the big reset button for enterprise websites
TRANSCRIPT
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No budget? No team? No problem!The Big RESET
Button
Daniel FowlerWeb ManagerCollege of EducationUniversity of Georgia
fowlertown.com@danielfowler
linkedin.com/in/danfoslides:
e.uga.edu/rock
for an enterprise website
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What’s in store•About me•Context of our project•Before & After snapshots•Timeline rundown•Key lessons•Q&A
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ABOUT ME
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About me•First timer @ Rock Eagle
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About me•First timer @ Rock Eagle•7+ years @ University of Georgia
–4 massive redesign projects•First ever web manager at UGA’s COE•Background in static web dev•Passion for user experience•Instinct for efficiency/optimization
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CONTEXT
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COE in a year>2M pageviews>370K visitors~3⅓ pages viewed per visit~58% from organic search25% from mobile/tablets24% start from homepage
7% organic
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COE in 201365+ WordPress multisite120+ “one-off” websitesNo documentationNo strategic architectureNo consistent brandNo formal processesNo “no”
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Unify the look & feelMassive consolidationOverhaul information architectureSwitch from WordPress to StatamicSeparate internal resources
Project goals
DESTROY
ALL THE
ACRONYMS!
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More goalsAdd faculty/staff profilesAllow fac/staff to edit own profileAdd master calendarShut down obviously defunct websitesUnique page titlesStay minimal, and then grow
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First things firstTicketing systemGoogle Analytics6,000+ broken linksStabilize the homepage
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BEFORE & AFTER
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2011 - 2014
old WP homepage
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2014 - 2015
2014 homepage
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2011 - 2014
old WP directory
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2011 - 2014
old WP directory
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2014 - 2015
2014 directory list
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2014 - 2015
2014 directory profile
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2011 - 2014
old WP department hub
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2014 - 2015
2014 department hub
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2011 - 2014
old WP degree program
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2014 - 2015
2014 degree program
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TIMELINE
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Timeline: vMe
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Timeline: vDean
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PLAN B
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20% project fat•No imagery•No content review pre-launch•No testing phase•Hire a vendor (this is the 20%)
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20% project fat•No imagery•No content review pre-launch•No testing phase•Hire a vendor (this is the 20%)•Launch party: YEP
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KEY LESSONS
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Don’t do this7-month timeline
•Barebones isn’t enough•Important phases will be sacrificed•Deliver a polished product
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Do thisBosses: Trust your project manager
•Hire a good one•Cast organizational vision•Define approval checkpoints•Let them work
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Do thisEmpower project manager to say NO to faculty/staff AND administration
•Process overhauls•Culture shock (entitlement, autonomy)•Modern best practices•Subject Matter Experts (SMEs)
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Do thisDevs: Defer to your project manager
•Know your role•Stick to the plan•Document all approvals
–It’s their head•It’s okay to ask for more/less
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Do thisClearly define project objectives
•Start a blog•Make a weekly post•Share blog with stakeholders early & often
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Do thisEstablish a group of stakeholders for web governance
•“Web warriors” or “web liaisons”•Meet regularly•Open up the silos and feed the people
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Don’t do thisSkip stakeholder review phases
•Push the deadline if you must•Never promise that feedback will affect the final product
•Big changes require communication
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Don’t do thisOutsource the project
•Invest in your existing resources•Hire a project manager if you must
–2 years minimum•Hire entry-level skills for fresh eyes & ideas
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Don’t do thisLollygag in the early phases
•Set micro-goals (weekly)•Focus on weekly tasks, not final deliverable
•Maintain urgency•Assess monthly progress
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Do thisKeep a paper trail of buy-in
•Define approval checkpoints•Insist on text approvals via Basecamp or email
•Prevent backtracking
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Do thisKeep a backup of all the old things, but...
•Keep it private•Keep it for at least a year•Promote “looking ahead”•Offer regular training on the new things
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Do thisKeep it simple and evolve later
•Barebone features•Single-page approach•No add-ons
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ASK A QUESTION
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Wanna Go Deeper?@danielfowler
fowlertown.comlinkedin.com/in/danfo
slides: e.uga.edu/rock