree approved in Botswana15 Asian Region Training and Development Organisation, Kuala Lumpur15 26th Industrial Marketing & Purchasing Conference, Budapest16 Worldly Leadership Summit, Ross on Wye

INNOVATION16 Anglia Ruskin networks enterprising education ideas to Romania18 Cross faculty collaboration results in innovative new Masters Course18 Special Interest Group on Spirituality and Teaching established19 Values-based decision making: Leadership in the UK Public Sector

BUSINESS ENGAGEMENT21 Work placement success with IFDS

SUCCESS STORIES22 Staff photography competition success22 CIPD Prize Winners23 In praise of … AIBS Cambridge Campus24 In praise of … AIBS Chelmsford Campus25 Shaping Tomorrow’s Leaders – The GRLI Challenge

1

‘Customer Service Excellence’Anglia Ruskin achieves the standard

The Government wants public services for all that are efficient,effective, excellent, equitable and empowering – with thecitizen always and everywhere at the heart of public serviceprovision. With this in mind Customer Service Excellence wasdeveloped to offer public services a practical tool for drivingcustomer-focused change within their organisation.

The foundation of this tool is the Customer Service Excellencestandard which tests in great depth those areas that researchhas indicated are a priority for customers, with particular focuson delivery, timeliness, information, professionalism and staffattitude. There is also emphasis placed on developing customer

insight, understanding the user’s experience and robustmeasurement of service satisfaction.

We are delighted to report that, after recently undergoing CSEassessment by an external assessor, we, as a University, haveachieved CSE accreditation. There will now be a two yearcontinuing audit which is intended to ensure we aremaintaining and improving standards across the organisation.As across the rest of our University we, here in AIBS, have astrong commitment to ensuring delivery of effective customerservice on a daily basis.

Priority booking for Anglia Ruskin staffAs a festival sponsor ARU staff are able to take advantage ofpriority booking for the Cambridge Wordfest Winter Festivaltaking place on the 27/28 November 2010. Simply mentionthat you are an employee of Anglia Ruskin University whenbooking.

Highlights abound and I’m particularly delighted to presenta rare opportunity for all fans of the magical Tales of the Citysequence to meet its creator, Armistead Maupin. He is onwhirlwind tour of the UK and will be in conversation withnovelist Patrick Gale. Quite simply one of our best livingwriters, Jeanette Winterson is here to discuss her astonishingdebut, Oranges Are Not the Only Fruit in this, its 25thanniversary year.

Cambridge resident (and Wordfest benefactor!) Allison Pearsonwill be talking about her latest novel I Think I Love You withGuardian journalist Natasha Walter. The No.1 bestsellingauthor of Labyrinth and Sepulchre, Kate Mosse, joins us todiscuss her haunting and thrilling ghost story The Winter Ghosts;acclaimed biographer Hilary Spurling shares her insights intothe astonishing life of Nobel Prize-winning novelist Pearl Buck.

Captain Kevin Ivison shares his traumatic experiences of beinga bomb disposal officer in Iraq while Steven Berkoff providesa candid look at his early life and career. We’re privileged to behosting the BBC National Short Story Award Readings on theeve of the announcement of the award. This will be a terrificopportunity to see five of our top writers in one event. Theshortlist of five will be announced on November 11th so watchthis space.

If this isn’t enough we’re delighted to be launching TheWordfest Speakeasy, a brand-new Cambridge night out.The Wordfest Speakeasy is the ultimate literary cocktail –an intoxicating blend of comedy, music, poetry and proseall served up in the Cambridge Union bar. Intelligent fun,cabaret style atmosphere and open until the early hours.Opening night performers include Kate Fox, Patrick Galeand Joe Dunthorne with music from The Morning Orchestra.

www.cambridgewordfest.co.uk

2

KBU International College, MalaysiaCelebrating 20 years of excellence

This year is a very significant one for our partners KBUInternational College, as 2010 marks the year it turns 20.Since its establishment in November 1990, KBU has grownin leaps and bounds to become a provider of tertiary educationoffering quality, holistic education across multidisciplinaryprogrammes.

Its vision is to be a premier private education institution offeringmultidiscipline quality programmes at Certificate, Diploma,Degree and Postgraduate levels to both local and internationalstudents with the mission to provide the highest standard oftertiary education in a national and international context.

True to this, KBU has proven itself through the years with animpressive list of outstanding alumni as testament. KBU alsoprides itself on the high employability of its graduates andmany of their students have gone on to set up their owncompanies.

KBU also aims to make quality education affordable. Accordingto chief executive, Datuk Dr Teo Chian Lian, “We will continueto uphold this and fine-tune whatever we do to achieve it.” Inrelation to this he added, “We find that it is important to providea conducive environment for studying: hence we have movedto our current purpose-built campus”.

The current campus is impressively designed and fullyequipped with sports and recreational facilities on a 13-acresite. Future plans include the building of Phase 2 of thecampus which will have more hostels and indoor sportfacilities.

KBU will be celebrating its 20th anniversary with excitingactivities including a photography competition, a writingcompetition and IQ marathon. A book detailing KBU’s journeythrough its 20 years will also be launched and a gala dinner isbeing planned.

Dr Teo says, “We are moving forward into the next stage of ourlife cycle and very exciting times.”

Dr Tei advises:

“Education is very important, particularly in today’sborderless world. It is a good investment thatgenerates good returns.”

KBU International College, Selangor, Malaysia

Prof Dato’ (Dr) Teo Chiang Liang,Chief Executive of KBU International College

3

New Visiting Professorfor AIBSWe are delighted to announce that Professor Michael Lewis,the London Children’s Practice’s CEO, has joined us as VisitingProfessor for a period of three years in the first instance,through until September 2013.

Prof. Michael Lewis is an experienced educationalist and serialentrepreneur with more than 35 years of Board level corporateexperience in the UK, USA, mainland Europe, throughout theGulf region and India.

Michael is Chairman of several companies including RiverstonHoldings Ltd (1990–present) which has extensive educationalinterests, including Riverston School in south-east London, theLondon Children’s Practice (the UK’s largest children’s therapypractice with extensive business interests in Abu Dhabi, Oman,Pakistan and India) based in the Harley Street enclave, andPhronesis Management Consultants (a boutique-styleinternational educational consultancy).

Michael has been Chairman of WORBUS International, amergers and acquisitions consultancy based in India, since2003 and has led the company through spectacular growthin north America and India.

In 2001, Michael was appointed as Visiting Professor ofInternational Marketing at IEDE Madrid on their bi-lingual MBAprogramme and was appointed by the Deputy Vice-Chancellor(Emeritus Prof. Frank Griffiths), at Leeds Metropolitan Universityin 2005. Michael was Visiting Professor in the InnovationNorth Faculty until 2009, and was Co-Founder and Directorof the ‘Centre for Social Innovation and Philanthropy’.

He is associated with London Business School in theirEntrepreneurship Faculty and has lectured at London SouthBank University on their International and Executive MBA andMSc. programmes, as well as numerous other internationaluniversities and colleges. He is a Freeman of the WorshipfulCompany of Marketors and since 2009 has been on theAdvisory Board of India’s largest educational film company.

Appointed by Michael Thorne, Vice Chancellor of Anglia RuskinUniversity, Michael will be identifying commercial and researchopportunities on the key themes of Sustainability, Tourismand Social Enterprise, as well as developing internationalpartnerships. Michael is also working with the Faculty of Healthand Social Care at our University developing new postgraduatecourses in children's therapies.

Professor Lewis says:

‘I am delighted to be associated with a young anddynamic university and have been greatly impressedby those Anglia Ruskin colleagues I have met. I amgreatly looking forward to playing a key role infacilitating innovative and exciting opportunities toenhance the opportunities available to both themand our students in Chelmsford and Cambridge.’

E: michael_lewis52@btinternet.comM: +44 (0) 7811 160582

We offer a warm welcome to Michael and look forward to aproductive partnership.

Professor Michael Lewis

4

AIBS 2010 Honorary Graduates

Neil CarsonHonorary Doctor of BusinessAdministration award

Neil Carson is the Chief Executive Officerof Johnson Matthey plc, a FTSE 100listed company that he has helped tobecome the highly successful, global,environmentally driven business it istoday.

For his dramatic and outstanding business achievements, hehas been described by the Financial Times as the man with the‘golden touch’.

Johnson Matthey is a major player in the chemicals, preciousmetals and environmental engineering industry. It has alsocarved itself an enviable lead in the specialised business ofsupplying automotive catalytic converters, and is now oneof the UK’s leading contenders in fuel-cell technology.

Neil Carson grew up in south London and went to grammarschool. Moving on to higher education, he went on to gain aBSc in Engineering from Coventry University and this openedthe door for him to join Johnson Matthey in 1980. He wasappointed Division Director of Catalytic Systems in 1997 afterhaving held senior management positions in the PreciousMetals Division as well as Catalytic Systems in both the UKand US. Neil was appointed Managing Director, Catalysts &Chemicals in 1999 and additionally assumed board levelresponsibility for Precious Metals Division in 2002.

