the best...unsexy as it sounds, moderation is an easier win than telling consumers to abandon...

Delivering Excellence Seasonals Rethinking Retail New Products ProgramsS T O U D T S B R E W I N G C O M PA N Y | W I N T E R S E L E C T I O N S | E N G A G E S H O P P E R S O F A L L A G E S

SAINT ARCHER GOLD

THE BEST LIGHT BEER IN THE WORLD

Winter 2020 | V.107

In This ISSUE

Delivering the Taste of Excellence ��1

Cover Story ��2

Brewer Highlight ��4

Bensalem Beer & Soda ��5

Beer Wall on Penn ��6

New Products ��7

Seasonal Selections �� 13

Available Year-Round Perfect for the Season �� 18

Programs �� 19

Rethinking Retail �� 25

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To place your beer order online, head to weborders.origlio.com

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Heady Times is published five times a year, courtesy of Origlio Beverage.

Dry January was just the beginning…

Not too long ago, “extreme beers” were all the rage� But now the pendulum has swung in the other direction and consumer insight & analytics

company Social Standard has the numbers to prove it� The company, which monitors online conversations among consumers, reported that discussions about high-octane alcoholic beverages are down, but chatter about low- and no-alcohol products is up 80 percent� Back in October, BeverageDaily.com spoke with Social Standard CEO Devon Bergan, who explained the significance of their finding:

Data suggests that moderation isn’t just a fad – it’s a trend likely to have major repercussions for the beverage alcohol industry… but consumers are still in search of flavorful, refreshing options� High-quality, innovative brands that align themselves with moderation will own the category� As unsexy as it sounds, moderation is an easier win than telling consumers to abandon alcohol entirely�

Therein lies your opportunity� And for on- and off-premise establishments, the selling story is the same� Customers don’t have to settle for beverages that are inferior substitutes for the “real deal” when they can choose new, premium products that suit the occasion, their mood & lifestyle� And they don’t have to sacrifice quality or taste for the sake of moderation� Convey to your customers that a flavorful, better-for-you “drink of choice” is an upgrade – not a punishment masquerading as a healthier option�

Our cover story featuring Saint Archer Gold is a case in point; an above-premium, authentic, lifestyle beverage that is low in calories & carbs that doesn’t skimp on taste� And as I said before, there are many new products beyond beer that are low in carbs & alcohol, waiting for you to discover� Corona Hard Seltzer Variety Pack delivers tons of flavor with zero grams of carbs or sugar� Dogfish Head and legendary Belgium brewery Rodenbach collaborated on Vibrant P’Ocean, a kettle sour two years in the making, bursting with berry and lemon flavors� (Its ABV is a mere 4�7%�)

Consumers are on the lookout for new tastes, a new story and a new experience� This edition of Heady Times is filled with the innovative, flavorful & better-for-you products customers are looking for� That sounds like an opportunity to me�

As always, thank you for your business� See you in the New Year�

Dominic Origlio President

Letter toTHE TRADE

Origlio People Get The Job DoneDeliveringTHE TASTE OF EXCELLENCE

www.origlio.com HeadyTimes v.107 1

Derek Beane On-Premise Account Manager

How long have you been with the company? 17 years�

What other positions have you held in the company? I’ve been all over the place�� I started out as sales relief in Lancaster county� After that, I was promoted to on and off-premise account manager in Lebanon County� Following that, I moved into a route in Berks County� I’m currently an on-premise account manager in Lancaster County� I’ve been in this position for about 5 years� Time really flies!

What does your current job entail? I build relationships with my accounts and provide the products, knowledge, service and tools to help them grow their businesses�

What do you enjoy most about your job? I enjoy the great people I get to see on a daily basis� I also like the diversity of all the products we offer� This industry is constantly changing, which makes it fun and different from week to week� Seventeen years ago, I never would’ve guessed I’d be in this business, but now I can’t think of anything else I’d rather be doing!

What does it take to be a top-notch salesman? You have to be goal oriented, a good listener and a problem solver� You need to be able to work together with the establishments in order to build relationships to

Jim Beidler Off-Premise District Manager

How long have you been with the company? Over 24 years�

What other positions have you held in the company? I’ve held numerous positions� I’ve been both an on and off-premise sales rep, a key account sales rep, an on-premise district manager and, currently, an off-premise district manager�

What does your current job entail? Being the off-premise district manager for most of Berks County and all of Lancaster County means managing my sales team to promote the whole Origlio portfolio to ensure we are winning at retail day in and day out� Part of this includes making sure our portfolio is merchandised, displayed and priced correctly for consumers� I also conduct work-withs with my sales team, to identify opportunities in the trade, to increase sales and presence in the market and ensure all monthly sales objectives are achieved� Most importantly, I work with my team to provide them with growth objectives and industry knowledge to be successful sales representatives�

What does it take to be a top-notch sales manager? Strong organizational and listening skills, the ability to communicate effectively with customers and excellent customer service� As a manager, I need to ensure

help their business and our brands� Being a good multitasker is definitely another helpful quality to have to achieve success�

What do you like to do when you’re not working? When I’m not working, I really enjoy traveling� I love seeing new places and taking in the local sites and activities while I’m there� I also enjoy mountain biking and playing golf�

If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I’d be sitting by a pool somewhere tropical drinking a Modelo Especial�

my team understands and meets their daily, weekly and monthly sales objectives�

What do you like to do when you’re not working? I like spending time outdoors, golfing with my wife and friends and spending time with my family�

If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I’d be sitting on the porch of our family cabin in Sullivan County with a Coors Light�

AS MILLERCOORS RELEASES THEIR WHITE-HOT BRAND SAINT Archer Gold nationally, the taste and quality of the liquid underscore why some call it the best light beer in the world� Low in calories, but

bursting with flavor most light beers can only dream of, Saint Archer Gold is attracting “mindful millennials” back to the beer category� Brewery president Brad Nadal has recognized that active-lifestyle millennial consumers are looking for an authentic drink to join them in their pursuit of happiness – a beer that doesn’t hold them back, a “light for the journey�”

Enter Saint Archer Gold�

A helles-inspired lager made with Noble hops, Saint Archer Gold has made huge waves in initial test markets� At 95 calories and only 2�6 grams of carbs, Saint Archer Gold fills what Nadal calls a “white space for taste and lifestyle authenticity in the above-premium light space�” Saint Archer’s aim with Gold was to create a “beer that appeals to Michelob Ultra drinkers, who have prioritized lower carbs and calories over flavor and quality�”

Mindful millennials are seeking brands that embrace a life of balance and self-actualization [see sidebar: what is a mindful millennial?] just like the Saint Archer brewers� This validates the brand’s authenticity� “When consumers taste the liquid, they buy it for its flavor,” said Paul Verdu, vice president of sales & marketing for Tenth and Blake, the MillerCoors craft and import division� “That’s when we decided it wasn’t an exaggeration to call it ‘The Ultimate Light Beer�’”

Nadal points out, “We’re essentially the opposite of Ultra� We aren’t about the finish, we aren’t about the end game or being the best… we’re about being in the moment… the journey� Being there for our consumers’ passions, whether that’s art, music, sports, outdoors etc� We want to be there for our consumers along the way, as they do the things they love�” This is the Saint Archer lifestyle� “Our founders came from all walks of life: skaters, snowboarders, surfers, photographers, artists, musicians, who all came together to brew beers that fit who we are and what we love�” Saint Archer Gold reflects that belief: a go-anywhere, taste-forward, low-carb, low-cal brew that is perfect for the journey�

Early test markets show it’s already attracting a strong following� In the four markets where the beer was tested, a whopping 53% said they would spend their own money on the product� That speaks volumes� (Most test marketers are happy if 30% of those who sampled indicate they would purchase it, if left to their own devices�)

“Our team spent a year getting the taste of Saint Archer right,” says Verdu� “It is slightly more hop-forward in flavor than other light beers, but it’s still crisp and refreshing� And it’s a more upscale alternative to most light beers�”

Saint Archer Gold was crafted in response to two major industry trends: the huge growth in above-premium, lower-calorie, low ABV beers (Gold clocks in at just 4�2% ABV and is one of the lowest-calorie lagers in the market) and the renewed interest in flavorful, light lagers desired by modern consumers�

Verdu went on to explain that a helles beer this good could only be made by a team of highly skilled brewmasters� “This style is regarded by many as the absolute pinnacle of brewing science and art� The beer must mature for a long time – about six weeks – and there is no room for error� Any off flavors have no place to hide�” All that hard work has paid off – Verdu and his team believe that “the stars really aligned” when they created Saint Archer Gold� The liquid is that good�

Founded in San Diego by Josh Landan in 2013, with the help of a group of professional surfers, skateboarders and snowboarders, Saint Archer was born out of his team’s “commitment to following the path less travelled, and the realization that sometimes when you’re going down a road

CoverSTORYSaint Archer Gold: “The Best Light Beer in The World”

Saint Archer Brewing President Brad Nadal

HeadyTimes v.107 www.origlio.com 2

untraveled by others, you might want a light for the journey�” Once again, that authenticity and mindset speaks to active, health-conscious 21 to 39 year-olds�

Since the launch of the first nationally-available American light beer back in 1975, the beers of the category have been appreciated for what they lack – fewer carbs,

less calories and less alcohol – compared to their full-figured brethren� And while they do taste like beer, drinkers accepted the reality of the situation� Most true beer lovers understood that they couldn’t enjoy their beloved beverage and maintain a healthy-ish lifestyle, without sacrificing something� And that something was exceptional flavor�

But that was then, this is now�

Saint Archer Gold represents the future of beer� An above-premium, authentic, lifestyle beer that is low in calories and carbs, that doesn’t sacrifice taste� Most importantly, it’s the new benchmark for a beer segment that generates 85 percent of the industry’s volume� For Nadal and his team, the sky is the limit for Saint Archer Gold� “We’re confident we have a winner here,” says Nadal� “Once we get the consumer to try it, we win! We’re excited to align with the team at Origlio and get this Ultimate Light Beer to their retailers and in the hands of our consumers!”

