the benefits of video marketing
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The subject of video marketing can be likened to saving money on groceries: We hear so much about it, it's like water off the proverbial duck's back. That doesn't stop us from saying things like: "Yeah, yeah... I'll add video one day..." (or even "soon")! And you fully intend to do so. But here it is. Time has flown by - and that resolution is still lost among all the others you've never had time to implement. But what if I told you there were so many more than a few simple, basic reasons for adding video to your marketing mix? Not only reasons - but ways and methods - including some you may not have considered. And these are all ways to delight your niche market... and quickly vault you to the head of the crowd. More Than 26 Benefits to Using the Power of Marketing with VideosTRANSCRIPT
The Benefits Of Video Marketing
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The Benefits Of Video Marketing
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The Benefits of
Video Marketing
About the author
Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to
start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one
hundred thousands clients, and Eirik ultimately sold that business to a larger international media company.
After working as a consultant and marketing strategist for small
and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be super-
successful (online & offline) and in 2005 coined the term Marketing Coaching to
describe his work.
Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but
whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications,
cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for
marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
The Benefits Of Video Marketing
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You may feel that talking about the benefits of video marketing is talking
about a “given” – we all know that adding any extra medium to get your
message out is good. Right?
However, it’s not until we take a look at the specifics of video marketing that
it becomes imperative to seriously consider its presence in your business
plan for 2010 and beyond – especially when you consider that Google sites
(which now include YouTube) passed the 10-billion view mark in August,
2009.
There are several areas in which you can benefit from video marketing:
1. Viral Marketing – creating and promoting viral videos is the most
compelling reason to create videos by miles. And, when targeted to
the right customer, that’s exactly what they can do!
2. Comment Backlinks - leaving focused comments on related video
makers’ YouTube Accounts is a crucial way to increasing your own
status and views.
3. Boost your Messages – increase the power of your blog or sales
messages with a short video, so that those who won’t read through
a long post or sales letter can have the choice of checking out what
you have to say on video.
4. Creating Tutorials – Short “how to” demonstrations can provide a
powerful way of attracting grateful new subscribers.
5. Video Review – Creating video reviews is yet another powerful way
to take advantage of the review trend in affiliate marketing
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6. Repurposing Content – Video provides a way to get far more
mileage out of old reports or blog posts, by reformatting the content
into a video, attracting a new market segment (and arguably a
wider one)
7. Interviews – Video interviews between you and another expert are
a proven way to create a strong expert status
That being said, video marketing is not a substitute for all your other
forms of marketing – rather, think of it as a way of putting your other
marketing in multi-channel stereo.
Why Is Video so Appealing?
Instant sensory involvement - It all boils down to the fact that it’s
much easier to watch a video than read a book. Your brain’s
neurotransmitters fire differently when you view rather than read: They
work a lot harder when reading – and the emotional areas of the brain
show greater response with visual stimulation.
As David E. Tupper and Keith D. Cicerone state in their book “The
Neuropsychology of Everyday Life: Issues in Development and
Rehabilitation”, “…different kinds of content have different cognitive
demands… Whereas reading involved a series of successive efforts to
attend (demanded voluntary attention), TV viewing involved little or no
voluntary effort.”
Disadvantages
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Video can repel visitors almost instantly, if the wrong triggers are present
or format is used: However, if you think of this as “pre-qualifying” your
video, it can make sure that the traffic to your site is targeted, resulting in
greater conversions.
Also, the competition is formidable, when you consider that 10-billion view
mark quoted in the first paragraph of this report – but it doesn’t have to
be a disadvantage, if you do your research properly, target your niche and
utilize the many strategies others have proven to be so effective.
Other Advantages
There are advantages to video marketing other than types of content you
can create or functions you can perform. These benefits are built-in – but
it’s only when we stop and examine them that we realize just how
powerful they can be!
SEO Boosting – While it’s true that the content of your actual video itself
isn’t (yet) searchable, videos now rank highly since Google added them to
its universal search parameters allowed. If you take a look at your typical
search results, you’ll notice that videos often hold the top front page
positions
No “Duplicate Content” to Worry About – Since the content of your
video is not searchable, you are freed from the burden of worrying about
“duplicate content” knocking you down in the Search Engines.