Additionally he is a non-executive director of AMEC (FTSE 100oil and gas services co) and he was Chairman of the BusinessTaskforce on Sustainable Consumption and Production.

Neil Carson now lives and works in Cambridge wherehe is respected and revered as an international businessphenomenon.

Mark WoodHonorary Doctor of BusinessAdministration for his outstandingbusiness achievements

Mark Wood is a Fellow of the Institute ofChartered Accountants in England andWales and a Member of the SecuritiesInstitute. He is Chairman of Beta,Digitalis Media, Jardine LloydThompson Benefit Solutions and the

National Society for the Prevention of Cruelty to Children. He isdeputy chairman of Paternoster which he founded, and a nonexecutive director of Chaucer, the Lloyds of London insurer andmanaging agent.

Born in Darlington County Durham, he is a distinguishedalumni of Anglia Ruskin University having achieved a Bachelorof Arts degree in Economics in 1974 from its CambridgeshireCollege of Arts and Technology, a forerunner institution of AngliaRuskin University.

Mark went on to qualify as a Chartered Accountant withPrice Waterhouse in London before becoming Treasurer atCommercial Union (now AVIVA). He has subsequently heldseveral senior positions in global institutions working in Londonand New York for Barclays before becoming the Chief Executiveof AXA UK and then Chief Executive of the Prudential’s UK andEuropean businesses.

In 2005 Mark founded and became Chief Executive of thehugely successful Paternoster Pension Investment Company,the first of a new breed of specialist insurance companies. Markraised a record £500m in equity capital to fund the start up.Having established Paternoster as market leader, Mark hasrecently become Deputy Chairman and invested in and becomeChairman of start up digital agency Digitalis and start upadvertising agency Beta. Additionally Mark has been appointedChairman of Jardine Lloyd Thompson’s employee benefits andpension advisory businesses.

Lyndon JonesHonorary Doctor of BusinessAdministration for his achievementsin international education

Lyndon Jones is Chief Executive Officerof The Association of BusinessExecutives (ABE), the professionalmembership body and examinationboard he founded 37 years ago.

ABE develops business and management qualifications atCertificate, Diploma, Advanced Diploma and PostgraduateDiploma level. Its qualifications provide progression routesto degree and Masters programmes worldwide, coveringdestinations as diverse as Trinidad, Pakistan, Cameroon andMauritius.

Following service in HM Forces, Lyndon Jones enjoyed his ownpersonal journey through higher education, first studying atManchester University and then undertaking postgraduatestudies at the Manchester College of Science and Technology.He obtained a teachers education certificate and for six yearswas Head of Department of Management and Business Studiesat Manchester College. From 1965–1990 he rose to thechallenge of a senior education role as Principal of the SouthWest London College, a college of excellence and innovationoffering higher education and training programmes to homeand overseas students.

He has extensive experience as a consultant and trainer, havingworked in Western Europe, South East Asia, the USA and Africaand has acquired many awards over the years.

5

Andy WoodHonorary Doctor of BusinessAdministration award

Andy Wood is Chief Executive of thehighly prestigious Suffolk brewerAdnams. He has been with thebrewery for 14 years, playing a keyrole in making it one of the mostenvironmentally friendly businessesin the UK.

He gained an Executive Master of Business Administrationdegree, and went on to achieve a Doctor of BusinessAdministration award for which he studied part time atCranfield University for four years.

Andy Wood’s first job was at Norwich Union now Aviva, oneof Britain’s largest insurance companies, where he undertooka variety of roles in customer service, purchasing, IT andsales management. He joined Adnams Brewery in 1996 withresponsibility for developing its customer service and supplychain operations. He joined the Board in 2000 and becamemanaging director in 2006. He became the Chief Executiveearlier this year and is the only non-family member to get thetop job there in modern times.

He is also the Chairman of a drugs and alcohol harmreduction charity and regularly takes lectures on the subjectat a number of top business schools throughout the UK.

Professor Mike Thorne with Andy Wood and Lyndon Jones

Just talking –experts required ‘on air’From time to time we receive requests via Andrea Hilliard,Corporate Communications Manager, for someone with aparticular area of expertise to be interviewed, live and/orrecorded, by radio and TV stations. Local and national pressalso occasionally ask us to provide the name of someone whomight be willing to produce an article on a current topicalissue.

The nature of these requests means that they are alwaysurgent and, depending on the time of the year, cannot alwaysbe fulfilled. The result of this is that we miss opportunities topromote our University and our faculty to a wide audienceon local and national radio and TV and in the press owingto lack of availability or, simply not knowing which of ourcolleagues has a particular area of expertise.

To address this situation we are in the process of identifyingcolleagues willing to take part either on a regular or adhoc basis. We are compiling a record containing relevantinformation which could then be accessed by CorporateCommunications by going to AIBS Public Folder on theJ: drive.

If you are happy to support our University andfaculty in the ways described above please emailcarole.martindill@anglia.ac.uk with details of yourparticular areas of expertise and what you would be willingto participate in. We are keen not to miss these, free,opportunities to promote ourselves when they come up.

Christine DurrantManager, Communications, Marketing and External RelationsE: christine.durrant@anglia.ac.ukT: 0845 196 6882

A reminder forinternational studentsAll international students must sign a register on aweekly basis before 4pm on a Friday.

Chelmsford the register is located at the Receptiondesk of the 3rd floor of the Michael A Ashcroft Building

Cambridge the register is located Faculty Office inRoom 009 of the Coslett Building

It is very important that all international students signthis register so please call in during office hours to thelocation on your relevant campus to comply with thisrequest.

Thank you.

6

AIBS Faculty OfficesOur Faculty Offices lie at the centre of ourcurriculum delivery – two teams of professionaladministrators, dedicated to supporting theacademic activities of the Ashcroft InternationalBusiness School.

The Chelmsford team are based on the 3rd floor of the MichaelA Ashcroft Building on our Rivermead campus (MAB301). TheCambridge team are based in the Coslett Building (COS009),but are scheduled to move with academic colleagues nextsummer to a new building, which is currently being constructedon our Cambridge campus.

Welcoming students and visitors at our receptions

Our teams provide a friendly and informative service to AIBSstudents and visitors at the Faculty Office receptions, with thefocus very much on providing an excellent customer service.Open all day, every day, Monday to Friday, we are able toassist with queries about courses, processes, timetables andassessment, advising students on where to go to get assistancewith all aspects of their academic life. We manage theattendance monitoring process, providing registers and trackingunexplained absences and working closely with our studentexperience co-ordinators and Directors of Studies to supportour students.

Working with partnerships, corporate clients andprofessional bodies

Many of our team support programmes which are deliveredoff-campus in UK and international locations. Dedicatedpartnership administrators build close working relationshipswith counterparts in colleges in London, Peterborough, andKings Lynn; and further a field in countries such as Trinidad,Malaysia, India, Singapore, Budapest and Mauritius. Others inthe team are working with clients such as Barclays, Harrods,

UPS, Ridgeons, the Fire Service, Crawford & Co and Volvo tosupport work-based programmes and with companies suchas BPP Learning Media to deliver programmes by distancelearning. We also work with several professional bodies suchas the Chartered Institute of Personnel Development (CIPD)and the Association of Chartered Certified Accountants (ACCA)to facilitate the delivery of courses leading to professionalqualifications.

Management of student records and assessmentprocessesOur administrators have extensive experience of Universityprocesses and work with academics and support service unitsto ensure the data on the student record system (SITS Vision)is accurate at all stages of the student lifecycle. Working cross-campus, we have responsibility for administrative processesrelated to the management of a vast curriculum of over twohundred modules. These modules are delivered by severalhundred tutors in many different parts of the world; the marksare submitted, internally moderated and then externallymoderated by more than twenty external examiners. Wehandle thousands of scripts and marks each assessmentperiod and the organisation of the hundreds of module guides,assessments and samples of marked work sent to our officesand out again each semester is one of our major challenges.The requirement to provide students with feedback on theirwork within 20 working days means that we have to trackassignments closely within tight timescales to ensure that wemeet our students’ expectations.

Tricia Pepper, Manager, Faculty Office, ChelmsfordE: tricia.pepper@anglia.ac.ukT: 0845 196 6811

Nick Conroy, Team Leader, Faculty Office, CambridgeE: nick.conroy@anglia.ac.ukT: 0845 196 2112

7

Young Enterprise

Helping to inspire the UK’s nextgeneration of enterprising youngpeople

Young Enterprise aims to build a connected world of youngpeople, business volunteers and educators, inspiring each otherto succeed through enterprise.