What You Need to Know About Saint Archer Gold • Saint Archer Gold appeals to above-premium shoppers

age 21-39, who make 50% more beer trips and spend 16% more per trip�

• Available in draught, as well as 12 and 16 oz� cans, Saint Archer Gold is priced in line with the growing, above-premium segment�

• There is a 26% lift in sales when shelved and priced with Mich Ultra�

• Nearly half of all Mich Ultra drinkers are over 50, while Saint Archer Gold appeals to younger consumers�

• Sampling this crisp, light-bodied lager has resulted in a boost in sales in early test markets and remains central to MillerCoors’ national launch strategy�

MillerCoors will support the brand with a full media package, including television spots, a digital and social media campaign, outdoor advertising, sampling events and a presence at MillerCoors-sponsored venues and events.

What is a Mindful Millennial?• Millennials are young adults between 24 & 39 years

of age�

• Mindful millennials are defined by their aspirations�

• They strive to live each and every day with purpose & find community with like-minded individuals�

• They refuse to be defined by any one role in their lives – job title or parenthood, for example�

• Quality of life is their Holy Grail�

• Overworked and stressed out, these individuals seek well-made brands that complement their active lifestyles and won’t hold them back�

The mindful millennial’s life is a journey and Saint Archer Gold is the beer they reach for when they need an emotional & genuine breather.

CoverSTORY

“When consumers

taste the liquid, they buy it

for its flavor, that’s when

we decided it wasn’t an

exaggeration to call it

‘The Ultimate Light Beer.’” – Paul Verdu



BrewerHIGHLIGHTCarol Stoudt of Stoudts Brewing Company

IN TODAY’S OVERCROWDED BREWING landscape, it’s easy to forget about the tried and true breweries in our own backyards� The Stoudt

family has been brewing in Adamstown, PA for over 30 years and, as pioneers of the industry, have paved the way for many breweries today� While some drinkers might be out searching for the newest

beer and brewery to try, this OG of the industry has more than enough to offer�

Heady Times talked with Tom Miller, a representative from Stoudts, to find out a few things you need to know about the brewery.

1. Ed and Carol Stoudt started Stoudts Brewing Company in 1987� At the time, it was Pennsylvania’s first “microbrewery” and one of just 73 breweries in the United States�

2. Carol Stoudt was also the first woman to open a brewery since prohibition�

3. Today, Stoudts Brewery has an annual capacity of 15,000 barrels�

4. Gearshifter IPA, Golden Helles Lager and Pils will be available year-round in 2020, with APA, Scarlet Lady and Fat Dog making seasonal appearances�

5. Double IPA will have limited availability, but will see a reformulation and new packaging mid to late summer�

6. The brewery’s newest series called “Queen of Hops” is centered around using innovative ingredients and techniques to produce unique interpretations of popular beer styles� “It’s the love of creating beautiful beers one batch at a time,” says Carol Stoudt� Next to be released in the series is a hazy IPA�

7. Stoudts also has a 1-barrel pilot system that the brewers like to play on� Most of the beers brewed with this system are served in the restaurant, called Black Angus, which is adjacent to the brewery� If the beer is a success there, they’ll brew it on a larger scale�

8. Early next year, Stoudts will be collaborating with another local brewery, Sly Fox� Look for this black lager in 16 oz� cans and on draught� It will also be served at joint promotions the breweries will be hosting�

9. 2020 will be the 41st year that Stoudts will host their Oktoberfest celebration�

10. In addition to Oktoberfest, the brewery hosts numerous events throughout the year, including open mic nights, cyclocross, running races, beer fests and art fests� The beer hall is also available for weddings, corporate events, private parties, etc� year-round�

Bensalem Beer & SodaHow Team Efforts Drive Quality Over Quantity

A LANDMARK IN BUCKS COUNTY, FAMILY-OWNED BENSALEM BEER & Soda has been around for ages� Located on a prime corner of the always-busy Street Road, the store’s dedicated managers have

made it a priority to maximize shelf space to accommodate as many new products as possible� Staying current with the industry’s latest trends and delighting their customers with superior service, selection and a great shopping experience are their priorities� Heady Times sat down with Andrea Siegfried, the store manager at Bensalem Beer & Soda and warehouse manager, Mike Skelton, to learn what goes into the day-to-day operation of such a massive store�

Heady Times (HT): Can you tell us more about Bensalem Beer & Soda and the operation you’ve got going on here?

Andrea Siegfried (AS): We’ve been in this location since 2000 and I’ve been a part of the family business for as long as I can remember� I started doing small things to help when I was younger, but continued to gain responsibilities� I learned so much about the business during that time because of the hands-on experience� Having grown up in this industry, it feels natural to be here, and I really enjoy what I do�

HT: How has the evolution of the craft industry affected your business since 2000?

AS: We sell to more people, who buy more variety, but less quantity than before� Instead of buying cases, customers are buying 6-packs or 12-packs to try new things� Seltzers are huge� We’ve also had success with non-alcoholic products and even noticed a growing interest in hard coffee� We never thought we’d be going through so much Heineken 0�0 or Lagunitas Hoppy Refresher, but younger consumers are gravitating towards these flavorful, healthier options�

Mike Skelton (MS): We’ve been successful selling more single-serve cans and 4-packs at the register, which is where we highlight new products� Our refrigerated, single-serve section near the back of the store also does well� We offer a wide selection that is arranged by new releases first, followed by styles� We are all about efficiency� My biggest challenge has been finding room to add more cooler doors so we can stock all the products our customers want�

HT: How do you keep up with your customers’ expectations with everything going on in the industry?

AS: We have a texting system which currently reaches 900 people� It’s how we communicate what’s new� There are new products hitting the market daily, so this helps simplify things as much as possible� As for kegs, people tell me what they are looking for� Because they typically only need one, I contact them myself�

From left to right: Warehouse Manager Mike Skelton, Assistant Store Manager Jennifer McGinley and Store Manager Andrea Siegfried

BensalemBeerAndSoda.com • 1919 Street Road, Bensalem • 215-639-4790

HT: How do you enhance the in-store experience for your customers?

MS: We put a lot of effort into the store’s design and lighting� Expansions have given us tons of space to work with, so we have wide aisles and the flexibility to build eye-catching displays that stop the shopper� We’ve set the place up to be easy to navigate� This way, customers can quickly find a category or brand, and grab what they need� We’ve been lucky to have gained the shelf space to carry all the new products and properly show them off to our customers�

HT: Has Origlio helped your business over the years?

AS: Yes� Heady Times is a useful tool for us� Between that and all the email blasts, Origlio keeps us informed about inventory and upcoming releases� It makes things easier to keep track of� The new online ordering system has simplified my weekly orders and allows me to be more efficient� Being able to quickly search for what I need, and have the system automatically check for any discounts, makes the process smoother than before� On top of that, everyone has always been genuinely caring, from the sales team to the delivery drivers and helpers�

Off-PremiseSPOTLIGHT


Beer Wall on PennA self-serve beer joint acing customer service.

WEST READING’S NEWEST BAR FEATURES SELF-SERVE BEER, but don’t let that fool you, customer service is their number one priority� “The concept brings people in and great food brings

them back, but customer service is what makes them regulars,” says co-owner Josh Stenchever� Heady Times sat down with the crew at Beer Wall on Penn to find out a little more about their business�

Heady Times (HT): How did you get into this industry?

Josh Stenchever (JS): I’ve always loved craft beer� I lived across the street from a craft beer bar in college that had a mix-a-6 option, and that was back in the day when not every bar had a lot of craft beer� When I graduated college, I had no idea what I wanted to do, so I ended up taking a job at that bar� I eventually transferred to their sister location in Reading and worked on becoming a Cicerone� While I was barbecuing for some friends one summer, my mother said, “You look happiest when you’re hosting and talking about beer�” So I ended up getting a job at a brewery�

HT: How did the idea for Beer Wall come about?

JS: The idea came from my business partner, Josue Matos� He was a business major at Albright College and had to create a business plan for a project� Someone in the class had just come back from California and had been to a self-serve bar, so Josue took the idea and ran with it� He ended up creating an LLC, turning his project into a business� I was at a crossroads with my job and I had the industry experience, so I joined him�

HT: What are the pros and cons of self-serve draught beer?

