David GaskellPenguin - The Big Sleep

1

The BriefA competition brief set by Penguin books to design a book cover for Raymond Chandler’s The Big Sleep.

David GaskellPenguin - The Big Sleep

2

The SolutiomI represented the disjointed and confusing plot (meant as a compliment), by using a jigsaw I could have the design be purely typographic whilst at the same time conveying a concept through a simple, and obvious visual.

David GaskellPenguin - The Big Sleep

3

Mock-UpsI created digital mock-ups of how the book cover would look. From these mock-ups I can see how effective the designs would be on the shelf and online retailers.