Young Enterprise, founded in1963, now involves over300,000 young people each year. Y.E. programmes empowerthe next generation with the confidence, ability and ambitionto succeed in a rapidly changing global economy. With thesupport of more than 3,500 businesses and over 5,000schools, colleges, universities and local communities, YoungEnterprise is the UK’s leading enterprise education charity.

Robert Jones has been a Business Advisor for Y.E. teams atHills Road VIth Form College in Cambridge for five years. EveryWednesday morning in term-time, he cycles from the ARUcampus to HR6 campus to supervise his team of 16–17 yearold entrepreneurs. The team operates under the umbrella ofYoung Enterprise for company registration, insurance, taxand VAT.

The young entrepreneurs must formulate a business plan andthen implement it in the real world. They must sell shares (toparents, friends and other investors), raise about £500 startingcapital, open and run a business bank account, buy rawmaterials, and then organise themselves to make and sellproducts to the unsuspecting public at school open-days and

Y.E. trade fairs. One of the aims is to trade profitably, with profitbeing distributed to shareholders, charities, and even to theteam members, at the end of the Y.E. project in May thefollowing year. The Business Advisor is there to ensure that theproceedings are legal, decent and honest – and enterprising ofcourse.

The team must prepare and present written and Powerpointreports on their enterprise’s achievements at periodic eventshosted by a principal sponsor, ARM plc in Cambridge (seephotograph). All the teams in the area compete to make thebest presentation and the performances are impressive.

Robert went to the Y.E. presentations at ARM on the eveningof Saturday 22nd April after a day spent teaching slightly moremature students on the Part-time MBA, practising managerstaking part in his Entrepreneurship and Innovation module.These more mature students are also very enterprising, andone of their business plans may well be implemented.

If you wish to help, visit the Young Enterprise website:http://www.young-enterprise.org.uk/get_involved

Robert Jones, LecturerE: robert.jones@anglia.ac.ukT: 0845 196 2549

Robert’s Young Enterprise team at ARM plcStudents mind-mapping on their Enterprise & Innovationmodule

8

MBA Alumni Network launched

Sandra Hollis, Robert Jones, Geoffrey Dovey and John Rayment

On 4th August over 50 MBA graduates joined membersof the Development & Alumni team and staff from AshcroftInternational Business School for the launch of our MBAAlumni Network. The inaugural dinner was held at The RoyalOver-Seas League in London and we were delighted that manyalumni had travelled long distances to be with us, and not onlyfrom within the UK. Alumni also attended from ten countriesworldwide, including Belgium, Germany, Spain, Iran, Mexico,India and Brazil.

The evening started with Pimms, though sadly not on thelawns due to the first rainy day for weeks. A buffet dinnerfollowed, with plenty of time to network, catch up with oldfriends and make new ones. One of the first guests to arrivethought he would not know anyone there, but was thendelighted to meet Udayan Raut-Roy (Principal Lecturer, AIBS),whom he had not seen for some years.

Sandra Hollis (Pro Vice-Chancellor, International &Development Services) welcomed everyone and highlighteda few of Anglia Ruskin’s many successes and our campusdevelopments. As some attendees had studied back in the early1990s it was interesting for them to be brought up-to-date withthe changes. John Rayment (Principal Lecturer, AIBS) thenspoke about developments within the Business School.

The highlight of the evening was our guest speaker, alumnusGeoffrey Dovey, Chief Executive of DPP Ltd (Dovey Premium

Products) and a campaigner for ethically sound products andservices. Geoff graduated from Anglia Ruskin University’spredecessor Cambridgeshire College of Arts and Technology(CCAT) with a BA in Economics and History in 1980 and wewere delighted that he had agreed to travel up from Dorset tobe with us for the evening. Geoff gave a vibrant presentationabout the complexities of running and transforming a familyenterprise and his beliefs on how businesses should be run,sharing his presentation with Robert Jones (Field Leader,International Business, AIBS). The theme was ‘Thinking Insidethe Box’, and was both amusing and thought provoking.

The CMI Greenwood Memorial Prize was officially awardedduring the evening to Wayne White, whose dissertation wasjudged to have the best chance of driving forward innovativeeducation in the area of leadership and management.

This was a very successful event with a good mix ofinformation, entertainment and time to network. Many alumnihad not seen each other – or their lecturers – for quite a fewyears, so there was much reminiscing alongside enthusiasticdiscussion on how their MBA studies had helped in their jobs.

If you would like to join the MBA Alumni Network aftergraduation, please contact alumni@anglia.ac.uk or call ErinButcher on 0845 1964715 with your up to date contactdetails.

9

Alexandra Pringle securesAlumni Success in Business AwardAlexandra Pringle, a high-flyingbook publisher from Cambridge,is to be presented with a specialaward from Anglia RuskinUniversity.

The Alumni Success in Business Award 2010, sponsored bythe Luminus Group, has been bestowed on Alexandra for heroutstanding success as an international book publisher.

Alexandra Pringle graduated from Anglia Ruskin Universityin 1975 and received an Honorary Doctor of Literature awardin 1999. She is Editor-in-Chief of Bloomsbury Publishingwhere she heads up the company’s Adult Editorial Department,secures the rights to literary gems from every conceivable genreand edits her own list of authors.

A self-confessed academic failure at school, Alexandra spentmost of her time reading novels instead of working. Havingfailed to get an interview for university, Alexandra took asecretarial course at the Cambridge Tech, later being acceptedonto a joint honours degree course in English and EnglishHistory at Cambridgeshire College of Arts and Technology(CCAT) which was later to become Anglia Ruskin University.It was at this time that she became involved with the firstCambridge Poetry Festival, which developed her taste forwriting – and writers.

Alexandra began her career in publishing at the magazine ArtMonthly in 1976, where she was Editorial Assistant. Two yearslater she joined Virago Press where she edited the famous ViragoModern Classic Series, becoming Editorial Director in 1984, thenpart of the management team to steer Virago through theirmanagement buy-out from Cape, Chatto & Bodley Head. In1990 she joined Hamish Hamilton as Editorial Director and fouryears later became a literary agent. She joined Bloomsbury in1999 and her list of authors includes many household names,including Barbara Trapido and Margaret Atwood.

Sue Jacobs, Head of Alumni Relations at Anglia RuskinUniversity said:

“This prize has been awarded to a most deservingwinner, someone who has pulled out all the stopsto accelerate her career and is now giving backher time to others who would like to follow in her

footsteps. Alexandra is now an ambassador forAnglia Ruskin University, helping to raise its profileas a publishing course provider. She has alsohelped to highlight the opportunities available withinAnglia Ruskin’s creative writing and publishingprogrammes, to show some of the hugely diverseways that people can get into publishing or bepublished. Her drive to succeed, outstandingsuccess as an international publisher and the factthat she is an excellent role model for our students,means she is the clear choice for our 2010 AlumniSuccess in Business Award.”

Sue Jacobs, Head of Alumni RelationsE: sue.jacobs@anglia.ac.ukT: 01245 196 4714

10

World Number 2 Snooker ChampionAli Carter (‘The Captain’) offers winning tipsto Anglia Ruskin studentsFollowing a collaborative initiative first announced in thesepages, snooker professional and world number two Ali Carter inconversation with the Ashcroft International Business School’sJohn McCullough have been reflecting on the factors that havecontributed to growing success on and off the green baize. InAli’s view there are some useful parallels between the skills andmindset required to become a winner on the green baize, instudying for a degree, getting a job and performing in the worldof work. Ali states:

“With John’s help I’ve given quite a bit of thought to what ithas taken for me to get to where I am now, as well as thinkingabout how to do even better both on and off the snooker table.Whilst the journey so far has required a lot of hard work,application and reflection, there are lessons which I believeAnglia Ruskin University students might learn from myexperiences as a top five snooker professional, a qualifiedpilot and a business man.”

So what are the messages that Ali has been thinking about forthe potential benefit of ARU students?

“If you want to make it in any career, what ever that might be,you have to work at it. Nothing in life comes easily. You have

to put the hours in to create opportunities for yourself. Thekeys to real progress, as I’ve come to realise, is grounded in awillingness to be open-minded, to set yourself stretching, butachievable targets, and to commit to hitting or even exceedingthem. Much of the progress I’ve made in my snooker career isdown to a lot of hours spend on the practice table developingand improving my technique, break building and safety play.Such improvements ultimately derive from looking at myselfmore closely, the strengths and weaknesses in my game andthen working out action plans that could take my gameforward. As in many forward looking university programmes,action learning has proved to be a big help even though, beforemeeting John, I perhaps didn’t recognise that I was using it.”

Apart from making it to the world number two spot, Ali Carteris also a qualified pilot and in order to get his pilot’s licence,he had to study to pass theory exams as well as practical flyingtests. In short, as with some current developments within theAshcroft International Business School, Ali had to combinetheory with practice in a practitioner-led approach.

There is one other area where Ali believes students can benefitfrom his experiences.

