the binational business magazine media kit · aguascalientes, ags. méxico el: 52 449 913 8696 fax:...

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The Binational Business Magazine MEDIA KIT

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Page 1: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

The Binational Business Magazine

MEDIA KIT

Page 2: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

ALLIANCE Magazine, a quarterly publication and advertising medium published by the United States-Mexico Chamber of Commerce (USMCOC), is commited to provide timely and relevant data on our binational business community, expanding communication for our members and furthering the goals of being the “Ambassador of Good Business”.

The publication focuses on cultural, social, economic, and trade relations that exist through the services and activities promoted by the United States Chamber of Commerce (USMCOC) and its members.

Encourages collaboration by the Board, UMSCOC executives and members, it also promotes strong ties with public and private institutions and organizations that are involved with the many activities of the USMCOC.

Page 3: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

ALLIANCE offers a businessmagazine that:

• Publicizes the actions and activities of the USMCOC Chapters and promotes the exchange of experiences and successful programs.

• Consolidates and diversifies Business opportunities, by promoting binacional trade and exports.

• Promotes investments and strategic alliances.

• Disseminates information on events, conventions, courses, seminars, etc., that are of interest to the diverse sectors that the USMCOC covers.

• Encourages the creation of new synergies for the exchange of information between individuals and companies.

• Highlights those individuals who through their entrepreneurial and/or social contributions, are exemplary binational leaders.

Page 4: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

Reader´s Profile

Alliance targets entrepreneurs, business leaders and decision makers, government officials as well as directors and executives from public and private organizations who are concerned with and take interest in strengthening binational trade relations between Mexico and the United States.

Distribution in the United States:

• New York, Chicago, Dallas, Washington, DC, Miami, Los Angeles, Seattle, Las Vegas and Houston.

Distribution in Mexico:

• Mexico City, Monterrey, Cancún, Veracruz, Puebla, Morelos, Aguascalientes, Guanajuato, Guadalajara, Queretaro and Michoacan.

As an advertiser with the United States Mexico Chamber of Commerce you are in an advantageous position to maximize your company’s potential, exposure and business links that operate in both countries.

Page 5: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

Technical Specifications

In keeping with industry standards regarding digital ad delivery, PDF is the preferred submission format for all advertising files. However, we will accept native file formats. Only use type 1 fonts. No true type fonts or font substitutions.

PC formatted files will not be accepted. Acceptable applications: InDesign CS3 or CS4, Quark Xpress (6.x or higher), Adobe Photoshop (4.x or higher), and/or Adobe Illustrator (6.x or higher).

Images must be CMYK or Grayscale TIFF or EPS 300 dpi or greater.

NO RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC profiles within images.

All required trapping must be included in the file(s).

Any text or image which can not be cut must be placed at a minumum distance of 0.23cm from the cutting line on the four sides.

Color proofs should be submitted with digital files, and they should be printed at 100 percent. In absence of paper proofs or unacceptable proofs, ALLIANCE is not responsible for the color reproduction.

Digital color calibrated proofs that meet SWOP standards should be used for digital ad materials. Black and white laser proofs are acceptable with color ads, but ALLIANCE cannot guarantee accurate color with such submissions.

Contact us:

Gerardo FunesVice-President [email protected](1) 703-752-4751 x 107Washington, DC

Dimensions: 8.25” x 10.63”Binding: Perfect

Interiors: Matte coated paper 135 gr.Cover: Matte coated cover paper 210 gr.

Printing: Full colorLanguage: English and Spanish

Run: 3000 magazines1

Page 6: The Binational Business Magazine MEDIA KIT · Aguascalientes, Ags. México el: 52 449 913 8696 Fax: 52 449 913 3004 flopezr@mulcolor.ags.com.mx. Title: Media kit Created Date: 6/6/2012

Ad Dimensions

TWO PAGES FULL PAGE420mm / 16.4” 210mm / 8.2”

1/2 PAGE (VERTICAL) 1 COLUMN105mm / 4.1” 70mm / 2.7”

270mm

/ 10.63”

270mm

/ 10.63”

270mm

/ 10.63”

270mm

/ 10.63”

2/0.5 PAGE (HORIZONTAL) 1/2 PAGE (HORIZONTAL)

420mm / 16.4” 210mm / 8.2”

135mm

/ 5.31”

135mm

/ 5.31”

1/4 PAGE (HORIZONTAL)

210mm / 8.2”

67.5mm

/ 2.65”

Inside coverInside back coverBack coverTwo pages insideFull page inside1/2 inside1/4 inside2 columns1 column1/4 page1/6 page(Joint Venture, BusinessOpportunity, Employment)

*Members receive 30% discountContact us if you require prices for binational members.All prices in US dollars excl. turnover tax.

$ 2,275$ 2,275$ 2,795$ 2,795$ 1,755$ 910$ 455$ 1,274$ 637$ 455$ 290

Advertising Rates*

Contact: Gerardo Funes1300 Pennsylvania Av. NW

Suite G0003 Washington DC20004-3021

Tel: 202 312 1525Fax: 202 312 1530

[email protected]

Contact: Francisco LopezJosé Ma. Chavez No 3408Ciudad Industrial, 20290

Aguascalientes, Ags. MéxicoTel: 52 449 913 8696Fax: 52 449 913 3004

[email protected]