JS: This a bartenders’ draught beer system and if you’ve never poured on something like this, it can be difficult� If you don’t open the tap all the way, you’ll get a foamy beer� People can be intimidated at first�

I wanted the bar to be right by the door so everyone that walked in could be greeted by the bartender and given a little intro on how to use the system� The biggest issue is when it’s busy and we’re short on staff, it’s tough to show every single person how to pour a beer� That being said, the pros outweigh the cons�

Customers can pour a small amount of beer to sample before they commit to buying a whole beer� There are so many bars carrying a large variety of beers, and a lot of consumers are worried they won’t like what they get� The fact that people can control how much they pour means they don’t have to sit with a warm beer� They can pour 6 or 8 ounces, sit and enjoy it, then go back up and pour more when they are ready� Lastly, keg efficiency is a big plus� I’ve been working for bars for a long time� Most bars are at 85% keg efficiency at best� Our efficiency is 90-95% – everything that’s poured is accounted for� This allows us to maintain a fair price for what we’re selling�

HT: What is your beer selection like?

JS: We have 38 taps – 28 downstairs and 10 upstairs� We like to maintain a diverse selection� We have a series of domestics, because if you’ve been drinking a lager for 30 years, who am I to tell you to start drinking IPAs? Our goal was to make everyone who walked through

Co-owner Josh Stenchever and head chef Ben Hinkel

On-PremiseSPOTLIGHT


the door feel comfortable that there was something for them to drink� We also offer consistently priced craft classics, like Dogfish Head� Finally, we have one-offs and limited releases� Staying well-rounded is important in today’s craft beer platform because no two beer drinkers are alike�

TheBeerWall.com • 619 Penn Ave, West Reading • 610-743-5744


NewPRODUCTSSaint Archer Gold

Beer lovers who cherish their ultra-active lifestyles finally don’t have to skimp out on great tasting beer when they reach for something low-cal� Saint Archer Gold is a brand-new, crisp, refreshing, light-bodied lager that clocks in at just 95 calories� Brewed in the tradition of helles lagers, this light lager remains true to the spirit of Saint Archer and the freewheeling lifestyles of its enthusiasts�

The launch of Saint Archer Gold will excite adventurers who live their lives for the journey� ABV: 4�2% Packages: 12 and 16 oz� cans and draught Availability: Now, year-round in Lancaster, Berks, Lehigh and Northampton Counties

Coors Pure Consumers looking for light beers with fruit-forward flavor notes and simple, quality ingredients can rest easy� Made from organic barley, hops and water, the crisp, clean taste of this light lager – made with refreshing hints of citrus and berry – provides pure Rocky Mountain refreshment at only 92 calories a can� Coors Pure is available in Citrus, Pure Light and Berry flavors� ABV: 3�8% Package: 12 oz� cans only (Pure Light will be available as a stand-alone package, while a variety pack will include all three flavors) Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Blue Moon Light SkyBlue Moon Light Sky is the best of both worlds: lots of flavor at only 95 calories� It’s a lighter, more sessionable beer that’s meant to keep things refreshing� Blue Moon fans searching for a better-for-you option that doesn’t sacrifice on taste will love the elevated feel of Light

Sky’s bright citrus notes� ABV: 4% Package: 12 oz� cans only Availability: Year-round, beginning in February in Lancaster, Berks, Lehigh and Northampton Counties

Keystone Light KeylightfulLight, fruity flavors are an important trend across beer, especially with younger consumers� Keylightful is an extension of Keystone Light that ups the fun factor on an easy-

drinking brew, bringing together a refreshing splash of raspberry and lime, with the always smooth, go-to beer, Keystone Light� ABV: 4�2% Package: 12 oz� cans only Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Leinenkugel’s Spritzen Leinenkugel’s Spritzen, named after the German word for “splash,” is about to become synonymous with “refreshing�” Spritzen combines the crisp effervescence of beer with the naturally fruity notes of a seltzer� At 93 calories and 0 grams of sugar, it’s all flavor with no compromise� Shoppers can try all three flavors in a new variety pack containing: Raspberry Lemon, Pineapple Strawberry and Grapefruit� Availability: Year-round, beginning in March in Lancaster and Berks Counties

New Look, Same Great Molson’sWhen shoppers see Molson’s Canadian, the legacy of shared values, connection and contribution to community is clear� So even with the brand’s new packaging, they’re not straying far from what works� Keep an eye out for a new look that celebrates the

history of great-tasting beer brewed in Canada for more than seven generations – and one that nods toward the future� Availability: Year-round, beginning this spring in Lancaster, Berks, Lehigh and Northampton Counties

Cape Line White Peach Sangria Coming to Variety Packs Cape Line fans will be delighted to find a brand-new flavor, White Peach Sangria, in all Cape Line variety 12-packs� This fizzy, breezy, sparkling cocktail provides tons of berry delicious taste at only 120 calories per can� With 6 simple ingredients and nothing artificial, shoppers can enjoy all effervescent flavors, including Margarita, Blackberry Mojito and Hard Strawberry Lemonade, without compromise� Availability: Year-round, beginning in January in Lancaster, Berks, Lehigh and Northampton Counties


NewPRODUCTSRedd’s is Getting a Major Upgrade

The Redd’s products you know and love will soon be new and improved, and more

apple-forward than ever� Apple Ale with Strawberry will be sporting a new color after a special recipe change to bring out even more fruit flavor� The same applies for Apple Ale with Peach and Apple Ale with Black Cherry, so keep your eyes peeled� Apple Ale original will be staying the same, because why change a beloved classic? Availability: Year-round, beginning this spring in Lancaster, Berks, Lehigh and Northampton Counties

Modelito 7 oz. BottlesModelo is launching its first small format offering with a 24-pack of 7 oz� bottles, called Modelito� The small format bottles will capitalize on the brand’s success, while offering a smaller portion size� Modelito 7 oz� bottles will mirror Modelo 12 oz� bottles, with a clear color, unique shape and topped off with the signature

gold foil� ABV: 4�35% Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Corona Hard Seltzer Variety PackThe #1 most refreshing beer is bringing a lighter, less filling option to the hard seltzer category� Introducing Corona Hard Seltzer, the only 0g carb, all Corona, hard

seltzer� With 0g carbs, 0g sugar, 90 calories, 4�5% ABV and gluten-free, Corona Hard Seltzer is a tasty, better-for-you alcoholic beverage rooted in Corona’s chill attitude and high-end credibility� This 12-pack variety includes: Tropical Lime, Cherry, Blackberry Lime and Mango� ABV: 4�5% Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Corona Familiar 24 oz. CansRooted in authentic, rich heritage, Corona Familiar is the flavorful, easy-to-drink beer that creates meaningful and authentic moments and experiences with those who matter most� In 2020, Corona Familiar will be available in a new package size: 24 oz� single-serve cans� ABV: 4�8% Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Smirnoff Ice SMASH Blue Raspberry + BlackberrySmirnoff Ice SMASH Blue Raspberry + Blackberry delivers a new flavor duo to the higher ABV segment� Juicy Blackberry SMASHed with sweet Blue Raspberry delivers a burst of smooth berry flavor� ABV: 8% Package: 23�5 oz� cans only Availability: Year-round, beginning in January in Lancaster and Berks Counties

Smirnoff Seltzer 8% Spiked New Smirnoff Seltzer 8% Spiked has zero sugar, no artificial sweeteners, is only 67 calories per serving and is available in two delicious flavors: Blood Orange and Blackberry� Blood Orange has a juicy, sweet orange character with slight bitter blood orange notes� Blackberry has sweet, fresh blackberry and raspberry aromas, with a hint of strawberry and jammy berry

flavor� ABV: 8% Package: 23�5 oz� cans only Availability: Year-round, beginning in late February in Lancaster and Berks Counties

Smirnoff Ice Zero SugarSmirnoff Ice is known for quality drinks bursting with flavor, with the right balance of citrus and sweet, and new Smirnoff Zero Sugar is no exception! Smirnoff Ice Zero Sugar has 2�5g carbs, less than 100 calories and of course, 0g sugar, with 100% Smirnoff Ice flavor� ABV: 4�5% Package: 11�2 oz� bottles only Availability: Year-round, beginning in January in Lancaster and Berks Counties

New Packaging for Amstel LightAmstel’s new packaging is more

refreshing, 50% easier to find on a shelf and more modern! Be on the lookout for the new packaging this winter� Availability: Year-round, beginning winter 2020 in Lancaster and Berks Counties

Tecate Michelada Tecate Michelada is inspired by the blended culture from the town of Tecate Baja, CA and Mexico’s unique flavors, for an authentic Michelada taste� ABV: 4�1% Package: 24 oz� cans only Availability: Year-round, beginning in March in Lancaster and Berks Counties


NewPRODUCTSTruly Lemonade Hard Seltzer

Truly Lemonade Hard Seltzer is the perfect mix of refreshing hard seltzer and sweet lemonade, for a drink that’s big on taste and low on calories� At just 100 calories, 1g of sugar and 5% ABV, Truly Lemonade is perfectly balanced, with the sweetness of real lemonade and refreshment of seltzer, to deliver a crisp, clean finish� ABV: 5% Package: 24 oz� cans only Availability: Year-round, beginning in January in Berks, Lehigh and Northampton Counties

Truly Lemonade Hard Seltzer Mix Pack

Available in this new 12-pack variety are: Black Cherry Lemonade, Original Lemonade, Mango Lemonade and Strawberry Lemonade� Availability: Year-round, beginning in January in Berks, Lehigh and Northampton Counties