“Having my own performance coach, who from time-to-timehelps me with particular problems, as well as checks my gameover, I’ve found to be particularly valuable. Anglia Ruskin has asystem of personal tutors that could, if students are so minded,help them achieve much more. Learning in my book is primarilydown to the individual and how much you want to learn.With the right attitude and mindset you can takeyourself from being an ‘also ran’ to becoming ‘a winner’.I also think you need to enjoy what you’re doing.”

A unique opportunity for ARU students.

“Getting a good degree and a good job is not just about beingreceptive to new ideas and new ways of thinking and working,it’s also about preparation and commitment to action, abouthaving self-belief and a willingness to recognise and thenwork to overcome any identified areas of deficiency. I’ve beenworking on this with John and in the New Year we’ll beannouncing a new initiative which we are uniquely makingavailable to Anglia Ruskin University students – look out formy special Carter Challenge which has the potential to deliverappreciable student-centred added value and also will helpto differentiate students in a very competitive jobs market.”

To be a part of this exciting new initiative contact:

John McCullough,Pathway Leader DMS/MA ManagementE: john.mccullough@anglia.ac.ukT: 0845 196 6879

Ali Carter with the Shanghai Trophy following his victoryat the Roewe Shanghai Masters in September 2010

11

Lord Jeffrey Archer tosupport students on‘Learning by Doing’ moduleDuring their final year students on the BA (Hons) Enterpriseand Entrepreneurial Management are required to devise,organise and manage a charity event as part of their finalyear ‘Learning by Doing’ module.

One of the two groups is holding a black tie auction dinnerin the University Arms in Cambridge next May for ‘Help forHeroes’ and ‘SOS Soldiers’. Professor Lester Lloyd-Reasonis delighted to announce that the group have secured theservices of Jeffrey Archer who used to do this sort of thingwhen he was Chairman of the Conservative Party.

As a bonus Lord Archer will also be encouraging some of hiswell-known friends to be involved so the event should be agreat publicity opportunity for our work in enterpriseeducation as well as for our University.

Professor Lester Lloyd-ReasonProfessor of International Enterprise StrategyE: lester.lloyd-reason@anglia.ac.ukT: 0845 196 2479

Anglia Trust Awards –2010We are delighted to announce that the Anglia Trust has madethe following awards to four of our students:

Ashcroft International Business School Scholarship –two of these scholarships are awarded each year to the mostoutstanding overseas students (academically) for the one yearfull-time Masters programme.

Mr Ogbonnia EzeMr E Quiros

The Sameer El-Niel Award – awarded each year to aCambridge based non-EU overseas first year student withthe best overall performance.

Miss Vansheeka Agarwal

The Mid Essex Productivity Association Award – thisaward was designed to assist students studying to improvetheir effectiveness as managers

Miss Hannah Kempski

Many congratulations to you all!

Student WorkshopsThe Employability and Careers Service will be offering usefulworkshops for all students from all disciplines:

How to write effective job applications!

Tues 09/11/2010 MAB 108 13.00–14.00Thurs 11/11/2010 MAB 108 12.00–13.00Tues 16/11/2010 MAB 108 13.00–14.00Thurs 18/11/2010 MAB 109 12.00–13.00

Perfect your interview technique!

Tues 23/11/2010 MAB 108 13.00–14.00Thurs 25/11/2010 MAB 103 12.00–13.00Tues 30/11/2010 MAB 015 13.00–14.00Thurs 02/12/2010 MAB 015 12.00–13.00Tues 07/12/2010 MAB 015 13.00–14.00Thurs 09/12/2010 MAB 015 12.00–13.00

No need to book, just turn up!

For further information contact:

Hannah MyattStudent Experience Co-ordinator, ChelmsfordE: Hannah.myatt@anglia.ac.ukT: 0845 196 6851

Drop in Careers AdviceWHAT?

CV checking, help with job applications, careers queriesand much more!

WHERE?

Chelmsford: Michael A Ashcroft Building, MAB314Cambridge: Helmore, Room 341

WHEN?

Chelmsford: Every Wednesday, 12.00–13.00Cambridge: Every day, 10.00–12.00, every Thursday,AIBS Drop In, 14.00–16.00

No need to book – just turn up!

Hannah MyattStudent Experience Co-ordinator, ChelmsfordE: Hannah.myatt@anglia.ac.ukT: 0845 196 6851

Allison BeaumontStudent Experience Co-Ordinator, CambridgeE: Allison. Beaumont@anglia.ac.ukT: 0845 196 2084

12

AIBS student short-listed for business prize

A new graduate resourcing business in Cambridgehas reached the final of a business start up competition.

Power Resourcing – which specialises in placing graduateswith employers in the Cambridge area – was short-listed tothe final six of the inaugural Step Up competition, run by SouthCambridgeshire District Council. The business has been set upby Alison Power and Duncan Allan, who both live in Cambridge.

The prize on offer to the winner of the Step Up competition was£30,000 worth of support to start their business, includingserviced offices for a year, PR, accounting and legal adviceand free membership of the local Chambers of Commerce.

The competition entrants had to submit a written summaryof their business plan and were assessed on their creativity,market awareness, saleability and planning and researchskills. The final event was held on 30th June at SouthCambridgeshire District Council’s headquarters in Cambourneand saw the six finalists pitch their business ideas to a panelof judges in the style of popular BBC TV series, Dragon’s Den.

The winners of the competition were Rebecca Chicot and DianaHill who are developing One Stop Baby Guides – a series ofDVDs to help new parents.

Alison, a student at Ashcroft International Business School,said: “Participating in the Step Up competition has been a veryworthwhile exercise and has helped us to hone our businessidea and focus on our objectives. We have had some greatfeedback from the judges, who felt that we had an excellentbusiness plan and are well on the way to making a successof Power Resourcing.

Alison went on to say: “We have taken the time to researchour market, analyse our competitors and develop our strategicmarketing plan. We are pleased that the potential of PowerResourcing has been recognised and are absolutely delightedto have been short-listed in this prestigious competition.”

It can seem daunting for graduates entering the job market inthe current economic climate, with some reports suggesting inexcess of seventy applications per job. However, positive signsare starting to appear and a number of employers have begunto increase their graduate intake in recent months. As well assupporting graduates through the recruitment process PowerResourcing provides advice on CVs, interview techniques,salary expectations and a range of other employment relatedareas. They work with graduates from a broad range of studydisciplines and universities to help them find rewardingemployment and develop their careers.

Duncan said: “Power Resourcing’s ethos is to be efficient,effective and ethical in all our work. We feel that by takingthe time to build relationships with our customers and fullyunderstand their needs, we will be able to provide employerswith talented, enthusiastic graduates that fit with their

organisations ethos, as well as offer genuinely rewarding careeropportunities for graduates.”

Duncan went on to say: “Although we have seen a largelyemployer-led market, finding the right talent to fill vacanciescan still pose problems for employers. Power Resourcing offers aservice that utilises links with graduates across the UK and fillsvacancies across a range of sectors, meaning that employers donot have to deal with several different organisations or advertisein several different locations in order to find the right people. Italso means that candidates can save time when it comes toapplying for jobs, as we have existing relationships with anumber of employers and can ease the process for them.”

Alison, who is currently studying part-time for an MA inMarketing & Innovation at Anglia Ruskin University, said that herstudies have helped her enormously with planning the business:“I have recently studied strategic marketing planningand marketing communications as part of mycourse, and have already been able to put mynewly-gained skills to good use in developing ourbusiness plan – especially for conducting our externalanalysis and developing our sustainable competitive advantage”.

Alison has a background in employment advice and recruitment,including two years as Graduate Employment Consultant atAnglia Ruskin University’s Cambridge campus, and has alsoundertaken a variety of marketing roles. Duncan is anexperienced sales, retail and IT project management professionaland also has experience of working with students and graduates.

Power Resourcing launched in August 2010 and is basedat St John’s Innovation Centre in Cambridge. To find outmore about their graduate employment services, pleasevisit the website: www.powerresourcing.co.uk or emailinfo@powerresourcing.co.uk. Alternatively, please telephone(01223) 524251.

Alison Power and Duncan Allan

13

Welcome parties

Chelmsford

During Freshers’ Week Karen Sturt from ALSS and I decided tohold a Welcome Party in the SU bar for our Freshers’ from ALSSand AIBS in the SU Bar. It was the first time either Faculty inChelmsford had held an event of this kind.

The tickets for the event were free which included two freedrinks and food, and were given our during Freshers’ Week to allinterested students. The SU also kindly organised a DJ for us.

In total we had around 60 students from both faculties attendfrom a wide range of pathways, including both undergraduateand postgraduate. We also had some representatives from boththe Law Society and Business @ Ashcroft to promote theirsocieties to the new students.

