THE BIG BLEACH UNCOVERING THE SKIN WHITENING INDUSTRY!

It can leave you with scars, and even make your skin peel clean off your face. I’ll be delving into the controversial world of bleaching treatments, and finding out why some are so unsettled in their own skin.

SYNOPSIS

WHY SKIN BLEACHING, AND WHY NOW?

•  Skin bleaching products appearing on shelves of UK high street stores"

•  16% of UK based dermatologists believe lightening creams are ‘completely unsafe’, whether they are illegal or not" - Source: British Skin Foundation "

•  In some ethnic groups, the lighter the skin, the higher the caste

•  Foreign celebrities are coming here to get their skin bleached – Vera Sidika, Kenya’s ‘Kim Kardashian’

TARGET CHANNEL: BBC THREE

•  Presenter lead "

•  Prime time slot of 9pm"

•  Inspired by Stacey Dooley Investigates"

•  Bringing current affairs to a 16-34 audience "

•  No interviewees over 35

WHAT WE KNOW/PROGRESS SO FAR•  Interview with Zing Tsjeng, who bleached her skin until it burnt off

when she was a teenager"

•  Leader of the narrative and main interviewee"

•  Dermatologist – Bianca Estelle specialises in ethnic skin"

•  British Skin Association

•  Freedom of Information statistics

•  Southwark Council Trading Standards – regularly seize illegal skin bleaching agents"

•  Sourcing illegal bleaching products myself !

STRUCTURE•  Obvious beginning, middle and end"

•  Open with sequence of moving images cut only a few

seconds one after the other in style of Stacey Dooley"

•  Build base of information/stats for the viewer"

•  Follow with me trying to buy illegal bleaching products"

•  Middle built from interviews – my investigation"

•  Conclude with where the industry is going, and what’s next