the big green bus 2008

The Big Green Bus 2008

Change your fuel.Change the world.

Sponsorship Presentation – Spring 2008

“…a group of environmental science and engineering students at Dartmouth College in New Hampshire are on a 10-week cross-country road-trip in a school bus modified to run on vegetable oil…” -ABC News

The Big Green Bus 2008 Change Your Fuel. Change the World.

The Big Green Bus 2008 - Mission Statement

The Big Green Bus 2008 promotes the use of sustainable energy through education and example..

As we travel around the country this summer in our International Harvester school bus whose Detroit Diesel engine has been converted to run on waste vegetable oil, we will promote and discuss sustainable living, the viability of alternative fuels, and tangible solutions to local and global energy issues with those we will meet along the way.

Our target audience is American consumers: the college students, politicians, corporate leaders, families, and others whose choices determine our environmental impacts - and who have the ability to empower change in their communities and to reform our nation's relationship to energy and resource use.

We’re traveling around the country to foster awareness about global energy issues and to create a dialogue about tangible solutions to those problems…. We’ll visit over 30 states and we’ll make over 47 stops


•We will use the Big Green Bus as a focal point for promoting high-profile media attention in the communities we visit in an effort to spark a national dialogue.

•We will combine the energy and enthusiasm of a motivated grassroots campaign with the resources and power of major corporations who are willing to incorporate sustainable business practices to inspire others to rethink how their choices and actions impact the environment.

•We will meet with elected officials and political candidates to create dialogue and demonstrate the importance of environmental issues to voters and consumers during the 2008 election cycle.

•We will include quantifiable goals that will allow us to measure our impact, such as website hits, audience counts, pledge counts, letter counts, and a Carbon calculator.

•We will maintain a website with photos, journal updates, an interactive map, and vodcasts to document our progress and increase audience accessibility.

•We will commit ourselves to living sustainably, as an example for our audience.

Our three previous trips generated considerable audience interest along the way as well as attractive national media attention for our corporate & institutional sponsors

The Big Green Bus 2008 – Trip Objectives

“Scrounging around in a fast-food restaurant's dumpster for used vegetable oil isn't part of the traditional summer road trip. Then again, neither is a crusade to save the planet, or corporate sponsorship from Paul Newman's charitable brand…” - MTV, July 10, 2006


“… the Bus was parked on the edge of Central Park, where students answered questions from passersby…” - NY1 News

The Big Green Bus’ 2008 tour route will travel over 13,000 miles and will include more than 47 stops in cities and towns along the way…

HanoverBostonNew YorkPhiladelphiaClevelandChapel HillAtlantaNew OrleansHouston

ChicagoMadisonMinneapolisMissoulaSeattlePortlandSan FranciscoBerkeleyLos AngelesTellurideAustinAlbuquerque


Action plan:

We will reach out to a large audience of Americans by visiting:

•Summer Music Festivals and Large Venue Concerts

•Food Festivals

•Environmental Conventions

•Major cities

•Summer Camps

•Political leaders

•Corporate offices

In 2008, we will maximize our audience exposure and share concrete suggestions and examples of environmentally-friendly living…


Communications Strategy: Public Outreach

We will use innovative group presentations and bus demonstrations to:

•Present concrete suggestions of ways all of us can adopt sustainable practices to reduce our energy consumption

The Big Green Bus intends to build on the success of the 2007 Tour to make this summer’s tour more exciting and impactful…

•Share real world examples of businesses and individuals that currently use alternative fuels and operate in an environmentally-friendly manner

•Working with local grassroots organizations to create localized events with greater turnout


Communications Strategy: Media OutreachDrawing on experience from previous years, our PR campaign will aim to retain a larger range of audiences by:

•Utilizing the 2008 election cycle to increase our visibility by working with politicians to bring attention to environmental issues.

•Creating specific media coverage by working with local grassroots networks and their established PR channels.

•Use viral marketing and networking tools to tap into an internet audience of millions.

For the summer 2008 tour the Big Green Bus will expand the tools we use to measure our audience size and impact.


Selected Print Headlines

“Big Green Bus Offers Fuel For Thought” - USA Today

“Driving Coast To Coast On Deep Fat Fryers” - The New York Times

“The Green Campus” -Newsweek Magazine

“Big Green Bus: Roadtrip For The Environment” - ABC News

Selected Television, Radio, Web Coverage

Good Morning America

MTV

The Weather Channel

National Public Radio

Google’s Top 10 Searches

Past Media Coverage:

The Big Green Bus also received 35,000 website hits over the summer and spoke face to face with over 5,000 people …

In 2007, The Big Green Bus received attention in over 40 media outlets and reached an audience of approximately 5 million people…..