Karen and I hoped that the event would help students integratewith each other and would give them the chance to get to knowpeople from outside their particular pathway/faculty. It was alsoa great chance for Karen and me to mix with the new studentsand find out more about them.

We are very grateful to the Students’ Union for helping ushost this event and hope that AIBS and ALSS will have theopportunity to work together again in the future.

Hannah MyattStudent Experience Co-ordinator, ChelmsfordE: Hannah.myatt@anglia.ac.ukT: 0845 196 6851

Cambridge

A ‘Posh Purple Party’ was organised in Cambridge by AllisonBeaumont, Student Experience Co-ordinator for both new andreturning students by way of a welcome. The event was heldin the Student Union and approximate 300 students attended.

Partygoers turned up dressed either in silver and/or purplewhich made for a very well co-ordinated event colour-wise!

The evening kicked off with a singer who kept the guestsentertained until a DJ took over and kept everyone dancing forthe rest of the night. Adding to everyone’s enjoyment a close upmagician was also present to intrigue and deceive, performingat tables and mingling with the guests.

Allison BeaumontStudent Experience Co-ordinator, CambridgeE: Allison.beaumont@anglia.ac.ukT: 0845 196 2084

Why become a Student Rep?It is vital that your University knows what its students think:that’s how it makes things better for you.

Every student should take advantage of all the ways (forexample: surveys including the annual National StudentSurvey, module evaluation, the Comments, Compliments orConcerns Scheme) they can share their views, but one of themost useful ways your University hears student opinion isthrough the Student Rep system.

Student Reps are ordinary students who are elected by thestudents on their course to speak on their behalf. Reps siton University committees to make sure that your Universitytakes students’ needs and views into account when makingdecisions.

If you would like to be involved in making decisions that affectyour education; take responsibility for getting the best educationyou can for yourself and your fellow students; and leaveuniversity with skills and experience valued by employerslet your Student Experience Co-ordinator know.

Cambridge:Allison BeaumontE: allison.beaumont@anglia.ac.ukT: 0845 196 2084

Chelmsford:Hannah MyattE: Hannah.myatt@anglia.ac.ukT: 0845 196 6851

14

Global Entrepreneurship Week15th – 21st November 2010

Are you enterprising?

Are you looking for a challenge?

Enter the Dragon’s Den*

• Form a team, maximum 5 students.

• Come up with an innovative idea for a newstart-up business

• Research the idea and its potential market

• Formulate your start-up plan

• Present your plan on Wednesday 17th November 2010

• To a panel of investors (the Dragons)

We will offer Master Classes in

• Marketing with Tim Froggett

• Finance with Prof Roger Jeynes

• Forming the Top Team with Prof Paul Turner

Contact robert.jones@anglia.ac.uk for details

*www.bbc.co.uk/dragonsden/

Anglia Ruskin Enterprise Areawww.cambridgearea.wordpress.com

Top up degree approved in Botswana

Professor Lesley Dobree (far right) with other members ofthe Approval Panel, l to r – Ruth Jackson, Peter Worker,Dr David Banner (external panel member).

Artists impression of the new ABM University Collegebuilding in Botswana

In June 2010 colleagues from Ashcroft International BusinessSchool and Professor Lesley Dobree visited ABM UniversityCollege in Gabarone, Botswana to approve a top up degree tobe delivered at ABM. The successful visit will enable studentsfrom Botswana and other surrounding countries in SouthernAfrica to study for one year to achieve a BA or BSc (Hons) inTourism Management, HRM, Marketing, BusinessManagement and Accounting and Finance.

It is anticipated that this partnership will facilitate researchprojects with staff from both Botswana and UK. ABM UniversityCollege is one of the major providers of the Association of

Business Education awards in the region and it is anticipatedthat many students holding these awards will progress to AngliaRuskin University programmes. ABM is an organisation thatbenefits from government support and has been identified asthe centre for the international education hub of Botswana.

Dr Penelope Hood, Director of International Partnerships inAIBS, will be managing the partnership.

Dr. Penelope HoodE: penelope.hood@anglia.ac.ukT: 0845 196 6876

15

Asian Region Training andDevelopment Organisation(ARTDO)

37th Conference

Palace of the Golden Horses,Kuala Lumpur, Selangor, Malaysia

In July, sponsored by the Association of Business Executives(ABE), Dr Penelope Hood, Director of International Partnershipsat AIBS attended a conference on international leadership andhuman resource development held by the Asian RegionTraining and Development Organisation (ARTDO).

The conference brought together academics, leaders,managers, HR professionals and practitioners from both thepublic and private sectors of many countries includingAustralia, Bahrain, China, France, India, Indonesia, Japan,Kuwait Malaysia, Philippines, Singapore, Sweden, Taiwan,Thailand, UK and USA.

The topic of the conference was “Leadership Focus – PeopleDevelopment for Peak Performance”. The conference wasopened by Tan Sri Dato’ Seri Abd. Khalid Bin Ibrahim, ChiefMinister of Selangor and hosted by the Malaysian Institute ofTraining and Development. Penny’s paper addressed the issue ofcontinuing professional development for senior executives. Shehas subsequently been invited to join the council of ARTDO.

E: penelope.hood@anglia.ac.ukT: 0845 196 6876

The Palace of the Golden Horses, Kuala Lumpur,Selangor, Malaysia

The 26th Industrial Marketing & Purchasing ConferenceBudapest, Hungary

Dr Jonathan Wilson, Senior Lecturer, AIBS has presented a paperat the 26th Industrial Marketing & Purchasing (IMP) Conferencethat took place in Budapest, Hungary in early September.“IMP” is widely regarded as the leading Business-to-BusinessMarketing Conference in Europe. This year’s event was attendedby more than 250 academics from 26 countries.

The IMP Group was originally formed in the mid 1970s, as aresearch project on “Industrial Marketing and Purchasing”, bya group of researchers representing five European countries anduniversities; the Universities of Uppsala, Bath, UMIST, ESC Lyonand the Ludwig Maximilians University (Munich). A dynamicmodel of buyer-supplier relationships, the Interaction Model,was developed and used in comparative empirical studies ofindustrial marketing and purchasing within and across a numberof European countries (France, Germany, Italy, Sweden and UK).Today the IMP Group has emerged to an informal, internationalnetwork of scholars who continue to approach marketing,purchasing, technological development and management froman interactive perspective, in a B2B (Business-to-Business) anda B2C (Business-to-Consumer) context.

Dr Jonathan Wilson presented with Dr Ross Brennan,Middlesex University. The purpose of their paper “The IMPContribution to Understanding Business with China” is to pull

together all of the IMP papers concerning business in China inorder to evaluate whether or not key themes can be identifiedin this research, and to evaluate the overall contribution toknowledge made by this work to the field of business-to-business relationships and networks in business with China.The key findings are that IMP research addressing businesswith China has largely adopted IMP conceptual frameworks,and only secondarily frameworks based on Chinese culturalvalues. Explicit consideration of Chinese cultural values is foundin comparatively few IMP papers addressing business in China.Furthermore, there are few instances where IMP researchersadopt an integrative theoretical approach, using both core IMPconcepts and key Chinese cultural business concepts. Althoughconsiderable attention has been paid to the concept of guanxi(personal connections) by IMP researchers, other key Chinesecultural business concepts are used comparatively infrequently.

Finally, their paper was very well received by the audiencewho asked several interesting questions at the end of thepresentation. This included Professor Håkan Håkansson fromthe Norwegian School of Management, one of the founders ofIMP and a leading international expert on business marketing.

For more information on this article, please contact Dr JonathanWilson.

E: jonathan.wilson@anglia.ac.ukT: 0845 196 2249

16

Worldly LeadershipSummit“Intentions are not sufficient – responsibilitymust be taken for the consequences”(Philippe de Woot, Should Prometheus Be Bound)

John Rayment and Dr Jonathan Smith were among thespeakers at the Worldly Leadership Summit that took placerecently at the Leadership Trust in Ross On Wye. Othereminent speakers including Peter Marks – Group ChiefExecutive, The Co-operative Group, Philippe De WootProfessor Emeritus, Université Catholique Louvain, Belgium,George Abdushelishvili – founder of Ward Howell in Russia &Commonwealth of Independent States (CIS), Moscow, GeorgeFergusson – British High Commissioner to New Zealand, andMike Hollings, Chief Executive, The Correspondence School,New Zealand.

The theme of this year’s Summit was about buildinga leadership ethic of responsibility and conviction –connecting Business, Civil Society, Education and IndigenousCommunities across the globe toward a shared agenda forethical, transformative and connected leadership for thebenefit of humanity across our world.

