The Benetton Group is a company related to the worldwide fashion industry.

Main offices

• Our headquarters are located in Villa Minelli, Ponzano Veneto, Treviso(Italy).

Founder• Our company was founded in 1965 by the Benetton family:

Luciano Benetto, chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Our present chairmain is Gilberto Benetton

Main products

• Our products include womenswear, menswear, childrenswear, and underwear, and lately we have expanded into perfumes, stationery, eyewear, and travel bags.

Our Stores

• The Group has a network of over 6,000 stores around the world and over 10,335 employees.

Our Brands

• Our main brands are: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife and Killer Loop.

Annual revenue

• Our revenue last year was about €12,277 million.• Revenues are expected to be stable in 2015 despite

the present crisis and the increase in the price of raw materials (cotton, wool) which forces a price rise as well

Main competitors

• Our competitors worldwide are Spain’s Zara (Inditex Group) and Mango, California’s Gap and Sweden’s H&M

Advertising

• Our advertising campaigns are designed to draw people’s attention and make them think about social issues: racism, equality, poverty.

• Thank you very much for your attention