Easy to Create – You can create video for your mini-site, YouTube or
blog in less than an afternoon, using screen capture software such as
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Camtasia – or nothing more than your personal digital camera and
Windows Movie Makers (the software that comes as a standard part of
most PC’s).
Easy on Any Budget – You can go as “low tech” as you like. Slick
production values don’t always mean the most popular video – as
YouTube has demonstrated, time and again. Cost-wise, it can be only
slightly more (the cost of a digital camera you probably already have)
than creating an ebook (often less!) – and it can also be ten times faster
to create!
Utilizes more than one Sense – Not only are you engaging your viewer
on a visual level, you are engaging his hearing too. Engaging more than
one sense creates a much stronger impression and bond – especially
emotionally!
Web 2.0 Friendly – It’s far more easy to create a video that can be
instantly (and correctly) viewed on someone’s Blackberry or iPod than a
website. The latter has to be optimized for Web 2.0 in order to display
properly – which either means hiring a web designer – or struggling with
the latest CSS and XHTML yourself.
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Increases your Web Status – Watching someone teach you about
something you desperately needed to know – something you “searched”,
finding the exact tutorial you needed – creates not only an “expert”
status, but brands you as the person who provided what the searcher
needed. (And he didn’t have to read a word!)
Makes you more Memorable – Can you imagine reading a long list of
reports, one of which was created by someone called Steve Smith? One
week later, you won’t have a clue who Steve Smith was – particularly if
you’re getting him confused with Steve Simpson, Steve Webster and
Simon Smith, all of whom are in your orbit.
However, if you saw Steve Smith’s face a few times, during the 5 minutes
as he taught you those 7 steps to creating a simple 3D animation on his
video, you’re much more likely to remember exactly who he was – and in
what context you “know” him. This is huge, when it comes to creating
trust and loyalty.
Increase your Brand Power – Creating videos embedded with your
logo on your own channel – or creating a consistent and repetitive series
– is a strong way to help “brand” your product (or you yourself!)
Provides a Stronger Message – One of the worst parts of the web lies
in the lack of non-verbal “clues”, and the inability to see body language,
when you’re communicating with someone. Video eliminates this problem
instantly, making viewers much more sure of your message.
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Video can Speak for You – If you have a video on your website or blog
(or even just a link to your YouTube video – the quickest way to get a
video on the web) your video can be making a personal connection with
potential clients and customers even while you’re away from the
computer, busy getting your car fixed or getting your income tax receipts
together. In fact, your video can be representing you 24 hours a day.
Reach a New Generation of Viewers – Every generation seems to
become more techno savvy: Check with those around you under 25, and
you’ll find they will rush to their mobiles or YouTube before they’ll bother
checking out a website. And this trend is growing daily, at a staggering
rate. It makes sense not to keep burying your head in the sand, but
instead, to “join them”.
Widen your Market Base…While Still Keeping it Targeted – By
uploading your video to a video sharing site such as YouTube, you are
instantly reaching a much wider audience – yet the way you can
categorize your videos and target your YouTube “channel” and account
still ensures you reach mostly only those viewers who are searching for
your exact subject. When you consider that YouTube has a current Alexa
rank of 4th in the world (as well as in the U.S.), with 669,679 sites linking
in, the advantages become obvious.
According to British-basked Beechwood Communications, video views on
the web are not measured in millions, but billions… and 100 million videos
a day are watched on YouTube. The video industry is growing, with
YouTube accounting for almost 50% of this statistic.
The Benefits Of Video Marketing
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Videos are Environmentally Friendly – your subscribers won’t have to print
out an ebook, when you can demonstrate a product or technique in a few
minutes, compared to the 27 pages they might have needed to print out,
if you had relied on written instructions.
9 Powerful Ways To Use Video
You are really limited only by your imagination, when you decide to add
video to your marketing mix, but there are some more tried-and-true
ways you can put this medium to use in your marketing.