Truly Watermelon & Kiwi Hard Seltzer

Watermelon & Kiwi delivers tropical refreshment, with juicy watermelon and tart candied kiwi notes� With a sweet upfront taste and a crisp, clean finish, Watermelon & Kiwi has a well-rounded, easy-to-drink flavor that will leave you truly satisfied� ABV: 5% Package: 12 oz� cans only

Availability: Year-round, beginning in January in Berks, Lehigh and Northampton Counties

Twisted Tea Half + Half Bag ’N BoxTwisted Tea favorite, Half + Half, combines the classic flavors of iced tea and lemonade, with a kick� And beginning this winter, it will be available in a 5 liter Bag ’N Box – that’s 14, 12 oz� servings in one convenient package – perfect for all you party needs! Half + Half will join Twisted Tea Original, currently available in this unique package� ABV: 5% Availability: Year-round, beginning in February in Berks, Lehigh and Northampton Counties

Angry Orchard Crisp Apple UnfilteredThis full-bodied, less sweet hard cider features a hazy, golden appearance that tastes like freshly pressed cider straight from the orchard� To craft Unfiltered, Angry Orchard starts with a blend of juice from carefully selected culinary and traditional bittersweet apples,

the gold standard of cider making� Unique to Unfiltered, the filtration process is skipped to keep the cider’s natural appearance, hearty aroma and fuller apple taste� ABV: 6% Packages: 12 oz� bottles and draught Availability: Now, year-round in Berks, Lehigh and Northampton Counties

Magners Berry Irish CiderNaturally gluten-free, Magners Berry is a blend of strawberry, raspberry and blackcurrant fruit notes on a fermented pear base� This sweet, fruity cider has a crisp, refreshing finish� ABV: 4% Package: 12 oz� bottles only Availability: Year-round, beginning in February in Lancaster and Berks Counties

Magners Variety PackMagners Irish Cider is the oldest Irish Cider, and today’s batches are made with the same recipe created by founder William Magner over 80 years ago� A countrywide favorite for celebrations and drinking rituals since its inception, Magners has come to be defined by authenticity, high-quality craftsmanship, and historically unique purity of taste� The Magners Variety Pack includes: Magners Original, Berry and Pear� Slainte! Availability: Year-round, beginning in February in Lancaster and Berks Counties

Cape May WhiteCape May’s new, year-round beer is brewed with orange and lemon peels, coriander, grains of paradise and the brewery’s favorite Belgian witbier yeast� Fruity esters up-front, with an easy-drinking finish, yields a traditional Belgian-style wheat ale brewed in the heart of the East Coast� ABV: 5�2% Packages: 12 oz� cans and draught Availability: Year-round, beginning in February in Lancaster, Berks, Lehigh and Northampton Counties


NewPRODUCTSCayman Jack Margarita 19.2 oz. CansCrafted with only the finest ingredients including 100% agave nectar, real cane sugar and organic lime juice, Cayman Jack is the world’s first hand-crafted margarita! Those fine ingredients are then blended with an ultra-pure malt base� Made from premium beer that has been purified and filtered

over 10 times, it’s a taste as pure and clean as vodka� Available in 19�2 oz� cans this spring, Cayman Jack Margarita is arguably the most refreshing margarita in the world! ABV: 5�8% Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Cayman Jack Moscow MuleCayman Jack Moscow Mule has a beautiful balance between sweetness from the sugar and tartness from the lime, with a hint of spicy ginger� Clean and smooth on the finish, it’s very thirst-quenching�

ABV: 5�8% Packages: 12 oz� bottles and 19�2 oz� cans Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

White Claw Natural Lime 16 and 19.2 oz. CansFan favorite, White Claw Natural Lime, will soon be available in 16 and 19�2 oz� cans in addition to 12 oz� cans currently available� Natural Lime is a crisp, clean, spiked seltzer with notes of natural lime juiciness for a taste that’s timelessly refreshing� ABV: 5%

Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

White Claw Hard Seltzer 70 New White Claw 70 delivers the taste you expect from White Claw with only 70 calories! Available in Pineapple and Clementine flavors, White Claw 70 has a very sessionable ABV, is gluten-free and has 0g sugar� ABV: 3�7% Package: 12 oz� cans only Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

White Claw Hard Seltzer SurgeNew White Claw Surge offers delicious hard seltzer taste with a higher ABV� Gluten-free with only 2g of sugar, White Claw Surge is available in Cranberry and Blood Orange flavors�ABV: 7% Package: 16 oz� cans only Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

White Claw Variety Pack Flavor Collection No. 2White Claw will be launching a second variety pack this spring that will include Mango in addition to three new flavors: Watermelon, Lemon and Tangerine, which can only be found in this mixed pack� Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties

Yuengling FLIGHTIn March, Yuengling is elevating your beer experience with the next generation of light beer� FLIGHT is clean, crisp and refreshing with only 2�6g carbs, 95 calories and 4�2% ABV� Brewed by the 6th generation of all female Yuengling family brewers, FLIGHT will be available in 12-pack and 6-pack bottles� ABV: 4�2% Package: 12 oz� bottles only Availability: Year-round, beginning in March in Berks County

Yuengling Golden Pilsner 24-pack CansBeginning this spring, Yuengling Golden Pilsner will be available in 12 oz� 24-pack cans! This pilsner was one of the fastest growing beers in Philadelphia in 2019, nearly doubling in size in Origlio’s territory� Yuengling Golden Pilsner is the perfect balance of hop and malt character for a crisp and smooth, thirst-quenching refreshment� This highly sessionable beer has a 4�7% ABV and is Yuengling’s interpretation of an outstanding, modern pilsner, born from six generations of brewing expertise� Golden Pilsner is currently available year-round in draught, 12 oz� bottles, 12 oz� cans 2/12 and 16 oz� cans 4/6 Availability: Year-round, beginning in March in Berks County


NewPRODUCTS

Flying Fish Hazy BonesYou can rest your weary head right on this can� While you’re at it, sniff the hints of pineapple and mango� And if you’re so inclined, sip the tropical hop party� And repeat in due time� ABV: 6�3% Packages: 12 oz� cans and draught Availability: Now, year-round in Lancaster, Lehigh and Northampton Counties

New Offerings in the Flying Fish Variety 15-PackFlying Fish’s updated 15-pack can variety includes: Hazy Bones, Daylight Saving, Tradewinds, XPA & Salt and Sea� Availability: Year-round, beginning in February in Lancaster, Lehigh and Northampton Counties

Firestone Walker FlyJack Everything you want from a hazy IPA, with nothing to weigh you down, FlyJack is Firestone Walker’s new 96-calorie beer with maximum flavor, minimal calories and no compromises� ABV: 4% Packages: 12 and 19�2 oz� cans and

draught Availability: Year-round, beginning in January in Lancaster, Berks, Lehigh and Northampton Counties

Firestone Walker 19.2 oz. CansThis February, three Firestone Walker brews (Mind Haze, Union Jack and new FlyJack) will be available

in 19�2 oz� cans! Availability: Year-round, beginning in February in Lancaster, Berks, Lehigh and Northampton Counties

Green Flash West Coast IPAAs craft beer pioneers, Green Flash defined a style by brewing the benchmark west coast IPA, putting the brewery on the map� This IPA is made with five different hops for complex layers of pine, floral and ripe, citrus aromas� ABV: 7% Packages: 12 oz� cans and draught Availability: Now, year-round in Lancaster and Berks Counties

Green Flash Tropical DNATropical DNA features a complex lush fruitiness with a bright, hoppy finish� This hazy IPA is brimming with tropical citrus aromas that transport your taste buds to paradise, sip after sip� ABV: 7% Packages: 12 oz� cans and draught Availability: Now, year-round in Lancaster and Berks Counties

Green Flash Saturhaze IPA Saturhaze IPA is a laid-back, easy-drinking, hazy IPA with tropical and citrus aromas� ABV: 4�2% Packages: 12 oz� cans and draught Availability: Year-round, beginning in February in Lancaster and Berks Counties

Alpine DuetThis Alpine masterpiece features pine, citrus and cedar notes from a harmonious blend of Simcoe and Amarillo hops� ABV: 7% Packages: 12 oz� cans and draught Availability: Now, year-round in Lancaster and Berks Counties

Long Trail Little AnomalyLittle Anomaly is a ‘guilt-free’ IPA, with only 110 calories and 9g carbs per 12 oz� serving� ABV: 3�8% Package: 12 oz� cans only Availability: Year-round, beginning in March in Lancaster, Berks, Lehigh and Northampton Counties


NewPRODUCTS

Great Lakes IPA 12 oz. Cans

Launched in 2019 with a label celebrating the brewery’s family of employee-owners, GLBC’s newest year-round offering, IPA, will be available in 12 oz� cans this spring! This lightly filtered, dry-hopped American IPA is brewed with lemon peel, Simcoe, Azacca, Mosaic and Cryo hops�

ABV: 6�5% Availability: Year-round, beginning in late March in Lancaster, Berks, Lehigh and Northampton Counties

Great Lakes Dortmunder Gold 12 oz. Cans

For the first time ever, Great Lakes’ award-winning flagship Dortmunder Gold Lager is available in cans year-round, with new artwork that pays tribute to Dortmunder Gold’s history� A classic balance of sweet malt and dry hop

flavors, Dortmunder Gold proudly waves the flag for Cleveland and refreshes beer drinkers everywhere� ABV: 5�8% Availability: Year-round, beginning in February in Lancaster, Berks, Lehigh and Northampton Counties

