the biggest, baddest way to reach your audience in 2017
TRANSCRIPT
Content Marketing and YouHow You Can Leverage Content Marketing to
Revolutionize Your Organization
Q: What’s thebiggest, baddest,
best way to reach your
audience today?
Q: What’s the biggest, baddest,best way to reach your
audience today?
A: Content Marketing
Content bridges the gap between you and your prospects.
How are you
connecting
with your
audience?
$
$
$
We create simple, strong
messages that appeal to
your audience and
address their concerns,
fears, hopes & dreams.
Factual and informative content
Easy to read
Powerful intro to keep readersengaged
Powerful conclusions to drive readers to action
Search engine-friendly, making your content findable and prominently
displayed...
Powerful content
marketing is about
connecting with people
emotionally. We don’t just
create content - we create
stories.
Your audience can’t help but read
Unforgettable and sticks with your audience
Highly shareable
Creates strong relationships with your audience
Builds a positive brand experience
Encourages interaction
The Power of 4DStory
� Launch a content marketing
campaign that engages your
audience with the power of story
� Entertain & inform your prospects
� Build a strong, emotional
relationship with your target market
We use fictionalized content marketing - 4DStory - to connect with your audience. This premium content marketing program is
one of the ways Key Difference Media emerges as a leading edge content marketing company.
Drive segmented target audiences
Optimize timing for Call to Actions
Maximize conversion rates
Extend your funnel with nurturing email campaigns
Automate marketing
Social Media
Website
Leads
Sales
Funnels and Marketing
Automation
Funnels and marketing automation work together naturally, allowing us a meaningful and powerful way to convert leads and direct traffic.
Bring leads through an automated process with your funnel
Measure audience response and find ‘hang ups’ in lead conversion
Keep your funnel consistent and updated across multiple platforms
CREATE THE PERFECT EXPERIENCE FOR EVERY TYPE OF POTENTIAL CUSTOMER YOU
ENCOUNTER
Where Is Your
Audience...
.... And Where Are You?of Americans look online (reading reviews) before visiting a business190%of consumers trust online reviews as much as personal recommendations88%of consumers make purchases based on a recommendation through a social media network290%
Consumers say that social media plays almost as big a role in purchasing decisions as does television3
1http://www.business2community.com/infographics/impact-online-reviews-customers-buying-decisions-infographic-01280945#ye6pPv17jkqLyZXk.972https://www.aabacosmallbusiness.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html3http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-01431126#fmUUT2jdPeBR0QM4.99
The Magic of Repurposing
One article can be turned into 20 content assets .....
Blog Articles
Ad Copy
Emails
Reports
Ebooks
Infographics
Surveys
Status Updates
Audio Streams
Images
Newsletters
Podcasts
Slideshares
PDFs
Gifographics
Forum Posts
Instructographics
Video Streams
Case Studies
Whitepapers
Why Repurpose?
Engage the prospect where they are
Stay consistent across multiple platforms
Maximize resources and time
Connect in a variety of formats in a timely manner
More Content =
More Exposure
Your funnel with you distributing your Content
Your funnel with KEY Difference Media syndicating your Content
Which number is
bigger? kdm Content Distribution
65
Why Not Just Advertise?
vs
Advertising Content Marketing► Little relationship (no lead nurture)
► ‘Interrupts’ consumer experience
► Increases brand awareness
► Low conversion rate
► Less engagement time
► Difficult to repurpose
► Cold leads with no knowledge of
your brand
► Develops trust
► Nurture leads
► ‘Enhances’ consumer experience
► Build your brand
► Performs across multiple platforms
► Drive traffic and capture leads
► Personalized tactics for different
audiences
► Risk mitigation
Cold Leads from
Digital Ads
Optimized Content Marketing
Leads
vs
Which Christmas Do You Want To Give your Kids?
Your Current Content Christmas Christmas
KEY Difference Media helps you find business everywhere!
YOUR CONTENT
VOTRE CONTENU
ВАШСОДЕРЖА
НИЕ
IHREINHALT
IL TUOCONTENUTO
SU CONTENIDO
In Summary....
Content marketing is a powerful, effective way to reach your business....
ARE YOU DOING IT RIGHT?
It’s not your job to be a great marketer... IT’S YOUR JOB TO BE A GREAT BUSINESS.
And it’s our job to let the world know how great you are.
start now
We welcome the opportunity to amplify your voice, message and mission as your Content Marketing
Partner.