the big picture, november 2015: 10 marketing trends for 2016
TRANSCRIPT
PowerPoint Presentation
The Big Picture25 November 2015
1
10 marketing trends for 2016
Marketing analytics31
Real-time and extend marketing into new areas of business
4Relevance2Content is king, but direct relevance is the ace
5Hyper personalisation3Websites are becoming increasingly personalised and so must other forms of PR, social, marketing and content.We need to become much more tailor-made. Looking at 10-15 messages for a customer segment.
6Video4
Everyone is a journalist. Everyone is a videographer.
7Social advertising5Paid leads organic
8Marketing leads digital transformation6From sales and customer support to finance and HR, organisations will pivot from marketing
9App generation7
Increasing use of B2B apps for targeted campaigns or events
108Moment MarketingBrands need to capture micro-moments to capture customer interest in the now
11Publishing the long form9
Increasing use of platforms like Medium and LinkedIn Pulse to share longer form content
12Virtual Reality10Q1 2016 will see Oculus Rift released.A big media event.Opportunity for marketing.
1310 trends for marketing in 201613
#trendsMarketing analyticsRelevancePersonalisationVideo
Marketing leads digital transformationApp generationMoment marketingPublishing the long formVirtual reality12345678910Social advertising