Harpoon DragonWeisse This new wave Berliner weisse is a tart and tropical alternative to your typical light beer� Dragon fruit and hibiscus brighten a lively wheat base with maca root and sea salt to keep your tempo going� ABV: 4�6% Packages: 16 oz� cans and draught Availability: Year-round, beginning in February in Berks County

Lagunitas Hazy Memory 16 oz. CansSoon to be available in 16 oz� cans, this unforgettable, hazy IPA is packed with some of Yakima’s juiciest Loral, Hallertau Blanc, Galaxy and Citra hops� It’s evocative of everything Lagunitas has learned in hop-forward brewing, expressed in a glowing, unfiltered voice� ABV: 8% Availability: Now, year-round in Lehigh and Northampton Counties

Seagram’s Escapes Tropical Rosé

Seagram’s Escapes has partnered with TV host Chris Harrison to develop and launch their newest flavor:

Tropical Rosé� ABV: 3�2% Package: 12 oz� cans only Availability: Year-round, beginning in February in Lancaster and Berks Counties

UFO Light Force The Light Force has arrived! Light in body, but a force of flavor, this 98-calorie white ale packs a refreshing punch of orange peel and coriander into a delightfully drinkable beer� ABV: 4% Packages: 12 oz� cans and draught Availability: Year-round, beginning in February in Berks County

UFO Boarding Pass IPALet this beer be your Boarding Pass to a world of uncharted flavors� A medley of berry purees, fruity hops and the tropical flavor of passionfruit combine to create this vibrant

and juicy IPA� ABV: 5�3% Package: 12 oz� cans only Availability: Year-round, beginning in February in Berks County

Saranac Legacy IPA 2.0This is Saranac’s award-winning Legacy IPA, only better! Legacy IPA 2�0 is based on Saranac founder’s 1914 recipe, now leveraging a new brewhouse and whirlpool hopping process, for a brighter, more citrusy hop character� It’s still brewed with lighter malts to allow the hops (Cascade, Citra, Simcoe and Columbus) to shine through� ABV: 6�5%Packages: 12 oz� cans and draught Availability: Year-round, beginning in January in Lancaster and Berks Counties

SeasonalSELECTIONS


Dogfish Head The Perfect DisguiseBrewed with German chit malt and a crisp kölsch yeast, this unique double IPA was double dry hopped at nearly 4 lbs� per barrel, with a mix of German and American hops� Golden amber in color, it boasts aromas of piney, citrusy hops and is chock-full of juicy, tropical flavors of citrus, tangerine, mango and peach� ABV: 8% Packages: 12 oz� bottles and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Dogfish Head and Rodenbach Vibrant P’OceanA collaboration 200 years in the making, this blended sour is a mix of a two-year, foeder-aged sour from Rodenbach Brewery in Belgium and a kettle sour brewed with pilsner malt, malted wheat, elderberry, elderflower, lemon slices and fleur-de-sel from Dogfish Head� Bursting with complex, floral aromas of berries and citrus, this light-bodied brew offers tart, dry flavors of jammy berries and floral lemon� ABV: 4�7% Packages: 12 oz� cans and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Samuel Adams Spring Variety PackThis seasonal bottle variety features: Boston Lager, a classic beer with a perfect balance of bitterness from the Hallertau Mittelfrüh hops and caramel sweetness from the malts; Sam ’76, a refreshing lager with a light, citrus hop profile that finishes clean; Cold Snap, an unfiltered white ale with an exotic blend of ten fruits and spices and Mountain Berry, an ale aged on raspberries and blackberries� Availability: January in Berks, Lehigh and Northampton Counties

When Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited or extremely limited quantities. Breweries only produce a certain amount of their specialty beers and Origlio Beverage does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in the production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated.

If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss similar options.

Origlio also sends a craft email blast, weekly to inform customers of seasonal offerings that are available to you immediately and ones that will be in stock soon.

If you are interested in receiving this email please contact Jessica Lawrence at [email protected] with your email address.

Samuel Adams Cold SnapA new recipe was developed for the 2020 release of Cold Snap, with an adjusted body and spice levels for a brighter and smoother taste� Cold Snap is an unfiltered white ale with an exotic blend of ten fruits and spices: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, powdered plum, grains

of paradise, anise and tamarind� Bright orange notes and a touch of vanilla add smooth, subtle sweetness for a crisp flavor that signals spring is on its way� ABV: 5�3% Packages: 12 oz� bottles, 12 oz� cans and draught (also included in Samuel Adams Spring Variety Pack) Availability: Now! in Berks, Lehigh and Northampton Counties

Samuel Adams Mountain BerryAn all-new seasonal offering that’s light and bright! This ale is aged on raspberries and blackberries grown in the Pacific Northwest, boasting bright fruit notes with a refreshingly light body and low ABV� Hibiscus and berries deliver a prominent aroma and rosé hue, with soft cereal and cracker notes from the malt� ABV: 4�1% Packages: 12 oz� bottles, 12 oz� cans and draught (also included in Samuel Adams Spring Variety Pack) Availability: January in Berks, Lehigh and Northampton Counties

Smirnoff Ice Red White & Berry

Red, White & Berry is back and ready to be enjoyed in multiple formats� This flavored malt beverage has an amazingly cooling taste of citrus, blue raspberry and cherry, all combined for a blast of flavor� Enjoy the burst of berry flavor with Smirnoff Ice Red, White & Berry! ABV: 4�5% Packages: 12 oz� cans, 11�2 and 24 oz� bottles Availability: Mid-February in Lancaster and Berks Counties

SeasonalSELECTIONS


Evil Genius I Love LampThis classic German-style hefeweizen has an Evil Genius twist� I Love Lamp is brewed with 2-row wheat and Munich malts and hopped gently in the kettle with

German hops� Once fermentation is complete, just the right amount of pineapple is added, making it a truly unique beer that is at once intriguing and drinkable� The banana and clove notes, naturally produced by the hefeweizen yeast, are balanced by refreshing pineapple, resulting in a delicious, easy-drinking treat�ABV: 5�5% Packages: 12 oz� bottles and draught Availability: March in Lancaster, Berks, Lehigh and Northampton Counties

Cape May Devil’s ReachPreviously available year-round, Devil’s Reach will be going on hiatus for the summer to make room for some new Cape May beers, so get it before it’s gone for the season! This Belgian beast is fruity and light� The complexity and character of Devil’s Reach comes from a robust Belgian yeast�

Deceptively simple, caution is demanded because, before you know it, Devil’s Reach has swallowed you whole� ABV: 8�6% Packages: 12 oz� cans and draught Availability: Now! in Lancaster, Berks, Lehigh and Northampton Counties

Cape May Snag & DropDank and resinous, Snag & Drop is a lupulin-laden beast� With hints of pine and orange citrus in the background, this alluring Triple IPA is packed to the gills with some of the stickiest and most pungent hops� Snag & Drop is waiting to lure you in and snag you like a trophy fish� ABV: 10%

Packages: 16 oz� cans and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Cape May CorrosionOpening with massive aromas of fresh citrus and tropical fruits, Corrosion hits with a firm hop presence accentuated by an upfront acidity� Kettle-soured before finishing as an IPA, Corrosion is uniquely balanced between the world of sours and the world of hops� ABV: 6�5% Package: Draught only Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Evil Genius #SORRYNOTSORRYThis beer is brewed with a balanced blend of American barley and British oats, delicately hopped with Simcoe, Mosaic and Azacca hops, then fermented with Evil Genius’ house ale yeast� They’re totally not sorry about the explosions of fruity

hops mingling so effortlessly with the natural peach that is added during fermentation to make this IPA clean, bright, juicy and balanced� ABV: 6�7% Packages: 12 oz� bottles and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Firestone Walker Luponic Distortion No. 15No fruits� No flavorings� No shortcuts, just the magic of 100 percent natural hops, expertly blended to offer mind-bending flavors with each numbered release� Luponic No� 15 delivers the flavors of kiwi, lychee and feijoa, all through hops� ABV: 5�9% Packages: 12 oz� cans and draught Availability: Early February in Lancaster, Berks, Lehigh and Northampton Counties

Firestone Walker Crafted Thru Hops Mixed PackThis mixed pack features a beer from Firestone Walker’s Propagator Series of “treasure” beers found only in these variety packs� The Propagator Series was born of their hot-rod pilot brewhouse in Venice, California� The Propagator is the R&D facility that sets the pace for what’s next from Firestone Walker – including this series of single-hop IPAs available exclusively in their seasonal mixed packs� Included in this 2/12 can mix are: Luponic Distortion No. 15, Union Jack IPA, Mind Haze IPA and the Propagator Series beer – Motueka, a single hop, hazy IPA with tangerine and lemongrass flavors� Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Mike’s Hard Pineapple MandarinA perfect mix of tangy pineapple and juicy mandarin, Mike’s Pineapple Mandarin is just the right balance of tartness and sweetness� ABV: 5% Package: 11�2 oz� bottles only Availability: February in Lancaster, Berks, Lehigh and Northampton Counties

