The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase revenue. Creating

virility and targeting prospects from all the corners of the digital arena.

Objective

To Increase the popularity among the artists and art lovers

To Generate Funding from governments

To generate Sponsorship from the major brands in

the country

Marketing Mechanism

Marketing Avenues

Social Media Marketing

Blogging

SEO

Email Marketing & SMS Marketing

Web Portal Advertisement

Print Media Ad

Corporate Presentation for Sponsor & Government Organizations

Social Media Marketing

Social Media Marketing Platforms

Infographics

Tactical Plan

• Daily Minimum of 3 Status/Tweets Postings.• Content Promotion• Weekly Ads (Twice)• Sync with Twitter & You Tube• Blog Postings

Key Metrics

• Number of Fans, Followers & Users• Audience Growth Unique & Returns•Conversions• Leads

Blogging

Online Blog ambassador will be looking after blog for the brand creating the Hype & the Awareness related to

promotions & other activities. These blogs will be linked to the Facebook page.

Here are some reasons why businesses should blog as part of their marketing efforts:

1. A blog is easy to do. With the use of platforms like WordPress, Hubspot, or Blogspot, you can easily share information and connect with your audience. Most blogs are user-friendly and would not require design and coding skills.2. A recent Hubspot survey revealed the 60% of businesses who blog get more customers.3. Your blog is the most important of all your online marketing plans. You can share e-books, send email newsletters, and post on Linkedin, Twitter, and Facebook but a blog is considered as the heart of your efforts.4. A blog gives your business a voice. It is where you can talk about your new products or services in a more personal level. It is also where you can comment on news and issues or share anything you think would benefit

your customers as readers.5. With your blog, you can let your personality shine and be made known. A blog is your own space. Use it to your advantage.6. You can share what your know or expertise on your blog. Use it to let people know you are an expert in a particular subject.7. A company blog makes you focused on your content marketing strategy. Make sure you post useful and relevant

content all the time.8. A blog will help bring sales, build relationships, and boost your confidence.9. Blogging will sharpen your business focus, as you need to prepare for a blogging strategy. Define first who you are blogging for and why you are blogging.10. Keeping a blog will help you stay in the loop and ahead of the curve because you need to read the news and know what’s happening within the industry.

No doubt a blog is a great marketing tool. It gives you insight into your readers. It can be inspiring and it’s a cost-effective investment.

SEO

Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Search engine optimization is essential because:

1. The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-ine store you need to rank as higher as possible.

2. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

3. User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.

4. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

Email Marketing & SMS Marketing

Web Portal Advertisement

Ad Banners will be posted on various most visited websites in Canada. This will create more intensity into the marketing campaign but will also increase

awareness and thus popularity of the event as a whole. Such as http://www.theglobeandmail.com/ , http://www.kijiji.ca/. The links of portals

will be of your choice.

Costing

S.No Marketing Elements Per Month (US$)

1 Consultation 80

2 Social Media Marketing & Management 400

3 SEO 700

4 Blogging 250

5 Email & SMS Marketing 100

6 Print Ad Design Complimentary

7 Corporate Presentation 50

* Kindly Note Consultation fee not be charged if we get the project execution.