John and Jonathan spoke about the role of business schoolsin building a leadership ethic of responsibility and conviction.In their presentation they discussed the international researchthey have conducted on the role of business schools andalso included key elements concerning their ideas onMisLeadership. MisLeadership is the topic of their new bookbeing published by Gower later this year – More details at:www.ashgate.com/default.aspx?page=1751&calctitle=1&pageSubject=1186&sort=pubdate&forthcoming=1&title_id=9858&edition_id=12712)

You can find more information about the summit and aboutWorldly Leadership athttp://worldlyleadership.org/project.php

Anglia Ruskin networksenterprising educationideas to Romania

UK shows Romania the way byproviding the model for studentsto gain privileged access to leadingentrepreneurs while they study

Anglia Ruskin University has entered into a partnership withthe Romanian Academy of Economic Studies in Bucharest tohelp Romanian business students to enhance their studiesthrough collaboration with business winners from the economy.

The Ashcroft International Business School (AIBS) has signeda contract worth £3.5m which will see us working with theAcademy to develop a new School of Entrepreneurial andManagement Studies. The new faculty will use the highlysuccessful BA (Hons) Enterprise and Entrepreneurial degreeprogramme as a template for the development of a suite ofacademic programmes and research activities designed tohelp high flying degree-level business students to fast-trackthemselves into the fast-developing Romanian economy.

The School of Entrepreneurial and Management Studies willcultivate relationships with leading academics, practitionersand world class entrepreneurs who will be embedded inthe work of the faculty mirroring the highly innovativemodel developed through the BA (Hons) Enterprise andEntrepreneurial Management which has proved to a bea big success within the UK. The objective is to unlock thepotential of young business minds to help with the ongoinggrowth and development of the European Union’s mostrecent member country (Romania joined the EU in 2007).

An ‘Entrepreneur in Residence’scheme will be developed for thecourse which will be spearheadedby Prof Ovidiu Nicolescu who isPresident of the National Councilof SMEs in Romania. He is aprofessor, management trainer andinternational enterprise consultantat the Academy of EconomicStudies. This network will beexplicitly involved in all stages inthe development and managementof the new school which is alreadygenerating considerable interest

in Romania where there is a need for inspiring and creativedegree students in the market place.

The new degree was developed in response to the criticismthat some entrepreneurial degree programmes were out ofdate and did not fit with the ever-changing and increasingly

Prof Ovidiu Nicolescu

17

challenging economic conditions across Europe. According toProf Lester Lloyd-Reason from the newly-established Centrefor Enterprise, Development and Research (CEDAR) at AIBS,it encourages universities and business schools to be morecourageous their delivery of enterprise programmes. ‘Theprogramme we are setting up in Romania is the same formulathat we are using in the UK. It is encouraging businessstudents to shift their thinking in terms of real-life enterprise bygiving them privileged access to world class entrepreneurs whoare keen to share their own personal experiences and pass ontheir acquired skills and expertise.’

‘This new partnership is an absolute vote of confidence for thework we are undertaking within AIBS which has embeddedenterprise at its very heart. It is working in the UK and nowin demand from other European Union member countries.We will continue to roll out this unique idea in order to harnesssome of Europe’s finest business minds to help educatethe next generation of entrepreneurs and business leaders.’

The new school will provide students with conceptual andtheoretical insights into enterprise, innovation and entrepreneurialmanagement, as well as developing the practical abilities andskills students need to apply this understanding within a rangeof different business, community and organisational contexts. Thestudents will be exposed to real-life business challenges throughmentoring and shadowing to produce graduates who are highlymotivated, have high self-esteem and self-confidence.

The mix of highly innovative undergraduate and post-graduateacademic programmes will be supported through theestablishment of a dynamic research and development agenda

to include cutting edge international research projects, aninternational PhD programme and a highly stimulating post-docresearch environment.

The University’s Vice Chancellor Professor Michael Thorne,signed the new partnership agreement on behalf of the AshcroftInternational Business School with the Romanian Academy ofEconomic Studies. He said: ‘Romania has been labelled the‘Tiger of the East’ for its considerable economic potential. It isa country rich in agriculture, with diverse energy sources anda substantial manufacturing base. As an economy with highgrowth rates it will stand to benefit greatly from this investmentin its future business leaders.

The Centre for Enterprise, Development and Research (CEDAR)will be launched officially in the UK in November at an eventhosted by the Technology Partnership which owns MelbournScience Park near Cambridge. The Chair of the TechnologyPartnership, Peter Taylor has agreed to become Chair of CEDAR.

The mission of CEDAR is to set the benchmark for UniversityEnterprise Centres by blending theory and practice. This will beachieved through building a suite of highly innovative academicprogrammes, research and development activities andconsulting and management training initiatives throughCEDAR’s unique mix of leading academics, practitionersand world class entrepreneurs.

Professor Lester Lloyd-ReasonProfessor of International Enterprise StrategyE: lester.lloyd-reason@anglia.ac.ukT: 0845 196 2479

Romanian Academy of Economic Studies in Bucharest

18

Anglia Ruskin was one of the first European providers ofMasters-level study of intercultural communication andmanagement. Arts, Law and Social Sciences and AshcroftInternational Business School have long been active in teachingand research across the disciplinary divide in this field. Twoyears ago, Terry Mughan, Professor of International Managementand Guido Rings, Professor of Postcolonial Studies started toexplore the need for a new course in this field, one which wouldadd value to what was already on offer in the East of England.Guido felt that some ALSS students wanted more of a businessperspective and Terry was mindful of some of the failures ininternational corporate leadership that led to the ‘credit-crunch’.

What emerged was the MA in Cultures and OrganisationalLeadership, validated in May 2010 and now running withits first cohort of students. “We are very encouraged by the

enthusiasm of this first group of students, says Terry. They havea passion for communication and they want to transmit that toothers to make organisations more sensitive and responsible tothe diverse communities around them.”

The course will provide students with a theoretical back-drop tocultures and leadership and will then bring in practitioners fromcompanies and public-sector bodies such as the NHS to talkabout real problems and strategies. “Developing a sharedprogramme across Faculties poses particular challenges”, addsTerry. We have both learned a lot. But it was worth the effort todo something original.”

Professor Terry Mughan, Professor of International ManagementE: terry.mughan@anglia.ac.ukT: 0845 196 2248

Cross faculty collaboration resultsin innovative new Masters Course

Special Interest Group onSpirituality and TeachingestablishedDr Jonathan Smith from AIBS is establishing this specialinterest group. Its focus is primarily on spirituality and teachingin Higher Education in the UK, and on the questions:

To what extent and in what contexts can/should spiritualitybe addressed as a dimension of academic work?

How may spirituality be taught? How could it be assessed?What resources and support are available to assist in thedissemination and development of teaching?

The group also hopes to draw together relevant expertise fromdifferent sectors in the UK and in Higher Education worldwide.

Specific aims of the special interest group are to:

1. Draw together expertise from within and across disciplinesworldwide;

2. Organise occasional one-day workshops focusing on theteaching of spirituality in Higher Education;

3. Produce resources on this topic;

4. Establish an e-communications mechanism where groupmembers can share experiences, expertise, and resources;where the work can be promoted; and where advice andassistance can be sought;

5. Secure funding to enable the group to be self-sustainingonce the HE Academy start-up funding has run out.

Jonathan has been successful in gaining £500 of start-upfunding from the HE Academy to set up the group.

Anyone interested in joining the group should contact JonathanatE: Jonathan.Smith@anglia.ac.ukT: 0845 196 2069

19

Values-based decision making:Leadership in the UK Public Sector By Dr Jonathan Smith

Reflecting on my busy day at the office today, it struck me thatnearly every conversation I’d had was about leadership – eitherdirectly or indirectly. Whether that be connected to climatechange, government cutbacks, role of business schools, orsurvival of SMEs. Leadership really seems to be high on theagenda.

I would argue that leaders of all sorts and at all levels can learnas much from watching and talking to others as they can fromthe formal leadership education. So in this brief article I wouldlike to share some insights from an interview I conducted withChief Superintendant Adrian Lee, The head of Northamptonshirepolice, recently. I conducted this interview with Sue Howardand the full interview is detailed in a special edition of theInternational Journal of Leadership in public services.

Introduction to the interview:Training to be a Catholic priest and then studying for a lawdegree isn’t the usual route to becoming a police officer butthen again Chief Constable Adrian Lee is no ordinary person. Inmany ways though, his studies of theology, philosophy, and lawprior to him joining the police service have shaped and formedhis sense of vocation and the values which are now central tomany of the fundamental issues of leadership that the policeservice have to consider.

Adrian has emphasised the importance of vision, values andvocation as being essential elements for effective policing inthe 21st century, and wrote an outstanding article in PoliceReview (Lee, 2010) where he outlined some of his thoughtsconcerning these ‘3Vs’. He has developed thinking on appliedethics in the police force and values-based decision makingmodels and is currently leading on a project to develop a singlenational police decision-making model.

Where do you feel your vision, values and senseof vocation (‘3Vs’) stem from?