SeasonalSELECTIONS


Stoudts Believer White Wine Barrel Aged TripelAged on white wine barrels, this Belgian-inspired tripel blends the flavors of spicy phenolics and fruity esters with subtle grape notes, soft fruit & oaky goodness, for a taste that exemplifies the art of brewing beer� ABV: 9�4% Packages: 12 oz� bottles and draught Availability: Limited quantities in March in Lancaster, Berks, Lehigh and Northampton Counties

Flying Fish Salt and Sea Variety Pack

This 15-pack variety has 3 variations of Flying Fish’s popular Salt and Sea: original Strawberry and Lime, Mango and Pineapple & Blackberry and

Kiwi� Availability: February in Lancaster, Lehigh and Northampton Counties

Great Lakes Blackout StoutBold and dark as a power-less metropolis, this

Russian Imperial stout commemorates the infamous 2003 blackout that briefly left some 55 million people utterly unplugged� Blackout Stout is pitch-dark and rich, kindled with black malt and roasted barley and illuminated by flickers of bitter hops� ABV: 9�9% Packages: 12 oz� bottles and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Great Lakes Conway’s Irish AleArrestingly smooth, with a rap sheet of toasty biscuit and caramel malt flavors, this Irish ale is great with corned beef or stew after a hard day’s work� ABV: 6�3% Packages: 12 oz� bottles and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Great Lakes Chillwave Double IPA

Inspired by the North Coast’s dedicated (and sometimes chilly) surf community, this DIPA will melt the ice in your beard and never lose its balance� Earthy, tropical Mosaic hops ride frontside here, followed by a deft cutback of honey malt� ABV: 9% Packages: 12 oz� bottles and draught Availability: March in Lancaster, Berks, Lehigh and Northampton Counties

Stoudts Queen of Hops Series Hazy IPA

Stoudts’ interpretation of the popular hazy IPA is unfiltered, created using one hop, Idaho 7, imparting tropical fruit notes, with a pleasant, bitter finish that you can throw down� ABV: 6�5% Packages: 16 oz� cans and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Stoudts Fat Dog Strawberry Chocolate Stout

This Imperial oatmeal stout is infused with succulent strawberries and chocolate from cacao nibs to create a robust, decadent brew� ABV: 9% Package: Draught only Availability: Limited quantities in January in Lancaster, Berks, Lehigh and Northampton Counties

Shiner Prickly PearThis fan favorite is back for a limited time only! Brewed with certified organic prickly pear, a cactus native to the brewery’s landscape, this tart yet slightly sweet brew has a bright, fruity flavor and floral aroma� It’s a crisp and refreshing alternative to drinking from the hose� ABV:4�9% Packages: 12 oz� bottles, 12 oz� cans and draught Availability: February in Lancaster, Berks, Lehigh and Northampton Counties

Shiner Ruby Redbird 12 oz. Bottles and DraughtNow only 95 calories with 3�1g of carbs, and 1g of sugar, this Shiner favorite is back through the summer months in bottles and draught to complement the cans (available all year long)! Popping the top on this brew is like slicing into a ripe Texas Ruby Red grapefruit� A bold kick of ginger combines with the grapefruit for a tart, refreshing lager ABV: 4% Availability: February in Lancaster, Berks, Lehigh and Northampton Counties

SeasonalSELECTIONS


2SP The Russian2SP doesn’t like to boast too much, but when their brewer wins gold at the Great American Beer Festival 3 times in the past 4 years… they might make an exception, because dammit, this is one of the best Russian Imperial stouts in the country� With big, roasty & chocolate flavors, and espresso coming in the back end, this is arguably the standard for Russian Imperial stouts� ABV: 9% Package: 16 oz� cans only Availability: February in Lancaster, Berks, Lehigh and Northampton Counties

Sly Fox GrisetteBelgian wheat ales have a storied history dating back to Belgian workers quenching their thirst after a laborious day in the mines� Sly Fox’s medal-winning Belgian wheat saison is a perennial favorite, boasting complexities brought about by a hearty addition of wheat and their proprietary house yeast strain�

ABV 5�6% Packages: 12 oz� cans and draught Availability: February in Lancaster County

Sly Fox Seamus’ Irish Red AleLeapin’ leprechauns! Sly Fox’s take on the Irish red ale will be back on draught just in time for your St� Patrick’s Day celebrations� Brewed with British pale & crystal malts and a beautiful blend of Centennial and East Kent Golding hops, this ale is nicely balanced and perfectly sessionable� ABV 4�9% Package: Draught only Availability: March in Lancaster County

BrewDog Pulp PatriotThis massive double IPA weighs in at a hefty ABV, delivering a payload of big fruit numbers, with mango and peach front and center� Milk sugar builds and rounds out the fully juicy notes, leaving a silky-smooth mouthfeel� Swear to the allegiance of the modern milkshake IPA�

ABV: 9�5% Packages: 12 oz� cans and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Heavy Seas Hydra’s HazeOne of Heavy Seas’ haziest beers yet, Hydra’s Haze is one monster of a beer� Brewed with a ridiculous amount of Citra and Galaxy hops, this beer isn’t shy about its juiciness� From its dank aroma to its powerful citrus finish, Hydra’s Haze packs an intense hop experience� Catch it while

you can – this limited beer will only be lurking for a short period of time� ABV: 6% Packages: 12 oz� cans and draught Availability: January in Berks, Lehigh and Northampton Counties

Saranac Polar Haze IPAJuicy, hazy and delicious, this unfiltered IPA is brewed with Citra, Centennial, Mosaic and Simcoe hops, providing flavors of citrus, tropical fruit and pine, with a soft bitterness� ABV: 6% Packages: 12 oz� bottles and draught (and in the 12 Beers of Spring variety pack) Availability: January in Lancaster and Berks Counties

Saranac S’More PorterInspired by the campfire treat, this porter combines the best of both worlds: S’mores and beer� With the flavors of chocolate, marshmallow and graham cracker, the beer is brewed with a blend

of caramel biscuit, brown and roasted malts and aged with chocolate and vanilla� It’s so good, you’ll be begging for S’more! ABV: 6�2% Packages: 12 oz� bottles and draught Availability: January in Lancaster and Berks Counties

Saranac 12 Beers of SpringThis year’s 12 Beers Of Spring 2/12-pack variety includes: Polar Haze IPA, an unfiltered IPA brewed with Citra, Centennial, Mosaic and Simcoe hops; Bee Catcher, a crisp and smooth honey ale brewed with wildflower honey and Lemondrop hops; Ruby Red, a citrusy, fruity and refreshing wheat ale brewed with Ruby Red grapefruit juice and Pollinator Pils, a crisp and aromatic pilsner brewed with the most floral New Zealand hops� Availability: January in Lancaster and Berks Counties

SeasonalSELECTIONS


Brown Bomber Hard Bourbon Caramel Latte

Brown Bomber Hard Bourbon Caramel Latte contains the same 100% Arabica coffeehouse latte flavor as the other hard lattes in their core lineup, but with a strong aroma of fruit & oak notes, and sweet, aromatic flavors of vanilla, caramel, honey and butterscotch, with a bite of black pepper to remind you that you

are still drinking alcohol� ABV: 5% Package: 12 oz� slim cans only Availability: February in Lancaster and Berks Counties

Harpoon The CraicThe toasted malt of an Irish red meets the fruit hops of an IPA in this seasonal beer� Because to Harpoon, St� Patrick’s Day is more than just a day� It’s a season they love to celebrate! Sláinte! ABV: 6�9% Packages: 12 oz� cans and draught Availability: January in Berks County

Harpoon Dry January This triple IPA is for those that prefer to imbibe, no matter the month� ABV: 11% Package: 16 oz� cans only Availability: in January in Berks County

Harpoon Hop-O-Rama Variety PackStep right up, folks, and prepare to be amazed by the Hop-O-Rama in this 2/12 can variety pack� Four hoppy beers, one great time� Included in this mixed pack are: Harpoon IPA, Rec. League, The Craic and Fresh Tracks� Availability: January in Berks County

UFO Passionfruit Need a little extra passion in your life? Look no further than this beer right here� Brewed with hundreds and hundreds of pounds of passionfruit purée, this

hefeweizen is bursting with refreshingly tart and tropical goodness –

and just the right amount of passion! ABV: 4�8% Packages: 12 oz� cans and draught Availability: January

in Berks County

Neshaminy Creek After the PartyThis Irish dry stout is brewed with English Maris Otter malts and conditioned on coffee� It is a highly drinkable dark beer with roasty malt flavors and light complementary bitterness� ABV: 4% Packages: 12 oz� cans and draught Availability: January in Lancaster, Berks, Lehigh and Northampton Counties

Neshaminy Creek Pineapple Shape of Haze to Come

This is a hazy New England-style Imperial India pale ale, double dry

hopped with Mosaic and Citra and conditioned on a boatload of pineapple� The end result is a tropical and fruity unfiltered IPA that has hints of resinous pine and a toned-down bitterness� ABV: 8�8% Package: 16 oz� cans only Availability: Mid-January in Lancaster, Berks, Lehigh and Northampton Counties

Neshaminy Creek Cherry Hibiscus WheatThis taproom favorite is a variation of Neshaminy Creek’s German wheat ale, conditioned on tart cherry juice from Michigan and hibiscus flowers, giving it a mesmerizing deep red color with notes of banana, spicy clove, tart cherries and floral hibiscus� ABV: 5�2% Package: Draught only Availability: March in Lancaster, Berks, Lehigh and Northampton Counties