JuneJun 8 - Hanover, NHJun 9 – Stratham, NHJun 10 - Washington, DCJun 11 - Manchester, TNJun 12 - Manchester, TNJun 13 - Manchester, TNJun 14 - Manchester, TNJun 15 - Manchester, TNJun 16 – Blue Ridge, TNJun 17 – Chapel Hill, NCJun 18 – Chapel Hill, NCJun 19 – Raleigh, NCJun 20 – Atlanta, GAJun 21 – Lake Rabun, GAJun 22 – Lake Rabun, GAJun 23 – Bay St. Louis, MIJun 24 – New Orleans, LAJun 25 – New Orleans, LAJun 26 – Houston, TXJun 27 – Austin, TX

JulyJun 28 – Austin, TXJun 29 – Amarillo, TXJun 30 – Albuquerque, NMJul 1 – Santa Fe, NMJul 2 – Santa Fe, NMJul 3 – Durango, COJul 4 – Telluride, COJul 5 – Telluride, COJul 6 – Moab, UT (Arches)Jul 7 – Moab, UT (Arches)Jul 8 –Bryce Canyon, UTJul 9 - TravelJul 10 – Los Angeles, CAJul 11 – Long Beach, CAJul 12 – Santa Barbara, CAJul 13 – Santa Barbara, CAJul 14 – Big Sur, CAJul 15 – Carmel, CAJul 16 – Santa Cruz, CAJul 17 – Palo Alto, CAJul 18 – San Francisco, CAJul 19 – San Francisco, CAJul 20 – Berkeley, CAJul 21 – Oakland, CAJul 22 – Manzanita, ORJul 23 – Manzanita, ORJul 24 – Portland, ORJul 25 – Portland, ORJul 26 – Rainier, WA

AugustJul 27- Rainier, WAJul 28 – Seattle, WAJul 29 – Seattle, WAJul 30 – Seattle, WAJul 31 – TravelAug 1 – Missoula, MTAug 2 – Yellowstone, WYAug 3 – Yellowstone, WYAug 4 – Yellowstone, WYAug 5 - TravelAug 6 – Minneapolis, MNAug 7 – Minneapolis, MNAug 8 – Minneapolis, MNAug 9 – Madison, WIAug 10 – Milwaukee, WIAug 11 – Chicago, ILAug 12 – Chicago, ILAug 13 – Chicago, ILAug 14 – Cleveland, OHAug 15 – Cleveland, OHAug 16 – Philadelphia, PAAug 17 – Philadelphia, PAAug 18 – Philadelphia, PAAug 19 - New York, NYAug 20 - New York, NYAug 21 – New York, NYAug 22 - Boston, MAAug 23 – Boston, MA

The Big Green Bus - Itinerary 2008 Over 13,000 miles fueled by vegetable oil…

Around the USA in 80 days…


2007 Sponsors


2008 Budget

The Big Green Bus’ goal is to raise $65,000 by June 8th from corporate sponsors, friends and family, and community foundations… Dartmouth College provides significant support to The Big Green Bus Team with financial and other resources…

All contributions to The Big Green Bus are considered to be contributions to Dartmouth College and are therefore fully tax

deductible…..

Engineering and Parts $25,000

Repair Reserve $7,000

Fuel $3,500

Lodging $1,000

Tolls and Parking $400

Educational Materials $10,000

Office Supplies $1,100

Merchandise for Resale $3,000

Crew Stipends $10,000

Food $4,000

Total $65,000

Sources of Support 2007

Corporate Sponsors 62%

Merchandise Sales 5%

Friends & Family 5%

Grants 14%

Dartmouth College 14%

Total Support: $42,000


2008 Big Green Bus Sponsorship Levels and Benefits

Gold $10,001+Gold sponsors are our key sponsors, the cornerstones of our support. They include companies that represent the future of business by recognizing that green practices are profitable both socially and economically. We may recognize these partners in the following manner:

Large logo decal on the Bus or Chase CarLarge logo placement on BGB apparelLarge logo placement on BGB presentation materialsVisits to corporate officesLogos prominently featured and linked on the BGB websiteAcknowledgement during presentations

Silver $5,000+Silver sponsors make a significant contribution to the Big Green Bus, thus making our summer tour possible. We may recognize these contributors in the following manner:

Logo decal on the Bus or Chase CarLogo placement on BGB presentation materialsVisits to corporate officesLinked on BGB website

Bronze $1-$1000 and in-kind donationsBronze sponsors are individuals and companies who have been inspired to contribute to an innovative method of addressing environmental issues. They are recognized in the following ways:

Small logo placement on the Bus or Chase CarSmall logo placement on BGB presentation materialsLinked on BGB website

The Big Green Bus had 10 corporate and institutional sponsors in 2007….plus over 50 friends and family supporters

the big green bus 2008

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