the best international examples of digital interaction
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The best international examples of digital interaction. SAP Nikon Prada Shell Merrill Lync h . SAP . Sam Kumar, The Economist. Nikon . Nadine Heggie,National Geographic. ‘Your Shot’ sponsorship. ‘Your Shot’ Co-branded traffic drivers. ‘Your Shot’ Custom Content . - PowerPoint PPT PresentationTRANSCRIPT
The best international examples of digital interactionSAP NikonPradaShell Merrill Lynch
SAP Sam Kumar, The Economist
Nikon Nadine Heggie,National Geographic
‘Your Shot’ sponsorship
‘Your Shot’ Co-branded traffic drivers
‘Your Shot’ Custom Content
Video One: ‘Getting Started’
Video Two: ‘Get Inspired’
Nikon Photo Gallery D60 in 360
http://ngm.nationalgeographic.com/ngm/nikonad/yourshot.html
Prada Patrick Falconer, International Herald Tribune
May 21st 2010
17
18
Fashionista
Selectism
WSJ
Short of the Week
“For once I didn’t have to look for a film, this one found me all by itself! Front page of the New York Times web site, in a fancy pull-down banner ad”
Contagious Magazine
“Every day the fashion world seems to be getting one step closer to a truly successful digitally based campaign. That day might finally have arrived. The latest Prada
menswear campaign is grounded by a nine minute film from established Chinese artist Yang Fudong. The video debuted this week on Prada's site and the New York Times
online..”
Media Coverage
Shell Charlotte Laycock,TIME & Fortune
Shell: Energy for Tomorrow 2010Objective:
To create a multimedia programme aimed at sparking debate, generating awareness and delivering solutions to pressing global energy challenges with Shell’s target audience of special publics.
Solution: TIME & Fortune created Energy for Tomorrow, an integrated solution with print, online and event components centered around an essay competition. The competition invited students from the top 30 MBA programmes from around the world to submit innovative and workable solutions for a sustainable energy future.
TIME.com created a custom online hub that includes essays from the Top 10 finalists, a poll where the public can vote on their favourite essay, a collection of TIME archived articles, photos & video, and Shell content and custom units.
The winner of the competition and the public’s choice winner will be announced online in June. The winner and his essay will be featured in TIME and Fortune in August and invited to attend TIME & Fortune’s Global Forum in Cape Town, South Africa in June.
Custom Energy for Tomorrow Section
Shell: Energy for Tomorrow 2010
Custom Billboard Unit
Custom Rollvertorial Unit
Custom Energy for Tomorrow SectionExpanded Rollvertorial Unit Custom Billboard Unit
Shell: Energy for Tomorrow 2010
Merrill Lynch Diane Hoeft, Dow Jones
Merrill Lynch - Wealth Management
audience | innovation | effectiveness
Challenge:»Merrill Lynch were looking to own as much space throughout Retirement content as possible
»To bring Merrill Lynch experts into direct contact with their target audience
Solution……»Webcast»Facebook»Mobile»Email»WSJ Digital Network campaign
Webcast Promotion
Creative Approach: Begin with the End in Mind Merrill Lynch - Wealth Management
•Three-way partnership
•Focus on the business goals, creativity flows from there
•Begin with the end in mind
Results• Happy client
•Proud agency
•Value delivered to MarketWatch.com audience
http://wsjdigital.com/examples/