Long Trail Trail Hopper IPATrail Hopper IPA is an unfiltered, modern, American IPA built to keep your taste buds moving from one trail to the next� This easy-drinking IPA features a light, refreshing body with

a bready malt profile that lays the foundation for a bounty of juicy, tropical fruit hop flavors coming from late additions of Citra and Simcoe hops� ABV: 4�75% Package: 12 oz� cans only in Lancaster, Berks, Lehigh and Northampton Counties

Long Trail VT IPAThis IPA’s juicy hop profile is complemented by the grist, which features a heavy hand of flaked oats and aromatic Munich malt to deliver a smooth mouthfeel and hazy appearance� What sets this beer apart – aside from the soft bitterness – is the introduction of a new yeast strain that provides the

beer with more neutral notes and juicy esters that enhance the hops� ABV: 6% Packages: 12 oz� cans and draught in Lancaster, Berks, Lehigh and Northampton Counties

Long Trail IPA PackThis all-season pack of Long Trail’s most trail-worthy IPAs was constructed for the juicy adventures that await� This variety pack includes: Green Blaze IPA, Trail Hopper IPA and VT IPA� Available in Lancaster, Berks, Lehigh and Northampton Counties

Available Year-Round PERFECT FOR THE SEASON

Gear Up for Wedding Season with VerdiIt’s cold and dreary outside now, but in a few short months, the weather will warm and with that comes wedding season! Verdi & Sparkletini are a super value opportunity for weddings, bridal & baby showers and any catering events� The resealable cork closure keeps the product sparkling for up to 7 days, so no need to pour excess down the drain! Verdi’s 8 oz� package provides an exciting, elegant option as gifts for valued guests! Available in Lancaster, Berks, Lehigh and Northampton Counties

Guinness Draught StoutWhat would St� Patrick’s Day be without this iconic, rich and creamy, distinctively black and velvety beer? Sip after sip, sweet counters bitter as the malt arrives on cue to complement a base of roasted barley� The unmistakable white head sits flush atop the dark beer, while the flavors counter and combine perfectly� ABV: 4�2% Packages: 11�2 oz� bottles, 14�9 oz� cans and draught in Lancaster and Berks Counties

Magners Irish Cider Crisp, clean and powerfully flavored, Magner’s Irish Cider is made with 17 carefully selected varieties of fresh apples grown in the beautiful

orchards of Ireland� Not overly sweet, Magners makes a wonderful companion to cheese, fruit and roast pork� ABV: 4�5% Packages: 12 oz� bottles, 16�9 oz� cans and draught in Lancaster and Berks Counties

Smithwick’s Red AleSmithwick’s is a ruby-red brew, with a gentle hop bitterness and a sweet malt finish� Subtle aromas of caramel, biscuit and hops, with sweet malt and biscuit flavors balance a pleasant hop bitterness� ABV: 4�5% Packages: 11�2 oz� bottles and draught in Lancaster and Berks Counties


Programs

Keep St. Patrick’s Day Chill With Coors LightCoors Light is bringing low-key fun to St� Patrick’s Day to keep the day chill� Coors Light fans will be treated to lucky thermal cups, on-premise POS, tons of wearables such as hoodies, temporary tattoos and T-shirts, as well as consumer giveaways to make the holiday unforgettable�

Fishing with KeystoneKeystone knows their fans hook, line and sinker, so they’re making it easier than ever before for fishing enthusiasts to enjoy a cool drink whenever and wherever they choose to reel one in� The refreshed creative is sure to catch shoppers’ eyes, including fishing float tube enhancers and graphics that help their fisherman flag fly�

Hamm’s Offbeat HolidaysYou’ve waited four years for this celebration, and it’s finally here� So ring in Leap Day with Hamm’s! Hamm’s is keeping the Offbeat Holidays campaign rolling to keep the festivities – and beer – flowing in a whole new way�

Coors Light Brings Refreshment to March Madness During March Madness, Coors Light will bring mountain-cold refreshment to fans throughout the tournament with an exclusive Draft Kings NCAA “Pick ’Em” game� Fans can enter to win Silver Seats, a premium on-premise viewing experience with cold-cup holders, retractable food trays and more� Other ways to get in on the action away from the court include bartender gear and giveaways, exclusive pre-filled, single-use 20 oz� aluminum cups and Draft Kings codes to keep the momentum going throughout the tourny�

Miller Lite March Madness Miller Lite has hoops on the brain, just like the rest of March Madness nation� Basketball fans will have something to look forward to throughout the tournament with 22 oz� thematic stadium cups, POS tools, consumer giveaways and prize packs, including themed T-shirts, jerseys and socks�

Crispin Galentine’s Day This Galentine’s Day, show the gal pals in your life how much they mean to you with Crispin Rosé� Consumers will be able to participate in moments that surprise and delight, including giveaways for items such as premium silk scarves� Rosé enthusiasts will be able to elevate brunch and happy hour by pairing Crispin with on-premise Pearsecco glassware as they toast to the best of friendships�


Programs

Belt the Next Champ with Modelo and UFCFrom February 1st through mid-April, Casa Modelo will return with a partnership with UFC for the third year in a row� Building Casa Modelo’s equity as the Official Beer of the UFC, POS will drive consumers to ModeloUSA�com for the chance to win an opportunity to belt the next UFC Champ at International Fight Week� Additional marketing support will also include UFC homepage takeover and digital banners, as well as social support across both Modelo and UFC handles�

The Corona Hotline is Back for March HoopsFor the first time ever, Corona will be bringing March Hoops to the Corona Hotline� With help from their new operator, Kenny Smith, the hotline will provide a unique way to engage consumers beginning March 1st and continuing through the entirety of the tournament� Additionally, callers will have the opportunity to win ticket credits through Stubhub to get in on the action and go see their favorite team play� This program is supported by POS, a dedicated TV spot for March basketball and a robust media plan, including TV impressions in almost every round of the tournament� Make your picks and find your bracket beach with Corona!

Steel Reserve Alloy Series SlushiesIt isn’t really fun until someone brings the spiked slushies� Steel Reserve is bringing young, adventurous drinkers the chance to make boozy slushies any hour of the day – all they need is 6 cans, a slushy machine and 45 minutes� Themed holiday mixes throughout the year will ensure there’s always something new to try�

Endless Entertainment with Peroni & Hulu

It’s soon to be a new year, with new shows and movies to binge watch, and Peroni has shoppers covered� For a limited time, consumers can buy a 6-pack or larger of Peroni and text in their receipt to receive a code to save money on their Hulu subscription�

Peroni knows there’s nothing quite as refreshing as pairing an endless stream of films and television shows with Italy’s favorite beer�

It’s Miller Time Miller Lite is reimagining what Miller Time means to a modern, younger market� Miller Lite reminds audiences that beer represents the original social medium – a space that has always been about creating an authentic connection� The Original Lite Beer generated lots of buzz when it “went dark” on its social media handles, sparking national conversations and widespread media coverage� With 620 million PR impressions and counting, the campaign has resonated with beer drinkers with its message that a few good friends are better than a few thousand followers�

Miller Lite’s Pot of Gold Miller Lite is feeling lucky, and they want their fans to feel lucky too� They’re releasing limited-edition St� Patrick’s Day thematic aluminum pints and stadium cups just in time

for the festivities� Consumers will be seeing green with themed window clings, photo booths, banners, tattoos and merch giveaways all week long�


ProgramsNew Year, New You with Corona PremierCorona Premier is running a sweepstakes in the New Year to give away $5200 towards a yearly gym membership! The brand is engaging with consumers during the key New Year reset timeframe by reminding them that Corona Premier is low-calorie, low-carb and a great pairing with a healthy lifestyle� The program will be supported by retail templates, as well as table tents and coasters for the on-premise�Pacifico Returns

as the Official Beer of the Winter X GamesPacifico is sponsoring the Winter X Games for the second year in a row, taking place January 23rd through 26th, 2020� ESPN’s X Games Aspen 2020 will celebrate the world’s top action sports athletes, including more than 75 Olympians, as they return to the biggest stage in action sports, competing in events like the SuperPipe, Big Air and Slopestyle� The X Games will also feature historically sold-out musical performances with 2020 headliners Rae Sremmurd, ILLENIUM, Alesso and Bazzi� Pacifico will have presence at the event with signage, on-site and on-course branding and activation� Additionally, the brand will be heavily featured in commercials, as well as custom integrations and features� Pacifico has also partnered with athlete-ambassador Jack Mitrani, TV host and one of snowboarding’s most popular personalities� X Games Aspen will be attended by over 100K people across the 4 days and viewed on TV by 2�5 million households�

Amstel Light The Official Beer of Après-skiAmstel Light has the heritage of being the official beer of après-ski� Markets that activated the Liftopia program in 2019 saw a positive trend change� Amstel’s consumer communication for the year will be focused on friendship� Finding friends, creating friendships and drinking beer with those friends� Relevant markets can activate the ski program and new white packaging to gain displays in store� Consumers can buy + text + save with Amstel’s ski program� POS will guide consumers to purchase Amstel Light and enter to win (via text) $20�00 towards lift tickets on Liftopia and be entered to win a ski getaway (where legal)�

Dos Equis Mexican Pale Ale Keeps the Momentum Going in 20202019 marked the launch of Dos Equis’ newest innovation, Mexican Pale Ale (MPA)� In 2020, they will continue to spark the same excitement, while maintaining a strong support plan in the Northeast Region, specifically Pennsylvania� Awareness will be created through engaging POS of the refreshing pale ale with a decidedly Mexican twist�

Why Dos Equis MPA?