Demonstrate your Products – It’s a well-known fact that showing
someone how to do something is always more effective than trying to
describe it without the interested party being able to see what the
product looks like. This is especially true for online systems, where it’s
no use saying something like: “Enter your data into the blue box 3
columns down and over, in between “Tracking Metrics” and “Monthly
Visits”… when you can instantly show the viewer the actual page, with
you clicking the exact box. (And this leaves your viewer with a much
stronger impression of your products ease of use.)
Get the word out quickly – Want to say something really important?
Make a (short) video and create buzz about it on your social
networking sites, as well as forums you frequent.
Training – Video has to be one of the easiest on-line training methods
going… and offline too. You can make your videos available for
download – and sell them as a paid product!
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Customer Support – you can create quick videos to address
Customer Support issues – particularly when you are selling a product
where writing about a problem is less effective than showing the
person questioning you. You can have links to these videos available in
your FAQ or Support section on demand, so that customers can get
instant access to solutions even while you’re asleep.
(This is especially beneficial if the types of questions you get are
repetitive.)
Positioning – You can strengthen your market position by dominating
this hugely popular area of online growth. It’s a resource people are
turning to before any other online resource.
Provide a Resource Library – Your videos can constitute a strong
resource library for your subscribers. In fact, if you are consistent,
create a series rather than random videos and brand your videos
strongly, people will get used to going to you first, to find information
about your niche topic!
Zero in on Specific Issues – Videos allow viewers to get information
on just a specific segment, rather than having to hunt through an
entire eBook or website to find information they need. One side effect
of this – it makes you seem like a highly focused expert, which helps
you to be a memorable resource
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Generate “Buzz” – Think of your own friends: They’re probably much
more likely to send you a link to a video than a long email. Creating
videos allows the “buzz” to happen more virally (and you can help it
along yourself, through your social networking).
Increase Recommendations for You – People value videos that
bring them strong benefits – and your viewers receive the sort of
gratitude you do, and a status increase themselves, if they
recommend especially helpful ones (like yours) to friends or fellow
niche topic enthusiasts. Make it easy for them by making sure your
video has all the best qualities of true viral videos.
Blog posts are great, and podcasts are even better because of the
personal connection made by your subscribers or web site visitors
actually hearing your voice – but why have only one single media working
for you, when in video you can utilize more than one sense (visual and
auditory)?
If you’ve been hedging about creating videos, putting it off, or telling
yourself it doesn’t really matter, make a resolution that you’ll get with the
times.
Add videos to your marketing methods – and enjoy the results!
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Before You Go...
"Discover The Secrets Of Producing The Most Watched Video In Your Niche!"
It's time to to take advantage of the power that video has when it comes to your business.
Don't get left in the dust of your competitors...
Here's a few things you'll learn by claiming
your copy of report: The most important time to decide you're not
going to be too creative
A lesson from Pablo Picasso - who mastered
it and pre-qualified patrons when only 14
A lesson from YouTube superstars Nigahiga – and
a relatively unknown teenage girl
The secret way to make any of your videos
create more loyalty - and pack far more punch
3 simple actions to take that will help "brand" your
videos more effectively than any other way
The single most important action to take, if you decide a "talking head" video is
the method for you
2 fatal mistakes - and when you shouldn't mistake this small one for "insignificant"
3 clues your video can give you as to what equipment to use
4 choices you must make, when deciding on a name for your channel
The secret of categories - and how to tell which one is the best one for your
video
The importance of placement, when deciding to use your keyword phrase in your title
4 top video making tips - and the small detail that makes the difference between
thrilling your audience - and putting them to sleep
The secret ingredient discovered by that young teenage girl that allows you an extra call
to action
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The power of the "forbidden" element - and how you can use it to attract
viewers to drop in and view
2 teenage tips that can help videos go viral like wildfire - and the one thing you can take
away from all their successful mistakes
Why it's a fatal flaw to study only marketing videos, when learning what works
best for marketing on YouTube
And so much more! If that sounds good...
Click here to check it out for yourself today
http://nofluffreports.com/youtube-marketing-uncovered
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Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success
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Breakout SEO - Powerful Strategies That Get YOU Organic
Traffic Search Engine Optimization is an important part of growing a successful business. “Breakout
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Business Blogger’s Manual - How To Increase Your Business
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Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can work in any
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missing out on a whole lot of money that COULD be in their pocket if they would just do one
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StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also
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