These all stem mainly from my Catholic upbringing and weredeveloped further during my three years in an intellectuallystimulating seminary in Rome. They are very internalisedmotivators. Money was never the major driver for me, I wanted

to find a way to serve others. I am more interested in using myintellectual capabilities to make a difference practically – that’swhat I find personally rewarding.

How have these ‘3Vs’ developed during your career?

My values and sense of vocation have been fairly constantI think but the interpretation of my vision and values havedeveloped as I have progressed within the police service andas I have had different opportunities to influence. Working withChris Sims, then the Chief Constable of Staffordshire Police,was a real privilege and my vision for Northamptonshire policebegan from many in-depth discussions when I worked there.

At that time we decided together to change the strategy sothat it was more aligned with our values and those of theorganisation. Our strategic focus became ‘to build trust andconfidence of the community’ in local policing. To achieve thisI developed a values-based decision making (VBDM) model(see Table 1).

Table 1: Value Based Decision Making Model (VBDM)

Step 7: Monitor and review- be prepared to be flexible

Step 6: Decide, act and record

Step 5: If in doubt – consult

Step 4: Check your decision would stand public scrutiny

Step 3: Choose the best option to build trust and confidence

Step 2: Consider options based on force values

Step 1: Know the law or regulations

Chief Constable Adrian Lee

20

The VBDM approach is being used by other forces and I amnow using it with my Northamptonshire colleagues. It fits wellwith our value descriptors which were built through a bottom-up consultation exercise (see Table 2). It is important thatpeople work through their own values if they are to have asense of buy-in to them.

Table 2 – Northamptonshire Police Values

• Valuing and serving the community• Acting with fairness and integrity• Learning, creating and innovating• Understanding and caring for individuals• Encouraging and appreciating diversity and the

contribution of others• Succeeding as Team Northamptonshire

The VBDM is helpful for officers and operates at all levels. Itsupports development of professional judgement and encouragesdiscretionary leadership. It is now being developed at a nationallevel. The significance of all this is that it helps the policeto drive the day to day business from a strong values base.Living by values is challenging and not always straightforward.We understand the ethical complexity and acknowledge it isimportant to learn how to deal with failure in the face of suchhigh standards.

How would you sum up your leadership philosophyand approach?

Effective leadership is about making complex things simple.Then it’s about being able to communicate ideas clearly andconsistently to get the message across. I think it is importantto be visible and I, and my team, are committed to visitingdifferent areas of the force regularly, talking with people.

You undertake a very demanding and challengingjob both as a police officer and Chief Constable.How do you cope with the pressures involved?

Support mechanisms are very important – family, friends,colleagues and faith.

The police are sometimes required to deal with people whodon’t have a sense of moral boundaries, and in society weare the ones who have to deal with unacceptable behaviour.Moral theory and underlying principles are important, but itmay be difficult to live by them consistently. My educationalbackground gives me the confidence that I have thought thingsthrough and this has informed the production of the VBDMmodel which I find significantly helpful in resolving issues.Being guided by the agreed organisational values, and puttingthem into practice with compassion, makes the difficultdecisions easier and means that you can sleep at nightknowing you’ve done the right thing. Some see ethics andvalues as ‘soft and fluffy’ but sticking to them is tough andmeans you can’t ignore problems.

What do you think are the best ways to supportpersonal/leadership development within the policeforce?

Ensuring that there is a critical mass of thinking around culturalchange, as well as individual encouragement and training. Aspolicing is vocational, in that officers join to make a differenceand to deliver a service to the community, it very importantfor an individual’s morale and motivation to feel that someonecares about their career. Good leaders take a one-to-oneinterest in their staff’s personal development – it’s an importantpart of the job. You need to give people time, allow them totalk and tell you what’s on their mind, and really listen to whatis being said. It’s easy to think you know what’s best andtempting to jump in straight away and tell people ‘the answer’but this isn’t the most productive thing to do.

What do you see as being the key challenges forleaders within the public sector, and are there anyleadership principles you would like to convey toother leaders in the public sector?

Balancing the budget and having to manage effectively withless is a key challenge. The key principles that have helpedme are:

• to be really clear about vision, values and sense ofvocation

• take personal responsibility

• build a good team around you, and encourage them tobe honest with you and challenge you when necessaryso that you do not become detached from reality

• balance academic knowledge with common sense

• develop people skills

• and remember that professional reputations aremaintained by successful service delivery of outcomes

ReferencesLee, A. (2010) Police Review 19th February. Available atwww.policereview.com

Jonathan Smith, Senior LecturerE: jonathan.smith@anglia.ac.ukT: 0845 196 2069

21

Work placement success with IFDSIn March 2009, Sarah White, from the Employment Bureau inChelmsford, organised a tour of the IFDS offices in Chelmsfordfor a group of AIBS students. IFDS is the UK’s leading supplierof investor-record keeping services and systems to the UKdomestic and to the European “offshore” market. They havethree sites in Essex, two in Chelmsford and their HQ inBasildon.

IFDS tailored a presentation especially for the studentswhich highlighted the career development opportunities andprofessional training available for their employees. As a result ofthis visit two BA (Hons) Business Studies students, Gary Higgsand Giles Pearce, secured their 48 week placements with IFDS.

In September 2010, Gary and Giles returned to university tocomplete the final year of their degree. Sarah met with Garyto find out more about his 12 months experience in theworkplace:

After the initial tour, tell me about the recruitmentprocess that led to you securing your placement?I emailed a covering letter and CV explaining why I wanted towork for IFDS to the HR Resourcing Manager. The next stagewas to complete literacy and numeracy assessments. I passedthese and was invited to attend an interview with the Head ofthe Written Enquiries Department.

Can you describe your job role and responsibilities?My job title is Customer Service Experience Associate and I’mresponsible for responding to customer enquiries by letter andfax. Over the past 12 months as I gained experience I havebeen given more responsibility and more complex tasks tocomplete which have involved greater communication withmany areas across the business.

What training and development opportunities haveyou been able to take advantage of?The induction training was excellent and I was then introducedto the products offered to customers; starting at the basic leveland then gradually moving upwards. There was excellentsystems training which made it very easy to understand thesoftware programs used by IFDS. Once I completed theinduction training, there were opportunities for me to enrolon specific courses, such as, personal development,communication and assertiveness skills.

How would you summarise the benefits spending ayear in the workplace has had for you, and how doyou think it will impact on the final year of yourdegree course?I found the placement with IFDS very beneficial. It has givenme the opportunity to reflect on the type of career I want tofollow once I graduate. I have also developed core skills, suchas, communication and organisation and I am sure these skillswill help me to achieve the best possible grade in my final yearat Anglia Ruskin University.

Has the placement year helped you to clarify yourthinking about managing your career path in thefuture?Yes, definitely! I have realised how many companies there areout there and how many graduate recruitment schemes! Also,I now have a really good understanding of the financial servicesindustry and know this is the field in which I want to build mycareer.

Do you think your experience with IFDS made adifference to your self-confidence and employability?Yes. I highly recommend a placement year to any student. Itdoes add a further year to your degree, but if you work hardand apply yourself then the experience you gain is invaluable.I think the placement with IFDS will enhance my CV and giveme the edge over other graduates who do have my workexperience.

Gary is continuing to work for IFDS on a part-time basis duringthe final year of his degree studies.

Sarah commented “Graduate employability is a major issueimpacting UK business, the higher education sector andgraduate job-seekers. As Gary says, if you make the most ofopportunities to engage with employer organisations during thecourse of your studies it will give you the edge over graduateslacking exposure to the workplace“.

Jane Murray, Head of the Employability and Careers Service,agreed, “by working collaboratively with IFDS Anglia RuskinUniversity has presented these students with an invaluableemployment experience which has measurably impacted ontheir employability skills, self-confidence and career aspirations.I am meeting with the HR Resourcing Manager at IFDS inNovember to discuss developing our working relationship toencompass additional programs that will bring benefit to ourstudents/graduates and to their business”.

Any AIBS students, graduates, alumni or academics interestedin learning more about how the ECS and EB can work withthem to engage with employer organisations should contactSarah at sarah.white@anglia.ac.uk.

Gary Higgs (5th from the left) during the initial tour at IFDS

22

Staff photographycompetition successNicole Tomlin, our Faculty Office Receptionist in Chelmsford,has won second prize in the Essex Chronicle’s ‘MyChelmsford photograph competition’.

The competition was launched to find out what Chelmsfordlooks like through readers’ eyes and invited buddingphotographers of all ages and abilities to take unique snapsof the town. With a plethora of great shots to look over thejudges had a tough time deciding on the various prize winners.

Nicole’s stunning picture was of an underpass in the towncentre which she entitled ‘View of Down Under’ and herprize was a digital studio session and photoshop with aprofessional photographer from Hammonds Photography.

Nicole said of her win:

“I was so thrilled at winning 2nd prize for my photo, asI immediately loved the vibrant, unique image that I hadcaptured!

