the biggest ecommerce shopping cart bottlenecks
DESCRIPTION
E-Commerce bottlenecks come in all shapes and sizes, from myriad reasons. Some are UX related, some stem from an over-complicated checkout process and some are simply caused by misplaced information gathering instances. In this Slideshare you will find a short list of the major e-Commerce shopping cart bottlenecks that lead to cart abandonment - and some tips on how to deal with them.TRANSCRIPT
The Biggest E-commerce
Shopping Cart Bottlenecks by iridize
iridize.com
The biggest problem
with shopping cart
bottlenecks – is that
they lead to cart
abandonment, also
known as “the exact
opposite of successful
customer
conversion”.
Image source: Danilo Rizutti @ FreeDigitalPhotos.net
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E-commerce shopping is never as
straightforward as a brick and
mortar storefront purchase. e-
Commerce sites need to shift gears
in regard to conversion
optimization techniques:
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Analyzing
Abandoned
Carts
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Map your
analytics out to
help you
determine
where your
customers are
struggling.
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Focus your energy and
resources on predictive
analytics and user-centric
analytics, to transform
traffic into actual lead
generation. Icon source
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Common
Bottlenecks
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Information Gathering Your users’ information is important, but
wait until they have signed up to your
service to start collecting it. The
important data you need to collect is
really in the browsing patterns, anyway. Icon source
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Checkout
The road to checkout should be as quick
and as painless as possible. “Design
better UX” is easier said than done, but
needs your attention are micro-
conversions of every step of the way,
from landing page to checkout. Icon source
iridize.com
Upload Time
This may sound like techno-babble, but if you
have any doubts – measure your server’s
upload time and see if you can cut it down.
You wouldn’t believe how many customers you
loose during those lagging “Loading” periods. Icon source
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Conversion
Optimization
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Like with every
conversion
optimization
effort, the key lies
with the analytics.
Make sure you are
measuring the
right elements.
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For instance – check to see if cross-selling
isn’t harming your conversion efforts.
Another UX tip: minimize customer
decisions to the bare minimum,
decreasing the confusion and dillemmas.
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Ask us more
about iridize’s
onboarding and
cart abandonment
solutions.
Why Iridize Mobile? We Hope That Was Helpful!
Learn more about onboarding solutions at iridize.com Or request a demo at [email protected]
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