THE BIGGEST ARTS FESTIVAL IN AUSTRALIA

Adelaide Fringe would like to acknowledge the Traditional Owners of the land on which we meet today. We would also like to pay respects to Elders past and present

SECONDBIGGEST FRINGE

IN THE WORLD

FRINGE TAKES OVER THE WHOLE

CITY

Adelaide Fringe 2020:14 February to 15 March

OPEN ACCESS FESTIVAL!ALL SHOWS WELCOME

2019 SNAPSHOT

42.8% Tickets Sold at Hubs57.2% sold at venues outside hubs

406VENUES

• Great promotion for your venue

• Create new and strengthen existing audiences

• Build relationships with artists

• VIP Access to Fringe Club and activities

• A part of the Fringe community

• Support from the FringeWORKS team

WHY?

VENUES• Generating Jobs – 52%• Generate Increased revenue for

venue- 38%• Increase experience in hosting

events- 16%• Building new and strengthening

existing audiences- 12%• Develop Venue Programming- 10%

ARTISTS

• Fun and Enjoyment- 50%• Opportunity to perform to new audiences- 45%• To extend and develop networks- 35%• Attract opportunities for future touring- 34%• Develop work- 27%• Connect and engage with local community- 25%

https://avr.adelaidefringe.com.auHOW TO REGISTER ?AVRArtist and Venues Registration System (online)

53% Venues Signed Up 2019

19 % Successful matches from Venue Finder direct

• On top of standard venue details, venues Can upload:

• Tech specs• Venue hire fees• Venue image

• Artists filter search by• Genre• Capacity• Location• Tech specs • Configuration• Accessibility

VENUE FINDER

• Anyone can register• See if your local council for

any assistance• What is difference between a

Venue and a Space?• Who is your audience?• What support can you offer

artists?• What will your venue hire

be? And what will it include?• Have you read AVR

Resources?• You wont be considered an

official Venue until you have an event booked.

REGISTRATION• Cost: FREE• Venue name• Space name• Contact details• Accessbility• Opening Hours• Images• Opt In for Venue Finder

VENUES ARTISTS• Who is your audience?• Are you going to include

accessible services?• How long is your season?• What is the ticket price?• Will you add concessions/

special deals?• Have you read AVR

Resources?

REGISTRATION• Cost:$210 (Up to 3 sessions)$330 (Visual Arts)$395 (Full Rego- 4 sessions or more)• A decent Image• Show Title, Description,

venue confirmation,

WHAT TO CONSIDER?

Artists• Does the venue suit your genre?• Is location of venue important?• Can you split season over multiple venues?• What size performance space do you need?• What are your Tech Specs?• What do you want from your venue?• What is your Marketing Plan?• What is your Budget?• Have you created a Media Release?

Venues• Advertise on your website,

social media and within the venue

• Will you run the box office?• Contact artists directly• Register your own event• What genres suit your venue?• Could you provide a Venue

Program Booklet?• How is your venue going to

look?• Blackboards/ Signage• Fairy lights• Decorations/ Plants• Quirky bric a brac• Bunting/ Flags• Colour scheme

The most successful venues are those that treat holding Fringe

events as a partnership with artists

BOOKING AND PROGRAMMING

MEET THE VENUES is a great event to network with both artists and venues!

September 3rd @ Plant 4, Bowden!

• Sounds bleeds• Seating style and capacity• Box Office• Accessibility Services• Council approval• Marketing• Venue Agreements template

available as AVR Resource

LOGISTICS

WHAT ARE THE EXPECTATIONS?• Be realistic with what can you provide

• Front of House/Box Office Staff• Tech Staff• Lighting/Sound equipment• Backstage area/change room• House Keeping

• International, interstate and local artists may have different requirements

Venue Hire Fee OptionsFree

Flat Hire Fee% Box Office Only

Hire Fee + % Box Office

76% of Venues either offered a flat hire fee or

their space for free in 2019

ACCESSIBILITY• Consider physical set up of the

venue and the space for both patrons and performers

• Clear Pathways• Level access• Accessible Parking• Wheelchair seating/ facilities• Clear Signage

• Auslan interpretation• Relaxed performances• Audio description

HOT TIPAll events that offer Accessible performances will also be included in our Fringe Accessibility Guide.

All events and venue information can be easily filtered on Adelaide Fringe website

Benefits of being a Fringe participant:

• Listing in the Fringe Guide index (320,000 copies produced)

• Listing on the Fringe website (2.5 Million visits in 2019)• Complimentary Fringe venue Decal Sticker• Delivery of Guide allocation• Marketing checklist and guide documents (available via

the AVR)

Initiatives Adelaide Fringe offer to help advertise your venue:

• Fringe Membership deal • Host a Fringe Members Takeover event • Advertise with us - Fringe Guide, Matinee Guide, website

and MembershipHOT EVENTS/ MARKETING OPPS

• Stand Out• Power Phone Calls with Marketing and Publicity team

• Meet the Media

MARKETING & PARTNERSHIP SUPPORT

TICKETING• All tickets must be sold

through FringeTIX• Tickets available online

until 60 mins prior to session

• E-Ticketing 2020• Various Ticket codes can

be applied• Access to Reports:

• Ticket Sales• Customer• Accessibility

KEY DATES• Venue Registrations open NOW• 17 June- Artist Fund Grant

Close• 1 Aug - Event Registrations

open • 3 Sept - Meet the Venues • 25 Sept – Event & Venue

Registrations close • 5 Nov – StandOUT: Marketing

and Publicity Info session• 28 Nov – Full Program released

and all tickets on sale• 14 Feb - 15 Mar – Adelaide

Fringe 2020

CONTACT US!

• Email artists@adelaidefringe.com.auvenues@adelaidefringe.com.au• Artist and Venue Hotline 08 8100 2022• Facebookwww.facebook.com/adlfringeworks

THE BIGGEST ARTS FESTIVAL IN AUSTRALIA

• “Being a Fringe venue is a great opportunity to create a community. You invite the world into your venue and get to share and celebrate art. Of course it is also busy and sometimes stressful but it is incredibly rewarding".

Marcel Blanch-de Wilt, The Producers

• “Be prepared, be honest on what you can and can't offer and always put the artist needs first and get ready for the ride of your lives!".

Juliette Zavarce, Live From Tandanya

• “Find your niche. Don't compete with others. Think about what could make your venue something different".

Shakti Chakravarty, The Garage International