The grey tones and angles, along with the reflection, drawyou into the colourfully painted bridge. And the gorgeoussunny weather brought this normally dark and coldunderpass to zealous life!

To have my art work acknowledged means a great deal tome as I am extremely passionate about being creative!”

Chartered Instituteof Personnel andDevelopment (CIPD)Prize Winners

‘View of Down Under’ by Nicole Tomlin

l – r: Karen Peder, Barbara Richardson and Nerys Mallett

Three high achieving students were awarded prizes at arecent meeting of the Mid-Essex Group of the CharteredInstitute of Personnel and Development (CIPD). The studentshave just finished studying for their postgraduate CIPDqualifications at AIBS.

Karen Peder won the Christine Payne Award for the bestmanagement research report; Barbara Richardson won theRon Shepherd Award for the most improved student andNerys Mallett won the Ron Shepherd Award for the beststudent on our CIPD programmes.

‘Congratulations to them all.’

Hermione McIntoshSenior LecturerE: hermione.mcintosh@anglia.ac.ukT: 0845 196 6852

23

In praise of…AIBS, Cambridge Campus

In autumn 2007, when I arrived from Germany to commencemy studies for the BA (Hons) International Management atAnglia Ruskin University, I did not have a lot of expectations –but I was in for more than one surprise.

Having studied at a German university before, where lecturersand professors gave students the impression they are more ofa ‘disturbance’ than someone one could exchange ideas with,I was positively surprised when I learned that my lecturers andprofessors at Anglia Ruskin behaved completely differently. Forthe first time during my studies I met lecturers who took aninterest in the studies and ideas of their students and who wereopen to seeing students outside the seminars and lectures.

Another fact made my studies at Anglia Ruskin a greatexperience – the practice-orientated education. Case studiesbased on real world business scenarios are an important partof the educational schedule of this university. Some of thelecturers like Robert Jones, used their private and networkingcontacts to arrange interesting guest lectures, such as byMarshall Aerospace or Mercedes Benz, encouraged theparticipation in business challenges set by IBM and arrangedvisits to Marshall Aerospace and St John´s Innovation Centre,as well as inviting us to join enterprise clubs at CambridgeUniversity and enjoy their guest lectures and events.

I enjoyed my BA Hons at ARU so much, that I joined theMA International Business, completing that programme withdistinction.

As a result of taking part in the business school GlobalEntrepreneurship Week competition in 2008, and presentingour team’s findings to Grahame Nix, chief operating officer ofMarshall Aerospace (see photograph), I was recruited by RobertMarshall to undertake a three months consultancy project. Iwas responsible for estimation of the CO2 emissions of MarshallGroup of Companies, and visited MSV at Mildenhall to discusstechnical barriers to carbon reduction. This led to my designingan Excel-based energy accounting model.

The multicultural and highly integrative environment of AngliaRuskin is a good place to test one´s own cultural awarenessand learn hands-on about working with representatives of othercultures and different abilities and needs. A self motivatedstudent who makes use of the opportunities enabled by thelecturers of Anglia Ruskin University, and Cambridge as a citywith its business events and debating societies, will have agreat experience as I had. Lecturers can only encourage andinvite their students to take part – what one makes of itdepends on oneself.

“A self motivated student who makes use of theopportunities enabled by the lecturers of AngliaRuskin University, and Cambridge as a city with itsbusiness events and debating societies, will have agreat experience as I had.”

Andrea Doerr

Christiane Woessner, Andrea Doerr (centre), Grahame Nix OBE

24

In Praise of …AIBS, Chelmsford Campus

Reflecting on a journey which has brought me all the wayto the United Kingdom in pursuit of some quality education,I take pride in the fact that I will be an alumnus of AngliaRuskin University in coming years.

The cold winters of January marked the beginning of my newrelationship with an Institution which has gone on to win myheart. Having already weathered the chilly winter earlier lastyear at another institution, I found the environment AngliaRuskin University very different and with friendly helpful staffthings looked very bright right from the start.

The idea of having Student Experience Coordinators has beenexceptionally brilliant. I have been lucky to be assisted by MissHannah Myatt, the Student Experience Coordinator for theChelmsford Campus, who in her capacity has always helpedme and my fellow students with any concerns we might havehad. Having this type of support has helped us to focus moreon our studies.

Despite occasional technical glitches, which none of us areuntouched by, we have everything we need as far as facilitiesare concerned. Our lecturers have been good in dealing with asmall group such as ours and we have all gained from this. Theclasses have been well structured and conducted in a mannerwhich is informative as well as entertaining. Although I foundattending lectures in Cambridge, where the groups were larger,a good experience I find I am biased towards Chelmsford andwould heartily recommend the campus to future students.

My course has been really good for me and its practicality hashelped me succeed in my professional career as well. Duringthe initial period I had been working as a ‘Research Analyst’ fora company in Witham. When I finished this role I was fortunateto get an internship as a ‘Marketing Analyst’ through one the ofthe placement programs run by the University. Dr Robert Willis,my supervisor, efficiently coordinated the whole process. Mycourse and its content has helped me a lot in landing the roleas a ‘Marketing Analyst’ and I was able to put the ideas andprinciples that I had learned into practice. Working on a fairlychallenging project with the company and on my own initiativewas a wonderful experience and I believe I have helped the

company flourish in the market. It’s a great feeling to see thecompany employing my strategies and ideas to succeed in themarket. The role has come to an end now but it has had alasting impact on the organisation and they are planning toextend my association with them. Furthermore it has given mea window of opportunity in the professional world and I feelconfident now to take up new challenges.

A big thank you to Anglia Ruskin University and AIBS,Chelmsford Campus, for shaping a bright future for me!

Tabish Zaman, StudentMSc Management Practice

25

Shaping Tomorrow’s Leaders –The GRLI ChallengeHow can students and youngmanagers contribute to thedevelopment of globallyresponsible leadership?

The GRLI Challenge is a team-based competition wherein youare given the chance to present a project to make the world abetter place. We are looking for your innovative ideas on how totake personal and shared responsibility to a new level throughbusiness leadership and action. Your ideas should be communitybased in that they exist or are projects you would like to see existin your community – in the large sense of the word.

The GRLI realises that excellent and exciting ideas come fromthe new generation of leaders and this is your chance to takecharge and prove it.

So here is the project challenge: “How can students andyoung managers contribute to the development of globallyresponsible leadership?”

Please refer to the GRLI Ambassador section on www.grli.orgwhich gives initial ideas on the possible roles of GRLIAmbassadors. We are interested in your ideas of how this canbe translated and developed into appropriate actions all overthe world.

You can also learn more about the GRLI and GlobalResponsibility by taking part in one of our on-line dialogueswith the GRLI CEO exploring the concept of global responsibleleadership Find out more through this link on the GRLI website.

The winning team will present their project at the GRLI’sGeneral Assembly in Melbourne Australia, 2–4 March2011.

The winning team will be invited expense free to present theirproject to the 2011 General Assembly of the GRLI to be heldin Melbourne, Australia in March 2011. This will include:

• Airfare for the 2 or 3-member team from their home cityto Melbourne, Australia;

• Cost of visa;• Fee waiver of the registration fee;• Transportation to and from airports in home city and

Melbourne;• Hotel accommodations for the 5 nights of the General

Assembly;• All meals during the event free of charge;

All together, a price with a value of more than €15,000!

Who Can Participate

The Competition is open to teams comprised of 2 – 3 membersParticipants must be registered students at the same businessschool on the deadline date for submission of projects; or haveobtained a business qualification in the past two years.Teams may be composed of undergraduate or graduate studentsor a mix of both, or two managers at the same company.

How to enter

The registration form to enter the competition is on the GRLIwebsite (www.grli.org). On registration, you will receive aconfirmation email and a password permitting further accessto the website.

Project Guidelines

• Teams must submit their project in any suitable electronicformats. We encourage use of audio and video elements;

• The registration form will require a 1 paragraph abstractof the project;

• The ‘written’ length of the submission shall not exceed15 pages, including appendices, graphs, charts, etc.;

• Any use of cited materials must be adequately referred toin footnotes. Plagiarism will result in the disqualificationof the team;

• The GRLI shall be permitted free use of the projects andteams will be required to sign a waiver form to that effect.

Determination of the winner

The GRLI Competition Steering Committee will review all projectsand decide the winner. The criteria they will examine are:• Interest and innovation of the project;• Form and content of the presentation;• Viability and possibility for implementation;• Use in the communities; use in other communities around

the globe;• The projects potential to impact on the global common

good.

Deadlines

December 1st, 2010: deadline for registration and submissionof student projects;December 1st – December 15th, 2010: judging of projectsby Steering Committee;December 20th, 2011: winner announced;March 2nd – 4th: GRLI General Assembly, Melbourne,Australia – presentation by winning team.

Publications

&Advertising4765/11.10/DT