• When promoted on feature or display, MPA experiences greater dollar lift versus Mexican Imports segment�

• Since half of Dos Equis drinkers buy craft brands, craft beer drinkers are more likely to turn to the Dos Equis franchise for variety�

• Adding MPA draught to your tap lineup will deliver more profits�


ProgramsHeineken 0.0 Resolutions for Dry January

Heineken 0�0 will treat New Year’s resolutions as another non-beer moment that they can now enjoy… with beer! 21% of drinkers took

part in Dry January in the U�S� in 2019� Heineken 0�0 is a low-calorie beer, with a perfectly balanced Heineken taste, and no alcohol� For the times you want a beer but can’t have one – like going to happy hour during Dry January or maintaining your resolution to be healthier – now you can!

Celebrate St. Patrick’s Day with HeinekenEveryone knows you need to wear green to celebrate St� Patrick’s Day, but what about drinking green? This year, Heineken is taking over to celebrate the holiday and show that everyone, even Dutch beers, can be green for a day�

Heineken: Goals Aren’t Made without CheersTo the 24/7, 365-days-a-year soccer fans, Heineken gets it: soccer isn’t just a game� It’s a lifestyle� In 2020, Heineken is going to dominate the playing field with national visibility creative and regional-focused POS� From kickoff to the final seconds, fans will know the only way to watch soccer this season is with Heineken� POS will encourage fans to text SOCCER to 77000 for the chance to win an exclusive trip to the MLS All Star game presented by Target�

Heineken and James Bond 007 Everyone has heard of James Bond� But just because he’s the world’s most famous secret agent, doesn’t mean just anybody can be him� To celebrate the global partnership with the upcoming Bond film No Time to Die, Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect to their inner secret agent� POS will encourage consumers to text “Heineken” to “007” to receive an invisible ink message from Bond� The message will reveal to consumers if they have won:

• The grand prize: a pair of tickets to the LA premiere on April 6th (includes hotel and airfare)

• Tickets to advance screenings – locations TBD

• Exclusive branded backpack or baseball cap

Enjoy the Big Game with HeinekenDuring the big game, it can seem like small calls don’t really matter� But whether it’s a 5-yard penalty during the game or deciding what beer to bring, these calls have a greater impact� That’s why this year, Heineken is partnering with Uber and helping shoppers make the right call all game day with safe rides and the best beer� POS will drive consumers to a URL to fill out their big game boxes� Users who choose the right numbers after each quarter will have the chance to win Uber codes of various amounts tied to the quarter in which they enter� Four grand prize winners will be selected to win $2500 in Uber Credits� Quarter 1: $25; Quarter 2: $35; Half time: $75; Quarter 3: $100 and Quarter 4: $150.


ProgramsYuengling Steps Up Sponsorship with the PhilliesYuengling, the official Lager of the Philadelphia Phillies, is kicking off the 2020 baseball season with special Phillies 12 and 16 oz� can packaging� Starting opening day through the summer, fans can pick up the special edition Phillies Yuengling Traditional Lager packs and enter to win great prizes from Yuengling including a chance to meet Phillies All Star Aaron Nola, a Yuengling vending machine and Phillies swag� Cheer on the Phillies with Yuengling Lager in 2020�

Guinness Draught Gilroy Special Edition Can & BottleCelebrate the Guinness campaigns of the 1930s and ’50s with special edition St� Patrick’s Day packaging to drive sales and delight consumers!

• On-premise: Secure Guinness specials and features in can and bottle accounts, promote features with specially created POS, drive sales with sampling events and pint glass giveaways leading up to St� Patrick’s Day (where legal)�

• Off-premise: Start celebrating early by building pre-St� Patrick’s Day displays with Guinness Gilroy cans and bottles with specially created POS� Add Guinness LTO cans and bottles to St� Patrick’s Day displays to add a festive touch and drive incremental sales�

Guinness Six Nations RugbyCheer on your favorite Six Nations team with Guinness! Guinness events, features or specials can be partnered with all Six Nation’s games! Key game, England VS Ireland is on February 23rd!


Programs

Check out George Latella’s latest Retail Edge blog post, “Leveraging Your Brand” at Origlio.com/blog/leveraging-your-brand.

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joe’s, recently celebrated its 57th anniversary. George is also a partner in Beacon Marketing group, which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254.

Enjoy an Irish NeighborAn Irish Neighbor, a Half & Half with a neighborly twist, is as easy as 1-2-3!

Pour a glass half full with Narragansett Lager�

Pour Guinness Stout slowly over a spoon on top of the ’Gansett�

Enjoy!

Benefits to the retailer…

• Profitable – import price with 50% ’Gansett Lager cost

• Brand strength of popular independent craft lager and Irish stout

• Fun name that consumers will love

Off-premise, mixed displays of ’Gansett Lager, one of the most popular independent craft lagers and Guinness, the St� Patrick’s Day gold standard of Irish stouts is a winning combo� Upsell consumers to purchase both to make Half & Halfs�

Live Your Wave with White ClawFrom January through March, White Claw is partnering with Booking�com to give consumers a chance to win a White Claw beach house getaway through a text-to-win promotion!

MXD Partners with WWE MXD Cocktails Co� is partnering with the WWE and giving consumers a chance to text-to-win free tickets to a WWE match!

This winter, Firestone Walker wants to remind consumers to demand more flavor from their beer through high-impact POS�

RethinkingRETAIL

Reports of a retail apocalypse have been greatly exaggerated� E-commerce has not swallowed

traditional, brick & mortar retail� But that doesn’t mean you shouldn’t pay attention to the changing demands of today’s customers, most of whom are short on time and overwhelmed by too many choices�

Engaging with customers is the key to sales� And taking that a step further, face-to-face engagement, also known as a conversation, can lay the foundation for an exceptional shopping experience that is tailored to the customer’s needs�

Does that sound difficult? It doesn’t have to be� Just try to estimate the age of the customer� You only need to be in the ballpark� And with a little bit of extra knowledge, you can initiate a conversation… one that leads to impulse purchases, up-selling and customer loyalty�

Here’s what you need to know…

Gen Z (ages 21 to 24)

For Gen Z, in-store shopping represents an opportunity for an authentic experience, an escape

from social media� These consumers primarily purchase 6-packs because they are interested in trying new products that put a focus on flavor� Gen Z shoppers seek trendier beverages that are low-ABV, low-calorie or even non-alcoholic� They spend 27% of their beer dollars on American light lagers� Connect with these shoppers by creating an in-store experience focused on unique products� Talk about the latest beverage trends and why they are worth exploring�

Millennials (ages 25 to 39)

Millennials came of legal drinking age during the craft beer boom, but they’re also founders of the moderation movement� Their focus is on social drinking, whenever the opportunity presents itself� Capture this consumer by promoting variety packs for group occasions and encourage them to create their own 6-pack� While they don’t mind spending money on a product they perceive as “worth it”, cost is a consideration� Be prepared to explain how the price reflects the quality of the liquid�

Gen X (ages 40 to 54)

Gen Xers purchase a large amount of alcohol� Products with interesting stories, unique ingredients or those that support good causes lead to sales� This group is loyal to their established tastes, but still seek out new brands� Gen X consumers are interested in eye-catching labels and the brand’s story� They can be convinced to try new products if they connect with the company� Ask this consumer what they usually drink and guide them towards new brands within those categories that stand apart from the rest�

Baby Boomers (ages 55 to 75)

Just because Boomers are the oldest generation doesn’t mean they don’t enjoy alcohol! Boomers are more economically powerful than millennials and they purchase 45% of all beer sold� This generation sticks to brand favorites, but they are open to buying line extensions� Boomers purchase full cases of their trusted go-to products� They are influenced by price though, which can be a more important factor than taste�

Online shopping is fine, but in-store shopping can be divine. It’s all about the experience you create – millennials are all about the experience, but shoppers of all ages can be socially engaged. And that’s something they can’t get online.

Each generation has their own unique preferences when shopping. Being able to identify and then tap into those preferences is all it takes to delight your customers and create an experience that can’t be duplicated online. So go ahead, do some age “profiling”.


1000 Patriot ParkwayReading, PA 19605

Celebrate St� Patrick’s Day with none other than Guinness! Celebrate Guinness Time! Leverage and promote Guinness features and specials leading up to and through St� Patrick’s Day� Utilize the full suite of POS, staff wearables and consumer giveaways to make your account a St� Patrick’s Day “destination”�

Share a photo of your ’stache – self-grown, drawn-on or Guinness-enhanced – with @GuinnessUS using #StacheForCharity, and Guinness will donate $1 to the Guinness Gives Back Fund (corporate advised fund implemented by the FCC Foundation)� Guinness will donate up to $100,000 to the fund between January 1st and March 31st 2020� Note it in your calendar that February 7th 2020 is National #StacheForCharity Day!

the best...unsexy as it sounds, moderation is an easier win than telling consumers to abandon...

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